Founder Bobbie Carlton has a conversation with Meghan Harvey, Executive Director of Independent Publishing and Christina Henry de Tessan, Vice President of Strategic Partnerships. Thanks to advancing technology, easier-than-ever distribution, and direct-to-reader marketing opportunities, there has never been a better time to publish your own book. But let’s be honest. It’s one thing to want a book and quite another to know where to start. In this Fireside Chat, Girl Friday Productions’ Meghan Harvey and Christina Henry de Tessan explain how a book can elevate your visibility and how to create the right book for your brand. In this webinar, you’ll learn: - Why books matter more than ever in a day and age dominated by social media. - How creating a book is easier than ever thanks to a rapidly changing publishing industry. - How to go about it so that you end up with the book that’s right for you, your message, your brand, your audience. - Practical advice on how to set yourself up for success.