This document outlines challenges and potential solutions for improving broadband connectivity in rural areas. It discusses balancing the capital and operating costs of deployment with achieving adequate revenue through subscriber numbers and usage. It recommends focusing on community engagement and innovation to aggregate users and income. Various stakeholders like government, communities, regulators, and suppliers are urged to cooperate through approaches like prioritizing outside-in deployment, aggregating demand, improving spectrum and infrastructure sharing, and educating rural communities.

1. OUTSIDE-IN

2. The Problem

3. The Balance
• Capex
• Opex
• ARPU
• Volume

4. Airband’s
Approach
• Focus on PIA and community engagement
• Innovation
• Aggregate users
• Aggregate income

5. What can be
done?
• By Government
• By Communities
• By BDUK/OFCOM
• By Landowners
• By Suppliers

6. we can
• Government
• Continue to push Digital Agenda
• Focus on OUTSIDE-In approach
• Look at the Value Statement
• Keep working with Interest groups
• Planning/Wayleave/Rates
• Open up street furniture.
• BDUK/OFCOM
• Focus on Aggregation
• In Tenders uplift low density
• Better use of spectrum
• High power output for rural
• Fair play from OPENreach
• Rural Communities
• Don’t hold each other to ransom.
• Aggregate your interests.
• Educate each other
• Get involved.• Suppliers
• Work together
• Agree best practice
• Interconnect for free
• Landowners
• Set your Land-agents agenda.
• Work together.
• Look to the future.