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1. AL IPM/CPPM
Project
Overview
Drs. David Held, Henry Fadamiro, &
Ayanava Majumdar (Dr. A)
www.aces.edu/ipm
www.aces.edu/ipmcommunicator

2. Project Objectives
Resolve immediate
IPM issues through
training and
consultation
Provide research-
basedIPM information
to crop producers & IPM
professionals
Improve farm
profits and
quality of life

3. Overall Project Management Model for Alabama IPM Program
Dr. Henry Fadamiro
Dr. David Held
Dr. Ayanava Majumdar
Ann Chambliss
Dr. Fudd Graham
Dr. Xing Ping Hu
Late Dr. Tim Reed
Dr. Henry Fadamiro
Dr. Rammohan Balusu
Dr. Kassie Conner, Ed Sikora

4. Alabama CPPM Program Framework 2020-2022 (Under Development)
Principal Investigator (PI)
Program Assistant (PA)
Primary Team Projects (PTP) Secondary Team Projects (STP)
Agronomic crops Specialty crops Pollinator health Housing IPM Diagnostic Services
Special Projects
Core Management Team (CMT)
Core Evaluation Team
3 Project Team Leaders (PTL)
3 Project Team Leaders (PTL)
Project evaluations Advisory board feedback
Advisory Board
PI + PA + EA + 6PTLs
Evaluation Assistant (EA)
Short term projects
(pest management)
Long term impacts
(reduce crop losses or
contamination to <5% )
Direct training of producers,
TAPs, educators
Technical support
Information transfer
(creating awareness)
Facilitation
(technology demonstration)
+
Technology refinement
(collaborative, on-farm)
Full tech. adoption
integration and evaluation

5. Project Sustainability Model Through Continuous Improvements

6. Technology Transfer & Evaluation Model

7. Communication & Marketing StrategyLowcosttools
New information for producers
Press release on website
(Alabama Beginning Farmer)
Social sharing &
networking (Facebook,
Twitter, YouTube)
Mediumcost
tools
IPM Newsletter
(blog and PDF versions)
Promotional publications
(banners, bookmarks)
Highcosttools
On-farm consultation &
group training
Printed publications:
Handbooks
Slide Charts
Field guides
Fact sheets
Digital strategy:
Responsive website & blogs
Farming Basics Online Course
Phone application (March 2019)
E-book
“How to” videos
Email notification to Extension educators, TAPs, and stakeholder groups
Monthly webinars
Utilization of resources by crop
advisors & producers
Collaborative digital
platform (Huddle)

8. Vegetable IPM Project Timeline (Model Project)
Vegetable IPM
program
launched
2010 2011 2012 2013 2014 2015 2016
Extension IPM Grant1
(2010-2013)
Insect monitoring
project launched
Vegetable IPM
website launched
Pest alerts/IPM
newsletter
launched
(165 subscribers)
2017 2018
Intensive small farm
IPM campaign with
grower and educator
training
Vegetable IPM
research plots
established
Project logo, news
releases, promotional
materials IPM Slide
Chart
Extension IPM Grant2
(2014-2017)
New IPM website
Evaluation toolkit
developed
IPM research
plots at 3
locations
2009
E-mail marketing
via iContact (1,200
subscribers)
High Tunnel iBook for
Beginning Farmers
Large-scale
trap crop
research/dem
onstrations
Intensive
biorational
insecticide studies
High tunnel
pest exclusion
research
initiated
Military veterans and
low resource farmer
training initiated
E-mail marketing
via MailChimp
(2,956 subscribers)
High tunnel
pest exclusion
on-farm
demonstrations
Alabama Beginning
Farmer Program
launched
CPPM grant
(2017-2020)
Beginning farmer e-
curriculum
development
initiated
• Insect monitoring statewide with
traditional & automatic traps
• Increase adoption of trap crops in
cucurbits
• Managing insecticide resistance (cowpea
curculio, diamondback moth)
• Revision of major publications & digital
resources
Project Associate
hired
2019 2020

9. Outputs & Activities

10. www.aces.edu/ipm

11. Printed Educational Resources
Organic Vegetable IPM Toolkit
Circulation: 18,250
Urban Farm IPM Toolkit
Circulation: 7,000
High Tunnel Crop Production Handbook
for New & Beginning Farmers
Circulation: 4,650
Digital downloads: 480

12. Scan code below to…

13. Great source of crop
production and IPM info
Mobile-friendly website
www.aces.edu/ipmcommunicator
Alabama IPM Communicator Newsletter

14. Farming Basics Phone App
(for iOS/Android)
Key features: Plant/disease ID, fertilizer & irrigation
calculators, direct contact to REAs, news & pest alerts

15. Outcomes & Impacts

16. IPM Program Evaluation Tactics
Evaluation tactic Paper-based Digital
(Qualtrics/Poll Everywhere)
Group assessments
Event surveys
Pre/Post-tests at events
Case studies
IPM newsletter survey
Individual assessments
On-farm survey (QR Code Survey)
Videos & Online Course
Telephonic surveys
Testimonials (Qualtrics)

17. 67
259
505
945
1348
1049
1498
639
670
809
39
54
57 55 57 46 60 57 55 60
3 4 28
27 37 39 41 19 21 34
0
200
400
600
800
1000
1200
1400
1600
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Total participants
Survey return rate (%)
Major IPM Events
GROWING INTEREST OF FARMERS IN IPM
Focus on high
tunnel IPM
Focus on beginning farmers/military
veterans/urban farms
Farming Basics Online Course,
Farming Basics Phone App,
Monthly Webinars, Website
redesign, IPM Newsletter Upgrade
Large scale IPM demos (4 loc.)
Small Farm IPM
Project

18. 3
13 14 13
35
27
29
54
36
29
73
36
26
20 20
36
24
17 18
20
5 8
10
6 5 5 5
7
13
78
34
29 32
20 20
12 12
20 20
11 7
21
29
20
12
30
10
13
24
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Beginning farmers (%) ***
Experienced producers (%)
Veterans (%)***
Transitioning farms (%)***
Community gardeners & urban farms (%)
NATURE OF AUDIENCE AT IPM EVENTS (%)
***Groups receiving intense group and on-farm IPM training

19. CHANGING ATTRIBUTES OF EXTENSION CLIENTS
Conventional vegetable farmers = 15-50 acres
Transitioning farmers = 10-14 acres
Beginning farmers = 2-5 acres
Low resource farmers = 2 to 4 acres

20. Commercial Horticulture Responsive
Program Impacts (2018)
Innovation: Survey QR code printed on business card for
scanning on smart phones
Client groups (major): 44% beginning, 24% experienced, 8%
veteran farmers, 9% nursery & landscape, 15% gardeners
Responses in database = 59 cases
Technology or information adoption rate = 97%
Client satisfaction = 58% highly satisfied, 40% satisfied
Percent crop improvement = 20 to 40% (8 respondents)
Total reported impacts = $141,220 (20 respondents)
Consultancy hours = 3 hours per respondent (yearly av.)
Calculated ROI = 67:1

21. Overall Program Outcomes
Many Beginning
farmers trained
annually.
70% OVERALL IPM
ADOPTION RATE
50%
new producers
70% experienced
producers USEIPM
publications
90%
Satisfaction rating

22. Program Impacts
>50%
crop loss
prevented
Impact of
reactive
programs =
$591
per acre
Statewide impact
(estimated) =
$6-10
million
ROI 40 to 100:1
6 Program Awards
17 Communication Awards

23. IPM Impact videos
• 70 percent audience prefer digital
information
• Proliferation of smart phones for
accessing information
• Digital media is easier to segment and
archive
• Great for reaching to young, social
media-savvy audience
• Video views = 4,112 for 10 videos (as of
Dec 5, 2018)

24. AL IPM/CPPM
Project
Overview
Thank you for your patience!!
QUESTIONS??
www.aces.edu/ipm
www.aces.edu/ipmcommunicator