Viral marketing is marketing technique that’s spreads exponentially. These can be conveyed online or by traditional means. In advertising company does its marketing by advertises on media like tv newspaper..
Nike has achieved a great success of branding through viral videos images… They are very active on socials sites like facebook instagram twitter..They have launched many campaigns till now..such as livestrong , risk everything, just do it…Recently they have used a new strategy that has an emotional story of person who himself is Hero as well as Villain… in their advertisings and campaigns they have used top athlets and famous personalities..
Viral Marketing Concept
Current Marketing Strategies
Target Groups and Online Attraction
US based company
Manufacturers shoes, apparels and sports
Operates in more than 180 countries.
Almost in all Sports
Very Innovative & New Designs
NIKE AND VIRAL MARKETING
Viral Videos and Images
Popular in the social media world
High number of followers on Instagram
Separate accounts for separate sports on
Promote the products by following ways:
One of the Top tagline
Not just fitness gear,
Jordan and Rafel
Gained exposure in
World Cup 2014.
15-20% increase in
53% players used