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A U G U S T , 2 0 1 5
31 people San-Francisco, US Shenzhen, CNKyiv, UA8 people
T I M E L I N E
2013 2014 2015 2016
DevelopmentKickstarter
ShippingManufacturing
DistributionPreorders
Haxlr8r
Distribution
petcube.com
Currently available in the US
$199
Mobile app
Lean
Hardware
Startup*
T H E
* Cyril Ebersweiler
Haxlr8r
I D E A P R O D U C T
Idea Mass productionPrototype Engineering
Sample
Small batch
Open hardware
toolkits
Crowd Funding Agile 

Manufacturing
Quick prototyping
services
How HARD
can it be?
It’s called Hardware 

because it’s Hard.
Manufacturing in China
is a challenge for your
body and for your mind
(mèng), the Chinese character
for “dream,” is made up of four
parts and is ideographic. The two
upper parts, ( ) and ( ),
together resemble the shape of an
eyebrow above the eye of a
person. The middle part ( ) is
interpreted as either a bed or the
roof of a house; and the lower part
is the character xī, which means
evening.
Hardware is less hard
with accelerator
111 days program in Shenzhen
2 weeks demo is San Francisco
$50K for 5-10% of your company
1
Intro to China,
factories, mentors,
other teams
2
Focus on the
prototype
3
Negotiating with
factories about mass
production
4
Product demo,
media coverage.
Maybe Kickstarter.
Concept (ID)
P L A N F O R H A R D W A R E S T A R T U P
Design-For-Manufacture (DFM)
Minimal Viable Product (MVP)
Complete Functional Product (CFP)
Mass production (MP)
Shipment
Retail
If you have any questions
subscribe at:
C O N T A C T
www.alexneskin.com
Breaking through
the Great Wall

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Breaking through the Great Wall. How to Build a Physical Product (Alex Neskin Product Stream)

  • 1. A U G U S T , 2 0 1 5
  • 2.
  • 3.
  • 4.
  • 5. 31 people San-Francisco, US Shenzhen, CNKyiv, UA8 people
  • 6. T I M E L I N E 2013 2014 2015 2016 DevelopmentKickstarter ShippingManufacturing DistributionPreorders Haxlr8r
  • 8.
  • 10. Lean Hardware Startup* T H E * Cyril Ebersweiler Haxlr8r
  • 11. I D E A P R O D U C T Idea Mass productionPrototype Engineering Sample Small batch Open hardware toolkits Crowd Funding Agile 
 Manufacturing Quick prototyping services
  • 12. How HARD can it be? It’s called Hardware 
 because it’s Hard.
  • 13. Manufacturing in China is a challenge for your body and for your mind
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  • 18. (mèng), the Chinese character for “dream,” is made up of four parts and is ideographic. The two upper parts, ( ) and ( ), together resemble the shape of an eyebrow above the eye of a person. The middle part ( ) is interpreted as either a bed or the roof of a house; and the lower part is the character xī, which means evening.
  • 19. Hardware is less hard with accelerator
  • 20. 111 days program in Shenzhen 2 weeks demo is San Francisco $50K for 5-10% of your company
  • 21. 1 Intro to China, factories, mentors, other teams 2 Focus on the prototype 3 Negotiating with factories about mass production 4 Product demo, media coverage. Maybe Kickstarter.
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  • 23. Concept (ID) P L A N F O R H A R D W A R E S T A R T U P Design-For-Manufacture (DFM) Minimal Viable Product (MVP) Complete Functional Product (CFP) Mass production (MP) Shipment Retail
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  • 25. If you have any questions subscribe at: C O N T A C T www.alexneskin.com Breaking through the Great Wall