1. Privacy as a social norm in
online social networks
Sarah Kate Merry
Department of Information Studies, Aberystwyth University

2.  Informal rules which govern behaviour
 Privacy
 Confidentiality

3. Social media
Open
Self-disclosure
Self-presentation
Interaction

4. Social media Privacy
Open Hiding
Self-disclosure Keeping secrets
Self-presentation Prevention
Interaction Protecting information

5.  Persistency
 Searchability
 Replicability
 Invisible audiences
(Boyd, 2007)

6. www.kidsandmedia.co.uk

8. © Jennifer Daniel

9. whisthis.com

10.  Control over
audiences
 Young people’s
attitudes to
privacy
http://www.flickr.com/photos/spree2010/4960421877/

11.  Young people don’t care about privacy
 Everything is public
 Women are more friendly than men

13. “People have really gotten
comfortable not only sharing
more information and different kinds,
but more openly and with more people.
That social norm
is just something that has
evolved over time.”
Mark Zuckerberg, 2010

14.  Privacy as an online social norm
 Persistence of online content
 Who has responsibility for ensuring
privacy?

15. www.pcworld.com