This document provides a report card assessing the digital strategy of universities. It covers 6 subjects: leadership, content strategy, web governance, user experience, CMS & technology, and measurement. Each subject is rated on a scale from A to C, with A being the highest. The document emphasizes the importance of digital strategy and having strong leadership, a unified content strategy, good web governance, a user-centered experience, an appropriate CMS and technology, and an effective measurement strategy. It uses humor and examples to illustrate what different ratings might represent.
19. History of Team Excellence
During the past 10 years, Facilities Division has
been engaged in a program entitled TEAM
Excellence. Program goals are to improve
communications at work, provide better
customer service and make everyone’s job more
enjoyable. Over time this program has evolved
to become a transformation of culture.
On March 14, 2001, Facilities Division leaders, a
group of 35, introduced the entire staff to the
program. Later that month, the leadership group
received facilitator training to lead 50 idea
generation workshops for the more than 600
employees. The workshops generated many
new ideas.
Source: http://www.ncsu.edu/facilities/team/index.htm
21. “A budget in excess of $200 million per year, a
capital budget in excess of $1 billion, and the
management of more than 240 buildings and 13
million gross square feet”
22. What would your digital team do
with an extra million dollars?
What about $5 million?
25. 1. Leadership
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
I will not make fun of the Chancellor for thinking YouTube is a new water park
27. Digital Strategy Report Card fall semester
Subject: Leadership
A Strong executive leader & digital evangelist with
mandate & authority to drive digital change
B Strong digital department leader with vision
but no meaningful executive support
C Digital department leader happy with
the status quo
28. 2. Content Strategy
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
I will not leave Lorem Ipsum as the final content on our live web pages
29.
30. Newsletter
20,000 Subscribers
Website
675+ videos
iTunes U
31. Digital Strategy Report Card fall semester
Subject: Content Strategy
A Centralized university content strategy with
dedicated owner(s) amplifying distributed teams
B Established content strategy function but lack
of empowerment of campus contributors
C No whiff of a content strategy, but
aspiration and desire to grow the capabilities
32. 3. Web Governance
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
I will not stick my tongue out at the Dean of Engineering in the web meeting
33.
34. Digital Strategy Report Card fall semester
Subject: Web Governance
A Strong cross-University web council with ability
to prioritize & make decisions
B Established web council which keeps the peace
more than it takes action
C Informal alliances with ad hoc collaboration
(and folks generally pretend to like each other)
35. 4. User Experience
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
I will not hide my most important content on purpose as a game for site visitors
36. Mapping the student journey
Source: http://wagner.nyu.edu/students/journey/guide.php
37. Digital Strategy Report Card fall semester
Subject: User Experience
A User research inspired digital experiences
mapped across entire visitor journey
B Working personas of key stakeholders and a
unified approach to information architecture
C Solid website information architecture with
limited (or no) research
38. 5. CMS & Technology
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
I will not destroy my CMS with a baseball bat again (without a good reason)
39.
40. Digital Strategy Report Card fall semester
Subject: CMS & Technology
A Unified CMS & marketing tools with centralized
support & flexibility for extended groups
B CMS with solid architecture and open standards
but limited centralized support
C Serviceable CMS, but IT–centric management,
not aligned to UX and content strategy
41. 6. Measurement
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
I will not make paper airplanes out of my printed out Google Analytics reports
42. “The rate at which
organizations learn may
become the only sustainable
source of competitive
advantage”
Ray Stata - MIT Sloan Management Review
43. Measurement maturity
Action
Goal-driven orientation
scorecards
connect
Dashboards relevant data
surface all from multiple
Reporting data sources
focus
Data
collection
44. Digital Strategy Report Card fall semester
Subject: Measurement
A Measurement strategy aligned to University
goals with ongoing optimization efforts
B Web analytics reporting in place with dashboard
regularly shared
C We tossed the Google Analytics tag on the
site, but nobody has time to look at the data
45.
46. Thank you
Jeff Cram
ISITE Design
617-401-2295
jcram@isitedesign.com
Twitter: @jeffcram
www.isitedesign.com
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