Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Google Privacy Sandbox
1. Current Approach Proposed Approach
Tracks the
websites
a person visits to
determine what
that person is
interested in.
Advertise to
large groups,
not individuals
via ‘Topics’.
2. Current Approach Proposed Approach
Matches a
conversion that
takes place on an
advertiser’s
website with an ad
that was clicked or
viewed on the
web.
Report that a
purchase happened,
not who made it.
3. Current Approach Proposed Approach
Allows advertisers to
re-target a specific
audience, such as past
visitors on their
website with further
refinements based on
user attributes.
Re-target groups of
browsers with no
further disclosure
of user behaviour
or attributes.