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Nike – Marketing Strategies and Social Media

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BSI Nike – Marketing Strategies andSocial Media Marketing 2.0 Conference, Paris 2009
Jointheconversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
15 minutes 15 minutes?
It’s just about Nike’s mission statement
To bring inspiration and innovation to every athlete* in the world
*if you have a body, you are an athlete.
Products
Athletes
Campaigns
Tools
1 year in nikefootball
We haven’t got target consumers
New channels to connect with consumers
It’s not just about us “serving” the content
Thank you!

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