Socially Helpful: How to Inject Value into Your Online Strategy

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Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.

Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for June 2014's #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.

Expect to walk away with knowledge on:

-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!

Published in: Real Estate, Technology, Business
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Socially Helpful: How to Inject Value into Your Online Strategy

  1. 1. Socially Helpful: How to Inject Value into Your Online Strategy Ansley Sudderth Social Media Training & Communications Coordinator
  2. 2. Join the conversation! Use #RESocialChat for the chance to win $20!
  3. 3. • Find the Need • Evolution of Customer Service • Social Listening • Fill the Void • Helpful Apps • Valuable Links • Q&A Agenda
  4. 4. Find the Need
  5. 5. Sales-Centric vs. Consumer-Centric Approach
  6. 6. Sales-Centric vs. Consumer-Centric Approach
  7. 7. The Evolution of Customer Service Then Now
  8. 8. The Evolution of Customer Service
  9. 9. Customer Service and Social
  10. 10. Customer Service and Social
  11. 11. Lend a Listening Ear Go to the places your consumers are talking. More than likely, YOU have come up in conversation.
  12. 12. Lend a Listening Ear
  13. 13. Collect. Process.Analyze.
  14. 14. Offer More Value, Get More Business “Offer a solution, share information, provide support, THEN ask for business.” -Gary Vaynerchuk
  15. 15. Fill the Void
  16. 16. Answer Everyday Questions Location?
  17. 17. Use HelpfulApps to Conduct Business
  18. 18. Establish Yourself as the Local Expert
  19. 19. Use HelpfulApps to Conduct Business
  20. 20. Use HelpfulApps to Conduct Business
  21. 21. Use HelpfulApps to Make Life Easy
  22. 22. Use HelpfulApps to Make Life Easy
  23. 23. Use HelpfulApps to Make Life Easy
  24. 24. Use HelpfulApps to Make Life Easy
  25. 25. Bring the Tour toThem
  26. 26. Bring the Tour toThem
  27. 27. Be Socially Helpful!
  28. 28. #RESocialChat Valuable Links
  29. 29. Valuable Links • “Tweet Tour” of The Guilford Community in Baltimore, MD • http://blog.bozzuto.com/maryland/baltimore/the-halstead-at- guilford/come-us-tweet-tour-guilford-apartments-baltimore-md • Lockitron • https://lockitron.com/ • Range and Twine • http://www.supermechanical.com/ • Nest • https://nest.com/ • Become a Better Brand • http://yoursolutions.forrent.com/property-managers- owners/go-extra-mile-become-better-business
  30. 30. Sources http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc_socialcs_rw_0. http://beaconbolt.files.wordpress.com/2014/03/dogear.jpg Pdf http://g-ecx.images-amazon.com/images/G/01/th/detail-pages/nest/Nest-Hand.jpg http://upload.wikimedia.org/wikipedia/commons/3/3b/Nest_logo.png http://support-assets.nest.com/images/000001081/reading-nest.png http://cdn2.ubergizmo.com/wp-content/uploads/2012/10/lockitron-ios-notification.jpg http://objectandmatter.com/wp-content/uploads/2012/10/twine-up.png http://supermechanical.com/twine/images/spool-screenshot.png http://supermechanical.com/lab/Panic%20Status%20Board%202.png http://www.anpac.com/gopaperless/images/paperless_sm.jpg http://www.blogmeter.eu/wp-content/themes/blogmeter2.030/img/prodotti/social-listening-header.png http://blog.mambomedia.com/wp-content/uploads/2011/11/Strategy.png http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2010/04/brand-listening.png http://ahaingroup.com/wp-content/uploads/2013/09/evolution_customer_service_small.jpg http://stratuscontactsolutions.com/wp- content/uploads/2013/07/Social_Media_Customer_Support_Infographic.png http://cdn2.business2community.com/wp-content/uploads/2013/02/550x654xSocial-customer-service-source- Conversocial-via-Michael-Brito.gif.pagespeed.ic_.sKcYHvjQXy1.png https://www.viralheat.com/wp-content/uploads/2014/01/social-customer-care-1.jpg http://www.macinnismarketing.com.au/wp-content/uploads/2012/12/Customer-Centric-V-old-sales-model1.jpg http://inmannews.wpengine.netdna-cdn.com/wp-content/uploads/2013/04/DocuSign.jpeg http://www.mansasys.com/blog/wp-content/uploads/2014/04/DocuSign.png http://chicagoagentmagazine.com/wp-content/uploads/2013/05/docusign.png http://www.digitalsherpa.com/blog/wp-content/uploads/2013/09/ShopLocal.jpg http://1.bp.blogspot.com/-0JDB8EhJ-zk/UaoUZp7o56I/AAAAAAAADy8/_ksFSQUtrXo/s1600/eatlocal.png http://www.sticksandstones.ca/wp-content/uploads/2014/02/shoplocal-31111-554x248.jpg

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