Britannia

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About Britannia

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Britannia

  1. 1. PRESENTED TO: PROF. RASHI AGRAWAL PRESENTED BY: RAJA KUMAR
  2. 2. INTRODUCTION Britannia is the food products based in Calcutta It was stared in 1892 Chairman: Nusli Wadia Initial investment of Rs.295 1921- Imported machinery introduced 1975- Britannia Biscuit Co. takes over biscuit distribution from parry’s 1983- Revenues crossed 100 cores 1997- Re-birth new corporate identity “Eat Healthy, Think Better” 2001- No. 1 food brand of the country
  3. 3. CONT….. 2005- Rebirth of Tiger “Swasth Khao Tiger Ban Jao” 2006-07- It was leader among FMCG company. 2009- Britannia launches Active Mind.. “Eat Healthy, Think Better” to “Drink Healthy, Think Better as well. Total Income- 22,285.8 million (year end march 2012)
  4. 4. PLANT LOCATION Kolkata Mumbai Delhi Chennai Rudrapur LOGO Red colour denotes Energy & Vitality White colour denotes Purity Green colour stands for Nutrition Freshness
  5. 5. PRODUCT Nutri-Choice Biscuits: Oats, Veg cakes, Health starter kit, 5 Grain, Sugar Out & Digestive etc. New Milk Bikis Little Hearts Good day Bourbon Tiger, & Maire.
  6. 6. SWOT ANALYSIS STRENGTHS • Widely accepted in all generations • Easily available in various forms • Provide good Remedy for hungry in the form of ready food • Using manpower on large scale WEAKNESS • Increase the cost of food products • Company is using manpower on large scale so expenses are high
  7. 7. CONT….. OPPORTUNITIES Provide competition to foreign opportunity Provide goods to nation at cheaper rate Increase economy of India THREAT Competition may increase Lack of technology
  8. 8. COMPETITORS Amul Anmol Parle Priyagold Sunfeast
  9. 9. VISION To dominate the food & beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands. Every third person, in India should be a Britannia consumer MISSION To dominate the food and beverage market in India To be one of the best biscuit company

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