2. Product: Late
Group roles: Director & editor - Danny Deller
Cinematography & sound - Nisha Bhamra
Duration: Approx. 5 minutes
Genre: Action/comedy
Certification: 15
Target Audience: 15-25 year old males
-We have chosen this audience as we believe our chosen genre
appeals most to them, though we will confirm this choice after
completing our pre-questionnaires.
Socio-economic: Groups C2, D and E
-These are our targeted groups as we generally the age of our
audience does not exceed C2, and our film will be released via the
internet, making it easily accessible to those without a job/with low
paying jobs.
3. Outline of short film
Our film will consist of a storyline atypical to a fast-paced action film. The protagonist
wakes up late realising he must deliver a briefcase of unknown contents to his boss,
unknowingly being tailed, and is unexpectedly struck by another just as keen to get
his hands on it. The two engage in violent combat, though this will have comical
aspects as to differentiate it from other action films. As the protagonist emerges with
the upper hand, the story comes to an unexpected halt.
In order to gain an insight into common features of an action/comedy film, we
researched several films of this genre, all of which at least one of us has watched.
An example is Zombieland; during which there are many violent acts involving the
undead, though this is made exciting and appealing through the actors’ portrayal of
the situation along with how they carry out these acts with their weapons e.g. shown
satisfaction when successfully carrying out an over exaggerated violent act.
4. Methods of promotion/exhibition
We will exhibit our product using YouTube, as it is relevant to our target audience; it is a
popular, easily accessible website with which our film can gain a lot of attention and
subsequently, views.
In terms of promotion, we will use Twitter and Facebook pages specifically for our short
film and production company, which will increase the number of people talking about
and anticipating our film. These social media websites are also popular amongst our
target audience, and through these we can not only post our progress in completing
the short film, but also post links and images relating to it. This will increase our
audience’s interest.
The development of our product will be recorded on our blog, infinityscope.tumblr.com.
We have chosen to use Tumblr rather than Blogger or Wordpress as it allows more
flexibility in our blog’s appearance, and I personally felt more comfortable using it.
6. Our main character will represent generic codes portrayed by those in
action/comedy films; he will be tall, masculine, intelligent and powerful as
he overcomes obstacles and forces in an over exaggerated manner. Our
antagonist will similarly be seen as strong and hard-headed, though with
clouded judgement and determination, distinguishing the two characters.
Their characters intentions will be highlighted by their costume and
makeup, though the result of the clash between them will be unclear.
During filming we will be using a Sony HVR Z1 camera and a tripod in order to
create a professional short film; to do so our film must be of the highest
possible quality, and intentionally still shots must be stabalised. We also
intend to use a dolly to capture smooth camera movements as our film will
include a fast-paced chase scene. We are, however, prepared to go
handheld and possibly have to film a shot several times so that it is exactly
how we want it to look.
