Are you looking for a T-shirt Business plan? Here is a Business plan. You can take a little bit idea from here. If this plan is looking good you can share this. -Thanks.

1. Presentation Topic – “T-Shirt Business Plan”
WELCOME TO MY PRESENTATION

2. December 4, 2020Annual Review 2
Name : Iftekhar Showrav
ID : B-201092
Submitted To
……………………
……………………
……………………

3. December 4, 2020Iftekhar Showrav 3
Name
Location
Product
Product Design
About Company
:
:
:
:
Heavy Metal T-Shirt
Chawkbazar, Chittagong.
T-Shirt
Band name, Variety of Creative & Exclusive design.

4. December 4, 2020Iftekhar Showrav 4
ProcessOfPresentation
Introduction
Current
Marketing
Situation
SWOT
Analysis
Objective
and
Issues
Marketing
Strategy
Action
Programs
Budget Design
Conclusion

5. December 4, 2020Iftekhar Showrav 5
We have made this project for a new launching product
which is “Heavy Metal T-Shirt”. By following our project a
company can achieve desired market share easily.
In our project we are going to show that, how our company
can fulfill customers demand and get more profit
Simultaneously.
Introduction

6. December 4, 2020Iftekhar Showrav 6
Current Marketing Situation
“Heavy Metal T-Shirt” will be segmented between two major segment ‘Band Name artwork’
and ‘Graphics’ by reviewing customer need. We understand that our product has high
demand in market and in this region from weather condition it is clear that, our product will
be a very comfortable dress.
Affordable product, our “Heavy Metal T-Shirt” will be sold with high profit.
“Heavy Metal T-Shirt” is a new inventory product, so there are many competitor in market.
We will use different marketing strategy overcome our competitor. Competitor already
have used many marketing strategy.
Usually we have no distributor. Our product will be sold to different internal and foreign buyer.
Then our product will be arrived to consumer. Product will be sold in local market at standard
price.

7. December 4, 2020Iftekhar Showrav 7
Current Marketing Situation: (continued)
Current Marketing Situation

8. December 4, 2020Iftekhar Showrav 8
SWOT ANALYSIS
TO
S W
- Unique design patterns.
- Reasonable price.
- Easier to design.
- Customers can get t-shirts
designed by them at their
own choice.
Strength
Opportunities
• First mover opportunity.
• Growing internet users in
Bangladesh.
• Advertising both in online
and offline.
• Use of advanced technology
compared to others.
Weaknesses
• Additional postage cost to deliver
customers.
• First one years Armor will only
take orders online, and no delivery
cost.
• Channel conflicts can arise when
more online intermediaries will be
added.
Threats
• First two years offline outlet
have to compete with
established brands.
• Established brands may start
imitating our strategy.

9. December 4, 2020Iftekhar Showrav 9
Objectives and Issues
Typically, marketing objectives include some or all of the following:
• Increase sales.
• Build brand awareness.
• Grow market share.
• Launch new products or services.
• Target new customers.
• Enter new markets internationally or locally.
• Improve stakeholder relations.
• Enhance customer relationships.
• Improve internal communications.
• Increase profit.
Example:
• To increase the number of enquires from our marketing communications activities by 15%
by the end of the year.
• To increase sales by 20% within 12 months.

10. December 4, 2020Iftekhar Showrav 10
Developing SMART Marketing Objectives
1. To become known as the premier custom shirt sublimation service.
2. Achieve profitability within 12 months.
3. Design and implement strict financial controls to help ensure success.

11. 11

12. December 4, 2020Iftekhar Showrav 12
Marketing Strategy
• Advertising = We will run ads in several young adult magazines.
• Youth events = Many different events will be sponsored, such as music
festivals and sporting events.
• Student groups = We will attempt to gain awareness of the different
student groups who actively purchase shirts for their members.
• Adding features (celebrities autograph in t-shirt)
We will emphasize to product quality by adding feature we may create
value in order to capture values from customer’s in return.

13. December 4, 2020Iftekhar Showrav 13
Marketing Strategy (Continued)
❑ Preferably advertising the products and establish a corporate
image on social media.
@heavy_metal_tshirt

14. December 4, 2020Iftekhar Showrav 14
Action Program

15. December 4, 2020Iftekhar Showrav 15
Budgets
Monthly Budgets For first month
Forecasted number of
units Sold
1,500
Average Price 400 Taka
Average Net Price 6,00,000 Taka

16. December 4, 2020Iftekhar Showrav 16
Budgets(Continued)
Costs of Production (for a T-Shirt) 180 Taka
Costs of Production (for 1,500 T-Shirt) 2,70,000Taka
Distribution (for a T-Shirt) 20 Taka
Distribution (for 1,500 T-Shirt) 30,000 Taka
Marketing (for a T-Shirt) 10 Taka
Marketing (for 1,500 T-Shirt) 15,000 Taka
Net cost (for 1,500 T-Shirt) 3,15,000Taka

17. December 4, 2020Iftekhar Showrav 17
Budgets(Continued)
▪ Average Net Price (1,500*400) = 6,00,000 Taka
▪ Net cost (for 1,500 T-Shirt) = 3,15,000 Taka
• Profit (for 1,500 T-shirt) = 2,85,000 Taka

18. December 4, 2020Iftekhar Showrav 18
Design:

19. December 4, 2020Iftekhar Showrav 19
Conclusion:
We have wanted to make a quality of product based
strategy. Here we have discussed about current
marketing situation, SWOT analysis, Objective and
Issues, a detailed marketing strategy with budget. It is a
well detailed project. By following this project, our
company can launch a new product (Heavy Metal T-Shirt)
and get more market value than other similar competitors.

20. FOR YOUR PRECIOUS ATTENTION.
THANK YOU