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Rethinking InformationLiteracyClassroom Evidence for Incorporating Students’ Social MediaPractices into our Professional U...
Our CollaborationRhetoric & Social Media CourseInformation Literacy StipendApplying ACRL Standards
Why Facebook?“Obsessed with Facebook.” Online Schools.
Why Facebook?“Facebook Statistics.” KISSmetrics.
Why Facebook?
Why Facebook?“Obsessed with Facebook.” OnlineSchools.
Course Goals• Analyze a rhetorical situation in terms of audience, purpose, and style• Determine options for communication...
Presentation Goalsand Disclaimers• Research question: What are the effects of socialmedia use on our students information ...
“If you give people a better wayto share information it willchange people’s lives.”~MarkZuckerbergThe Facebook Effect 278
Findings• Information now comes to users (Standard 1 and 2)• Information recall and attribution are now social(Standards 2...
Information now comes to users• Customized feeds and RSS subscriptions• Search/feed algorithms• Personalization = “filter ...
Information now comes to users“Obsessed with Facebook.” Online Schools.
Information now comes to users
"If you take all of these filters together, all ofthese algorithms you get what I call a filterbubble. Your filter bubble ...
Information recall andattribution are now social• Recall = network ≠ content (information)• Source = sharer ≠ container (p...
“We now just remember bits and piecesof an article that we read, but we canremember who tweeted it or whichemail account i...
Information recall andattribution are now social
Evaluation is now social• Relevancy = to self and network• Ethos = other users in network
“A squirrel dying in front ofyour house may be morerelevant to your interests rightnow than people dying in Africa.”~MarkZ...
If I see a friend post a link tosomething in a field I knowthey’re expert in or passionateabout, I am more likely to click...
Evaluation is now socialThe next notification was a comment on a statusthat I had also commented on. This didn’t matterto ...
Evaluation is now social
Information is now open• Lost anonymity + radical transparency• Value = open + transparent ≠ closed + paywall• “You are no...
Facebook is founded on aradical social premise--that aninevitable envelopingtransparency will overtakemodern life.The Face...
Information is now open• Social norms and peer pressure have an effect on us. Ifeveryone else is over-sharing on Facebook ...
Information is now openIt seems that the Panopticon tries to provide its inmates with a very privateenvironment. They are ...
"The thing that I really care about is making theworld more open and connected," Zuckerbergsays. . . . "Open means having ...
Information is now open• I do not prefer radical transparency because althoughit teaches us to be accountable for our acti...
Implications• Research as Inquiry• Information Literacy now situated within a socialand decentralized (non-hierarchical) i...
Questions/DiscussionDonna Mazziotti, Public Services Librariandonna.mazziotti@scranton.eduTeresa Grettano, English Profess...
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Rethinking Information Literacy: Classroom Evidence for Incorporating Students’ Social Media Practices into our Professional Understanding

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Presenters: Donna Witek (formerly Mazziotti) and Teresa Grettano
PaLA 2011, State College, PA, October 2-5, 2011
Abstract: In Spring 2011 the presenters, an English professor and an instruction librarian, designed and co-taught a course called Rhetoric & Social Media at The University of Scranton. The course goals included elements of traditional Information Literacy as well as goals unique to communication in online social media environments. Based on assessment of student work in meeting these course goals, this presentation will make the case for an updated definition of Information Literacy that takes into consideration the effects of social media practices on our students’ information seeking behaviors and processes.

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Rethinking Information Literacy: Classroom Evidence for Incorporating Students’ Social Media Practices into our Professional Understanding

  1. 1. Rethinking InformationLiteracyClassroom Evidence for Incorporating Students’ Social MediaPractices into our Professional UnderstandingDonna Mazziotti, Public Services LibrarianTeresa Grettano, English ProfessorThe University of Scranton
  2. 2. Our CollaborationRhetoric & Social Media CourseInformation Literacy StipendApplying ACRL Standards
  3. 3. Why Facebook?“Obsessed with Facebook.” Online Schools.
  4. 4. Why Facebook?“Facebook Statistics.” KISSmetrics.
  5. 5. Why Facebook?
  6. 6. Why Facebook?“Obsessed with Facebook.” OnlineSchools.
  7. 7. Course Goals• Analyze a rhetorical situation in terms of audience, purpose, and style• Determine options for communication and make effective choicesbased on a rhetorical situation• Understand the difference between thesis-driven, academic argumentsand visual-driven arguments, and be able to compose both effectively• Incorporate others’ ideas/outside information into your own argumentseffectively and ethically• Become aware of your online behavior, its reasoning and effects• Develop more purposeful and effective practices in social networkenvironments
  8. 8. Presentation Goalsand Disclaimers• Research question: What are the effects of socialmedia use on our students information seekingbehaviors and processes?• Methodology• Culture, not Technology• Findings directly related to ACRL Standards
  9. 9. “If you give people a better wayto share information it willchange people’s lives.”~MarkZuckerbergThe Facebook Effect 278
  10. 10. Findings• Information now comes to users (Standard 1 and 2)• Information recall and attribution are now social(Standards 2 and 5)• Evaluation is now social (Standard 3)• Information is now open (Standards 4 and 5)
  11. 11. Information now comes to users• Customized feeds and RSS subscriptions• Search/feed algorithms• Personalization = “filter bubble” and “echochamber”
  12. 12. Information now comes to users“Obsessed with Facebook.” Online Schools.
  13. 13. Information now comes to users
  14. 14. "If you take all of these filters together, all ofthese algorithms you get what I call a filterbubble. Your filter bubble is your ownpersonal unique universe of information thatyou live in online," he said. "Whats in yourfilter bubble depends on who you are and itdepends on what you do you, but the thingis that you dont decide what gets in...andmore importantly you dont actually see whatgets edited out."Eli Pariser, Huffington Post interview
  15. 15. Information recall andattribution are now social• Recall = network ≠ content (information)• Source = sharer ≠ container (publisher)
  16. 16. “We now just remember bits and piecesof an article that we read, but we canremember who tweeted it or whichemail account it was sent to, and thenaccess it again when we need it.”~Andy Burkhardt“Outsourcing Our Memories To Google,”Information Tyrannosaur
  17. 17. Information recall andattribution are now social
  18. 18. Evaluation is now social• Relevancy = to self and network• Ethos = other users in network
  19. 19. “A squirrel dying in front ofyour house may be morerelevant to your interests rightnow than people dying in Africa.”~MarkZuckerbergThe Facebook Effect 296
  20. 20. If I see a friend post a link tosomething in a field I knowthey’re expert in or passionateabout, I am more likely to click itthan I am to click something thatshows up on my MyYahoo homepage.~Sean ParkerThe Facebook Effect 296
  21. 21. Evaluation is now socialThe next notification was a comment on a statusthat I had also commented on. This didn’t matterto me because I don’t know the girl whocommented on the status after me. Often I do noteven bother with these notifications because Idon’t care about what this person has to say, ifI don’t know them.Student User Log,emphasis added
  22. 22. Evaluation is now social
  23. 23. Information is now open• Lost anonymity + radical transparency• Value = open + transparent ≠ closed + paywall• “You are now an open book.” ~Student ReaderResponsePhotograph: Richard Lam/Getty Images
  24. 24. Facebook is founded on aradical social premise--that aninevitable envelopingtransparency will overtakemodern life.The Facebook Effect 200
  25. 25. Information is now open• Social norms and peer pressure have an effect on us. Ifeveryone else is over-sharing on Facebook that compels usto want to also over-share. People will share more andmore intimate details and get used to sharing suchinformation until they do not even realize they are over-sharing in the first place.• It seems maddening now, but with Twitter and Facebook’smobile applications, it becomes more and more normal forus to constantly show the world what we are thinking, eitherto stand out from the crowd, or to help us feel part of it. Wewon’t feel forced to share, we will simply be terrified ofnot sharing.Student Reader Responses,emphases added
  26. 26. Information is now openIt seems that the Panopticon tries to provide its inmates with a very privateenvironment. They are secluded from other inmates, aren’t aware of when theyare being watched, and cannot even see outside of their cell because of thecomplex architecture surrounding them. They are led to believe they lead veryprivate lives; however, they are constantly being watched. They can be watchedat any time and for any reason. They have no idea when or why they are beingobserved. This is, in a way, the level we are subjected to as users on Facebook.We agree to these privacy terms, create our own privacy settings, manage ourfriends list, but we are completely unaware of the way other users are usingFacebook. We never know who may be looking at our profile and for whatreason. We may feel that we are utilizing the tool in the most private way, butFacebook has a way of going behind our backs and tricking us. As wediscussed in class, most people are confused by privacy settings. I wonder howmany schools have courses like this in which users are being education aboutprivacy settings. Many users have never even attended college. Where will theworld learn how to limit their profiles? We are constantly on display andreadily accessible to any wandering eye.Student ReaderResponse, emphasis added
  27. 27. "The thing that I really care about is making theworld more open and connected," Zuckerbergsays. . . . "Open means having access to moreinformation, right? More transparency, being ableto share things and have a voice in the world. Andconnected is helping people stay in touch andmaintain empathy for each other, and bandwidth."TIME Person of the Year 2010
  28. 28. Information is now open• I do not prefer radical transparency because althoughit teaches us to be accountable for our actions, isthat really the way to teach such a concept: throughthe threat of public embarrassment?• I have to say that I am with Zuckerberg on this one.The world is moving toward more completetransparency. I also buy into this concept that ifpeople are conditioned to be transparent they willbe better people.Student Reader Responses,emphases added
  29. 29. Implications• Research as Inquiry• Information Literacy now situated within a socialand decentralized (non-hierarchical) informationenvironment• Revision of ACRL Standards = meta-awareness?• In the meantime…leverage!
  30. 30. Questions/DiscussionDonna Mazziotti, Public Services Librariandonna.mazziotti@scranton.eduTeresa Grettano, English Professorgrettanot2@scranton.edu

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