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SRI MEENAKSHI GARMENTS GARMENTS PVT LTD
About Internship Training:
Internships are formal programs within organizations whose primary purpose is to offer practical
work experience in a particular occupation to people who are new to that field. Internships
strengthen resumes by giving students visible work experience and providing older job hunters
with needed credentials to change careers. Would-be interns should evaluate internship programs
carefully, to see if those programs offer the training they need.
Process of Internship Training:
1. To provide the student with the opportunity to earn academic credits through a planned
work experience--most typically.
2. To learn more about a career area.
3. The practical experience a student gains at the work site is expected to complement the
theoretical knowledge he/she gains in a college classroom.
4. The student is expected to both learn from and contribute to this employment
opportunity.
5. Internships may lead to permanent employment with the sponsoring organization after
graduation; or a letter of recommendation and advice on other organizations that may
have openings.
OrganizationResponsibilities
1. Assign a supervisor to oversee, counsel, and evaluate the student intern as well as
conduct supervisory sessions.
2. Interview the prospective intern and read the intern's Learning Contract. Be sure to retain
a copy of the contract for your files.
3. When the prospective intern is determined satisfactory for the internship, discuss the
following with him/her:
a) The organization's functions, goals, and policies.
b) The jobs for which the intern will be responsible.
c) The learning goals the intern has identified in the INTERNSHIP LEARNING
CONTRACT and should strive to fulfill; the learning resources and strategies that
might help him/her to best achieve the goals.
d) Hours to be worked and appropriate attire for the job.
e) The degree of independence the intern will have on the job and the amount of
assistance he/she will be given.
4. Inform the intern's advisor of his/her progress.
5. Should you have questions or are experiencing difficulties with a student intern, please
contact the Faculty Advisor (or the Internship Coordinator) listed on the Learning
Contract.
6. Evaluate the intern's work and submit the attached Internship Evaluation Report to
his/her faculty advisor listed on the Learning Contract at the completion of the internship.
OBJECTIVES OF INTERNSHIP TRAINING
To provide work experience similar to entry-level positions in careers entered by the textile and
apparel graduates. To facilitate the student understands of the application of the intensive
university education to specific career demands. To create a broader, in-depth understanding of
the business/industry, government, museum, or, educational organization which utilizes
knowledge of the textile and apparel graduate. To provide background for the student to re-
evaluate the four year degree program and modify selection of remaining electives to strengthen
her/his unique interests. To enrich the student’s professional development by interaction with the
cooperating organization’s staff ranging from administrative/executive positions to a variety of
other employees. To develop an analytical approach to understanding organizational
philosophy, objectives, policies, and procedures.
Each student enrolled in TAM (Textile and Apparel Management) 4949, Field Training
(Internship), is responsible for completing the following in the order given.
 To discuss Field Training and the Professional Seminar with the student’s academic
advisor prior to pre-registration for either.
 To enroll in TAM 2120, Professional Seminar, during the fall or winter semester prior to
the internship. Enrollment in this course does not guarantee placement in an internship
position.
 To discuss plans for the internship with a faculty supervisor and an academic advisor. In
order for the student to enroll in an internship, she/he must secure the agreement of the
faculty member who would supervise the student’s internship and determine the course
grade.
 To secure her/his own position with guidance and suggestions from a faculty supervisor
and seminar instructors. The internship employer must be a reputable establishment.
 To discuss with the prospective internship employer the type of learning experiences
expected in order to receive academic credit from the University of Missouri for the
internship. This list of suggested experiences will be available for the student to take
when interviewing. It is very important for the employer to understand the expectations
from the beginning.
To complete 100 hours of on the job working hours for each:
1. Credit hours earned, and complete a majority of the suggested learning experiences. To
complete required assignments for internships by the deadline established with faculty
supervisor. Have the Information Sheet on file.
2. Send in weekly reports. Please type the format for weekly reports, as shown in the text,
into a file on your computer. You can then generate a computer report each week, print it
out, and send it to your supervisor.
3. Send in weekly hours. You should include the hours you work each day during the week,
as well as your total hours. This information should be incorporated into your weekly
report.
4. Employer Evaluation Form. This form will be sent to your employer by your supervisor
during the last week of employment.
5. Complete all chapters in your internship booklet during the course of your internship. For
alternative internships, a project will be determined in consultation with the internship
supervisor.
6. Be prepared to talk about your internship in classes, or at a student organization meeting.
INTRODUCTION OF ORGANIZATION
About Sri Meenakshi Garments Textile:
Sri Meenakshi Garments Textile Company LTD though a relatively new venture, has
made remarkable progress in spinning quality yarn. SRI MEENAKSHI GARMENTS has an
huge production capability, productivity and a committed team of skilled workers and efficient
staff numbering approximately 1000. Under the guidance of its promoter, Shri Ramesh Kumar
Tibrewal, who personify the true spirit of enterprise, SRI MEENAKSHI GARMENTS has
established a distinct identity in the textile market within a decade of its existence. SRI
MEENAKSHI GARMENTS has a unique inspirational work culture. SRI MEENAKSHI
GARMENTS rests on strong ethical and moral foundations, relying on the deeds of wisdom
propagated by Swami Vivekananda, Mahatma Gandhi, and Rabindranath Tagore and our Former
President, His Excellency Dr. A.P.J. Abdul Kalam.
With strong business acumen, successfully demonstrated by its Promoter, the
company has progressed steadily from dealing in cotton waste to the position of eminence it
holds in manufacture of Superior Quality yarn. The location has been chosen to promote
employment generation in the interior and rural areas of Coimbatore district. SRI MEENAKSHI
GARMENTS commitments are not purely business centric. It encompasses a wider societal
obligation. The promoter have chosen, Karuvalur, Karumathampatti, near Coimbatore, as the
plant location. The small underdeveloped village has been chosen to promote a social cause of,
“Enabling Progress through Enterprise”. Further, the plant location meets the business
requirements. The plant is close to major consumption centres like Tirupur, Somanur, Palladam,
Karur, Madurai, and Erode, thereby promising enormous scope for expansion of the company.
At SRI MEENAKSHI GARMENTS, learning and sharing of knowledge becomes an integral
part of its work culture. This unique work culture has been able to spin the work force together.
Swami Vivekananda words of wisdom form the back bone of the entire workforce at SRI
MEENAKSHI GARMENTS, spinning its success story without any major hiccups.
COMPANY PROFILE:
We established the creative boutique in 2005 and combined fashion, textile and graphic
design backgrounds to produce comprehensive design outcomes, rich with edgy originality,
beauty and distinction. We a are a Sydney based design trio of print and fabric surface treatment
specialists, whose primary focus is to deliver original, exclusive and bespoke designs for a broad
range of visual applications, particularly textiles. We are committed to uncovering and servicing
clients’ needs while promoting environmental sustainability and Australian based production in
an inspiring and creative way. We also have a design library, seasonally updated with a range of
original artwork that is available for purchase on an exclusive basis for use in fashion, interiors
and lifestyle product design.
We provide our clients with the textile concept as artwork [99% illustrator files] and leave the
production up to our clients’ discretion. We provide technical services also in making the files’
production ready if suppliers need this. We forecast trends, color and pursue original concepts
with stylistic diversity to produce hand-worked and computer generated Croquis. These include
for fabric and other surfaces. We also do a lot of custom design development as well as our
seasonal collection.
Contact Information:
Company Name: SRI MEENAKSHI GARMENTS TEXTILES
Address : 7, Cotton Mill Street, P N Road,
Lakshmi Nagar, Tiruppur,
Tamil Nadu 641602
Contact Number : 0421 247 9511
Line of Business:
Parent Line of Business and Top Line of Business has been extracted from National Industrial
Classification code Sri Meenakshi Garments. If company has registered business with incorrect
code or has changed the line of business without informing ROC, provided information will be
incorrect. We take no warranties about accuracy of these classifications. Sree Sri Meenakshi
Garments Textiles Pvt Ltd. is the principle supplier to Sree Garments, fulfilling their total
yarn requirements. Established in 2005, SSMT sources cotton domestically and from
reputable African growers, Using State-of-the-art machinery, the raw material is woven into the
finest quality cotton yarn. Efficient inventory management systems are in place to ensure a
continuous.
The cotton is purchased in Sri Meenakshi Garments & Africa and processed step by step through
these highly sophisticated machineries to ensure the best quality yarn. Efficient management of
inventory ensures uninterrupted production process for the company. ShriSri Meenakshi
Garments Textiles Pvt Ltd is the least carbon emitting spinning mill in Sri Meenakshi Garments
as declared by ETI. It is also certified by FLO Fair Trade, CMIA, Organic Cotton and Oeko-Tex
Certifications. The knitting plant is equipped with hi-tech machines capable of producing a wide
variety of knit finishes and structures. Jacquard, Flat and Circular machines provide a diverse
range of garments in Jersey, Rib and Fleece. A continuous programmed of research and
development ensures that the knitting unit has the capability required to meet the latest fashion
trends.
Sri Meenakshi Garments Spinners Private Limited Profile:
Corporate Identification Number : U17111TZ2005PTC012112
Company Name: SHRI SRI MEENAKSHI GARMENTS
TEXTILES
Company Status: Active
ROC: ROC-Coimbatore
Registration Number: 12112
Company Category: Company limited by Shares
Company Sub Category: Non-govt company
Class of Company: Private
Date of Incorporation: 01 September 2005
Age of Company: 10 years, 8 month
Activity: Spinning, weaving and finishing
Company Founder T.Manivannan
Managing Director A.Meenatchi
Total Employees 450
INTRODUCTION ABOUT TEXTILES INDUSTRIES
Definition for Textile:
“Pertaining ofweaving or towove fabrics; astextile arts; woven, capable of being woven; formed byweaving; as
textile fabric”
Descriptive of textiles as defined of the raw materials, process, machinery, building, craft, technology, personnel
used in, and the organizationsand activities connected with their manufacture. ALatin word originated from
texere, it means toweave. Any cloth orfabric made byweaving or knitting.
Introduction:
The textile industry occupies a unique place in our country. One of the earliest to come into
existence in Sri Meenakshi Garments. It accounts for 14% of the total Industrial production,
contributes to nearly 30% of the total exports and is the second largest employment generator
after agriculture.The Sri Meenakshi Garmentsn textile industry is one of the largest in the world
with a massive raw material and textiles manufacturing base. Our economy is largely dependent
on the textile manufacturing and trade in addition to other major industries. About 27% of the
foreign exchange earnings are on account of export of textiles and clothing alone. The textiles
and clothing sector contributes about 14% to the industrial production and 3% to the gross
domestic product of the country. Around 8% of the total excise revenue collection is contributed
by the textile industry. So much so, the textile industry accounts for as large as 21% of the total
employment generated in the economy. Around 35 million people are directly employed in the
textile manufacturing activities. Indirect employment including the manpower engaged in
agricultural based raw-material production like cotton and related trade and handling could be
stated to be around another 60 million.
Sri Meenakshi Garmentsn Textile Industry:
Textile is one of the Sri Meenakshi Garments’s largest industries after agriculture. It
provides direct employment to about 350 lacks people.Besides this, there are a large number of
ancillary industries, which are dependent upon this sector such as manufacturing various
machines, accessories, stores, ancillary item and chemicals. Known globally for its skilland
craftsmanship, the Sri Meenakshi Garmentsn textile industry from soaring to the height it
iscapable, but this is expected to change post January 2005, as the quota are striation have been
removed.
Textiles covers the following sub-segment: -
1) Synthetic fiber/filamentprocessing vise, drawing, texturizing, twisting etc.
2) Yarn: spinning cotton &blends on rotors and ring frames.
3) Weaving/Knitting, Processing and Distribution.
The Sri Meenakshi Garmentsn textile industry is large and divers, unique for its coverage of
the entire gamut of activities ranging from production of raw material to providing the
consumers high value added products, such as fabrics and garments. The key segment of Sri
Meenakshi Garmentsn textiles are divided into Fiber, Yarn, Fabrics and made-ups. The multi-
fiber base of Sri Meenakshi Garmentsn textile comprise natural fibers from polyester, viscose,
acrylic, polypropylene and nylon. Though primarily cotton based textile industry has a
growing polyester sector and is active in processing linen wool and silk.
Overview Textiles Industry:
The Sri Meenakshi Garmentsn textile industry is one the largest and oldest sectors in
the country and among the most important in the economy in terms of output, investment and
employment. The sector employs nearly 35 million people and after agriculture, is the second-
highest employer in the country. Its importance is underlined by the fact that it accounts for
around 4% of Gross Domestic Product, 14% of industrial production, 9% of excise collections,
18% of employment in the industrial sector, and 16% of the country’s total exports earnings.
With direct linkages to the rural economy and the agriculture sector, it has been estimated that
one of every six households in the country depends on this sector, either directly or indirectly,
for its livelihood.
A strong raw material production base, a vast pool of skilled and unskilled personnel,
cheap labour, good export potential and low import content are some of the salient features of
the Sri Meenakshi Garmentsn textile industry. This is a traditional, robust, well-established
industry, enjoying considerable demand in the domestic as well as global markets.
Global Textiles:
The glssobal textile and clothing industry is estimated to be worth about US$ 4,395
bn and currently global trade in textiles and clothing stands at around US$ 360 bn. The US
market is the largest, estimated to be growing at 5% per year, and in combination with the EU
nations, accounts for 64% of clothing consumption.
The Sri Meenakshi Garmentsn textile industry is valued at US$ 36 bn with exports totalling
US$ 17 bn in 2005-2006. At the global level, Sri Meenakshi Garments’s textile exports account
for just 4.72% of global textile and clothing exports. The export basket includes a wide range of
items including cotton yarn and fabrics, man-made yarn and fabrics, wool and silk fabrics,
made-ups and a variety of garments. Quota constraints and shortcomings in producing value-
added fabrics and garments and the absence of contemporary design facilities are some of the
challenges that have impacted textile exports from Sri Meenakshi Garments.
Sri Meenakshi Garments’s presence in the international market is significant in the areas of
fabrics and yarn.
 Sri Meenakshi Garments is the largest exporter of yarn in the international market and
has a share of 25% in world cotton yarn exports.
 Sri Meenakshi Garments accounts for 12% of the world’s production of textile fibers and
yarn
 In terms of spindle age, the Sri Meenakshi Garmentsn textile industry is ranked second,
after China, and accounts for 23% of the world’s spindle capacity
 Around 6% of global rotor capacity is in Sri Meenakshi Garments
 The country has the highest loom capacity, including handlooms, with a share of 61% in
world loom age.
Textile Industry Structure:
Cotton textiles continue to form the predominant base of the Sri Meenakshi Garmentsn
textile industry, though other types of fabric have gained share in recent years. In 1995-96, the
share of cotton and manmade fabric was 60% and 27% respectively. More recently, cotton
fabrics accounted for 46% of the total fabric produced in 2005-06, while man-made fibers held
a share of 41%. This represents a clear shift in consumer preferences towards man-made fabric.
The Textile and Apparel supply chain
The fiber and yarn-specific configuration of the textile industry includes almost all types of
textile fibers, encompassing natural fibers such as cotton, jute, silk and wool; synthetic / man-
made fibers such as polyester, viscose, nylon, acrylic and polypropylene (PP) as well as
multiple blends of such fibers and filament yarns such as partially oriented yarn (POY). The
type of yarn used is dictated by the end product being manufactured.The Man-made textile
industry comprises fiber and filament yarn manufacturing units of cellulosic and non-cellulosic
origin. The cellulosic fiber/yarn industry is under the administrative control of the Ministry of
Textiles, while the non-cellulosic industry is under the administrative control of the Ministry of
Chemicals and Fertilizers.
As in January 2006, there were 1779 cotton/man-made fiber textile mills in the organized
sector, with an installed capacity of 34.1 million spindles and 395,000 rotors. Of these, 218
were composite mills which accounted for just 3% of total fabric production, with 97% of fabric
production happening in the unorganized segment. Cloth production in the mill sector has fallen
from 1,714 million sq mtrs in 1999-2000 to a projected 1,493 million sq mtrs in 2005-06,
declining at a rate of 2% per annum. As a result, the number of sick units in the organized
segment has also been growing rapidly.
The competitiveness of composite mills has declined in comparison to the power looms in the
decentralized segment. Policy restrictions relating to labour laws and the fiscal advantages
enjoyed by the handloom and power loom sectors have been identified as two of the major
constraints responsible for the declining scenario of the mill sector.Nonetheless, overall cloth
production in the country has been growing at 3.5% per annum since 2000, with growth driven
largely by the power loom sector. Being the largest manufacturer of fabric in the country, the
power loom sector produces a wide variety of cloth, both grey as well as processed.
TEXTILE INDUSTRY HISTORY
SRI MEENAKSHI GARMENTSN TEXTILE HISTORY:
Sri Meenakshi Garments has a diverse and rich textile tradition. The origin of Sri Meenakshi
Garmentsn textiles can be traced to the Indus valley civilization. The people of this civilization
used homespun cotton for weaving their garments. Excavations at Harappa and Mohenjo-Daro,
have unearthed household items like needles made of bone and spindles made of wood, amply
suggesting that homespun cotton was used to make garments. Fragments of woven cotton have
also been found from these sites. The history of textile is almost as old as that of human
civilization and as time moves on the history of textile has further enriched itself. In the 6th and
7th century BC, the oldest recorded indication of using fiber comes with the invention of flax
and wool fabric at the excavation of Swiss lake inhabitants.
In Sri Meenakshi Garments the culture of silk was introduced in 400AD, while spinning of
cotton traces back to 2 3000BC. In China, the discovery and consequent development of
sericulture and spin silk methods got initiated at 2640 BC while in Egypt the art of spinning linen
and weaving developed in 3400 BC. The discovery of machines and their widespread application
in processing natural fibers was a direct outcome of the industrial revolution of the 18th and 19th
centuries. The discoveries of various synthetic fibers like nylon created a wider market for textile
products and gradually led to the invention of new and improved sources of natural fiber. The
development of transportation and communication facilities facilitated the path of transaction of
localized skills and textile art among various countries.
The first literary information about textiles in Sri Meenakshi Garments can be found in the Rig
Veda, which refers to weaving. The ancient Sri Meenakshi Garmentsn epics the Ramayana and
the Mahabharata also speak of a variety of fabrics of those times. The Ramayana on the one hand
refers to the rich styles worn by the aristocracy and on the other the simple clothes worn by the
commoners and ascetics.Sri Meenakshi Garments had numerous trade links with the outside
world and the Sri Meenakshi Garmentsn textiles were popular in the ancient world. The Sri
Meenakshi Garmentsn silk was popular in Rome in the early centuries of the Christian era.
Hoards of fragments of cotton material originating from Gujarat have been found in the Egyptian
tombs at Fostat, belonging to 5th century A.D. Cotton textiles were also exported to China
during the heydays of the silk route.
THE COTTON TEXTILE INDUSTRY:
The cotton textile industry is one of the oldest and most firmly established major industries.
There is reason to believe that cotton was first grown and put to use in Sri Meenakshi Garments
before where else in the world. Sri Meenakshi Garments has been a manufacturing nation and an
exporter of cotton fabrics to all nations. Thus, the cotton textile industry acquired the
characteristics of trusty Sri Meenakshi Garmentsn and later to travel to other parts of the world.
The dignity of man is raised to an appreciable level due to the evolution of textiles industry. It
consists of Handloom, Power loom and Composite mills (Spinning and Weaving) sectors. The
industry has been exporting its products for more than 3,000 years and is now strengthened with
the collaboration of other allied industries.
The industry is spread across all the states of Sri Meenakshi Garments but two thirds of the
textile mills are concentrated in Gujarat, Maharashtra and Tamilnadu with 1,460 organized units,
32 million spindles, 1.7 million power looms, 4 million handlooms and a large number of small,
medium and large processing houses. The cotton textile industry is mainly a private sector
industry, Gujarat and Maharashtra account for 50 per cent of the total spindles installed and 70
per cent of the tota1 100ms in the cotton textile industry.
ALL ABOUT TEXTILE INDUSTRY:
The major categories of textiles are linens and domestic products towels. Shower curtains,
bathroom ensemble, table linen / damask and bed spread are categorized under linens, product
such as sheets cases mattress pads, blankets and blanket covers comforters and quilts,
embroidery and lace are coming under domestic products. However based on exports are HS
code, Home textiles can broadly be classified in the following categories.
1. Bed lines
2. Bath liner
3. Table linen & Kitchen linen
4. Curtains, drapes and furnishing fabr5. Blankets
6. Carpets & Floor covering
7. Made Ups
Textiles industry
1)Cottage stage:
Textile manufacturing by pre-industrial methods
There are some indications that weaving was already known in the Paleolithic. An indistinct
textile impression has been found at Pavlov, Moravia. Neolithic textiles were found in pile
dwellings excavations in Switzerland and at El Fayum, Egypt at a site which dates to about 5000
BC.
The key British industry at the beginning of the 18th century was the production of textiles made
with wool from the large sheep-farming areas in the Midlands and across the country. This was a
labor-intensive activity providing employment throughout Britain, with major centers being the
West Country; Norwich and environs; and the West Riding of Yorkshire.
The export trade in woolen goods accounted for more than a quarter of British exports
during most of the 18th century, doubling between 1701 and 1770. Exports of the cotton industry
– centered in Lancashire – had grown tenfold during this time, but still accounted for only a tenth
of the value of the woolen trade. Before the 17th century, the manufacture of goods was
performed on a limited scale by individual workers. This was usually on their own premises and
goods were transported around the country. clothiers visited the village with their trains of pack-
horses. Some of the cloth was made into clothes for people living in the same area, and a large
amount of cloth was exported. Rivers navigations were constructed, and some contour-following
canals. In the early 18th century, artisans were inventing ways to become more productive.
In Roman times, wool, linen and leather clothed the European population, and silk,
imported along the Silk Road from China, was an extravagant luxury. The use of flax fiber in the
manufacturing of cloth in Northern Europe dates back to Neolithic times. During the late
medieval period, cotton began to be imported into northern Europe. Without any knowledge of
what it came from, other than that it was a plant, noting its similarities to wool, people in the
region could only imagine that cotton must be produced by plant-borne sheep. John Mandeville,
writing in 1350, stated as fact the now-preposterous belief:
"There grew in Sri Meenakshi Garments a wonderful tree which bore tiny lambs on the endes of
its branches. These branches were so pliable that they bent down to allow the lambs to feed when
they are hungry."
Spindles or parts of them have been found in archaeological sites and may represent one of
the first pieces of technology available. They were invented in Sri Meenakshi Garments between
500 and 1000 AD.
2) Industrial Revolution:
Textile manufacture during the Industrial Revolution
The woven fabric portion of the textile industry grew out of the industrial revolution in the 18th
Century as mass production of yarn and cloth became a mainstream industry. In 1734 in Bury,
Lancashire, John Kay invented the flying shuttle — one of the first of a series of inventions
associated with the cotton woven fabric industry. The flying shuttle increased the width of cotton
cloth and speed of production of a single weaver at a loom. Resistance by workers to the
perceived threat to jobs delayed the widespread introduction of this technology, even though the
higher rate of production generated an increased demand for spun cotton.
19th century developments:
With the Cartwright Loom, the Spinning Mule and the Boulton and Watt steam engine, the
pieces were in place to build a mechanized woven fabric textile industry. From this point there
were no new inventions, but a continuous improvement in technology as the mill-owner strove to
reduce cost and improve quality. Developments in the transport infrastructure; that is the canals
and after 1831 the railways facilitated the import of raw materials and export of finished cloth.
Thirdly, also in 1830, Richard Roberts patented the first self-acting mule. Stalybridge mule
spinners strike was in 1824,this stimulated research into the problem of applying power to the
winding stroke of the mule. The draw while spinning had been assisted by power, but the push of
the wind had been done manually by the spinner, the mule could be operated by semiskilled
labor. Before 1830, the spinner would operate a partially powered mule with a maximum of 400
spindles after, self-acting mules with up to 1300 spindles could be built.
20th Century:
Major changes came to the textile industry during the 20th century, with continuing
technological innovations in machinery, synthetic fiber, logistics, and globalization of the
business. The business model that had dominated the industry for centuries was to change
radically. Cotton and wool producers were not the only source for fibers, as chemical companies
created new synthetic fibers that had superior qualities for many uses, such as rayon, invented in
1910, and DuPont's nylon, invented in 1935 as in inexpensive silk substitute, and used for
products ranging from women's stockings to tooth brushes and military parachutes.
Industry integration and global manufacturing led to many small firms closing for good during
the 1970s and 1980s in the United States, during those decades, 95 percent of the looms in North
Carolina, South Carolina and Georgia shut down, and Alabama and Virginia also saw many
factories close.
21st century:
In 2002, textiles and apparel manufacturing accounted for $400 billion in global exports,
representing 6% of world trade and 8% of world trade in manufactured goods. In the early years
of the 21st century, the largest importing and exporting countries were developed countries,
including the European Union, the United States, Canada and Japan.The countries with the
largest share of their exports being textiles and apparel were as follows (2002):
OVERVIEW OF SRI MEENAKSHI GARMENTSN TEXTILE INDUSTRY
Background:
Sri Meenakshi Garments Textile Industry is one of the leading textile industries in the world.
Though was predominantly unorganized industry even a few years back, but the scenario started
changing after the economic liberalization of Sri Meenakshi Garmentsn economy in 1991. The
opening up of economy gave the much-needed thrust to the Sri Meenakshi Garmentsn textile
industry, which has now successfully become one of the largest in the world. Sri Meenakshi
Garments textile industry largely depends upon the textile manufacturing and export. It also
plays a major role in the economy of the country. Sri Meenakshi Garments earns about 27% of
its total foreign exchange through textile exports. Further, the textile industry of Sri Meenakshi
Garments also contributes nearly 14% of the total industrial production of the country. It also
contributes around 3% to the GDP of the country. Sri Meenakshi Garments textile industry is
also the largest in the country in terms of employment generation. It not only generates jobs in its
own industry, but also opens up scopes for the other ancillary sectors. Sri Meenakshi Garments
textile industry currently generates employment to more than 35 million
people. Sri Meenakshi Garmentsn textile industry can be divided into several segments, some of
which can be listed as below:
 Cotton Textiles
 Silk Textiles
 Woolen Textiles
 Readymade Garments
 Hand-crafted Textiles
 Jute and Coir
Government initiatives and regulatory framework
Government Initiatives
The Government of Sri Meenakshi Garments has promoted a number of export promotion
policies for the Textile sector in the Union Budget 2011-12 and the Foreign Trade Policy 2009-
14. This also includes the various incentives under Focus Market Scheme and Focus Product
Scheme; broad basing the coverage of Market Linked Focus Product Scheme for textile products
and extension of Market Linked Focus Product Scheme etc. to increase the Sri Meenakshi
Garmentsn shares in the global trade of textiles and clothing. The various schemes and
promotions by the Government of Sri Meenakshi Garments are as follows - It has allowed 100
per cent Foreign Direct Investment (FDI) in textiles under the automatic route.
Welfare Schemes:
The Government has offered health insurance coverage and life insurance coverage to 161.10
million weavers and ancillary workers under the Handloom Weavers' Comprehensive Welfare
Scheme, while 733,000 artisans were provided health coverage under the Rajiv Gandhi Shilpi
Swasthya Bima Yojna.
E-Marketing:
The Central Cottage Industries Corporation of Sri Meenakshi Garments (CCIC), and the
Handicrafts and Handlooms Export Corporation of Sri Meenakshi Garments (HHEC) have
developed a number of e-marketing platforms to simplify marketing issues. Also, a number of
marketing initiatives have been taken up to promote niche handloom and handicraft products
with the help of 600 events
all over the country.
Skill Development:
As per the 12th Five Year Plan, the Integrated Skill Development Scheme aims to train over
2,675,000 people within the next 5 years (this would cover over 270,000 people during the first
two years and the rest during the remaining three years). This scheme would cover all sub sectors
of the textile sector such as Textiles and Apparel; Handicrafts; Handlooms; Jute; and Sericulture.
Credit Linkages:
As per the Credit Guarantee program, over 25,000 Artisan Credit Cards have been supplied to
artisans, and 16.50 million additional applications for issuing up credit cards have been
forwarded to banks for further consideration with regards to the Credit Linkage scheme.
Financial package for waiver of overdues:
The Government of Sri Meenakshi Garments has announced a package of US$ 604.56 million to
waive of overdue loans in the handloom sector. This also includes the waiver of overdue loans
and interest till 31st March,2010, for loans disbursed to handloom sector. This is expected to
benefit at least 300,000 handloom weavers of the industry and 15,000 cooperative societies.
Textiles Parks:
The Sri Meenakshi Garmentsn Government has given approval to 40 new Textiles Parks to be
set up and this would be executed over a period of 36 months. The new Textiles Parks would
leverage employment to 400,000 textiles workers.The product mix in these parks would include
apparels and garments parks, hosiery parks, silk parks, processing parks, technical textiles
including medical textiles, carpet and power loom parks.
COMPANY PROFILE:
We established the creative boutique in 2005 and combined fashion, textile and graphic
design backgrounds to produce comprehensive design outcomes, rich with edgy originality,
beauty and distinction. We a are a Sydney based design trio of print and fabric surface treatment
specialists, whose primary focus is to deliver original, exclusive and bespoke designs for a broad
range of visual applications, particularly textiles. We are committed to uncovering and servicing
clients’ needs while promoting environmental sustainability and Australian based production in
an inspiring and creative way. We also have a design library, seasonally updated with a range of
original artwork that is available for purchase on an exclusive basis for use in fashion, interiors
and lifestyle product design.
We provide our clients with the textile concept as artwork [99% illustrator files] and leave the
production up to our clients’ discretion. We provide technical services also in making the files’
production ready if suppliers need this. We forecast trends, color and pursue original concepts
with stylistic diversity to produce hand-worked and computer generated Croquis. These include
for fabric and other surfaces. We also do a lot of custom design development as well as our
seasonal collection.
Contact Information:
Company Name: SRI MEENAKSHI GARMENTS TEXTILES
Address : 7, Cotton Mill Street, P N Road,
Lakshmi Nagar, Tiruppur,
Tamil Nadu 641602
Contact Number : 0421 247 9511
Line of Business:
Parent Line of Business and Top Line of Business has been extracted from National Industrial
Classification code Sri Meenakshi Garments. If company has registered business with incorrect
code or has changed the line of business without informing ROC, provided information will be
incorrect. We take no warranties about accuracy of these classifications. Sree Sri Meenakshi
Garments Textiles Pvt Ltd. is the principle supplier to Sree Garments, fulfilling their total
yarn requirements. Established in 2005,SSMT sources cotton domestically and from reputable
African growers, Using State-of-the-art machinery, the raw material is woven into the finest
quality cotton yarn. Efficient inventory management systems are in place to ensure a continuous.
The cotton is purchased in Sri Meenakshi Garments & Africa and processed step by step through
these highly sophisticated machineries to ensure the best quality yarn. Efficient management of
inventory ensures uninterrupted production process for the company. ShriSri Meenakshi
Garments Textiles Pvt Ltd is the least carbon emitting spinning mill in Sri Meenakshi Garments
as declared by ETI. It is also certified by FLO Fair Trade, CMIA, Organic Cotton and Oeko-Tex
Certifications.The knitting plant is equipped with hi-tech machines capable of producing a wide
variety of knit finishes and structures. Jacquard, Flat and Circular machines provide a diverse
range of garments in Jersey, Rib and Fleece. A continuous programmed of research and
development ensures that the knitting unit has the capability required to meet the latest fashion
trends.
Sri Meenakshi Garments Spinners Private Limited Profile:
Corporate Identification Number : U17111TZ2005PTC012112
Company Name: SHRI SRI MEENAKSHI GARMENTS
TEXTILES
Company Status: Active
ROC: ROC-Coimbatore
Registration Number: 12112
Company Category: Company limited by Shares
Company Sub Category: Non-govt company
Class of Company: Private
Date of Incorporation: 01 September 2005
Age of Company: 10 years, 8 month
Activity: Spinning, weaving and finishing
Company Founder T.Manivannan
Managing Director A.Meenatchi
Total Employees 450
FUNCTIONAL DEPARTMENT
1. Production Department
2. HR Department
3. Finance Department
4. Marketing Department
5. Sales Department
6. Purchasing Department
PRODUCTION DEPARTMENT
Production:
Textile manufacturing is a major industry. It is based on the conversion of fiber into yarn, yarn
into fabric. These are then dyed or printed, fabricated into clothes. Different types of fiber are
used to produce yarn. Cotton remains the most important natural fibers, so is treated in depth.
There are many variable processes available at the spinning and fabric-forming stages coupled
with the complexities of the finishing and coloration processes to the production of a wide ranges
of products. There remains a large industry that uses hand to achieve the same results.
Ever expanding apparel and clothing industry poses new challenges before the textile
manufacturers and producers. Clothing industries have to consider the needs of all- men, women,
kids, infants and animals too. Newer kinds of textiles and upcoming producers other than the
traditional ones call for judicious selection of products. Here you can source factories and
companies according to your business needs for better profit margins.
Production Department Chart:
Types of Fibers in Textiles Industry:
1. Plant Fibers
2. Animal Fibers
3. Man-made fibers
4. Synthetic Fibers
Fiber production:
All textiles are made up of fibers that are arranged in different ways to create the desired
strength, durability, appearance and texture. The fibers can be of countless origins, but can be
grouped into four main categories. Natural fibers, with the exception of silk, have a relatively
short fibers length, measured in centimeters. Silk and man-made fibers have on the other hand
very long fiber lengths (filaments) ranging from hundreds of meters to kilometers long.
Plant Fibers:
Plant fibers consists of cellulosic material, normally derived from cotton, linen, hemp
or bamboo, but more or less any plant with extractable cellulose can be used. Cotton is by far the
most commonly used plant fibers and the cultivation of cotton is enormously resource-intensive,
with high inputs of water, pesticides, insecticides and fertilizers leaving a large toxic footprint
where grown, if not cultivated organically or under specific sustainable conditions.
Animal fibers:
Animal fibers consist of proteins. Wool and silk are the most commonly used fibers from
this group, but the wool can come from a number of different animals. In order to make animals
grow faster and produce higher yields of wool, pesticides and insecticides are used to prevent
disease. Dipping is a common practice to control parasites in sheep farming, making use of both
organic phosphates as well as synthetic pyrethroid. After the wool fibers have been sheared they
are treated with chemicals during the scouring and washing process.
Man-made fibers:
Man-made fibers such as viscose (rayon) or lyocell are based on cellulosic raw material,
normally from wood pulp. They are heavily treated with chemicals before the new fibers is spun.
The whole process of producing fibers from wood pulp is very resource-intensive, involving the
use of several hazardous substances.
Synthetic fibers:
Synthetic fibers are made from monomers sourced from fossil oil feedstock’s, which
are subsequently polymerized into different fibers. Given all the possible monomers that can be
made from a synthetic feedstock, the possible combinations are endless. However the most
common synthetic fibers is polyester, followed by polyamide, polyacrylic and aramide.
Depending on the monomer used to produce the fibers, an endless number of chemicals may be
used in the process. For some of the synthetic fibers such as polyester, dyeing can be
accomplished already when the fibers is manufactured.
Yarn production:
When the fibers has been harvested or produced the next step is to spin the fibers
into a yarn. It is easy to believe that this step, which is a mechanical one, uses no chemicals. But
in order to increase the strength of the fibers, increase fibers cohesion and reduce friction during
the spinning process, spinning oils are added.
Fabric production
The core of textile manufacture is fabric production. Fabrics can be created in many
different ways, the most common being weaving, knitting or through production of non-woven
fabrics. To prevent the yarn from breaking during these processes, it is important to strengthen
the yarn and reduce friction. Sizing chemicals and lubricants are therefore added.
Dyeing and printing:
During dyeing and printing both hazardous chemicals and dyestuffs are used. Dyes
used for dyeing, can also be used for printing, but must then undergo the same fixation and
washings steps as after the dyeing process. The most common way to print a fabric in full width
is to use pigment prints, where the pigments stick to a surface using polymeric resin or a binder.
No washing processes are needed. For garment printing , plastisol printing is very common. The
PVC-based paste often contains hazardous chemicals, such as phthalates, but there are also
alternatives based on acrylate or polyurethane.
Dyeing can take place in several steps when processing the textile. It can be done when spinning
the synthetic or man-made fibers, as loose natural or regenerated fibers and in the form of yarns
or fabrics. Garment dyeing is also common.
For fiber blends, two types of dyed fibers can be spunned together e.g. viscose and wool.
Full-width printing is carried out on pre-treated fabrics, but it is also possible to put a print on a
garment or manufactured textile product by screen or transfer printing. Digital printing is another
method.
There are other printing techniques as discharge and resist print using dyes and chemicals. This
includes washing to get rid of surplus dyes and residues.
Finishing treatments:
This step of the process is all about adding special technical properties or an aesthetic
appeal to the finished fabric. Depending on the properties desired, such as flame retardance,
enhanced water resistance, antibacterial treatment, protective coatings or specific fashion
treatments, a diverse range of chemicals are used. Some examples are given below.
Handle modification
When the fabric has the desired colour and properties, it is made into finished products
such as sweaters, jeans, shoes or other special items like carpets, furniture or car seats. This step
includes processes such as cutting, sewing and the addition of buttons and zippers, for example.
In some cases dyeing and printing of the finished garments, with the fabric only pre-treated,
occurs at this step. In garment dyeing there are a lot of dyestuff and chemicals used. Some times
dyestuff with quite bad wash permanence are chosen to give the clothing in fashion a worn out
look. For garment printing, Plastisol prints (PVC) are very common, but there are other types
available for example based on acrylate or polyurethane.
Auxiliary chemicals:
A range of chemicals is normally used in most steps of the production process to assist
the tasks of other chemicals. Such general auxiliaries include:
• Acids
• Bases
• Salts
• Detergents
• Surfactants
• Sequestrates
• Stabilizers
• Solvents
• Enzymes
HR DEPARTMENT
Introduction:
Training & Employee Welfare Competent and committed workforce is at the core of
our success as an internationally acclaimed organization. Our employees are our most valuable
assets. We continuously strive to keep them updated with the latest in trends and technology by
means of training programmers scheduled at periodic intervals. Therefore, they are kept attuned
to the constantly changing requirements of a demanding and discerning market. Human
resources strategies play a key role in the development of textile enterprises, both in day-to-day
activities and long-term objectives. HR is responsible for enhancing the capacity of the sales
department in negotiation and contract management, motivating staff through benefits programs
and creating conditions that facilitate technological advancement. Whether your company
operates in the United States or has subsidiaries in other countries, your human resources
strategies should be designed to meet your objectives.
HR Department Chart:
Recruitment:
Textile industries promote the work of fashion designing, product pattern and styles,
so your human resources strategy should focus on recruiting suitable skilled manpower for the
production function as well as sales and marketing departments. Personnel in these areas are
crucial to the productivity, performance and bottom line of your company. If you operate
globally, recruit talented local candidates whose overall compensation will likely be several
times lower than deployed personnel with similar skill levels from the home office.
SOURCES OF RECRUITMENT
The company recruit, train, develop and rewarded employees within the
organization in such a way so that they can prove themselves as assets for the
company. Company has professional management and skilled technical staff and trained labor
force. A present figure of total employees in organization is approximately 200 including
management staff and labor force. Company gives on job training to employees.
Training:
Human resources personnel have to develop programs to train employees to adapt to
new technology that improves production operations in a changing garment market. Typically,
such training courses help employees enhance their career growth and update new products for
competitiveness. You also will need soft skills training courses on sales and marketing as a
strategic management endeavor for increased sales volumes. Human resources should have a
qualification system for existing and new employees to determine their respective training needs.
For best results, align the training programs in home and overseas subsidiaries with your firm’s
strategic goals and objectives.
Compensation Policy:
Your human resources strategy should establish a salary and compensation policy to
encourage your existing workforce to stay and attract qualified candidates to your firm. Perform
periodic reviews of salary levels to ensure workers are remunerated competitively. Incorporate
an incentive system based on employees’ performance, such as instant bonuses for the sales team
once they get contracts or year-end bonuses for reaching performance targets. Determine
compensation for overseas subsidiaries based on company regulations and the dynamics in the
labor market.
Work Environment:
Human resources should ensure a favorable working environment. Implement safety
and security measures, such as having fire alarms, first aid and monitoring systems in place.
Establish a professional working environment. Spell out job descriptions to avoid confusion. An
open door policy can improve communication and productivity when implemented correctly.
Integrate diversity by accommodating cultural values such as religious holidays or prayer times,
especially for overseas branches. Hold regular team-building events to connect workers across
departments and management, as well as reduce working stress.
Working OF HR Department:
Human resources is a somewhat vague term that doesn't capture well the scope of the duties in
the department. While human resources staff handles many of the matters pertaining to the
employees of a company, such as recruiting and benefits management, they also work with
management to help develop long-term strategies for the growth and development of a company.
HR departments often act as a middleman between employees and management and should be
where employees go for basic company information.
The Following are Working of HR Department:
 Hiring
 Compensation
 MOTIVATION METHODS
 LABOUR WELFARE FACILITIES
 PAY ROLE PROCESSING
Hiring:
The first point of contact a prospective employee has with a company is generally
through the HR department. Specific duties vary depending on the size of the company and
department, but HR typically places advertisements for new employees and may attend job fairs
and handle other recruiting duties. Staff will screen resumes, check references and perform any
necessary background checks, and often conduct first interviews with applicants, coordinating
follow-up interviews with other company departments and managers. HR performs orientations
of new hires, informing them of policies, procedures, benefits and other relevant information.
Compensation:
Some companies offer new employees letters of employment or employee contracts,
which are drafted by HR staff. In some companies, particularly small businesses, HR will take on
some payroll duties, such as tracking vacation time and pay, maintaining a holiday schedule,
creating policies on flexible work hours and updating records when employees are promoted or
transfer departments. Employee benefits, such as health insurance, retirement plans,
transportation subsidies and other perks, are considered part of the overall compensation package
and are administered by the HR department. In the big picture, HR monitors salary and wages
within the company's industry to ensure compensation remains competitive. The department also
helps management map out pay structures within the company.
MOTIVATION METHODS
There are motivation classes and all conducted by various persons and attendance award
is given to all employees who are present in the mill for a certain number of days.
LABOUR WELFARE FACILITIES
There are several welfare facilities some are canteen, rest room recreation room, library etc.
PAY ROLE PROCESSING
Pay role is according to the hierarchy of the organization. For the Managers and for the
staff as per the Government norms the salary will be there, for the permanent workers the daily
wages will be about 175 and for the trainees 125 excluding the other beneficial payments and
allowances.
HR POLICIES & FRAME WORKING
General Manager, H R and his team in consultation with Management develops HR
policies.
OUTSOURCING OF HRM PROCESS
They are not doing outsourcing process. In future they are plan to this process.
GRIEVANCE HANDLING METHOD
They are giving to counseling to their employees. Union policy framework Arbitration process
Workers participation management
Employee Relations and Performance:
In addition to the initial training in company policies, the HR department often
helps coordinate training and mentoring programs to further develop employee skills. Training
programs may be developed in-house, depending on the resources within the company, or might
be outsourced. HR staff may play a role in employee performance reviews, handle employee
complaints, help resolve disputes and monitor employee remediation programs. For companies
with union employees, HR often oversees union contracts and assists management with union
negotiations. Many companies offer employee assistance programs that provide counseling and
help for a variety of personal issues. While the programs are generally outsourced in small
businesses, the HR department monitors compliance, contract and privacy issues with the
organization handling the program.
Compliance:
A number of compliance issues are important for a company to monitor, regardless of
size. The HR department keeps track of federal and state laws regulating benefits and
compensation, such as the Family Medical Leave Act and laws regarding overtime. The
department also is tasked with ensuring a company complies with the federal regulations of the
Equal Employment Opportunity Commission, including auditing and reporting duties. It also
typically handles disputes between employees, or any claims of sexual harassment or workers'
compensation injuries.
MARKETING DEPARTMENT
Marketing is the main function because without the market the goods cannot be sold out. But in the field
of textile the role of the marketing department is not much necessary, because the entire produced good are not
the finished goods and it should take away for the further process. In Thangam textile they are marketing the two
varieties of yarn as 40and 30 based on their thickness. The 40 is used for making shirts and 60 are used for
making pants. In Thangam textile the manager directly deals with the other nearby buyers. So the marketing
department is not done in full effort.
Marketing Department Chart:
Textile Marketing Management:
Apparel and textile marketing management encompasses the design, manufacture
and distribution of goods within the fashion and textile industry. This is a complex business that
requires knowledge in the areas of product development, market research, distribution and
pricing strategies.
To be a successful marketing manager within a fashion and textile enterprise requires
a keen understanding of the consumer and an ability to spot current and upcoming fashion trends.
The marketing manager must be able to identify the potential consumer and maximize profits
through smart buying and efficient pricing. Many job titles exist within the field, including
fashion marketing manager, retail merchandise manager, apparel production supervisor, fashion
buyer, market researcher, visual merchandiser, and fashion forecaster.
Education Information:
According to the U.S. Bureau of Labor Statistics (BLS), most employers prefer
applicants who hold bachelor's or even master's degrees. Students may major in apparel and
retail merchandising, fashion marketing and management and other related areas, such as
business management with an emphasis on the fashion and apparel industry. Students who wish
to pursue degrees in this field may expect to take classes covering a wide array of topics, such as
statistics, mathematics, apparel and textile research methods, consumer response evaluation and
fashion theory.
Fashion and textile marketing is a small part of the broad area of marketing management. Thus,
some of the degrees listed below may also include a wider range of merchandising and
management programs, but they're still applicable to marketing management in the fashion and
textile industry.
 B.S. in Fashion Marketing and Management
 Degree Programs in Fashion Management
 B.A. in Merchandising Management
 M.S. in Fashion
Distance Learning Options
Online learning is another option for the student who wishes to work in marketing management.
Several different types of online degrees are applicable to the fashion industry. Take a look
below to see if you'd be interested in some of the distance learning options that are available.
 Fashion and Retail Management Online Degrees
 Textile Course Online
 Online Master's Degree in Retail Management
Career Options
While not all of the following jobs are specifically marketing management positions, they're all
related to the fashion industry. Take a look at the Study.com articles below to see if any of these
careers pique your interest.
 Apparel Production Supervisor
 Apparel Manufacturing Career Options
 Fashion Marketing Manager
 Retail Merchandise Manager
Employment Information:
The BLS doesn't report statistics for fashion marketing managers specifically.
However, it was reported that marketing managers across all industries in May 2013 had a mean
annual wage of $133,700, with employment expected to grow by 13% from 2012 to 2022. In the
related field of fashion design, employment is expected to decline by 3% during the same time
period. An overall employment decrease in the apparel manufacturing industry is a contributing
factor, according to the BLS.
Every Marketing Manager has the same work. The main motive is to promote the brand or
the product by doing various advertisement campaigns to increase sales of the company and also
make sure that the product satisfies the need of the customer.
In a textile company it won't be any different. The MM needs to understand the needs of the
retailers and the wholesalers and also he needs to understand the pricing and promoting strategies
of his competitors. And accordingly he will do his promotional activities. Textile companies
usually provide raw materials (unfinished product) to its buyers. And the buyers are actually not
the real consumers. These buyers will then take these products and make a new product like
shirt, pant etc. And then they will sell it to the market. So the main job of the Marketing Manager
(MM) of Lakshmi Mills Textile Company is to identify potential buyers who will further process
their material for better product.
FINANCE DEPARTMENT
NecessityofFinance in Textile Industry:
Finance is necessary for the every business. The Thangam textiles have invested over 4.5 cores of the
capital and the other raw materials which include all expenses. This textile has borrowed over a loan from Sri
Meenakshi Garmentsn bank and Vijay bank. Credit purchases are avoided due to proper financial assistance.
Credit purchases make the rate of yarn very high. 70% of the capital is contributed by the directors and the
remaining 30% are borrowed from bank as the loan. They have borrowed the money by giving proper
documents of the company assets to the bank. The Sri Meenakshi Garmentsn bank is charging about 15% of he
interest per annum. Hence it is easy to borrow the money from the banks. So this firm borrows all their needs
with the bank. Hence the finance is the very important for the growth and development of the business in the field
of the textiles. High level investment leads to the more profit percentage of this type of the business. So, finance is
the blood oftextiles
Sri Meenakshi Garments has been in the midst of a great social, political and economic change
ever since reforms were introduced in various spheres of activity. The country has greater
confidence to take on the competition from developed countries and has attracted global
investors in ever increasing measure. The Textile industry is one of the oldest industries in Sri
Meenakshi Garments. The sector has made significant contributions in terms of forex earnings
and employment and is one of the mainstays of the economy. Sri Meenakshi Garmentsn Textile
Industry occupies a very important place in the economic life of Sri Meenakshi Garments. It
contributes to the Sri Meenakshi Garmentsn Economy through generation of employment, output
and export earnings. In the financial year 2006, it has been found out that the contribution of this
industry amounts to 14% of the total output generation by the industrial sector. Sri Meenakshi
Garmentsn Textile industry's contribution towards GDP has been estimated to be hovering
around 4% which itself is a commendable one. Fixed asset:
a) Fixed asset stated at cost, net if excise and custom duty where Moved credit on capital
goods is availed except fixed assets taken over as a result of nationalization, which are
stated at values then approved by the board and revalue price less accumulated
depreciation and impairment loss, if any.
b) Cost includes freight and insurance duties and taxes, installation and commissioning
charges and other charges the date of commissioning. In case of imported fixed asset, it
includes in addition above, other charges payable as per foreign exchange contract.
Investment:
a) Long term investments are stated at the cost of acquisition. However provisions
for diminution are made to recognize a decline, other than temporary in the value
of long-term investment.
b) Current investments are stated at the lower of cost or fair market value.
Depreciation:
a) Depreciation of fixed asset/other than costing upto Rs. 5000/- has been provided pro-vata
on straight line method, in accordance with circular no : 14(93), file no : 1/12/92CL-W
dated 20th Dec 1993 of the Government of Sri Meenakshi Garments, Ministry of Law &
Justiceand Company Affairs, Department of Company Affairs at rates specified in
scheduleXIV of the Companies Act, 1956.
b) Depreciation on fixed asset costing Rs. 5000/- or less at the time of acquisition has-been
provided 100% for the full year, irrespective of the date of acquisition’s
c) Premium paid on leasehold properties and amortized over the respective lease period.
Inventory valuation:
a) Raw materials in stock at variety wise monthly Weighted Average Cost on net realizable
value whichever is lower.
b) Raw material in transit and finished goods (packed yarn ): at cost or net realizablevalue
whichever is lower.
c) Finished goods at depot (yarn): at lower cost of realizable value.
d) Finished goods at related depots/duty paid godowns - cost including excise duty paid or
net realizable value whichever is lower.
e) Stores and spares: at Weighted Average Cost or net realizable whichever is lower.
f) Materials in process: at cost or net realizable value whichever is lower. At expenses tobe
incurred to make them ready for sale.
g) Scrap and saleable wastes: at net realizable price.
h) Usable waste: at net realisable price whichever is lower.
Analysis of Financial Efficiency:
Financial efficiency is a measure of the organizations ability to translate to its
financial resources into mission related activities. Financial efficacy is desirable in all
organization of individual mission. It measures the intensity with which a business uses it assets
to generate gross revenue and the effectiveness of producing, purchasing, pricing, financing, and
marketing decisions. At the micro level financial efficiency refers to the efficiency with which
resources are correctly allocated among competing uses at a point of time. Financial efficiency is
a measure of how well an organization has managed certain trade of (risk and return, liquidity
and profitability) in the use of its financial efficiency.
The present study has been made in order to analysis the efficiency through the
profitability ratio of the textile group of companies in Sri Meenakshi Garments and also of the
individual textile Group of companies. The profitability ratios which have been discussed in this
chapter are:
 Gross profit ratio
 Operating profit ratio
 Net profit ratio
 Return on gross capital employed
 Return on net capital employed
 Return on net worth
 A study of earning per equity share of the company under study has been also made.
STORE DEPARTMENT
DEFINITION:
For a bulk production industry it is essential to maintain a well-organized & well
equipped inventory system. The main responsibility of this department is to store all the raw
material necessary to produce garments. This department is sub divided into three sections.
Working Flowchart of Fabric Store Department:
Working Procedure:
1. Receiving Fabric roll
i. Woven fabrics are supplied in roll package. Once these rolls of fabric are
delivered the store in-charge receives the incoming consignment. This is
the first phenomenon which is done in fabric store.
2. In-house Inventory
Once these rolls are received, the store in-charge matches the packing list of the fabric
consignment with the original quantity of the fabric rolls (i.e. fabric width, fabric length). He
also keeps the all the record in a log book. This inventory maybe done alone by the store in-
charge or with the presence of a representative of the fabric supplier.
3. Cutting for inspection
At the time of inventory a piece of fabric is cut form every roll. The piece is of full
width of the fabric and of a length depending on buyer (i.e. for H&M 22 inch of length, for
others 12 inch of length). These cut piece is send for inspection tests like shrinkage, blanket
making for shade segregation.
Frequency of inventory control
o Monthly inventory control
o Annual inventory control
SALES DEPARTMENT
Introduction:
Sales are the activities involved in selling the product. Sales are the most important part of every
business. It means the goods are transferred for money. The prices of finished products are determined by the
managing director. The sales manager sells out the product through the brokers, commission agents etc. sales are
made at various places in Sri Meenakshi Garments like Kolkatta, Mumbai, Pune, Jaipur etc. The sales are made
at regular intervals. The goods are sent by railways and roadways. The yarns are sold to old as well as new
customers. The cash discount is made to the buyer who buys for large amount, cash and credit sales are made.
Cash sales Cash sales means selling finished products for ready cash. The payments are made during the sales
because while selling large quantity there will be a cash discount. The direct payments are made through cashes
and cheques Credit sales Credit sales means selling the goods under the credit basis. Credit sales are normally
allowed only to the normal regular buyers. Credit sale is made only when there is a sufficient capital to run the
business. The firm allows only15 days for payment. In case ofdelay interest will be charges.
Definition of Sales:
A person or organization expressing an interest in acquiring the offered item of value
is referred to as a potential buyer, prospective customer or prospect. Buying and selling are
understood to be two sides of the same "coin" or transaction. Both seller and buyer engage in a
process of negotiation to consummate the exchange of values. The exchange, or selling, process
has implied rules and identifiable stages. It is implied that the selling process will proceed fairly
and ethically so that the parties end up nearly equally rewarded.
From a management viewpoint it is thought of as a part of marketing, although the
skills required are different. Sales often form a separate grouping in a corporate structure,
employing separate specialist operatives known as salespersons. Selling is considered by many
to be a sort of persuading . Contrary to popular belief, the methodological approach of selling
refers to a systematic process of repetitive and measurable milestones, by which a salesman
relates his or her offering of a product or service in return enabling the buyer to achieve their
goal in an economic way. While the sales process refers to a systematic process of repetitive and
measurable milestones, the definition of the selling is somewhat ambiguous due to the close
nature of advertising, promotion, public relations, and direct marketing.
Sales Managers Work in Textiles:
A Sales Manager is responsible for selling a company's products to customers, working
with their team of Sales Representatives. They usually cover a specific region. Sales Managers
may also be responsible for recruiting Sales Representatives, setting sales targets and monitoring
achievements and client feedback. They also analyze sales data to uncover any trends and
identify new information.
Sales Managers sometimes have to deal with major customers on a personal basis. They attend
meetings, conferences and trade fairs on behalf of their client. Sales Managers spend most of
their time in an office environment but may travel frequently to meet clients and attend trade
shows. Overnight stays and trips abroad may be necessary. A driving licence is highly
advantageous and may be essential for some jobs.
Demand
When the grey procurement department receives demand from PPC to purchase grey cloth
or yarn, now it is their responsibility to arrange required quality and construction of cloth. So
they adopt three ways:
 Purchase of grey cloth from the local manufactures
 Providing own yarn and manufacturing grey from outsider with that yarn.
 Using CTM own grey and yarn.
Entry in register and computer
After receiving demand grey procurement department enters the demand in to the register and
computer and 1 copy of these reports send to the CEO
Contract with local parties
Now production department contract with the different mills to provide them required
construction of grey cloth either with their yarn or yarn provided by SKOC.
If the party agrees to take yarn from SKOC and ready to make cloth with that yarn on their
machines that is a power loom or auto looms then a contract is finalized after setting a suitable
price with the approval of CEO.
Maintain record
When a contract is finalized then production department is responsible to maintain record of
yarn, which is supplied to the parties and grey cloth, is received against that yarn from these
parties. Similarly it also maintain the record of SKOC yarn and grey delivery to PPC department.
For this purpose the production department updates two reports daily and submit them to CEO.
Qualification:
An increasing number of employers are now recruiting applicants with higher education
qualifications. You will find an HND or degree in a subject related to sales, marketing, business,
fashion or textiles to be most relevant. If you are considering taking a fashion design course in
higher education, the following courses have been rigorously assessed by the fashion industry
and awarded the Creative Skillset Tick for the high standard of education they provide and the
degree to which they prepare you for a career in fashion.
You could consider taking an ABC in Fashion Retail; Buying and Merchandising for
Fashion; or, Fashion and Textiles. There is also an NOCN course in Skills for the Fashion
Industries; and a Edexcel course in Fashion and Clothing. Industry-recognised professional
organisations also offer specific qualifications for those working in fashion and textiles,
for example:
o The Chartered Institute of Marketing offers a range of part-time qualifications, which
lead to membership status.
o The Institute of Sales and Marketing offers relevant qualifications, such as Level 2
certificates in sales.
o The Managing and Marketing Sales Association (MAMSA) offers certificate and
diploma - level qualifications in sales marketing and sales management.
The relationships between sales and marketing:
Marketing and sales differ greatly, but generally have the same goal. Selling is the final, stage in
marketing, which also includes pricing, promotion, place and product. A marketing department
in an organization has the goals of increasing the desirability and value to the customer and
increasing the number and engagement of interactions between potential customers and the
organization. Achieving this goal may involve the sales team using promotional techniques such
as advertising, sales promotion,publicity, and public relations, creating new sales channels, or
creating new products (new product development), among other things. The sales department
would aim to improve the interaction between the customer and the sales facility or mechanism
(example, web site) and/or salesperson. Sales management would break down the selling process
and then increase the effectiveness of the discrete processes as well as the interaction between
processes. For example, in many out-bound sales environments, the typical process includes out-
bound calling, the sales pitch, handling objections, opportunity identification, and the close. Each
step of the process has sales-related issues, skills, and training needs, as well as marketing
solutions to improve each discrete step, as well as the whole process.
Sales and marketing alignment and integration:
Another area of discussion involves the need for alignment and integration between
corporate sales and marketing functions. According to a report from the Chief Marketing Officer
Council, only 40 percent of companies have formal programs, systems or processes in place to
align and integrate the two critical functions.Traditionally, these two functions, as referenced
above, have operated separately, left in siloed areas of tactical responsibility. Glen Petersen's
book The Profit MaximizationParadox[10] sees the changes in the competitive landscape between
the 1950s and the time of writing as so dramatic that the complexity of choice, price and
opportunities for the customer forced this seemingly simple and integrated relationship between
sales and marketing to change forever. Petersen goes on to highlight that salespeople spend
approximately 40 percent of their time preparing customer-facing deliverables while leveraging
less than 50 percent of the materials created by marketing, adding to perceptions that marketing
is out of touch with the customer and that sales is resistant to messaging and strategy.
Sales agents:
Agents in the sales process can represent either of two parties in the sales process for example:
1. Sales broker, seller agency, seller agent, seller representative: This is a traditional role
where the salesman represents a person or company on the selling end of a deal.
2. Buyers broker or Buyer brokerage: This is where the salesman represents the consumer
making the purchase. This is most often applied in large transactions.
3. Disclosed dual agent:This is where the salesman represents both parties in the sale and
acts as a mediator for the transaction. The role of the salesman here is to oversee that
both parties receive an honest and fair deal, and is responsible to both.
4. Transaction broker: This is where the salesperson represents neither party but handles
the transaction only. The seller owes no responsibility to either party getting a fair or
honest deal, just that all of the papers are handled properly.
5. Sales outsourcing involves direct branded representation where the sales representatives
are recruited, hired, and managed by an external entity but hold quotas, represent
themselves as the brand of the client, and report all activities back to the client. It is akin
to a virtual extension of a sales force
PURCHASING DEPARTMENT
Purchasing Raw Materials:
The first function of textile mills is purchasing the raw materials. Raw materials
include purchasing of cotton. Before purchasing the samples of cottons are received after
checking it the purchasing order is sent. The purchase is done through the brokers, commission
agents or through the direct dealing of the spinning mills. While receiving the yarn bags the
manager has to check for the quality. Then after receiving the yarn bags the weight of the bags
are checked. There are usually two types of yarn wrap and weftyarn. The counts are usually 20’s,
30’s and 40’s type of cottons They are purchasing verities of cotton. They areMech-1Shivana-
superLraRchThey purchase the cotton as bale wise. They are purchasing nearly 200 bales at
onetime. They are using Lorries and tempos as their mode of transport for their delivery of raw
material. The required raw materials are also purchased form various cities and towns. Mode of
payment Cash purchase Cash purchase means purchasing raw materials for ready cash. The
payments are made during the purchase because while purchasing large quantity there will be a
cash discount. The direct payments are made through cashes and cheques. Credit purchase Credit
purchases means buying the yarns on the credit basis. When the credit purchase is made the rate
of the raw materials will be high and there will be no discount on the purchase of the raw
materials. Credit purchases are made due to the in sufficient of cash. There will a specific time
for payment of cash from the purchased day.
Purchasing Of fabrics and garments by the traders:
Purchase of fabrics garments by the traders The traders at the wholesale level
purchase fabrics/ garments through factory agent, directly from power loom and readymade
garments household units. Whereas a small wholesaler purchases directly from any other large
wholesaler some times an agent exist between big wholesaler and small wholesaler. Main cause
of purchasing fabric through agent is that the factory does not sell directly to a wholesaler
because the latter purchases in small quantities; the agent provides fabric to wholesaler at factory
price against a commission, which is provided by the factory. An agent usually has contacts with
more than one factory.
Purchasing by specification:
Many companies were not using specifications and did not communicate well with their
suppliers. Numerous problems were noted of handling unworkable materials and of producing
unserviceable garments. The properties of raw material affect not only its handling
characteristics during production, but also the quality of final product as well.
Thus if there is to be any continuity in production and product quality from lot to lot, and
style to style, there must be some assurance that little or no change takes place in raw material
properties. This can be guaranteed only by establishing a rigid set of practical specification.
Once specification has been established, there is no reason to restrict their use to vendor and
purchaser. They can also enhance the communications between the designer and the selector,
between local management and quality inspectors, and between fabric producer and fabric
finisher, trims suppliers.
The four ingredients of a fabric specification:
1. Physical characteristics:
Details should be stated about fibers, yarns, material construction, finishing
treatment, finished width and acceptable tolerances.
2. Performance characteristics:
All important characteristics need to be specified, together with tolerances.
Typical areas are shrinkage, colorfastness to light, washing, laundering, rubbing etc,
strength, care characteristics, flame retardants features.
3. Visual defects:
The grading system to be used should be specified, together with the level of
acceptance. Ex: 4-Point system, 10-Point system.
4. Shade specification:
The colors of the purchased materials should be specified, together with
tolerances between batches and pieces and within pieces.
The raw material specification sheet provides an effective means of
communication; it should never be made the exclusive channel of information flow.
Companies who are implementing a policy of continual improvement are seeking to
promote long term relationships with reliable suppliers, and are recognizing the need for
direct communication at managerial level. This suggests the need for vendor rating and
for clear policies on communication in the context of quality assurance. However, the
fashion business is dynamic and every season sees new combination of cloth and trims.
The selection, inspection and testing of materials has to be done very carefully.
Auto mated Fabric Inspection:
Fabric inspection has proven to be one of the most difficult of all textile
processes to automate. It has taken decades for computer and scanning technology to
develop to the extent that practical, consistent and reasonably user-friendly systems could
be produced.
Today's automated fabric inspection systems are based on adaptive, neural
networks. They can learn. So instead of going through complex programming routines,
the users are able to simply scan a short length of good quality fabric to show the
inspection system what to expect. This coupled with specialized computer processors that
have the computing power of several hundred Pentium chips makes these systems viable.
Purchasing Reporting includes:
 comparing actual and estimated values
 calculating purchasing task and project statistics
 sorting, grouping or filtering tasks by attributes
 creating charts to visualize key statistics and KPIs
THE IMPACT OF PURCHASING MANAGEMENT
A large study based on 175 company surveys with a respond rate of 22%
performed by Carr and Pearson (2002) shows that the factors strategic purchasing and
Purchasing Management have a positive impact on the firm’s financial performance in both
small and large firms. Carr and Pearson (2002) also write that Purchasing Management and
supplier involvement does affect the success of a new product introduction. This study also
shows that a link exist between implementation of strategic Purchasing Management and
achievements of a firm’s comprehensive goals. It is also stated in the report by Carr and Pearson
(2002) that it is believed that most firms recognize the importance of strategic purchasing,
because they spend a large percentage of their sales on purchased inputs. Carr and Pearson
(2002) also finish their study with the words “Based on this study, management should better
understand the importance of Purchasing Management, supplier involvement, strategic
purchasing and its relationships with firm’s financial performance
Organization Chart:
COMPANY SWOT ANALYSIS
Growth of Textile Industry:
The textile policy of 1985 and the economic policy of 1991 accelerated the economic growth
during 1990s. Textile sector growth has been led by the spinning and the manmade fibers
industry. The number of cotton/ manmade fibers textile mills rose from 1035 in 87-88 to 1741 by
December 1997. The number of spinning mills number rose to 1461 in December 1997 from 752
in 87-88. Liberalization led to the installation of open-end rotors and setting up of Export
Oriented Units (EOU). Sri Meenakshi Garments has the second highest spindle age in the world
after China. Aggregate production of cloth during 1996-97 was 34,265 million sq. meters, an
increase of nine percent over 1995-96. Sri Meenakshi Garments's contribution in world
production of cotton textiles was about 12 per cent a decade back, while currently it contributes
to about 15 per cent of world cotton textiles Sri Meenakshi Garments has the second-largest
yarn-spinning capacity in the world (after China), accounting for roughly 20 percent of the
world’s spindle capacity. cent over 2004. The growth was fuelled by a 22 per cent rise in
production of other textiles (including apparels). Cotton textile also posted an increase of nine
per cent.
Textile Trend:
India is the world’s second largest producer of textiles and garments after China. It is the world’s
third largest producer of cotton-after China and the USA - and the second largest cotton
consumer after China. The textile and garment industry in Sri Meenakshi Garments is one of the
oldest manufacturing sectors in the country and is currently the largest . The textile and garment
industry fulfils a pivotal role in the Indian economy. It is a major foreign exchange earner and,
after agriculture, it is the largest employer with a total workforce of 35 mn. In 2005 textiles and
garments accounted for about 14 per cent of industrial production and 16 per cent of export
earnings. In cotton yarn production India has made a mark in the world textile scenario. It is the
largest exporter of the cotton yarns in the world. Besides yarn exports, India’s growing garment
industry is working as a driving force to improve the yarn quality and to increase the production
of cotton yarn.
1. STRENGTH
I. Raw material base
Sri Meenakshi Garments has high self sufficiency for raw material particularly natural
fibers. Sri Meenakshi Garments’s cotton crop is the third largest in the world. Sri
Meenakshi Garmentsn textile Industry produces and handles all types of fibers.
II. Labour
Cheap labour and strong entrepreneurial skills have always been the backbone of the Sri
Meenakshi Garments Apparel and textile Industry.
III. Flexibility
The small size of manufacturing which is predominant in the apparel industry allows for
greater flexibility to service smaller and specialized orders.
IV. Rich Heritage
The cultural diversity and rich heritage of the country offers good inspiration base for
designers.
V. Domestic market
Natural demand drivers including rising income levels, increasing urbanisation and
growth of the purchasing population drive domestic demand.
2. WEAKNESS
I. More dependence on cotton
Due to over specialization in cotton, the bulk of the international market is missed out,
synthetic products in Sri Meenakshi Garments are expensive and fabric required for items
like swimsuit, sky-wear and industrial apparel is relatively unavailable.
II. Spinning Sector
Spinning sector lacks modernization and there is a need of introducing new technology.
III. Weaving Sector
Sri Meenakshi Garments has relatively less number of shuttle-less loom.
IV. Fabric Processing
Processing is the weakest link in the Sri Meenakshi Garments textile value chain,
adversely affecting its ability to compete in exports.
V. Poor Infrastructure
High power costs and long export lead times are eroding Sri Meenakshi Garments’s
export competitiveness across the textile chain.
VI. Low Labour Productivity
Productivity levels for manufacturing various apparel items are far lower in Sri
Meenakshi Garments in comparison with its competitors.
OTHER WEAKNESSSES
VII. Less attention on man power training
VIII. Poor quality standards
IX. Distance of the potential market
X. Lower average consumption in domestic market
XI. Lack of professionalism and integration of supply chain
XII. Dependence on quota system
XIII. Very low investment on R&D
XIV. Limited exploitation of economies of scale
3. OPPORTUNITIES
I. Growing Industry
World textile trade would continue to grow at a rate of 3-4% to reach $200-210 billon by
2010.
II. Market access through bilateral negotiation
The trade is growing between regional trade blocs due to bilateral agreements between
participating countries.
III. Integration of Information technology
‘Supply Chain Management’ and ‘Information Technology’ has a crucial role in apparel
manufacturing. Availability of EDI (Electronic Data Interchange), makes communication
fast, easy, transparent and reduces duplication.
IV. Opportunity in High Value Items
Sri Meenakshi Garments has the opportunity to increase its UVR’s (Unit Value
Realization) through moving up the value chain by producing value added products and
by producing more and more technologically superior products.
4. THREATS
I. Decreasing Fashion Cycle
There has been an increase in seasons per year which has resulted in shortening of the
fashion cycle.
II. Formation of Trading Blocks
Formation of trading blocks like NAFTA, SAPTA, etc; has resulted in a change in the
world trade scenario. Existence of bilateral agreements would result in significant
disadvantage for Sri Meenakshi Garmentsn exports.
III. Phasing out of Quotas
Sri Meenakshi Garments will have to open its protected domestic market for foreign
players thus domestic market will suffer.
VISION AND MISSION
Vision of Textiles Industry:
 The Sri Meenakshi Garments textile industry has strength across the entire value chain
from natural to man-made fiber to apparel to home furnishings. Its share in the nation’s
GDP is 6% and in exports is 13%. The sector is the second largest employer after
agriculture. After the phasing out of export quotas in 2005 Sri Meenakshi Garments’s
export performance has been below expectations. Its share of global exports is around 5%
whereas it was expected to rise quickly towards China’s level. The Chinese share in
global exports is 39%. Vietnam and Bangladesh have shown remarkable success.
Vietnam could achieve a peak export growth rate of 30% while Bangladesh could
achieve a growth rate of 18%.
 Taking innovative measures in partnership with the industry and learning from
experience, Sri Meenakshi Garments could aspire to achieve 20% growth in exports over
the next decade. In any case the achievement of 15% growth rate in exports should be
feasible. In the domestic market, sustaining an annual growth rate of 12% should also not
be difficult.
 This implies that with a 12% CAGR in domestic sales the industry should reach a
production level of US$ 350 billion by 2024-25 from the current level of about US$ 100
billion for the domestic market. With a 20% CAGR in exports Sri Meenakshi Garments
would be exporting about US$ 300 billion of textile and apparel by 2024-25 while with
the lower15% CAGR in exports, Sri Meenakshi Garments would be exporting about US$
185 billion of textile and apparel by 2024-25.Considering the targeted growth in exports,
Sri Meenakshi Garments should by then have a market share of 15% to 20% of the global
textile and apparel trade from the present level of 5%.
 During this period Sri Meenakshi Garments should also attempt a structural
transformation whereby it becomes a net exporter of finished products. This would imply
that growth rates in exports of fibers and yarn should start declining and growth rates of
apparel, homes furnishing, technical textiles and other finished products should grow
very rapidly. This would maximise employment generation and value creation within the
country and the fulfilment of the Prime Minister’s Vision of “Make of Sri Meenakshi
Garments”.
Mission of the Industry:
We believe in an inspiration that us to stretch ourselves, to challenge the limits and overcome
them. We also believe that, as time changes, one must evolve in thinking.Each accomplishment
marks a new beginning and inspires us to focus on tomorrow in terms of new
possibilities.Cutting edge technologies that will cater to the. Interests of the customers and
investors. Be innovative not only to invent new technology but also to fulfill the ever- changing
needs of society and environment.
Sri Meenakshi Garments Textile And Industries Limited. Is amongst the most efficient textile
companies in textile industry, As a company we strive to:-
 To excel in our core areas of competence i.e., manufacture of Yarn And Home Textiles.
 To uphold and nature the core values of transparency, empowerment, accountability,
independent monitoring and environmental consciousness.
 To give highest priority to customer satisfaction.
 To develop new varieties of yarn.
 To upgrade production facilities and technology continuously.
 To grow globally through cost competitiveness and excellence in quality.
 To fulfill the aspiration of customers, employees, financers and of the society in general.
 To recruit and retain skilled manpower, reward superior performance.
 To maximize shareholder`s wealth through good corporate Governance.
SCOPE OF THE STUDY
The objective of the study is to analyze and interpret the Productivity and Financial Efficiency of
Textile Industry of Sri Meenakshi Garments.
“The basic objectives are as under”:
1. To examine the position of textiles industry
2. To measure the financial efficiency
3. To assess and comment on determinants of the production, and productivity.
4. To suggest ways and means to improve performance
This study focuses on fresh certified organic fruit and vegetables both temperate and
tropical. For some countries where other organic products (e.g. processed and frozen vegetables)
are of significant importance, short sections on these products are included.Market analysis has
been carried out in the following developed markets: Austria, Belgium, Denmark, France,
Germany, Italy, Japan, the Netherlands, Sweden, Switzerland, the United Kingdom and the
United States of America. Case studies on the potential organic export sector in developing
countries include: Argentina, Cameroon, Chile, the Dominican Republic, Madagascar, Papua
New Guinea and Zambia.
LIMITATIONS OF STUDY:
This study is based on secondary data taken from published annual reports of
selected textile companies.
1. There are different approaches to measure the profitability, financial efficiency and
operational efficiency with regard to productivity in this regard expert views differ from
one another.
2. The different views have been applied in the calculation of different ratios. A Study of
Productivity and Financial Efficiency of Textile Industry of Sri Meenakshi Garments
3. The present study is largely based on ratio analysis. It has its own limitations.
SUGGISTION
As a researcher on the basis of analysis, the researcher has found the following
suggestions for the betterment of the selected textile group of companies.
1. The company like DCL, SKNL and MFTL did not have good gross profit margin.
Therefore these companies should lower down their labour cost, and other manufacturing
cost. The companies should use raw material properly to increase material productivity.
2. SKNL, MFTL and DGL should try to operate over and above their rated capacity so as to
reduce the percentage of factory overheads and administrative over heads.
3. The proportion of administrative overheads in SKNL and DGL should be reduced by
decreasing its travel and conveyance expenses as it had increased considerably during the
study period.
4. The textile companies like DGL, OS & WML, SKML and MFTL should reduce power
and fuel consumption by using low ash content coal, lignite and agro waste product
especially ground nut husk and beggass should be used as coal substitute.
5. The operation break downs due to mechanical problems and labour problems should be
avoided.
CONCLUSION
Sri Meenakshi Garments is now a fast emerging market inching to reach half a billion middle
income population by2030. All these factors are good for the Sri Meenakshi Garments textile
industry in the long run. Even though the global economic crisis seams to be worsening day-by-
day, as long as economies are emerging and growing as those in South and South East Asia,
textile industry is here to grow provided it takes competition and innovation seriously.
While going through the available literature it was found that almost each country that has a
growing textile sector is trying to tackle with the problem of deciding the efficient Inventory
level. Many researchers have shown interest in the field of inventory management and have
come up with beautiful work. As the field of inventory management is not very old, so many
aspects are yet believed to be explored. The textile sector is again a growing sector which gained
its importance in recent past. Not much amount of work has been done on this area of managing
inventories in Textile sector. So it leaves an ample scope for this study.
FUTURE WORK:
The global apparel manufacturing industry is expected to grow more than ever in times
to come. According to an estimate, the global apparel industry will reach a value of US$ 1,781.7
billion by the end of 2010. The apparel manufacturers are now adopting new
techniques to increase their trade. New business models and competitive strategies are used
to enhance profits and growth. The consumer is more aware and more demanding with the
development of media like television and Internet. They have more choices in quality, price and
design. This is the reason why apparel chains all over the world are focusing more on improving
the quality of the product and offering in varied range of fashion designs. Apparel manufacturers
are developing methods to keep up with the pace of change like offering on wholesale prices to
survive in the global competition.
Reference
Book Reference:
 [1] “Industrial Pollution Prevention and Abatement Chapter on Textiles Industry “
The World Bank, United Nations Industrial Development Organization, United Nations
Environmental Programme. March 1994
Anil Somani, Ralph Luken, Fritz Balkau, Frank Van den Akker and Martyn Riddle.
 [2] “Industrial Prevention in the Textile Industries “
L.J. Snowden-Swan
In: Industrial Pollution Prevention Handbook
Harry M. Freeman
Ed. McGraw Hill. New York. 1995
 [3] “Industrial Water Use and Treatment Practices “
J.B. Carmichael and K.M. Strezepek
UNIDO. Cassell Tycooly, 1987
 [4] “Natural Fibers Textile Industry “
Anthony J. Buonicore
In: Air Pollution Engineering Manual
Ed. Air & Waste Management Association. A.J. Buonicore, W.T. Davis
Van Nostrand Reinhold. New York 1992
 [5] “Industrial Water Pollution. Origins, Characteristics and Treatment”
Nelson L. Nemerow
Addison-Wesley Publishing Company, 1978
 [6] “Pollution Prevention and Technology Handbook”
Ed. Robert Noyes. Noyes Publications. New Yersey, 1993
 [7] “Textile Industry. Handy Manual. Output of a Seminar on Energy” Conservation in
Textile Industry
UNIDO, 1992
 [8] “Pollution Control in the Textile Industry “
Pollution Technology Review No.2
Noyes Data Corporation. New Yersey, 1973
 [9] “Energy Conservation in Textile and Polymer Processing “
Ed. T.L. Vigo and L.J. Nowacki. ACS Symposium Series 107.
American Chemical Society. Washington, 1979
[10] “The Textile Industry and the Environment“
Technical Report No.16
United Nations Environmental Programme, 1993
 [11] “Case Studies in Pollution Control Measures in the Textile Dyeing and Finishing
Industries”
M.H. Atkins and J.F. Lowe.
Pergamon Press.1979
 [12] “Industrial Pollution Control Handbook“
Ed. H.F. Lund
New York, Mc Graw Hill 1971
Chapter 15, pp 15.1-15.30. Pollution Control in Textile Mills
 [13] “Low Energy Preparation of Cotton and Cotton Blends
J.G. Roberts and B.C. Burdett”
International Seminar on Energy Conservation in Industry
Ed.Strub A.S. and Ehringer H.
Commission of the European Communities
Düsseldorf: Verlag des Vereins Deutscher Ingenieure, 1984
 [14] “Energy Consumption and Conservation in the Fibers-producing and Textile
Industries”
Kim S.Y., Grady P.L., Hersh S.P.
Textile Progress, Volume 13, Number 3,1983
 [15] “Industrial Energy Conservation: a Handbook for Engineers and Managers”
Reay D.A
Oxford; New York: Pergamon Press, 1979
Sri meenakshi textiles ltd
Sri meenakshi textiles ltd

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Sri meenakshi textiles ltd

  • 1. SRI MEENAKSHI GARMENTS GARMENTS PVT LTD About Internship Training: Internships are formal programs within organizations whose primary purpose is to offer practical work experience in a particular occupation to people who are new to that field. Internships strengthen resumes by giving students visible work experience and providing older job hunters with needed credentials to change careers. Would-be interns should evaluate internship programs carefully, to see if those programs offer the training they need. Process of Internship Training: 1. To provide the student with the opportunity to earn academic credits through a planned work experience--most typically. 2. To learn more about a career area. 3. The practical experience a student gains at the work site is expected to complement the theoretical knowledge he/she gains in a college classroom. 4. The student is expected to both learn from and contribute to this employment opportunity. 5. Internships may lead to permanent employment with the sponsoring organization after graduation; or a letter of recommendation and advice on other organizations that may have openings.
  • 2. OrganizationResponsibilities 1. Assign a supervisor to oversee, counsel, and evaluate the student intern as well as conduct supervisory sessions. 2. Interview the prospective intern and read the intern's Learning Contract. Be sure to retain a copy of the contract for your files. 3. When the prospective intern is determined satisfactory for the internship, discuss the following with him/her: a) The organization's functions, goals, and policies. b) The jobs for which the intern will be responsible. c) The learning goals the intern has identified in the INTERNSHIP LEARNING CONTRACT and should strive to fulfill; the learning resources and strategies that might help him/her to best achieve the goals. d) Hours to be worked and appropriate attire for the job. e) The degree of independence the intern will have on the job and the amount of assistance he/she will be given. 4. Inform the intern's advisor of his/her progress. 5. Should you have questions or are experiencing difficulties with a student intern, please contact the Faculty Advisor (or the Internship Coordinator) listed on the Learning Contract. 6. Evaluate the intern's work and submit the attached Internship Evaluation Report to his/her faculty advisor listed on the Learning Contract at the completion of the internship.
  • 3. OBJECTIVES OF INTERNSHIP TRAINING To provide work experience similar to entry-level positions in careers entered by the textile and apparel graduates. To facilitate the student understands of the application of the intensive university education to specific career demands. To create a broader, in-depth understanding of the business/industry, government, museum, or, educational organization which utilizes knowledge of the textile and apparel graduate. To provide background for the student to re- evaluate the four year degree program and modify selection of remaining electives to strengthen her/his unique interests. To enrich the student’s professional development by interaction with the cooperating organization’s staff ranging from administrative/executive positions to a variety of other employees. To develop an analytical approach to understanding organizational philosophy, objectives, policies, and procedures. Each student enrolled in TAM (Textile and Apparel Management) 4949, Field Training (Internship), is responsible for completing the following in the order given.  To discuss Field Training and the Professional Seminar with the student’s academic advisor prior to pre-registration for either.  To enroll in TAM 2120, Professional Seminar, during the fall or winter semester prior to the internship. Enrollment in this course does not guarantee placement in an internship position.  To discuss plans for the internship with a faculty supervisor and an academic advisor. In order for the student to enroll in an internship, she/he must secure the agreement of the faculty member who would supervise the student’s internship and determine the course grade.  To secure her/his own position with guidance and suggestions from a faculty supervisor and seminar instructors. The internship employer must be a reputable establishment.  To discuss with the prospective internship employer the type of learning experiences expected in order to receive academic credit from the University of Missouri for the internship. This list of suggested experiences will be available for the student to take when interviewing. It is very important for the employer to understand the expectations from the beginning.
  • 4. To complete 100 hours of on the job working hours for each: 1. Credit hours earned, and complete a majority of the suggested learning experiences. To complete required assignments for internships by the deadline established with faculty supervisor. Have the Information Sheet on file. 2. Send in weekly reports. Please type the format for weekly reports, as shown in the text, into a file on your computer. You can then generate a computer report each week, print it out, and send it to your supervisor. 3. Send in weekly hours. You should include the hours you work each day during the week, as well as your total hours. This information should be incorporated into your weekly report. 4. Employer Evaluation Form. This form will be sent to your employer by your supervisor during the last week of employment. 5. Complete all chapters in your internship booklet during the course of your internship. For alternative internships, a project will be determined in consultation with the internship supervisor. 6. Be prepared to talk about your internship in classes, or at a student organization meeting.
  • 5. INTRODUCTION OF ORGANIZATION About Sri Meenakshi Garments Textile: Sri Meenakshi Garments Textile Company LTD though a relatively new venture, has made remarkable progress in spinning quality yarn. SRI MEENAKSHI GARMENTS has an huge production capability, productivity and a committed team of skilled workers and efficient staff numbering approximately 1000. Under the guidance of its promoter, Shri Ramesh Kumar Tibrewal, who personify the true spirit of enterprise, SRI MEENAKSHI GARMENTS has established a distinct identity in the textile market within a decade of its existence. SRI MEENAKSHI GARMENTS has a unique inspirational work culture. SRI MEENAKSHI GARMENTS rests on strong ethical and moral foundations, relying on the deeds of wisdom propagated by Swami Vivekananda, Mahatma Gandhi, and Rabindranath Tagore and our Former President, His Excellency Dr. A.P.J. Abdul Kalam. With strong business acumen, successfully demonstrated by its Promoter, the company has progressed steadily from dealing in cotton waste to the position of eminence it holds in manufacture of Superior Quality yarn. The location has been chosen to promote employment generation in the interior and rural areas of Coimbatore district. SRI MEENAKSHI GARMENTS commitments are not purely business centric. It encompasses a wider societal obligation. The promoter have chosen, Karuvalur, Karumathampatti, near Coimbatore, as the plant location. The small underdeveloped village has been chosen to promote a social cause of, “Enabling Progress through Enterprise”. Further, the plant location meets the business requirements. The plant is close to major consumption centres like Tirupur, Somanur, Palladam, Karur, Madurai, and Erode, thereby promising enormous scope for expansion of the company. At SRI MEENAKSHI GARMENTS, learning and sharing of knowledge becomes an integral part of its work culture. This unique work culture has been able to spin the work force together. Swami Vivekananda words of wisdom form the back bone of the entire workforce at SRI MEENAKSHI GARMENTS, spinning its success story without any major hiccups.
  • 6. COMPANY PROFILE: We established the creative boutique in 2005 and combined fashion, textile and graphic design backgrounds to produce comprehensive design outcomes, rich with edgy originality, beauty and distinction. We a are a Sydney based design trio of print and fabric surface treatment specialists, whose primary focus is to deliver original, exclusive and bespoke designs for a broad range of visual applications, particularly textiles. We are committed to uncovering and servicing clients’ needs while promoting environmental sustainability and Australian based production in an inspiring and creative way. We also have a design library, seasonally updated with a range of original artwork that is available for purchase on an exclusive basis for use in fashion, interiors and lifestyle product design. We provide our clients with the textile concept as artwork [99% illustrator files] and leave the production up to our clients’ discretion. We provide technical services also in making the files’ production ready if suppliers need this. We forecast trends, color and pursue original concepts with stylistic diversity to produce hand-worked and computer generated Croquis. These include for fabric and other surfaces. We also do a lot of custom design development as well as our seasonal collection. Contact Information: Company Name: SRI MEENAKSHI GARMENTS TEXTILES Address : 7, Cotton Mill Street, P N Road, Lakshmi Nagar, Tiruppur, Tamil Nadu 641602 Contact Number : 0421 247 9511
  • 7. Line of Business: Parent Line of Business and Top Line of Business has been extracted from National Industrial Classification code Sri Meenakshi Garments. If company has registered business with incorrect code or has changed the line of business without informing ROC, provided information will be incorrect. We take no warranties about accuracy of these classifications. Sree Sri Meenakshi Garments Textiles Pvt Ltd. is the principle supplier to Sree Garments, fulfilling their total yarn requirements. Established in 2005, SSMT sources cotton domestically and from reputable African growers, Using State-of-the-art machinery, the raw material is woven into the finest quality cotton yarn. Efficient inventory management systems are in place to ensure a continuous. The cotton is purchased in Sri Meenakshi Garments & Africa and processed step by step through these highly sophisticated machineries to ensure the best quality yarn. Efficient management of inventory ensures uninterrupted production process for the company. ShriSri Meenakshi Garments Textiles Pvt Ltd is the least carbon emitting spinning mill in Sri Meenakshi Garments as declared by ETI. It is also certified by FLO Fair Trade, CMIA, Organic Cotton and Oeko-Tex Certifications. The knitting plant is equipped with hi-tech machines capable of producing a wide variety of knit finishes and structures. Jacquard, Flat and Circular machines provide a diverse range of garments in Jersey, Rib and Fleece. A continuous programmed of research and development ensures that the knitting unit has the capability required to meet the latest fashion trends.
  • 8. Sri Meenakshi Garments Spinners Private Limited Profile: Corporate Identification Number : U17111TZ2005PTC012112 Company Name: SHRI SRI MEENAKSHI GARMENTS TEXTILES Company Status: Active ROC: ROC-Coimbatore Registration Number: 12112 Company Category: Company limited by Shares Company Sub Category: Non-govt company Class of Company: Private Date of Incorporation: 01 September 2005 Age of Company: 10 years, 8 month
  • 9. Activity: Spinning, weaving and finishing Company Founder T.Manivannan Managing Director A.Meenatchi Total Employees 450 INTRODUCTION ABOUT TEXTILES INDUSTRIES Definition for Textile: “Pertaining ofweaving or towove fabrics; astextile arts; woven, capable of being woven; formed byweaving; as textile fabric” Descriptive of textiles as defined of the raw materials, process, machinery, building, craft, technology, personnel used in, and the organizationsand activities connected with their manufacture. ALatin word originated from texere, it means toweave. Any cloth orfabric made byweaving or knitting. Introduction: The textile industry occupies a unique place in our country. One of the earliest to come into existence in Sri Meenakshi Garments. It accounts for 14% of the total Industrial production, contributes to nearly 30% of the total exports and is the second largest employment generator after agriculture.The Sri Meenakshi Garmentsn textile industry is one of the largest in the world with a massive raw material and textiles manufacturing base. Our economy is largely dependent on the textile manufacturing and trade in addition to other major industries. About 27% of the
  • 10. foreign exchange earnings are on account of export of textiles and clothing alone. The textiles and clothing sector contributes about 14% to the industrial production and 3% to the gross domestic product of the country. Around 8% of the total excise revenue collection is contributed by the textile industry. So much so, the textile industry accounts for as large as 21% of the total employment generated in the economy. Around 35 million people are directly employed in the textile manufacturing activities. Indirect employment including the manpower engaged in agricultural based raw-material production like cotton and related trade and handling could be stated to be around another 60 million. Sri Meenakshi Garmentsn Textile Industry: Textile is one of the Sri Meenakshi Garments’s largest industries after agriculture. It provides direct employment to about 350 lacks people.Besides this, there are a large number of ancillary industries, which are dependent upon this sector such as manufacturing various machines, accessories, stores, ancillary item and chemicals. Known globally for its skilland craftsmanship, the Sri Meenakshi Garmentsn textile industry from soaring to the height it iscapable, but this is expected to change post January 2005, as the quota are striation have been removed. Textiles covers the following sub-segment: - 1) Synthetic fiber/filamentprocessing vise, drawing, texturizing, twisting etc. 2) Yarn: spinning cotton &blends on rotors and ring frames. 3) Weaving/Knitting, Processing and Distribution. The Sri Meenakshi Garmentsn textile industry is large and divers, unique for its coverage of the entire gamut of activities ranging from production of raw material to providing the consumers high value added products, such as fabrics and garments. The key segment of Sri Meenakshi Garmentsn textiles are divided into Fiber, Yarn, Fabrics and made-ups. The multi-
  • 11. fiber base of Sri Meenakshi Garmentsn textile comprise natural fibers from polyester, viscose, acrylic, polypropylene and nylon. Though primarily cotton based textile industry has a growing polyester sector and is active in processing linen wool and silk. Overview Textiles Industry: The Sri Meenakshi Garmentsn textile industry is one the largest and oldest sectors in the country and among the most important in the economy in terms of output, investment and employment. The sector employs nearly 35 million people and after agriculture, is the second- highest employer in the country. Its importance is underlined by the fact that it accounts for around 4% of Gross Domestic Product, 14% of industrial production, 9% of excise collections, 18% of employment in the industrial sector, and 16% of the country’s total exports earnings. With direct linkages to the rural economy and the agriculture sector, it has been estimated that one of every six households in the country depends on this sector, either directly or indirectly, for its livelihood. A strong raw material production base, a vast pool of skilled and unskilled personnel, cheap labour, good export potential and low import content are some of the salient features of the Sri Meenakshi Garmentsn textile industry. This is a traditional, robust, well-established industry, enjoying considerable demand in the domestic as well as global markets. Global Textiles: The glssobal textile and clothing industry is estimated to be worth about US$ 4,395 bn and currently global trade in textiles and clothing stands at around US$ 360 bn. The US market is the largest, estimated to be growing at 5% per year, and in combination with the EU nations, accounts for 64% of clothing consumption. The Sri Meenakshi Garmentsn textile industry is valued at US$ 36 bn with exports totalling US$ 17 bn in 2005-2006. At the global level, Sri Meenakshi Garments’s textile exports account for just 4.72% of global textile and clothing exports. The export basket includes a wide range of items including cotton yarn and fabrics, man-made yarn and fabrics, wool and silk fabrics,
  • 12. made-ups and a variety of garments. Quota constraints and shortcomings in producing value- added fabrics and garments and the absence of contemporary design facilities are some of the challenges that have impacted textile exports from Sri Meenakshi Garments. Sri Meenakshi Garments’s presence in the international market is significant in the areas of fabrics and yarn.  Sri Meenakshi Garments is the largest exporter of yarn in the international market and has a share of 25% in world cotton yarn exports.  Sri Meenakshi Garments accounts for 12% of the world’s production of textile fibers and yarn  In terms of spindle age, the Sri Meenakshi Garmentsn textile industry is ranked second, after China, and accounts for 23% of the world’s spindle capacity  Around 6% of global rotor capacity is in Sri Meenakshi Garments  The country has the highest loom capacity, including handlooms, with a share of 61% in world loom age. Textile Industry Structure: Cotton textiles continue to form the predominant base of the Sri Meenakshi Garmentsn textile industry, though other types of fabric have gained share in recent years. In 1995-96, the share of cotton and manmade fabric was 60% and 27% respectively. More recently, cotton fabrics accounted for 46% of the total fabric produced in 2005-06, while man-made fibers held a share of 41%. This represents a clear shift in consumer preferences towards man-made fabric.
  • 13. The Textile and Apparel supply chain
  • 14. The fiber and yarn-specific configuration of the textile industry includes almost all types of textile fibers, encompassing natural fibers such as cotton, jute, silk and wool; synthetic / man- made fibers such as polyester, viscose, nylon, acrylic and polypropylene (PP) as well as multiple blends of such fibers and filament yarns such as partially oriented yarn (POY). The type of yarn used is dictated by the end product being manufactured.The Man-made textile industry comprises fiber and filament yarn manufacturing units of cellulosic and non-cellulosic origin. The cellulosic fiber/yarn industry is under the administrative control of the Ministry of Textiles, while the non-cellulosic industry is under the administrative control of the Ministry of Chemicals and Fertilizers. As in January 2006, there were 1779 cotton/man-made fiber textile mills in the organized sector, with an installed capacity of 34.1 million spindles and 395,000 rotors. Of these, 218 were composite mills which accounted for just 3% of total fabric production, with 97% of fabric
  • 15. production happening in the unorganized segment. Cloth production in the mill sector has fallen from 1,714 million sq mtrs in 1999-2000 to a projected 1,493 million sq mtrs in 2005-06, declining at a rate of 2% per annum. As a result, the number of sick units in the organized segment has also been growing rapidly. The competitiveness of composite mills has declined in comparison to the power looms in the decentralized segment. Policy restrictions relating to labour laws and the fiscal advantages enjoyed by the handloom and power loom sectors have been identified as two of the major constraints responsible for the declining scenario of the mill sector.Nonetheless, overall cloth production in the country has been growing at 3.5% per annum since 2000, with growth driven largely by the power loom sector. Being the largest manufacturer of fabric in the country, the power loom sector produces a wide variety of cloth, both grey as well as processed. TEXTILE INDUSTRY HISTORY SRI MEENAKSHI GARMENTSN TEXTILE HISTORY: Sri Meenakshi Garments has a diverse and rich textile tradition. The origin of Sri Meenakshi Garmentsn textiles can be traced to the Indus valley civilization. The people of this civilization used homespun cotton for weaving their garments. Excavations at Harappa and Mohenjo-Daro, have unearthed household items like needles made of bone and spindles made of wood, amply suggesting that homespun cotton was used to make garments. Fragments of woven cotton have also been found from these sites. The history of textile is almost as old as that of human
  • 16. civilization and as time moves on the history of textile has further enriched itself. In the 6th and 7th century BC, the oldest recorded indication of using fiber comes with the invention of flax and wool fabric at the excavation of Swiss lake inhabitants. In Sri Meenakshi Garments the culture of silk was introduced in 400AD, while spinning of cotton traces back to 2 3000BC. In China, the discovery and consequent development of sericulture and spin silk methods got initiated at 2640 BC while in Egypt the art of spinning linen and weaving developed in 3400 BC. The discovery of machines and their widespread application in processing natural fibers was a direct outcome of the industrial revolution of the 18th and 19th centuries. The discoveries of various synthetic fibers like nylon created a wider market for textile products and gradually led to the invention of new and improved sources of natural fiber. The development of transportation and communication facilities facilitated the path of transaction of localized skills and textile art among various countries. The first literary information about textiles in Sri Meenakshi Garments can be found in the Rig Veda, which refers to weaving. The ancient Sri Meenakshi Garmentsn epics the Ramayana and the Mahabharata also speak of a variety of fabrics of those times. The Ramayana on the one hand refers to the rich styles worn by the aristocracy and on the other the simple clothes worn by the commoners and ascetics.Sri Meenakshi Garments had numerous trade links with the outside world and the Sri Meenakshi Garmentsn textiles were popular in the ancient world. The Sri
  • 17. Meenakshi Garmentsn silk was popular in Rome in the early centuries of the Christian era. Hoards of fragments of cotton material originating from Gujarat have been found in the Egyptian tombs at Fostat, belonging to 5th century A.D. Cotton textiles were also exported to China during the heydays of the silk route. THE COTTON TEXTILE INDUSTRY: The cotton textile industry is one of the oldest and most firmly established major industries. There is reason to believe that cotton was first grown and put to use in Sri Meenakshi Garments before where else in the world. Sri Meenakshi Garments has been a manufacturing nation and an exporter of cotton fabrics to all nations. Thus, the cotton textile industry acquired the characteristics of trusty Sri Meenakshi Garmentsn and later to travel to other parts of the world. The dignity of man is raised to an appreciable level due to the evolution of textiles industry. It consists of Handloom, Power loom and Composite mills (Spinning and Weaving) sectors. The industry has been exporting its products for more than 3,000 years and is now strengthened with the collaboration of other allied industries. The industry is spread across all the states of Sri Meenakshi Garments but two thirds of the textile mills are concentrated in Gujarat, Maharashtra and Tamilnadu with 1,460 organized units, 32 million spindles, 1.7 million power looms, 4 million handlooms and a large number of small, medium and large processing houses. The cotton textile industry is mainly a private sector industry, Gujarat and Maharashtra account for 50 per cent of the total spindles installed and 70 per cent of the tota1 100ms in the cotton textile industry. ALL ABOUT TEXTILE INDUSTRY: The major categories of textiles are linens and domestic products towels. Shower curtains, bathroom ensemble, table linen / damask and bed spread are categorized under linens, product such as sheets cases mattress pads, blankets and blanket covers comforters and quilts, embroidery and lace are coming under domestic products. However based on exports are HS code, Home textiles can broadly be classified in the following categories.
  • 18. 1. Bed lines 2. Bath liner 3. Table linen & Kitchen linen 4. Curtains, drapes and furnishing fabr5. Blankets 6. Carpets & Floor covering 7. Made Ups Textiles industry 1)Cottage stage: Textile manufacturing by pre-industrial methods There are some indications that weaving was already known in the Paleolithic. An indistinct textile impression has been found at Pavlov, Moravia. Neolithic textiles were found in pile dwellings excavations in Switzerland and at El Fayum, Egypt at a site which dates to about 5000 BC. The key British industry at the beginning of the 18th century was the production of textiles made with wool from the large sheep-farming areas in the Midlands and across the country. This was a labor-intensive activity providing employment throughout Britain, with major centers being the West Country; Norwich and environs; and the West Riding of Yorkshire. The export trade in woolen goods accounted for more than a quarter of British exports during most of the 18th century, doubling between 1701 and 1770. Exports of the cotton industry – centered in Lancashire – had grown tenfold during this time, but still accounted for only a tenth of the value of the woolen trade. Before the 17th century, the manufacture of goods was
  • 19. performed on a limited scale by individual workers. This was usually on their own premises and goods were transported around the country. clothiers visited the village with their trains of pack- horses. Some of the cloth was made into clothes for people living in the same area, and a large amount of cloth was exported. Rivers navigations were constructed, and some contour-following canals. In the early 18th century, artisans were inventing ways to become more productive. In Roman times, wool, linen and leather clothed the European population, and silk, imported along the Silk Road from China, was an extravagant luxury. The use of flax fiber in the manufacturing of cloth in Northern Europe dates back to Neolithic times. During the late medieval period, cotton began to be imported into northern Europe. Without any knowledge of what it came from, other than that it was a plant, noting its similarities to wool, people in the region could only imagine that cotton must be produced by plant-borne sheep. John Mandeville, writing in 1350, stated as fact the now-preposterous belief: "There grew in Sri Meenakshi Garments a wonderful tree which bore tiny lambs on the endes of its branches. These branches were so pliable that they bent down to allow the lambs to feed when they are hungry." Spindles or parts of them have been found in archaeological sites and may represent one of the first pieces of technology available. They were invented in Sri Meenakshi Garments between 500 and 1000 AD. 2) Industrial Revolution: Textile manufacture during the Industrial Revolution The woven fabric portion of the textile industry grew out of the industrial revolution in the 18th Century as mass production of yarn and cloth became a mainstream industry. In 1734 in Bury, Lancashire, John Kay invented the flying shuttle — one of the first of a series of inventions associated with the cotton woven fabric industry. The flying shuttle increased the width of cotton cloth and speed of production of a single weaver at a loom. Resistance by workers to the
  • 20. perceived threat to jobs delayed the widespread introduction of this technology, even though the higher rate of production generated an increased demand for spun cotton. 19th century developments: With the Cartwright Loom, the Spinning Mule and the Boulton and Watt steam engine, the pieces were in place to build a mechanized woven fabric textile industry. From this point there were no new inventions, but a continuous improvement in technology as the mill-owner strove to reduce cost and improve quality. Developments in the transport infrastructure; that is the canals and after 1831 the railways facilitated the import of raw materials and export of finished cloth. Thirdly, also in 1830, Richard Roberts patented the first self-acting mule. Stalybridge mule spinners strike was in 1824,this stimulated research into the problem of applying power to the winding stroke of the mule. The draw while spinning had been assisted by power, but the push of the wind had been done manually by the spinner, the mule could be operated by semiskilled labor. Before 1830, the spinner would operate a partially powered mule with a maximum of 400 spindles after, self-acting mules with up to 1300 spindles could be built. 20th Century: Major changes came to the textile industry during the 20th century, with continuing technological innovations in machinery, synthetic fiber, logistics, and globalization of the business. The business model that had dominated the industry for centuries was to change
  • 21. radically. Cotton and wool producers were not the only source for fibers, as chemical companies created new synthetic fibers that had superior qualities for many uses, such as rayon, invented in 1910, and DuPont's nylon, invented in 1935 as in inexpensive silk substitute, and used for products ranging from women's stockings to tooth brushes and military parachutes. Industry integration and global manufacturing led to many small firms closing for good during the 1970s and 1980s in the United States, during those decades, 95 percent of the looms in North Carolina, South Carolina and Georgia shut down, and Alabama and Virginia also saw many factories close. 21st century:
  • 22. In 2002, textiles and apparel manufacturing accounted for $400 billion in global exports, representing 6% of world trade and 8% of world trade in manufactured goods. In the early years of the 21st century, the largest importing and exporting countries were developed countries, including the European Union, the United States, Canada and Japan.The countries with the largest share of their exports being textiles and apparel were as follows (2002):
  • 23. OVERVIEW OF SRI MEENAKSHI GARMENTSN TEXTILE INDUSTRY Background: Sri Meenakshi Garments Textile Industry is one of the leading textile industries in the world. Though was predominantly unorganized industry even a few years back, but the scenario started changing after the economic liberalization of Sri Meenakshi Garmentsn economy in 1991. The opening up of economy gave the much-needed thrust to the Sri Meenakshi Garmentsn textile industry, which has now successfully become one of the largest in the world. Sri Meenakshi Garments textile industry largely depends upon the textile manufacturing and export. It also plays a major role in the economy of the country. Sri Meenakshi Garments earns about 27% of its total foreign exchange through textile exports. Further, the textile industry of Sri Meenakshi Garments also contributes nearly 14% of the total industrial production of the country. It also contributes around 3% to the GDP of the country. Sri Meenakshi Garments textile industry is also the largest in the country in terms of employment generation. It not only generates jobs in its own industry, but also opens up scopes for the other ancillary sectors. Sri Meenakshi Garments textile industry currently generates employment to more than 35 million people. Sri Meenakshi Garmentsn textile industry can be divided into several segments, some of which can be listed as below:  Cotton Textiles  Silk Textiles  Woolen Textiles  Readymade Garments  Hand-crafted Textiles  Jute and Coir Government initiatives and regulatory framework
  • 24. Government Initiatives The Government of Sri Meenakshi Garments has promoted a number of export promotion policies for the Textile sector in the Union Budget 2011-12 and the Foreign Trade Policy 2009- 14. This also includes the various incentives under Focus Market Scheme and Focus Product Scheme; broad basing the coverage of Market Linked Focus Product Scheme for textile products and extension of Market Linked Focus Product Scheme etc. to increase the Sri Meenakshi Garmentsn shares in the global trade of textiles and clothing. The various schemes and promotions by the Government of Sri Meenakshi Garments are as follows - It has allowed 100 per cent Foreign Direct Investment (FDI) in textiles under the automatic route. Welfare Schemes: The Government has offered health insurance coverage and life insurance coverage to 161.10 million weavers and ancillary workers under the Handloom Weavers' Comprehensive Welfare Scheme, while 733,000 artisans were provided health coverage under the Rajiv Gandhi Shilpi Swasthya Bima Yojna. E-Marketing: The Central Cottage Industries Corporation of Sri Meenakshi Garments (CCIC), and the Handicrafts and Handlooms Export Corporation of Sri Meenakshi Garments (HHEC) have developed a number of e-marketing platforms to simplify marketing issues. Also, a number of marketing initiatives have been taken up to promote niche handloom and handicraft products with the help of 600 events all over the country. Skill Development: As per the 12th Five Year Plan, the Integrated Skill Development Scheme aims to train over 2,675,000 people within the next 5 years (this would cover over 270,000 people during the first two years and the rest during the remaining three years). This scheme would cover all sub sectors of the textile sector such as Textiles and Apparel; Handicrafts; Handlooms; Jute; and Sericulture. Credit Linkages:
  • 25. As per the Credit Guarantee program, over 25,000 Artisan Credit Cards have been supplied to artisans, and 16.50 million additional applications for issuing up credit cards have been forwarded to banks for further consideration with regards to the Credit Linkage scheme. Financial package for waiver of overdues: The Government of Sri Meenakshi Garments has announced a package of US$ 604.56 million to waive of overdue loans in the handloom sector. This also includes the waiver of overdue loans and interest till 31st March,2010, for loans disbursed to handloom sector. This is expected to benefit at least 300,000 handloom weavers of the industry and 15,000 cooperative societies. Textiles Parks: The Sri Meenakshi Garmentsn Government has given approval to 40 new Textiles Parks to be set up and this would be executed over a period of 36 months. The new Textiles Parks would
  • 26. leverage employment to 400,000 textiles workers.The product mix in these parks would include apparels and garments parks, hosiery parks, silk parks, processing parks, technical textiles including medical textiles, carpet and power loom parks. COMPANY PROFILE: We established the creative boutique in 2005 and combined fashion, textile and graphic design backgrounds to produce comprehensive design outcomes, rich with edgy originality, beauty and distinction. We a are a Sydney based design trio of print and fabric surface treatment specialists, whose primary focus is to deliver original, exclusive and bespoke designs for a broad range of visual applications, particularly textiles. We are committed to uncovering and servicing clients’ needs while promoting environmental sustainability and Australian based production in an inspiring and creative way. We also have a design library, seasonally updated with a range of original artwork that is available for purchase on an exclusive basis for use in fashion, interiors and lifestyle product design. We provide our clients with the textile concept as artwork [99% illustrator files] and leave the production up to our clients’ discretion. We provide technical services also in making the files’ production ready if suppliers need this. We forecast trends, color and pursue original concepts with stylistic diversity to produce hand-worked and computer generated Croquis. These include for fabric and other surfaces. We also do a lot of custom design development as well as our seasonal collection. Contact Information: Company Name: SRI MEENAKSHI GARMENTS TEXTILES
  • 27. Address : 7, Cotton Mill Street, P N Road, Lakshmi Nagar, Tiruppur, Tamil Nadu 641602 Contact Number : 0421 247 9511 Line of Business: Parent Line of Business and Top Line of Business has been extracted from National Industrial Classification code Sri Meenakshi Garments. If company has registered business with incorrect code or has changed the line of business without informing ROC, provided information will be incorrect. We take no warranties about accuracy of these classifications. Sree Sri Meenakshi Garments Textiles Pvt Ltd. is the principle supplier to Sree Garments, fulfilling their total yarn requirements. Established in 2005,SSMT sources cotton domestically and from reputable African growers, Using State-of-the-art machinery, the raw material is woven into the finest quality cotton yarn. Efficient inventory management systems are in place to ensure a continuous. The cotton is purchased in Sri Meenakshi Garments & Africa and processed step by step through these highly sophisticated machineries to ensure the best quality yarn. Efficient management of inventory ensures uninterrupted production process for the company. ShriSri Meenakshi Garments Textiles Pvt Ltd is the least carbon emitting spinning mill in Sri Meenakshi Garments as declared by ETI. It is also certified by FLO Fair Trade, CMIA, Organic Cotton and Oeko-Tex Certifications.The knitting plant is equipped with hi-tech machines capable of producing a wide variety of knit finishes and structures. Jacquard, Flat and Circular machines provide a diverse range of garments in Jersey, Rib and Fleece. A continuous programmed of research and development ensures that the knitting unit has the capability required to meet the latest fashion trends.
  • 28. Sri Meenakshi Garments Spinners Private Limited Profile: Corporate Identification Number : U17111TZ2005PTC012112 Company Name: SHRI SRI MEENAKSHI GARMENTS TEXTILES Company Status: Active ROC: ROC-Coimbatore Registration Number: 12112 Company Category: Company limited by Shares Company Sub Category: Non-govt company Class of Company: Private Date of Incorporation: 01 September 2005 Age of Company: 10 years, 8 month
  • 29. Activity: Spinning, weaving and finishing Company Founder T.Manivannan Managing Director A.Meenatchi Total Employees 450 FUNCTIONAL DEPARTMENT 1. Production Department 2. HR Department 3. Finance Department 4. Marketing Department 5. Sales Department 6. Purchasing Department
  • 30. PRODUCTION DEPARTMENT Production: Textile manufacturing is a major industry. It is based on the conversion of fiber into yarn, yarn into fabric. These are then dyed or printed, fabricated into clothes. Different types of fiber are used to produce yarn. Cotton remains the most important natural fibers, so is treated in depth. There are many variable processes available at the spinning and fabric-forming stages coupled with the complexities of the finishing and coloration processes to the production of a wide ranges of products. There remains a large industry that uses hand to achieve the same results. Ever expanding apparel and clothing industry poses new challenges before the textile manufacturers and producers. Clothing industries have to consider the needs of all- men, women, kids, infants and animals too. Newer kinds of textiles and upcoming producers other than the traditional ones call for judicious selection of products. Here you can source factories and companies according to your business needs for better profit margins.
  • 32. Types of Fibers in Textiles Industry:
  • 33. 1. Plant Fibers 2. Animal Fibers 3. Man-made fibers 4. Synthetic Fibers Fiber production: All textiles are made up of fibers that are arranged in different ways to create the desired strength, durability, appearance and texture. The fibers can be of countless origins, but can be grouped into four main categories. Natural fibers, with the exception of silk, have a relatively short fibers length, measured in centimeters. Silk and man-made fibers have on the other hand very long fiber lengths (filaments) ranging from hundreds of meters to kilometers long. Plant Fibers:
  • 34. Plant fibers consists of cellulosic material, normally derived from cotton, linen, hemp or bamboo, but more or less any plant with extractable cellulose can be used. Cotton is by far the most commonly used plant fibers and the cultivation of cotton is enormously resource-intensive, with high inputs of water, pesticides, insecticides and fertilizers leaving a large toxic footprint where grown, if not cultivated organically or under specific sustainable conditions. Animal fibers: Animal fibers consist of proteins. Wool and silk are the most commonly used fibers from this group, but the wool can come from a number of different animals. In order to make animals grow faster and produce higher yields of wool, pesticides and insecticides are used to prevent disease. Dipping is a common practice to control parasites in sheep farming, making use of both organic phosphates as well as synthetic pyrethroid. After the wool fibers have been sheared they are treated with chemicals during the scouring and washing process. Man-made fibers:
  • 35. Man-made fibers such as viscose (rayon) or lyocell are based on cellulosic raw material, normally from wood pulp. They are heavily treated with chemicals before the new fibers is spun. The whole process of producing fibers from wood pulp is very resource-intensive, involving the use of several hazardous substances. Synthetic fibers: Synthetic fibers are made from monomers sourced from fossil oil feedstock’s, which are subsequently polymerized into different fibers. Given all the possible monomers that can be made from a synthetic feedstock, the possible combinations are endless. However the most common synthetic fibers is polyester, followed by polyamide, polyacrylic and aramide. Depending on the monomer used to produce the fibers, an endless number of chemicals may be used in the process. For some of the synthetic fibers such as polyester, dyeing can be accomplished already when the fibers is manufactured. Yarn production: When the fibers has been harvested or produced the next step is to spin the fibers into a yarn. It is easy to believe that this step, which is a mechanical one, uses no chemicals. But in order to increase the strength of the fibers, increase fibers cohesion and reduce friction during the spinning process, spinning oils are added. Fabric production The core of textile manufacture is fabric production. Fabrics can be created in many different ways, the most common being weaving, knitting or through production of non-woven fabrics. To prevent the yarn from breaking during these processes, it is important to strengthen the yarn and reduce friction. Sizing chemicals and lubricants are therefore added. Dyeing and printing:
  • 36. During dyeing and printing both hazardous chemicals and dyestuffs are used. Dyes used for dyeing, can also be used for printing, but must then undergo the same fixation and washings steps as after the dyeing process. The most common way to print a fabric in full width is to use pigment prints, where the pigments stick to a surface using polymeric resin or a binder. No washing processes are needed. For garment printing , plastisol printing is very common. The PVC-based paste often contains hazardous chemicals, such as phthalates, but there are also alternatives based on acrylate or polyurethane. Dyeing can take place in several steps when processing the textile. It can be done when spinning the synthetic or man-made fibers, as loose natural or regenerated fibers and in the form of yarns or fabrics. Garment dyeing is also common. For fiber blends, two types of dyed fibers can be spunned together e.g. viscose and wool. Full-width printing is carried out on pre-treated fabrics, but it is also possible to put a print on a garment or manufactured textile product by screen or transfer printing. Digital printing is another method. There are other printing techniques as discharge and resist print using dyes and chemicals. This includes washing to get rid of surplus dyes and residues. Finishing treatments: This step of the process is all about adding special technical properties or an aesthetic appeal to the finished fabric. Depending on the properties desired, such as flame retardance, enhanced water resistance, antibacterial treatment, protective coatings or specific fashion treatments, a diverse range of chemicals are used. Some examples are given below. Handle modification
  • 37. When the fabric has the desired colour and properties, it is made into finished products such as sweaters, jeans, shoes or other special items like carpets, furniture or car seats. This step includes processes such as cutting, sewing and the addition of buttons and zippers, for example. In some cases dyeing and printing of the finished garments, with the fabric only pre-treated, occurs at this step. In garment dyeing there are a lot of dyestuff and chemicals used. Some times dyestuff with quite bad wash permanence are chosen to give the clothing in fashion a worn out look. For garment printing, Plastisol prints (PVC) are very common, but there are other types available for example based on acrylate or polyurethane. Auxiliary chemicals: A range of chemicals is normally used in most steps of the production process to assist the tasks of other chemicals. Such general auxiliaries include: • Acids • Bases • Salts • Detergents • Surfactants • Sequestrates • Stabilizers • Solvents • Enzymes HR DEPARTMENT
  • 38. Introduction: Training & Employee Welfare Competent and committed workforce is at the core of our success as an internationally acclaimed organization. Our employees are our most valuable assets. We continuously strive to keep them updated with the latest in trends and technology by means of training programmers scheduled at periodic intervals. Therefore, they are kept attuned to the constantly changing requirements of a demanding and discerning market. Human resources strategies play a key role in the development of textile enterprises, both in day-to-day activities and long-term objectives. HR is responsible for enhancing the capacity of the sales department in negotiation and contract management, motivating staff through benefits programs and creating conditions that facilitate technological advancement. Whether your company operates in the United States or has subsidiaries in other countries, your human resources strategies should be designed to meet your objectives. HR Department Chart: Recruitment: Textile industries promote the work of fashion designing, product pattern and styles, so your human resources strategy should focus on recruiting suitable skilled manpower for the production function as well as sales and marketing departments. Personnel in these areas are crucial to the productivity, performance and bottom line of your company. If you operate
  • 39. globally, recruit talented local candidates whose overall compensation will likely be several times lower than deployed personnel with similar skill levels from the home office. SOURCES OF RECRUITMENT The company recruit, train, develop and rewarded employees within the organization in such a way so that they can prove themselves as assets for the company. Company has professional management and skilled technical staff and trained labor force. A present figure of total employees in organization is approximately 200 including management staff and labor force. Company gives on job training to employees. Training: Human resources personnel have to develop programs to train employees to adapt to new technology that improves production operations in a changing garment market. Typically, such training courses help employees enhance their career growth and update new products for competitiveness. You also will need soft skills training courses on sales and marketing as a strategic management endeavor for increased sales volumes. Human resources should have a qualification system for existing and new employees to determine their respective training needs. For best results, align the training programs in home and overseas subsidiaries with your firm’s strategic goals and objectives. Compensation Policy:
  • 40. Your human resources strategy should establish a salary and compensation policy to encourage your existing workforce to stay and attract qualified candidates to your firm. Perform periodic reviews of salary levels to ensure workers are remunerated competitively. Incorporate an incentive system based on employees’ performance, such as instant bonuses for the sales team once they get contracts or year-end bonuses for reaching performance targets. Determine compensation for overseas subsidiaries based on company regulations and the dynamics in the labor market. Work Environment: Human resources should ensure a favorable working environment. Implement safety and security measures, such as having fire alarms, first aid and monitoring systems in place. Establish a professional working environment. Spell out job descriptions to avoid confusion. An open door policy can improve communication and productivity when implemented correctly. Integrate diversity by accommodating cultural values such as religious holidays or prayer times, especially for overseas branches. Hold regular team-building events to connect workers across departments and management, as well as reduce working stress. Working OF HR Department: Human resources is a somewhat vague term that doesn't capture well the scope of the duties in the department. While human resources staff handles many of the matters pertaining to the employees of a company, such as recruiting and benefits management, they also work with management to help develop long-term strategies for the growth and development of a company. HR departments often act as a middleman between employees and management and should be where employees go for basic company information. The Following are Working of HR Department:
  • 41.  Hiring  Compensation  MOTIVATION METHODS  LABOUR WELFARE FACILITIES  PAY ROLE PROCESSING Hiring: The first point of contact a prospective employee has with a company is generally through the HR department. Specific duties vary depending on the size of the company and department, but HR typically places advertisements for new employees and may attend job fairs and handle other recruiting duties. Staff will screen resumes, check references and perform any necessary background checks, and often conduct first interviews with applicants, coordinating follow-up interviews with other company departments and managers. HR performs orientations of new hires, informing them of policies, procedures, benefits and other relevant information. Compensation: Some companies offer new employees letters of employment or employee contracts, which are drafted by HR staff. In some companies, particularly small businesses, HR will take on some payroll duties, such as tracking vacation time and pay, maintaining a holiday schedule, creating policies on flexible work hours and updating records when employees are promoted or transfer departments. Employee benefits, such as health insurance, retirement plans, transportation subsidies and other perks, are considered part of the overall compensation package and are administered by the HR department. In the big picture, HR monitors salary and wages within the company's industry to ensure compensation remains competitive. The department also helps management map out pay structures within the company. MOTIVATION METHODS
  • 42. There are motivation classes and all conducted by various persons and attendance award is given to all employees who are present in the mill for a certain number of days. LABOUR WELFARE FACILITIES There are several welfare facilities some are canteen, rest room recreation room, library etc. PAY ROLE PROCESSING Pay role is according to the hierarchy of the organization. For the Managers and for the staff as per the Government norms the salary will be there, for the permanent workers the daily wages will be about 175 and for the trainees 125 excluding the other beneficial payments and allowances. HR POLICIES & FRAME WORKING General Manager, H R and his team in consultation with Management develops HR policies. OUTSOURCING OF HRM PROCESS They are not doing outsourcing process. In future they are plan to this process. GRIEVANCE HANDLING METHOD They are giving to counseling to their employees. Union policy framework Arbitration process Workers participation management Employee Relations and Performance: In addition to the initial training in company policies, the HR department often helps coordinate training and mentoring programs to further develop employee skills. Training programs may be developed in-house, depending on the resources within the company, or might be outsourced. HR staff may play a role in employee performance reviews, handle employee complaints, help resolve disputes and monitor employee remediation programs. For companies
  • 43. with union employees, HR often oversees union contracts and assists management with union negotiations. Many companies offer employee assistance programs that provide counseling and help for a variety of personal issues. While the programs are generally outsourced in small businesses, the HR department monitors compliance, contract and privacy issues with the organization handling the program. Compliance: A number of compliance issues are important for a company to monitor, regardless of size. The HR department keeps track of federal and state laws regulating benefits and compensation, such as the Family Medical Leave Act and laws regarding overtime. The department also is tasked with ensuring a company complies with the federal regulations of the Equal Employment Opportunity Commission, including auditing and reporting duties. It also typically handles disputes between employees, or any claims of sexual harassment or workers' compensation injuries. MARKETING DEPARTMENT
  • 44. Marketing is the main function because without the market the goods cannot be sold out. But in the field of textile the role of the marketing department is not much necessary, because the entire produced good are not the finished goods and it should take away for the further process. In Thangam textile they are marketing the two varieties of yarn as 40and 30 based on their thickness. The 40 is used for making shirts and 60 are used for making pants. In Thangam textile the manager directly deals with the other nearby buyers. So the marketing department is not done in full effort. Marketing Department Chart: Textile Marketing Management: Apparel and textile marketing management encompasses the design, manufacture and distribution of goods within the fashion and textile industry. This is a complex business that requires knowledge in the areas of product development, market research, distribution and pricing strategies.
  • 45. To be a successful marketing manager within a fashion and textile enterprise requires a keen understanding of the consumer and an ability to spot current and upcoming fashion trends. The marketing manager must be able to identify the potential consumer and maximize profits through smart buying and efficient pricing. Many job titles exist within the field, including fashion marketing manager, retail merchandise manager, apparel production supervisor, fashion buyer, market researcher, visual merchandiser, and fashion forecaster. Education Information: According to the U.S. Bureau of Labor Statistics (BLS), most employers prefer applicants who hold bachelor's or even master's degrees. Students may major in apparel and retail merchandising, fashion marketing and management and other related areas, such as business management with an emphasis on the fashion and apparel industry. Students who wish to pursue degrees in this field may expect to take classes covering a wide array of topics, such as statistics, mathematics, apparel and textile research methods, consumer response evaluation and fashion theory. Fashion and textile marketing is a small part of the broad area of marketing management. Thus, some of the degrees listed below may also include a wider range of merchandising and management programs, but they're still applicable to marketing management in the fashion and textile industry.  B.S. in Fashion Marketing and Management  Degree Programs in Fashion Management  B.A. in Merchandising Management  M.S. in Fashion Distance Learning Options Online learning is another option for the student who wishes to work in marketing management. Several different types of online degrees are applicable to the fashion industry. Take a look below to see if you'd be interested in some of the distance learning options that are available.
  • 46.  Fashion and Retail Management Online Degrees  Textile Course Online  Online Master's Degree in Retail Management Career Options While not all of the following jobs are specifically marketing management positions, they're all related to the fashion industry. Take a look at the Study.com articles below to see if any of these careers pique your interest.  Apparel Production Supervisor  Apparel Manufacturing Career Options  Fashion Marketing Manager  Retail Merchandise Manager Employment Information: The BLS doesn't report statistics for fashion marketing managers specifically. However, it was reported that marketing managers across all industries in May 2013 had a mean annual wage of $133,700, with employment expected to grow by 13% from 2012 to 2022. In the related field of fashion design, employment is expected to decline by 3% during the same time period. An overall employment decrease in the apparel manufacturing industry is a contributing factor, according to the BLS. Every Marketing Manager has the same work. The main motive is to promote the brand or the product by doing various advertisement campaigns to increase sales of the company and also make sure that the product satisfies the need of the customer. In a textile company it won't be any different. The MM needs to understand the needs of the retailers and the wholesalers and also he needs to understand the pricing and promoting strategies
  • 47. of his competitors. And accordingly he will do his promotional activities. Textile companies usually provide raw materials (unfinished product) to its buyers. And the buyers are actually not the real consumers. These buyers will then take these products and make a new product like shirt, pant etc. And then they will sell it to the market. So the main job of the Marketing Manager (MM) of Lakshmi Mills Textile Company is to identify potential buyers who will further process their material for better product. FINANCE DEPARTMENT NecessityofFinance in Textile Industry: Finance is necessary for the every business. The Thangam textiles have invested over 4.5 cores of the capital and the other raw materials which include all expenses. This textile has borrowed over a loan from Sri
  • 48. Meenakshi Garmentsn bank and Vijay bank. Credit purchases are avoided due to proper financial assistance. Credit purchases make the rate of yarn very high. 70% of the capital is contributed by the directors and the remaining 30% are borrowed from bank as the loan. They have borrowed the money by giving proper documents of the company assets to the bank. The Sri Meenakshi Garmentsn bank is charging about 15% of he interest per annum. Hence it is easy to borrow the money from the banks. So this firm borrows all their needs with the bank. Hence the finance is the very important for the growth and development of the business in the field of the textiles. High level investment leads to the more profit percentage of this type of the business. So, finance is the blood oftextiles Sri Meenakshi Garments has been in the midst of a great social, political and economic change ever since reforms were introduced in various spheres of activity. The country has greater confidence to take on the competition from developed countries and has attracted global investors in ever increasing measure. The Textile industry is one of the oldest industries in Sri Meenakshi Garments. The sector has made significant contributions in terms of forex earnings and employment and is one of the mainstays of the economy. Sri Meenakshi Garmentsn Textile Industry occupies a very important place in the economic life of Sri Meenakshi Garments. It contributes to the Sri Meenakshi Garmentsn Economy through generation of employment, output and export earnings. In the financial year 2006, it has been found out that the contribution of this industry amounts to 14% of the total output generation by the industrial sector. Sri Meenakshi Garmentsn Textile industry's contribution towards GDP has been estimated to be hovering around 4% which itself is a commendable one. Fixed asset: a) Fixed asset stated at cost, net if excise and custom duty where Moved credit on capital goods is availed except fixed assets taken over as a result of nationalization, which are stated at values then approved by the board and revalue price less accumulated depreciation and impairment loss, if any. b) Cost includes freight and insurance duties and taxes, installation and commissioning charges and other charges the date of commissioning. In case of imported fixed asset, it includes in addition above, other charges payable as per foreign exchange contract. Investment: a) Long term investments are stated at the cost of acquisition. However provisions for diminution are made to recognize a decline, other than temporary in the value of long-term investment.
  • 49. b) Current investments are stated at the lower of cost or fair market value. Depreciation: a) Depreciation of fixed asset/other than costing upto Rs. 5000/- has been provided pro-vata on straight line method, in accordance with circular no : 14(93), file no : 1/12/92CL-W dated 20th Dec 1993 of the Government of Sri Meenakshi Garments, Ministry of Law & Justiceand Company Affairs, Department of Company Affairs at rates specified in scheduleXIV of the Companies Act, 1956. b) Depreciation on fixed asset costing Rs. 5000/- or less at the time of acquisition has-been provided 100% for the full year, irrespective of the date of acquisition’s c) Premium paid on leasehold properties and amortized over the respective lease period. Inventory valuation: a) Raw materials in stock at variety wise monthly Weighted Average Cost on net realizable value whichever is lower. b) Raw material in transit and finished goods (packed yarn ): at cost or net realizablevalue whichever is lower. c) Finished goods at depot (yarn): at lower cost of realizable value. d) Finished goods at related depots/duty paid godowns - cost including excise duty paid or net realizable value whichever is lower. e) Stores and spares: at Weighted Average Cost or net realizable whichever is lower. f) Materials in process: at cost or net realizable value whichever is lower. At expenses tobe incurred to make them ready for sale. g) Scrap and saleable wastes: at net realizable price. h) Usable waste: at net realisable price whichever is lower. Analysis of Financial Efficiency:
  • 50. Financial efficiency is a measure of the organizations ability to translate to its financial resources into mission related activities. Financial efficacy is desirable in all organization of individual mission. It measures the intensity with which a business uses it assets to generate gross revenue and the effectiveness of producing, purchasing, pricing, financing, and marketing decisions. At the micro level financial efficiency refers to the efficiency with which resources are correctly allocated among competing uses at a point of time. Financial efficiency is a measure of how well an organization has managed certain trade of (risk and return, liquidity and profitability) in the use of its financial efficiency. The present study has been made in order to analysis the efficiency through the profitability ratio of the textile group of companies in Sri Meenakshi Garments and also of the individual textile Group of companies. The profitability ratios which have been discussed in this chapter are:  Gross profit ratio  Operating profit ratio  Net profit ratio  Return on gross capital employed  Return on net capital employed  Return on net worth  A study of earning per equity share of the company under study has been also made. STORE DEPARTMENT DEFINITION:
  • 51. For a bulk production industry it is essential to maintain a well-organized & well equipped inventory system. The main responsibility of this department is to store all the raw material necessary to produce garments. This department is sub divided into three sections. Working Flowchart of Fabric Store Department: Working Procedure:
  • 52. 1. Receiving Fabric roll i. Woven fabrics are supplied in roll package. Once these rolls of fabric are delivered the store in-charge receives the incoming consignment. This is the first phenomenon which is done in fabric store. 2. In-house Inventory Once these rolls are received, the store in-charge matches the packing list of the fabric consignment with the original quantity of the fabric rolls (i.e. fabric width, fabric length). He also keeps the all the record in a log book. This inventory maybe done alone by the store in- charge or with the presence of a representative of the fabric supplier. 3. Cutting for inspection At the time of inventory a piece of fabric is cut form every roll. The piece is of full width of the fabric and of a length depending on buyer (i.e. for H&M 22 inch of length, for others 12 inch of length). These cut piece is send for inspection tests like shrinkage, blanket making for shade segregation. Frequency of inventory control o Monthly inventory control o Annual inventory control SALES DEPARTMENT Introduction:
  • 53. Sales are the activities involved in selling the product. Sales are the most important part of every business. It means the goods are transferred for money. The prices of finished products are determined by the managing director. The sales manager sells out the product through the brokers, commission agents etc. sales are made at various places in Sri Meenakshi Garments like Kolkatta, Mumbai, Pune, Jaipur etc. The sales are made at regular intervals. The goods are sent by railways and roadways. The yarns are sold to old as well as new customers. The cash discount is made to the buyer who buys for large amount, cash and credit sales are made. Cash sales Cash sales means selling finished products for ready cash. The payments are made during the sales because while selling large quantity there will be a cash discount. The direct payments are made through cashes and cheques Credit sales Credit sales means selling the goods under the credit basis. Credit sales are normally allowed only to the normal regular buyers. Credit sale is made only when there is a sufficient capital to run the business. The firm allows only15 days for payment. In case ofdelay interest will be charges. Definition of Sales: A person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer or prospect. Buying and selling are understood to be two sides of the same "coin" or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages. It is implied that the selling process will proceed fairly and ethically so that the parties end up nearly equally rewarded. From a management viewpoint it is thought of as a part of marketing, although the skills required are different. Sales often form a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons. Selling is considered by many to be a sort of persuading . Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way. While the sales process refers to a systematic process of repetitive and measurable milestones, the definition of the selling is somewhat ambiguous due to the close nature of advertising, promotion, public relations, and direct marketing. Sales Managers Work in Textiles:
  • 54. A Sales Manager is responsible for selling a company's products to customers, working with their team of Sales Representatives. They usually cover a specific region. Sales Managers may also be responsible for recruiting Sales Representatives, setting sales targets and monitoring achievements and client feedback. They also analyze sales data to uncover any trends and identify new information. Sales Managers sometimes have to deal with major customers on a personal basis. They attend meetings, conferences and trade fairs on behalf of their client. Sales Managers spend most of their time in an office environment but may travel frequently to meet clients and attend trade shows. Overnight stays and trips abroad may be necessary. A driving licence is highly advantageous and may be essential for some jobs. Demand When the grey procurement department receives demand from PPC to purchase grey cloth or yarn, now it is their responsibility to arrange required quality and construction of cloth. So they adopt three ways:  Purchase of grey cloth from the local manufactures  Providing own yarn and manufacturing grey from outsider with that yarn.  Using CTM own grey and yarn. Entry in register and computer After receiving demand grey procurement department enters the demand in to the register and computer and 1 copy of these reports send to the CEO Contract with local parties Now production department contract with the different mills to provide them required construction of grey cloth either with their yarn or yarn provided by SKOC.
  • 55. If the party agrees to take yarn from SKOC and ready to make cloth with that yarn on their machines that is a power loom or auto looms then a contract is finalized after setting a suitable price with the approval of CEO. Maintain record When a contract is finalized then production department is responsible to maintain record of yarn, which is supplied to the parties and grey cloth, is received against that yarn from these parties. Similarly it also maintain the record of SKOC yarn and grey delivery to PPC department. For this purpose the production department updates two reports daily and submit them to CEO. Qualification: An increasing number of employers are now recruiting applicants with higher education qualifications. You will find an HND or degree in a subject related to sales, marketing, business, fashion or textiles to be most relevant. If you are considering taking a fashion design course in higher education, the following courses have been rigorously assessed by the fashion industry and awarded the Creative Skillset Tick for the high standard of education they provide and the degree to which they prepare you for a career in fashion. You could consider taking an ABC in Fashion Retail; Buying and Merchandising for Fashion; or, Fashion and Textiles. There is also an NOCN course in Skills for the Fashion Industries; and a Edexcel course in Fashion and Clothing. Industry-recognised professional organisations also offer specific qualifications for those working in fashion and textiles, for example: o The Chartered Institute of Marketing offers a range of part-time qualifications, which lead to membership status.
  • 56. o The Institute of Sales and Marketing offers relevant qualifications, such as Level 2 certificates in sales. o The Managing and Marketing Sales Association (MAMSA) offers certificate and diploma - level qualifications in sales marketing and sales management. The relationships between sales and marketing: Marketing and sales differ greatly, but generally have the same goal. Selling is the final, stage in marketing, which also includes pricing, promotion, place and product. A marketing department in an organization has the goals of increasing the desirability and value to the customer and increasing the number and engagement of interactions between potential customers and the organization. Achieving this goal may involve the sales team using promotional techniques such as advertising, sales promotion,publicity, and public relations, creating new sales channels, or creating new products (new product development), among other things. The sales department would aim to improve the interaction between the customer and the sales facility or mechanism (example, web site) and/or salesperson. Sales management would break down the selling process and then increase the effectiveness of the discrete processes as well as the interaction between processes. For example, in many out-bound sales environments, the typical process includes out- bound calling, the sales pitch, handling objections, opportunity identification, and the close. Each step of the process has sales-related issues, skills, and training needs, as well as marketing solutions to improve each discrete step, as well as the whole process. Sales and marketing alignment and integration: Another area of discussion involves the need for alignment and integration between corporate sales and marketing functions. According to a report from the Chief Marketing Officer Council, only 40 percent of companies have formal programs, systems or processes in place to
  • 57. align and integrate the two critical functions.Traditionally, these two functions, as referenced above, have operated separately, left in siloed areas of tactical responsibility. Glen Petersen's book The Profit MaximizationParadox[10] sees the changes in the competitive landscape between the 1950s and the time of writing as so dramatic that the complexity of choice, price and opportunities for the customer forced this seemingly simple and integrated relationship between sales and marketing to change forever. Petersen goes on to highlight that salespeople spend approximately 40 percent of their time preparing customer-facing deliverables while leveraging less than 50 percent of the materials created by marketing, adding to perceptions that marketing is out of touch with the customer and that sales is resistant to messaging and strategy. Sales agents: Agents in the sales process can represent either of two parties in the sales process for example: 1. Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. 2. Buyers broker or Buyer brokerage: This is where the salesman represents the consumer making the purchase. This is most often applied in large transactions. 3. Disclosed dual agent:This is where the salesman represents both parties in the sale and acts as a mediator for the transaction. The role of the salesman here is to oversee that both parties receive an honest and fair deal, and is responsible to both. 4. Transaction broker: This is where the salesperson represents neither party but handles the transaction only. The seller owes no responsibility to either party getting a fair or honest deal, just that all of the papers are handled properly. 5. Sales outsourcing involves direct branded representation where the sales representatives are recruited, hired, and managed by an external entity but hold quotas, represent themselves as the brand of the client, and report all activities back to the client. It is akin to a virtual extension of a sales force
  • 58. PURCHASING DEPARTMENT Purchasing Raw Materials: The first function of textile mills is purchasing the raw materials. Raw materials include purchasing of cotton. Before purchasing the samples of cottons are received after checking it the purchasing order is sent. The purchase is done through the brokers, commission agents or through the direct dealing of the spinning mills. While receiving the yarn bags the manager has to check for the quality. Then after receiving the yarn bags the weight of the bags are checked. There are usually two types of yarn wrap and weftyarn. The counts are usually 20’s, 30’s and 40’s type of cottons They are purchasing verities of cotton. They areMech-1Shivana- superLraRchThey purchase the cotton as bale wise. They are purchasing nearly 200 bales at onetime. They are using Lorries and tempos as their mode of transport for their delivery of raw material. The required raw materials are also purchased form various cities and towns. Mode of payment Cash purchase Cash purchase means purchasing raw materials for ready cash. The payments are made during the purchase because while purchasing large quantity there will be a cash discount. The direct payments are made through cashes and cheques. Credit purchase Credit purchases means buying the yarns on the credit basis. When the credit purchase is made the rate of the raw materials will be high and there will be no discount on the purchase of the raw materials. Credit purchases are made due to the in sufficient of cash. There will a specific time for payment of cash from the purchased day.
  • 59. Purchasing Of fabrics and garments by the traders: Purchase of fabrics garments by the traders The traders at the wholesale level purchase fabrics/ garments through factory agent, directly from power loom and readymade garments household units. Whereas a small wholesaler purchases directly from any other large wholesaler some times an agent exist between big wholesaler and small wholesaler. Main cause of purchasing fabric through agent is that the factory does not sell directly to a wholesaler because the latter purchases in small quantities; the agent provides fabric to wholesaler at factory price against a commission, which is provided by the factory. An agent usually has contacts with more than one factory. Purchasing by specification: Many companies were not using specifications and did not communicate well with their suppliers. Numerous problems were noted of handling unworkable materials and of producing unserviceable garments. The properties of raw material affect not only its handling characteristics during production, but also the quality of final product as well. Thus if there is to be any continuity in production and product quality from lot to lot, and style to style, there must be some assurance that little or no change takes place in raw material properties. This can be guaranteed only by establishing a rigid set of practical specification. Once specification has been established, there is no reason to restrict their use to vendor and purchaser. They can also enhance the communications between the designer and the selector, between local management and quality inspectors, and between fabric producer and fabric finisher, trims suppliers.
  • 60. The four ingredients of a fabric specification: 1. Physical characteristics: Details should be stated about fibers, yarns, material construction, finishing treatment, finished width and acceptable tolerances. 2. Performance characteristics: All important characteristics need to be specified, together with tolerances. Typical areas are shrinkage, colorfastness to light, washing, laundering, rubbing etc, strength, care characteristics, flame retardants features. 3. Visual defects: The grading system to be used should be specified, together with the level of acceptance. Ex: 4-Point system, 10-Point system. 4. Shade specification: The colors of the purchased materials should be specified, together with tolerances between batches and pieces and within pieces. The raw material specification sheet provides an effective means of communication; it should never be made the exclusive channel of information flow. Companies who are implementing a policy of continual improvement are seeking to promote long term relationships with reliable suppliers, and are recognizing the need for direct communication at managerial level. This suggests the need for vendor rating and for clear policies on communication in the context of quality assurance. However, the fashion business is dynamic and every season sees new combination of cloth and trims. The selection, inspection and testing of materials has to be done very carefully.
  • 61. Auto mated Fabric Inspection: Fabric inspection has proven to be one of the most difficult of all textile processes to automate. It has taken decades for computer and scanning technology to develop to the extent that practical, consistent and reasonably user-friendly systems could be produced. Today's automated fabric inspection systems are based on adaptive, neural networks. They can learn. So instead of going through complex programming routines, the users are able to simply scan a short length of good quality fabric to show the inspection system what to expect. This coupled with specialized computer processors that have the computing power of several hundred Pentium chips makes these systems viable. Purchasing Reporting includes:  comparing actual and estimated values  calculating purchasing task and project statistics  sorting, grouping or filtering tasks by attributes  creating charts to visualize key statistics and KPIs THE IMPACT OF PURCHASING MANAGEMENT A large study based on 175 company surveys with a respond rate of 22% performed by Carr and Pearson (2002) shows that the factors strategic purchasing and Purchasing Management have a positive impact on the firm’s financial performance in both
  • 62. small and large firms. Carr and Pearson (2002) also write that Purchasing Management and supplier involvement does affect the success of a new product introduction. This study also shows that a link exist between implementation of strategic Purchasing Management and achievements of a firm’s comprehensive goals. It is also stated in the report by Carr and Pearson (2002) that it is believed that most firms recognize the importance of strategic purchasing, because they spend a large percentage of their sales on purchased inputs. Carr and Pearson (2002) also finish their study with the words “Based on this study, management should better understand the importance of Purchasing Management, supplier involvement, strategic purchasing and its relationships with firm’s financial performance
  • 64. COMPANY SWOT ANALYSIS Growth of Textile Industry: The textile policy of 1985 and the economic policy of 1991 accelerated the economic growth during 1990s. Textile sector growth has been led by the spinning and the manmade fibers industry. The number of cotton/ manmade fibers textile mills rose from 1035 in 87-88 to 1741 by December 1997. The number of spinning mills number rose to 1461 in December 1997 from 752 in 87-88. Liberalization led to the installation of open-end rotors and setting up of Export Oriented Units (EOU). Sri Meenakshi Garments has the second highest spindle age in the world after China. Aggregate production of cloth during 1996-97 was 34,265 million sq. meters, an increase of nine percent over 1995-96. Sri Meenakshi Garments's contribution in world production of cotton textiles was about 12 per cent a decade back, while currently it contributes to about 15 per cent of world cotton textiles Sri Meenakshi Garments has the second-largest yarn-spinning capacity in the world (after China), accounting for roughly 20 percent of the world’s spindle capacity. cent over 2004. The growth was fuelled by a 22 per cent rise in production of other textiles (including apparels). Cotton textile also posted an increase of nine per cent. Textile Trend: India is the world’s second largest producer of textiles and garments after China. It is the world’s third largest producer of cotton-after China and the USA - and the second largest cotton consumer after China. The textile and garment industry in Sri Meenakshi Garments is one of the oldest manufacturing sectors in the country and is currently the largest . The textile and garment industry fulfils a pivotal role in the Indian economy. It is a major foreign exchange earner and, after agriculture, it is the largest employer with a total workforce of 35 mn. In 2005 textiles and garments accounted for about 14 per cent of industrial production and 16 per cent of export earnings. In cotton yarn production India has made a mark in the world textile scenario. It is the largest exporter of the cotton yarns in the world. Besides yarn exports, India’s growing garment industry is working as a driving force to improve the yarn quality and to increase the production of cotton yarn.
  • 65. 1. STRENGTH I. Raw material base Sri Meenakshi Garments has high self sufficiency for raw material particularly natural fibers. Sri Meenakshi Garments’s cotton crop is the third largest in the world. Sri Meenakshi Garmentsn textile Industry produces and handles all types of fibers. II. Labour Cheap labour and strong entrepreneurial skills have always been the backbone of the Sri Meenakshi Garments Apparel and textile Industry. III. Flexibility The small size of manufacturing which is predominant in the apparel industry allows for greater flexibility to service smaller and specialized orders. IV. Rich Heritage The cultural diversity and rich heritage of the country offers good inspiration base for designers. V. Domestic market Natural demand drivers including rising income levels, increasing urbanisation and growth of the purchasing population drive domestic demand.
  • 66. 2. WEAKNESS I. More dependence on cotton Due to over specialization in cotton, the bulk of the international market is missed out, synthetic products in Sri Meenakshi Garments are expensive and fabric required for items like swimsuit, sky-wear and industrial apparel is relatively unavailable. II. Spinning Sector Spinning sector lacks modernization and there is a need of introducing new technology. III. Weaving Sector Sri Meenakshi Garments has relatively less number of shuttle-less loom. IV. Fabric Processing Processing is the weakest link in the Sri Meenakshi Garments textile value chain, adversely affecting its ability to compete in exports. V. Poor Infrastructure High power costs and long export lead times are eroding Sri Meenakshi Garments’s export competitiveness across the textile chain. VI. Low Labour Productivity Productivity levels for manufacturing various apparel items are far lower in Sri Meenakshi Garments in comparison with its competitors.
  • 67. OTHER WEAKNESSSES VII. Less attention on man power training VIII. Poor quality standards IX. Distance of the potential market X. Lower average consumption in domestic market XI. Lack of professionalism and integration of supply chain XII. Dependence on quota system XIII. Very low investment on R&D XIV. Limited exploitation of economies of scale
  • 68. 3. OPPORTUNITIES I. Growing Industry World textile trade would continue to grow at a rate of 3-4% to reach $200-210 billon by 2010. II. Market access through bilateral negotiation The trade is growing between regional trade blocs due to bilateral agreements between participating countries. III. Integration of Information technology ‘Supply Chain Management’ and ‘Information Technology’ has a crucial role in apparel manufacturing. Availability of EDI (Electronic Data Interchange), makes communication fast, easy, transparent and reduces duplication. IV. Opportunity in High Value Items Sri Meenakshi Garments has the opportunity to increase its UVR’s (Unit Value Realization) through moving up the value chain by producing value added products and by producing more and more technologically superior products.
  • 69. 4. THREATS I. Decreasing Fashion Cycle There has been an increase in seasons per year which has resulted in shortening of the fashion cycle. II. Formation of Trading Blocks Formation of trading blocks like NAFTA, SAPTA, etc; has resulted in a change in the world trade scenario. Existence of bilateral agreements would result in significant disadvantage for Sri Meenakshi Garmentsn exports. III. Phasing out of Quotas Sri Meenakshi Garments will have to open its protected domestic market for foreign players thus domestic market will suffer.
  • 70. VISION AND MISSION Vision of Textiles Industry:  The Sri Meenakshi Garments textile industry has strength across the entire value chain from natural to man-made fiber to apparel to home furnishings. Its share in the nation’s GDP is 6% and in exports is 13%. The sector is the second largest employer after agriculture. After the phasing out of export quotas in 2005 Sri Meenakshi Garments’s export performance has been below expectations. Its share of global exports is around 5% whereas it was expected to rise quickly towards China’s level. The Chinese share in global exports is 39%. Vietnam and Bangladesh have shown remarkable success. Vietnam could achieve a peak export growth rate of 30% while Bangladesh could achieve a growth rate of 18%.  Taking innovative measures in partnership with the industry and learning from experience, Sri Meenakshi Garments could aspire to achieve 20% growth in exports over the next decade. In any case the achievement of 15% growth rate in exports should be feasible. In the domestic market, sustaining an annual growth rate of 12% should also not be difficult.  This implies that with a 12% CAGR in domestic sales the industry should reach a production level of US$ 350 billion by 2024-25 from the current level of about US$ 100 billion for the domestic market. With a 20% CAGR in exports Sri Meenakshi Garments would be exporting about US$ 300 billion of textile and apparel by 2024-25 while with the lower15% CAGR in exports, Sri Meenakshi Garments would be exporting about US$ 185 billion of textile and apparel by 2024-25.Considering the targeted growth in exports, Sri Meenakshi Garments should by then have a market share of 15% to 20% of the global textile and apparel trade from the present level of 5%.  During this period Sri Meenakshi Garments should also attempt a structural transformation whereby it becomes a net exporter of finished products. This would imply that growth rates in exports of fibers and yarn should start declining and growth rates of apparel, homes furnishing, technical textiles and other finished products should grow very rapidly. This would maximise employment generation and value creation within the
  • 71. country and the fulfilment of the Prime Minister’s Vision of “Make of Sri Meenakshi Garments”. Mission of the Industry: We believe in an inspiration that us to stretch ourselves, to challenge the limits and overcome them. We also believe that, as time changes, one must evolve in thinking.Each accomplishment marks a new beginning and inspires us to focus on tomorrow in terms of new possibilities.Cutting edge technologies that will cater to the. Interests of the customers and investors. Be innovative not only to invent new technology but also to fulfill the ever- changing needs of society and environment. Sri Meenakshi Garments Textile And Industries Limited. Is amongst the most efficient textile companies in textile industry, As a company we strive to:-  To excel in our core areas of competence i.e., manufacture of Yarn And Home Textiles.  To uphold and nature the core values of transparency, empowerment, accountability, independent monitoring and environmental consciousness.  To give highest priority to customer satisfaction.  To develop new varieties of yarn.  To upgrade production facilities and technology continuously.  To grow globally through cost competitiveness and excellence in quality.  To fulfill the aspiration of customers, employees, financers and of the society in general.  To recruit and retain skilled manpower, reward superior performance.  To maximize shareholder`s wealth through good corporate Governance.
  • 72. SCOPE OF THE STUDY The objective of the study is to analyze and interpret the Productivity and Financial Efficiency of Textile Industry of Sri Meenakshi Garments. “The basic objectives are as under”: 1. To examine the position of textiles industry 2. To measure the financial efficiency 3. To assess and comment on determinants of the production, and productivity. 4. To suggest ways and means to improve performance This study focuses on fresh certified organic fruit and vegetables both temperate and tropical. For some countries where other organic products (e.g. processed and frozen vegetables) are of significant importance, short sections on these products are included.Market analysis has been carried out in the following developed markets: Austria, Belgium, Denmark, France, Germany, Italy, Japan, the Netherlands, Sweden, Switzerland, the United Kingdom and the United States of America. Case studies on the potential organic export sector in developing countries include: Argentina, Cameroon, Chile, the Dominican Republic, Madagascar, Papua New Guinea and Zambia.
  • 73. LIMITATIONS OF STUDY: This study is based on secondary data taken from published annual reports of selected textile companies. 1. There are different approaches to measure the profitability, financial efficiency and operational efficiency with regard to productivity in this regard expert views differ from one another. 2. The different views have been applied in the calculation of different ratios. A Study of Productivity and Financial Efficiency of Textile Industry of Sri Meenakshi Garments 3. The present study is largely based on ratio analysis. It has its own limitations.
  • 74. SUGGISTION As a researcher on the basis of analysis, the researcher has found the following suggestions for the betterment of the selected textile group of companies. 1. The company like DCL, SKNL and MFTL did not have good gross profit margin. Therefore these companies should lower down their labour cost, and other manufacturing cost. The companies should use raw material properly to increase material productivity. 2. SKNL, MFTL and DGL should try to operate over and above their rated capacity so as to reduce the percentage of factory overheads and administrative over heads. 3. The proportion of administrative overheads in SKNL and DGL should be reduced by decreasing its travel and conveyance expenses as it had increased considerably during the study period. 4. The textile companies like DGL, OS & WML, SKML and MFTL should reduce power and fuel consumption by using low ash content coal, lignite and agro waste product especially ground nut husk and beggass should be used as coal substitute. 5. The operation break downs due to mechanical problems and labour problems should be avoided.
  • 75. CONCLUSION Sri Meenakshi Garments is now a fast emerging market inching to reach half a billion middle income population by2030. All these factors are good for the Sri Meenakshi Garments textile industry in the long run. Even though the global economic crisis seams to be worsening day-by- day, as long as economies are emerging and growing as those in South and South East Asia, textile industry is here to grow provided it takes competition and innovation seriously. While going through the available literature it was found that almost each country that has a growing textile sector is trying to tackle with the problem of deciding the efficient Inventory level. Many researchers have shown interest in the field of inventory management and have come up with beautiful work. As the field of inventory management is not very old, so many aspects are yet believed to be explored. The textile sector is again a growing sector which gained its importance in recent past. Not much amount of work has been done on this area of managing inventories in Textile sector. So it leaves an ample scope for this study.
  • 76. FUTURE WORK: The global apparel manufacturing industry is expected to grow more than ever in times to come. According to an estimate, the global apparel industry will reach a value of US$ 1,781.7 billion by the end of 2010. The apparel manufacturers are now adopting new techniques to increase their trade. New business models and competitive strategies are used to enhance profits and growth. The consumer is more aware and more demanding with the development of media like television and Internet. They have more choices in quality, price and design. This is the reason why apparel chains all over the world are focusing more on improving the quality of the product and offering in varied range of fashion designs. Apparel manufacturers are developing methods to keep up with the pace of change like offering on wholesale prices to survive in the global competition.
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