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The Digital Strategy    Report Card       Is your EDU     passing or failing?      #eduWEB 2011  Jeff Cram, ISITE Design
The backdrop
Source: http://techcrunch.com/2011/04/10/peter-thiel-were-in-a-bubble-and-its-not-the-internet-its-higher-education/
Source: http://www.informationweek.com/news/global-cio/careers/229500624
Source: http://www.nhhefa.com/documents/moodys2011OutlookforU.S.HigherEducation.pdf
Source: http://chronicle.com/article/Colleges-Search-for-Their/126016/
http://www.insidehighered.com/news/2010/08/04/websites
Source: http://xkcd.com/773/
What does this mean?
The digital goalposts are moving...      Source: http://www.flickr.com/photos/georgehoffman/168099742/sizes/l/in/photostre...
We’re moving thedigital goal post           …beyond the university website
Digital is moving to the center of the University             University             University    Marketing/             ...
Putting digital in perspective
Keeping the campus lights on…                 Source: http://www.uvic.ca/facilities/assets/images/graphics/facilities-org-...
..but who’s keeping the digital lights on?                                             Source: skillset.org
History of Team ExcellenceDuring the past 10 years, Facilities Division hasbeen engaged in a program entitled TEAMExcellen...
Source: http://www.ncsu.edu/facilities/operations/media/PDF/2009-2010FCAPAnnualReport.pdf
“A budget in excess of $200 million per year, a capital budget in excess of $1 billion, and themanagement of more than 240...
What would your digital team do with an extra million dollars?    What about $5 million?
The Digital Strategy    Report Card    Is your .EDU  passing or failing?
(not strategy)
1. LeadershipI   will   not   make   fun   of   the   Chancellor   for   thinking   YouTube   is   a   new   water   parkI...
Source: gapingvoid.com
Digital Strategy Report Card                     fall semester Subject:   Leadership     A          Strong executive leade...
2. Content StrategyI   will   not   leave   Lorem   Ipsum   as   the   final   content   on   our   live   web   pagesI   ...
Newsletter              20,000 SubscribersWebsite675+ videos              iTunes U
Digital Strategy Report Card                      fall semester Subject:   Content Strategy     A          Centralized uni...
3. Web GovernanceI   will   not   stick   my   tongue   out   at   the   Dean   of   Engineering   in   the   web   meetin...
Digital Strategy Report Card                     fall semester Subject:   Web Governance     A          Strong cross-Unive...
4. User ExperienceI   will   not   hide   my   most   important   content   on   purpose   as   a   game   for   site   vi...
Mapping the student journey                     Source: http://wagner.nyu.edu/students/journey/guide.php
Digital Strategy Report Card                      fall semester Subject:   User Experience     A          User research in...
5. CMS & TechnologyI   will   not   destroy   my   CMS   with   a   baseball   bat   again   (without   a   good   reason)...
Digital Strategy Report Card                    fall semester Subject:   CMS & Technology     A          Unified CMS & mar...
6. MeasurementI   will   not   make   paper   airplanes   out   of   my   printed   out   Google   Analytics   reportsI   ...
“The rate at whichorganizations learn maybecome the only sustainablesource of competitiveadvantage”Ray Stata - MIT Sloan M...
Measurement maturity                                                             Action                                   ...
Digital Strategy Report Card                    fall semester Subject:   Measurement     A          Measurement strategy a...
Thank youJeff CramISITE Design617-401-2295jcram@isitedesign.comTwitter: @jeffcramwww.isitedesign.com                      ...
Digital Strategy Report Card: Is your EDU passing or failing?
Digital Strategy Report Card: Is your EDU passing or failing?
Digital Strategy Report Card: Is your EDU passing or failing?
Digital Strategy Report Card: Is your EDU passing or failing?
Digital Strategy Report Card: Is your EDU passing or failing?
Digital Strategy Report Card: Is your EDU passing or failing?
Digital Strategy Report Card: Is your EDU passing or failing?
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Digital Strategy Report Card: Is your EDU passing or failing?

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Presented by Jeff Cram, Chief Strategy Officer at ISITE Design, at eduWEB 2011 in San Antonio.

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Digital Strategy Report Card: Is your EDU passing or failing?

  1. The Digital Strategy Report Card Is your EDU passing or failing? #eduWEB 2011 Jeff Cram, ISITE Design
  2. The backdrop
  3. Source: http://techcrunch.com/2011/04/10/peter-thiel-were-in-a-bubble-and-its-not-the-internet-its-higher-education/
  4. Source: http://www.informationweek.com/news/global-cio/careers/229500624
  5. Source: http://www.nhhefa.com/documents/moodys2011OutlookforU.S.HigherEducation.pdf
  6. Source: http://chronicle.com/article/Colleges-Search-for-Their/126016/
  7. http://www.insidehighered.com/news/2010/08/04/websites
  8. Source: http://xkcd.com/773/
  9. What does this mean?
  10. The digital goalposts are moving... Source: http://www.flickr.com/photos/georgehoffman/168099742/sizes/l/in/photostream/
  11. We’re moving thedigital goal post …beyond the university website
  12. Digital is moving to the center of the University University University Marketing/ Digital IT Comm. Strategy Web Past Future
  13. Putting digital in perspective
  14. Keeping the campus lights on… Source: http://www.uvic.ca/facilities/assets/images/graphics/facilities-org-chart.png
  15. ..but who’s keeping the digital lights on? Source: skillset.org
  16. History of Team ExcellenceDuring the past 10 years, Facilities Division hasbeen engaged in a program entitled TEAMExcellence. Program goals are to improvecommunications at work, provide bettercustomer service and make everyone’s job moreenjoyable. Over time this program has evolvedto become a transformation of culture.On March 14, 2001, Facilities Division leaders, agroup of 35, introduced the entire staff to theprogram. Later that month, the leadership groupreceived facilitator training to lead 50 ideageneration workshops for the more than 600employees. The workshops generated manynew ideas. Source: http://www.ncsu.edu/facilities/team/index.htm
  17. Source: http://www.ncsu.edu/facilities/operations/media/PDF/2009-2010FCAPAnnualReport.pdf
  18. “A budget in excess of $200 million per year, a capital budget in excess of $1 billion, and themanagement of more than 240 buildings and 13 million gross square feet”
  19. What would your digital team do with an extra million dollars? What about $5 million?
  20. The Digital Strategy Report Card Is your .EDU passing or failing?
  21. (not strategy)
  22. 1. LeadershipI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water park
  23. Source: gapingvoid.com
  24. Digital Strategy Report Card fall semester Subject: Leadership A Strong executive leader & digital evangelist with mandate & authority to drive digital change B Strong digital department leader with vision but no meaningful executive support C Digital department leader happy with the status quo
  25. 2. Content StrategyI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pages
  26. Newsletter 20,000 SubscribersWebsite675+ videos iTunes U
  27. Digital Strategy Report Card fall semester Subject: Content Strategy A Centralized university content strategy with dedicated owner(s) amplifying distributed teams B Established content strategy function but lack of empowerment of campus contributors C No whiff of a content strategy, but aspiration and desire to grow the capabilities
  28. 3. Web GovernanceI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meeting
  29. Digital Strategy Report Card fall semester Subject: Web Governance A Strong cross-University web council with ability to prioritize & make decisions B Established web council which keeps the peace more than it takes action C Informal alliances with ad hoc collaboration (and folks generally pretend to like each other)
  30. 4. User ExperienceI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitors
  31. Mapping the student journey Source: http://wagner.nyu.edu/students/journey/guide.php
  32. Digital Strategy Report Card fall semester Subject: User Experience A User research inspired digital experiences mapped across entire visitor journey B Working personas of key stakeholders and a unified approach to information architecture C Solid website information architecture with limited (or no) research
  33. 5. CMS & TechnologyI will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)
  34. Digital Strategy Report Card fall semester Subject: CMS & Technology A Unified CMS & marketing tools with centralized support & flexibility for extended groups B CMS with solid architecture and open standards but limited centralized support C Serviceable CMS, but IT–centric management, not aligned to UX and content strategy
  35. 6. MeasurementI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reports
  36. “The rate at whichorganizations learn maybecome the only sustainablesource of competitiveadvantage”Ray Stata - MIT Sloan Management Review
  37. Measurement maturity Action Goal-driven orientation scorecards connect Dashboards relevant data surface all from multiple Reporting data sources focus Data collection
  38. Digital Strategy Report Card fall semester Subject: Measurement A Measurement strategy aligned to University goals with ongoing optimization efforts B Web analytics reporting in place with dashboard regularly shared C We tossed the Google Analytics tag on the site, but nobody has time to look at the data
  39. Thank youJeff CramISITE Design617-401-2295jcram@isitedesign.comTwitter: @jeffcramwww.isitedesign.com ISITE Insight delivered every full moon www.isitedesign.com/insight (special August .EDU focused edition)

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