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Create Engaging Library Experiences

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Create Engaging Library Experiences. Keynote for Allen County Public Library, Library Camp, September 23, 2010

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Create Engaging Library Experiences

  1. 1. Create Engaging Library Experiences Peter Bromberg | ACPL Library Camp, September 23, 2010 | peterbromberg.com
  2. 4. What Does It Mean To Be Engaged ?
  3. 5. User Experience: Engagement James Garrett | The State Of User Experience, http://vimeo.com/6952223 Perception (senses) Action (body) Cognition (mind) Emotion (heart) External External Internal Internal
  4. 6. User Experience: Engagement
  5. 7. User Experience: Engagement Jesse James Garrett | The State Of User Experience, http://vimeo.com/6952223 <ul><li>Also Consider Customers’ Capabilities & Constraints with respect to: </li></ul><ul><ul><ul><li>Perception </li></ul></ul></ul><ul><ul><ul><li>Action </li></ul></ul></ul><ul><ul><ul><li>Cognitive </li></ul></ul></ul><ul><ul><ul><li>Emotion </li></ul></ul></ul>
  6. 8. Ask customers what they want (but don’t stop there) Henry Ford said that if he had asked people how they wanted to improve their transportation they would have said faster horses. http://www.flickr.com/photos/danshouse/163331027/
  7. 9. How do we make this engaging?
  8. 10. How do we make this engaging? http://www.youtube.com/user/codlibrary
  9. 11. User Experience: Engagement Perception (senses) Action (body) Cognition (mind) Emotion (heart) External External Internal Internal
  10. 12. How do we engage our customers?
  11. 13. How do we engage our customers?
  12. 14. How do we engage our customers?
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  56. 58. How do we engage our customers?
  57. 59. How do we engage our customers online?
  58. 60. How do we engage our customers online?
  59. 61. Website Usability
  60. 62. <ul><li>VALUE </li></ul><ul><li>Useful </li></ul><ul><li>Desirable </li></ul><ul><li>Accessible </li></ul><ul><li>Credible </li></ul><ul><li>Findable </li></ul><ul><li>Usable </li></ul>User Experience Honeycomb By Peter Morville, Semantic Studios http://semanticstudios.com/publications/semantics/000029.php
  61. 63. How do we engage our customers online?
  62. 64. How do we engage our customers online?
  63. 65. How do we engage our customers online?
  64. 66. How do we engage our customers online?
  65. 67. How do we engage our customers online?
  66. 68. How do we engage our customers online? CC 2.0 John LeMasney http://365sketches.org/2010/03/17/86-of-365-are-9-of-my-favorite-technology-sets-in-inkscape/
  67. 69. 5 Ways to Engage Our Customers Using Social Media <ul><li>Social Media Presence : Have one. </li></ul><ul><li>Market it </li></ul><ul><li>Update regularly </li></ul><ul><li>Be some combination of useful and interesting (credible, we got.) </li></ul><ul><li>Respond to comments. Engage! </li></ul>
  68. 70. One Example…
  69. 71. None other than Andrew Carnegie understood that you need to create an engaging experience for customers to bring them in... So Carnegie built a boxing gymnasium into one of his Pittsburgh libraries, a swimming pool into another. http://seattletimes.nwsource.com/html/opinion/2012682058_peirce22.html
  70. 72. What are you going to build into your customers’ experience ?
  71. 73. discussion
  72. 74. thank you !
  73. 75. Image credits Engagement Ring: http://www.flickr.com/photos/base2wave/297821450/# What does it mean to be engaged: http://www.flickr.com/photos/chernobylbob/4248090393/sizes/z/in/photostream/ Little Girl: http://www.flickr.com/photos/zaqography/3790868181/in/set-72157620806096212 Hand Smile: http://www.flickr.com/photos/dotbenjamin/2765083201 Blind Woman: http://www.flickr.com/photos/yourdon/3550784323/ Thinker: http://www.flickr.com/photos/seatbelt67/502255276/sizes/s Wheelchair: http://www.flickr.com/photos/euthman/357322273/ Mouse Click: http://www.flickr.com/photos/davichi/2927561056/ Eye: http://www.flickr.com/photos/weirdcolor/2966114569/ Stuffed animal sleepover: http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624716712838 Birthday Cake Tasting: http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624859008020 Book Festival: http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624951884570 How You Feel is Data: http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624542556483 Princeton Eats: http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624109335467 World Cup Final: http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624352026487/ Summer Music: http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624282314269 Music: http://www.flickr.com/photos/princetonpubliclibrary/4681798867/in/set-72157624282314269 Music: http://www.flickr.com/photos/princetonpubliclibrary/4862869403/sizes/z/in/set-72157624282314269 Music: http://www.flickr.com/photos/princetonpubliclibrary/4862857183/sizes/z/in/set-72157624282314269 Knitting: http://www.flickr.com/photos/princetonpubliclibrary/4730214965/sizes/m/in/set-72157624074943211 Knitting: http://www.flickr.com/photos/princetonpubliclibrary/4730216611/in/set-72157624074943211 Art of Alex Masket: http://www.flickr.com/photos/princetonpubliclibrary/sets/7215762407265973 Art at PPL: http://www.flickr.com/photos/princetonpubliclibrary/4667082144/sizes/l/in/set-72157624072659739 Art at PPL: http://www.flickr.com/photos/princetonpubliclibrary/4667082112/in/set-72157624072659739 Spelling Bee: http://www.flickr.com/photos/princetonpubliclibrary/sets/72157623925359061 Bees Knees: http://www.flickr.com/photos/princetonpubliclibrary/4602154993/sizes/z/in/set-72157623925359061 Technology and Lectures: http://www.flickr.com/photos/princetonpubliclibrary/sets/72157594546924274
  74. 76. Image credits TEDxNJLbraries: http://www.flickr.com/photos/princetonpubliclibrary/4595701033/sizes/z/in/set-72157624034119030 TEDxNJLibraries Stage: http://www.flickr.com/photos/peterjbromberg/4589179224/in/photostream Gaming: http://www.flickr.com/photos/shifted/2856581311/sizes/m/in/pool-38119641@N00/ Gaming: http://www.flickr.com/photos/melancon/336855973/sizes/m/in/pool-38119641@N00/ Gaming: http://www.flickr.com/photos/aadl/3554598866/sizes/m/in/photostream/ Graffiti Wall: http://www.flickr.com/photos/sjrlc/4174043227/sizes/m/in/photostream/ Graphic Novel Display http://www.flickr.com/photos/sjrlc/119907418/sizes/o/in/set-72057594093690342/ Talk Java to Me: http://www.flickr.com/photos/sjrlc/119907418/in/set-72057594093690342 Dummies Display at ACPL: Unpublished CC 2.0 Peter Bromberg DVD Collection: Unpublished CC 2.0 Peter Bromberg Picture Books Display at Mount Laurel Library: Unpublished CC 2.0 Peter Bromberg Listening station at Princeton Public Library: Unpublished CC 2.0 Peter Bromberg Aquarium at Princeton Public Library: Unpublished CC 2.0 Princeton Public Library Audiobooks/Movies Signs at Princeton Public Library:: Unpublished CC 2.0 Peter Bromberg Movies neon sign: http://www.flickr.com/photos/sjrlc/119907463/in/set-72057594093690342 Computer Room at ACPL: Unpublished CC 2.0 Peter Bromberg Red walls of Computer Room at ACPL: Unpublished CC 2.0 Peter Bromberg Egg Chair: http://www.flickr.com/photos/sjrlc/119907439/sizes/m/in/set-72057594093690342 Fireplace at Princeton Public Library: Unpublished CC 2.0 Peter Bromberg Green/bllue seating at ACPL: Unpublished CC 2.0 Peter Bromberg Red/Green seating at ACPL: Unpublished CC 2.0 Peter Bromberg Knit for others/Hats: Unpublished CC 2.0 Peter Bromberg Tile Wall at Princeton Public Library: Unpublished CC 2.0 Peter Bromberg Tiles at Princeton Public Library: Unpublished CC 2.0 Peter Bromberg Café at Princeton Public Library: Unpublished CC 2.0 Peter Bromberg Vending machines: at Mount Laurel Library: Unpublished CC 2.0 Peter Bromberg Cat and Mouse: http://www.flickr.com/photos/rockinfree/3750411799/sizes/z/in/photostream/ Website Usability: http://www.flickr.com/photos/paulsherman/4253242367/sizes/z/in/set-72157594396051523 Social Media: http://365sketches.org/2010/03/17/86-of-365-are-9-of-my-favorite-technology-sets-in-inkscape/ Boxer: http://www.flickr.com/photos/claudiogennari/3557886648/sizes/z/in/photostream Pool: http://www.flickr.com/photos/gracewong/183286968/

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