How to Build a Strategic Early Warning System

2,528 views

Published on

Published in: Business

How to Build a Strategic Early Warning System

  1. 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How to Build a Strategic Early Warning System A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 14 May 2014 ~ featuring ~ Arjan Singh Michel Bernaiche
  2. 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Arjan Singh Arjan Singh has a unique 360-degree view on the world of strategy and competitive intelligence where he has educated many people in an academic setting, consulted to major companies around the world and worked industry side as a practitioner. Arjan Singh is a well-known strategy and competitive intelligence professional. His areas of interest include developing early warning systems to proactively inform the strategy development and execution & developing transparent strategy and CI process and content that enable companies to make quicker and more informed decisions. Arjan Singh is a lecturer of Strategy at the University of California, Irvine where he teaches strategy and competitive intelligence to the MBA program. The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real- world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time!
  3. 3. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com. Questions, Commentary & Content
  4. 4. HOW TO BUILD A STRATEGIC EARLY WARNING SYSTEM 14th May 2014 Arjan Singh
  5. 5. COMPETITIVE INTELLIGENCE - DEFINITION CI provides actionable intelligence to support decision making across an enterprise. The aim of CI is to align the organization on the risks and opportunities to our current and future business. (C) 2014 ARJAN SINGH 5
  6. 6. TYPES OF COMPETITIVE INTELLIGENCE 3 1 4 2 Strategic Tactical Interesting Actionabl e (C) 2014 ARJAN SINGH Focus of an effective Strategic Early Warning System 6
  7. 7. STRATEGIC EARLY WARNING ENABLES DECISION FLEXIBILITY • Early warning intelligence can proactively increase information certainty • Doing so gives a company’s management more confidence and more time to act to on likely future developments • The conversation changes from ‘what does this mean’ to ‘which options should we pursue proactively?’ Events Lo w Hi gh Decision maker flexibilit y or opportu nity Certainty of information (Accuracy) Ti me (C) 2014 ARJAN SINGH 7
  8. 8. KEY BUILDING BLOCKS OF A STRATEGIC EARLY WARNING SYSTEM (C) 2014 ARJAN SINGH Timelines Focus Process 8
  9. 9. TIMELINES: STRATEGIC PLANNING TIME HORIZONS VARY BY COMPANY AND INDUSTRY Planning Horizon (Years) 1 2 3 1 2 3 54 1 2 3 54 6 Tech Pharma Energy • Tangible strategic plans • Execution steps & responsibilities • Directional Strategy 7 8 9 10 (C) 2014 ARJAN SINGH 9
  10. 10. 1 2 3 54Pharma Sales Marketing Senior Managemen t (C) 2014 ARJAN SINGH 10 TIMELINES: HOW FAR IN THE FUTURE ARE THE INTERNAL STAKEHOLDERS THINKING?
  11. 11. TIMELINES: HOW FAR IN THE FUTURE ARE THE INTERNAL STAKEHOLDERS THINKING? 1 2 3 54Pharma Sales Marketing Senior Managemen t Strategic CITactical CI (C) 2014 ARJAN SINGH 11
  12. 12. HOW FAR IN FRONT OF THE BUSINESS DO YOU NEED TO YOUR EWS TO FOCUS ON TO MAKE TANGIBLE IMPACT? 1 2 3 54Pharma Company Sales Marketing Senior Managemen t 10 (C) 2014 ARJAN SINGH SEWS 12
  13. 13. HOW TO DEFINE THE FOCUS OF A STRATEGIC EARLY WARNING SYSTEM (C) 2014 ARJAN SINGH Scenarios Issues Strategy •Define future industry / world scenarios •Track Indicators of change •Senior stakeholders identify issues ‘top of mind’ •Track issues •Articulate Key Long term strategies •Track Assumptions Guiding Principles •‘Make it land in your business’ •Delivery of analysis that is close to business issues and timelines 13
  14. 14. PROCESS: BUILDING THE “STRATEGIC EARLY WARNING SYSTEM” Indicators Identification and Categorization Early Warning Testing and Trial Ongoing Early Warning System Operation January – April February – June July – December •Define warning system scope •Corporate? •BU? •Product? •Other? •Generate opportunity and threat scenarios/hypo theses •Develop indicators •Assess multi- source information quality •Design and trial early warning alerts •Determine dissemination •Solicit feedback •Ongoing information monitoring against indicators •Analysis, judgments, implications, and recommendatio ns •Publish early warning alerts(C) 2014 ARJAN SINGH 14
  15. 15. ROBUST DATASETS ARE CRITICAL FOR EFFECTIVE SEWS (C) 2014 ARJAN SINGH Four future scenarios and relative location of “Today” Various Datasets are analyzed and organized by key indicators / 15
  16. 16. EARLY WARNING ALERTS – SCENARIO BASED APPROACH (C) 2014 ARJAN SINGH Monthly Data analyzed and organized by key indicators Supporting datasets Four future scenarios and relative location of “Today” 16
  17. 17. EARLY WARNING ALERTS – ISSUES AND IMPACT ON STRATEGY Why is this Alert important How important is it in context of strategy What are the strategic implications for each BU What are the key details behind this Alert (C) 2014 ARJAN SINGH 17
  18. 18. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Thank you! Now how about a little Q&A? Email: arjans@uci.edu Arjan Singh The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real- world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time!

×