Nike & Social Media

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  • I liked this slideshow, and I agree with Entegris above. How do companies that dont have the excitable customer to try and engage with these tools?
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  • Thanks Bart. Brands like Nike do have the steep climb all companies have, but they do have a 'fan base' of customers. How different is this for companies that don't have such an excitable customer to try and engage with these tools?
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Nike & Social Media

  1. Nike & Social Media maandag 21 september 2009
  2. Nike & Social Media 21/9/2009 maandag 21 september 2009
  3. Hi, I’m Bart maandag 21 september 2009
  4. Conversation starters maandag 21 september 2009
  5. Social Media? maandag 21 september 2009
  6. Web 2.0 maandag 21 september 2009
  7. Web 2.0 The ‘new’ web creation social decentralized maandag 21 september 2009
  8. maandag 21 september 2009
  9. Yelling does not work anymore maandag 21 september 2009
  10. What does work? Listen Facilitate Converse maandag 21 september 2009
  11. Nike+ maandag 21 september 2009
  12. Goal: get new active runners into contact with Nike+ as brand and as product reactivate existing Nike+ runners expand the network of Nike+ ambassadors start conversations around Nike+ maandag 21 september 2009
  13. maandag 21 september 2009
  14. Give a well-chosen group of bloggers a brand experience. maandag 21 september 2009
  15. Approach: select the right bloggers listen to their feedback facilitate them to spread the message keep the conversation going maandag 21 september 2009
  16. Remember... maandag 21 september 2009
  17. maandag 21 september 2009
  18. What does work? Listen Facilitate Converse maandag 21 september 2009
  19. Social Media? blogs Facebook Twitter Netlog Used to support, stimulate, facilitate the Blog Challenge. maandag 21 september 2009
  20. maandag 21 september 2009
  21. Leverage the network effect maandag 21 september 2009
  22. The Setup maandag 21 september 2009
  23. 4 phases warm-up women men join in worldwide challenge Brussels 20km maandag 21 september 2009
  24. maandag 21 september 2009
  25. Caution! maandag 21 september 2009
  26. maandag 21 september 2009
  27. It’s not all downhill initial trouble with technology resolved swiftly negative reporting turned into positive feedback maandag 21 september 2009
  28. maandag 21 september 2009
  29. The numbers maandag 21 september 2009
  30. Blogs 120 blogposts (expected 20) Nike+ widget integrated by each blogger valuable feedback maandag 21 september 2009
  31. Twitter 180 tweets 5 active Twitterati, average of 280 followers interaction between Bloggers and followers about brand and campaign maandag 21 september 2009
  32. Netlog friends: 8.185 visitors: 56.263 pictures: 1000+ votes guest book: 645 comments maandag 21 september 2009
  33. Conclusion maandag 21 september 2009
  34. Listen identify relevant online influentials offer an experience create new ambassadors with online impact maandag 21 september 2009
  35. Facilitate facilitate to spread the message solve possible problems keep the conversation going maandag 21 september 2009
  36. Converse interaction between bloggers and Nike interaction between bloggers and followers across different platforms maandag 21 september 2009
  37. The overall feel of the participants is positive towards the brand, Nike+ and campaign. -> Word of Mouth effect maandag 21 september 2009
  38. Questions? maandag 21 september 2009
  39. Bart E: bart@talkingheads.be T: +32 495 51 36 36 Sofie E: sofie@talkingheads.be T: +32 478 20 84 11 maandag 21 september 2009
  40. E:info@talkingheads.be T: +32 9 269 52 45 maandag 21 september 2009

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