Shared Economy fürnachhaltige Lebensstile:Eine Familie stellt sich um
www.scp-centre.org | 2• CSCP – Collaborating Centre onSustainable Consumption and Production• Founded 2005, as „Think and ...
www.scp-centre.org | 3SustainableLifestylesHabits &BehaviourProducts,Services &InfrastructurInnovation& BusinessModels++=C...
www.scp-centre.org | 4Source: Happy Planet Index< 1 planet1 – 2 planets2 – 4 planets> 4 planetsConsumption trends:Does bet...
www.scp-centre.org | 5Middle Class Consumer:Bernd, GermanyAge: 34 Self-employedCONSUMPTION3 PlanetsFAMILYWife (Age 33)2 ch...
www.scp-centre.org | 6Materialfootprint peryear20502011
www.scp-centre.org | 7Huge Space for Innovations ...
www.scp-centre.org | 8
www.scp-centre.org | 9
www.scp-centre.org | 10
www.scp-centre.org | 11• How can Collaborative Consumption enable Bernd to live a sustainablelife and improve his environm...
www.scp-centre.org | 12CC Sustainability and One Planet LivingOur products, consumption and lifestyles have afootprint:Ene...
www.scp-centre.org | 13…but we can also leave a positive handprint:AssessingSustainableAddedValue:Well-beingSocialProgress...
www.scp-centre.org | 14…how sustainably benefits are delivered to society and their impact.…linking consumption and produc...
www.scp-centre.org | 15RawMaterialSourcingProduction Logistics Retail Usage DisposalValueFootprintPerformanceSafety andHea...
www.scp-centre.org | 16Impacts and Values createdHow can Collaborative Consumption business modelscreate values and delive...
www.scp-centre.org | 17Impacts and Values createdCar-sharing:• Car-sharing reduces car ownership (1 shared car replaces9-1...
www.scp-centre.org | 18Collaborative Consumption in the businesssector
www.scp-centre.org | 19How can collaborative consumption support achange in Bernd„s daily work as an employee?What if empl...
www.scp-centre.org | 20How can collaborative consumption support achange in the way Bernd‟s company operates?Collaborative...
www.scp-centre.org | 21From Trend to a real Sharing Economy: How tomainstream Collaborative Consumption?Which role can lar...
How can Retailers engage in CC and whichopportunities does this createfor CC-start-ups?
www.scp-centre.org | 23REWE Pro Planet“With Pro Planet we want to give ourcustomers a reliable orientation forsustainably ...
www.scp-centre.org | 24Raw MaterialEnergyGreenhouse GasesWater Consumption...Working ConditionsSocial SecurityTraining / E...
www.scp-centre.org | 25“Hallo Erde” campaign of REWE GroupMediaPartnersInitiative byCSCP as Scientific Advisor,analysing o...
www.scp-centre.org | 26A Shifting Business focus from Production toSocial Innovation‚Sustainable„ProductsCommunicatinglow-...
www.scp-centre.org | 27From Trend to a real Sharing Economy: How tomainstream Collaborative Consumption?Which Framework co...
www.scp-centre.org | 28• Home to sharing economy companies such asAirbnb, TaskRabbit, MeshLabs, Getaround and RelayRides• ...
www.scp-centre.org | 29“We‟re applying 20th century rules to a 21st century model”Jay Nath, Chief Innovation Officer of Sa...
www.scp-centre.org | 30Culture&ConsumerValuesValue SystemsPolitical&LegalSustainability Legal Conditions• Adapting laws &r...
www.scp-centre.org | 31Framework Conditions for the SharingEconomyJoin us! Participate in our study or send us yourcomment...
Thank you for your attention!Michael.kuhndt@scp-centre.orgCollaborating Centre on SustainableConsumption and Productionwww...
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Michael Kuhndt at Sharing Economy Conference 2013 (english)

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  • Water habeichdringelassen, weil der wasserverbrauch in der Produktiondurch CC auchreduziertwerdenkann;Overloaded traffic wäre “social footprint”;
  • Du könntesthierauchfolgende die CC Problematikansprechen: Wofürwird das Geld ausgegeben, was man durch sharing spart? DurchmehrKonsum in anderenBereichen, durch CO2 intensive Urlaube?
  • Der erstePunktistvielleichtzukritisch. Aberesgibtleiderauchviele CC Modelle, die eigentlichzuschnelleremKonsum und kürzerenNutzungsphasenführen. Aber der positive Aspekt, welcherwiederumgenanntwerdenkann, istdass die Produktelanglebigerseinmüssen (wennsie oft den Besitzerwechseln) und auchhäufigauchnachhaltige/regionaleProduktiongeachtetwird. Oder auchwenn man Cloth-swapping mittextilhandelsunternehmenverbindet, überwiegen die positiven impacts.ZweiterPunkt: Hierkannst Du zurückverweisen auf die Tabelle in Folie 16. Man muss sichgenau die positiven und negativen hot spots anschauen und dannanalysieren, welchePotenzialesichergeben. ZumBeispielverbindung von Airbnbmit Deutsche Bahn, um beimReisen die Nutzung von Zug anstattflugzeugzufördern, odermit car-sharing in der zielstadt.
  • http://www.shareable.net/blog/does-carsharing-really-reduce-vehicle-ownershiphttp://gigaom.com/2011/09/06/its-official-car-sharing-reduces-vehicle-ownership/http://www.uitp.org/pdf/factsheet_3e_Umwelt.pdfhttp://pandodaily.com/2013/05/06/should-insurance-companies-just-cover-everyone-for-car-sharing/RelayRidesclaimsthateachsharedcarresults in 14 fewercars on theroad, andthatthosewhodon’towncarstendtodrive 40 percentlessthanthosewho do. 
  • Beispiel SAP Car-sharing App: Wichtig: SAP hat auch die Impacts gemessen. VoraussetzungfürVerbreitungSAP bietet die Software auchanderenUnternehmen an.Cooperation with Nokia: HERE, Nokiaslocation cloud, supports TwoGo’s geographic capabilitiesSince 2011, 8,500 Employees participates, accessing 36,000 carpools, avoiding 400,000 miles, reducing carbon Emissions by 88 tons, networking an additional 2,200 days
  • - Storyline: Info zu Floow2 und Konzept; ….Sustainability potenzial muss nochweitererkundet und ausgeschöpftwerden.
  • Implications are for systemic changes.Correlation between level of change and shift from products to lifestyles.
  • http://sfpublicpress.org/news/2012-04/san-francisco-pitched-as-beacon-of-collaborative-consumptionhttp://www.shareable.net/blog/breaking-san-francisco-announces-sharing-economy-working-group
  • http://www.sfbg.com/2013/03/19/airbnb-isnt-sharinghttp://skift.com/2013/04/30/how-san-francisco-is-working-to-make-airbnb-flightcar-and-the-sharing-economy-legit/Flight car istein car-sharing welches an langzeitparkplätze an Flughäfenangesiedeltsein will, und die Nutzerdortihre Autos zurVerfügungstellenwährendsieimUrlaubsind. Diesesparensichdadurch die Parkgebühr.http://www.sfbg.com/politics/2013/03/28/airbnbs-tax-and-tenant-law-violations-headed-hearings
  • CSCP is working on the 20 key framework conditions for making a Sustainable Sharing Economy last (from trend to a real economy). The aspects are currently analyzed, based on an international study.Multistakeholder approach in welchem das CSCP mitunterschiedlichenAkteurenaus der Sharing Economy alsauchmit “normalenUnternehmen (z.B.Rewe) zusammenarbeitenwird.- Verschiedene der conditions bereitetsich die sharing economy selbst, wiezumBeispiel Finance
  • Michael Kuhndt at Sharing Economy Conference 2013 (english)

    1. 1. Shared Economy fürnachhaltige Lebensstile:Eine Familie stellt sich um
    2. 2. www.scp-centre.org | 2• CSCP – Collaborating Centre onSustainable Consumption and Production• Founded 2005, as „Think and Do Tank“ by the UnitedNations Environmental Progamme (UNEP) and theWuppertal Institute for Climate, Environment andEnergy• Headquartered in Germany, Wuppertal• Currently 60 team members with interdisciplinarybackgrounds• International scope and activities on four continentsWho we are
    3. 3. www.scp-centre.org | 3SustainableLifestylesHabits &BehaviourProducts,Services &InfrastructurInnovation& BusinessModels++=CSCP: Mainstreaming sustainabilityin consumption and production
    4. 4. www.scp-centre.org | 4Source: Happy Planet Index< 1 planet1 – 2 planets2 – 4 planets> 4 planetsConsumption trends:Does better life require more than one planet?
    5. 5. www.scp-centre.org | 5Middle Class Consumer:Bernd, GermanyAge: 34 Self-employedCONSUMPTION3 PlanetsFAMILYWife (Age 33)2 children (Age 4 and 1)Food• Eats Meat every second day• Buys regional and organic food when possible, but needs tobe comfortable as wellHousing• Middle-sized house (7 rooms) in the countryside• Heating and energy production with woodLiving• Jogging, skiing in the winter and playing tennis in thesummer• Shopping once a week, brand awareMoving• One car (in addition to the one from his wife) as highlydependent for getting to work and child care, shopping, nopublic transport or shopping facilities in walking distance• For holidays, likes to travel by car / airplaneIndividual lifestyle hot spots and behaviour
    6. 6. www.scp-centre.org | 6Materialfootprint peryear20502011
    7. 7. www.scp-centre.org | 7Huge Space for Innovations ...
    8. 8. www.scp-centre.org | 8
    9. 9. www.scp-centre.org | 9
    10. 10. www.scp-centre.org | 10
    11. 11. www.scp-centre.org | 11• How can Collaborative Consumption enable Bernd to live a sustainablelife and improve his environmental and social impacts?• How can the sustainability impacts of Collaborative Consumptionmodels be strengthened?• How can the sustainability impacts of Collaborative Consumptionmodels be measured?Collaborative Consumption and Sustainability
    12. 12. www.scp-centre.org | 12CC Sustainability and One Planet LivingOur products, consumption and lifestyles have afootprint:EnergyWaterEnergyWaste OverloadedTrafficSocialimpactsWe consumeas if we had 3PlanetsCO2
    13. 13. www.scp-centre.org | 13…but we can also leave a positive handprint:AssessingSustainableAddedValue:Well-beingSocialProgressUsagebenefitsEcosystemProtectionIndividualWell-beingCommunityCC Sustainability and One Planet LivingValue Systems
    14. 14. www.scp-centre.org | 14…how sustainably benefits are delivered to society and their impact.…linking consumption and productionIndex ofSustainableOne PlanetLivingWell-beingSocialProgressUsagebenefitsEcosystemProtectionIndividualWell-beingCommunityEnergyWaterEnergy CO2WasteLanddepletionHarmfulsubstancesSocial impacts=1 PlanetLimitUnderstanding the relationshipCC Sustainability and One Planet LivingEnergyWaterEnergyWaste OverloadedTrafficSocialimpactsCO2Well-beingSocialProgressUsagebenefitsEcosystemProtectionIndividualWell-beingCommunityValue Systems
    15. 15. www.scp-centre.org | 15RawMaterialSourcingProduction Logistics Retail Usage DisposalValueFootprintPerformanceSafety andHealthSocialProgressMaterials andWasteEnergy andClimateWater andWastewaterIllustrative example onlySustainability of Products and ServicesHOTSPOTHOTSPOTHOTSPOTHOTSPOTHOTSPOTHOTSPOTHOTSPOTHOTSPOT
    16. 16. www.scp-centre.org | 16Impacts and Values createdHow can Collaborative Consumption business modelscreate values and deliver positive social andenvironmental impacts?• Does cloth-swapping incentivize a lifestyle of increased andfaster consumption – or products of longer longevity andhigher quality?• Does flat-sharing incentivize more travelling and thus higherenvironmental costs – or can it be integrated into holisticconcepts which lead to a more sustainable form of travel?
    17. 17. www.scp-centre.org | 17Impacts and Values createdCar-sharing:• Car-sharing reduces car ownership (1 shared car replaces9-13 owned cars)• The average car-sharing vehicle is more fuel efficient thanthe average privately used car -> environmental impact• When switching to car-sharing, people also reduce thefrequency of using a car and replace it by alternatives(public transport, bicycle, walking)• New understanding of ownership: Shared ownership,access over ownership• Linking consumption to social interaction
    18. 18. www.scp-centre.org | 18Collaborative Consumption in the businesssector
    19. 19. www.scp-centre.org | 19How can collaborative consumption support achange in Bernd„s daily work as an employee?What if employees in companies and organisations startusing collaborative consumption options for their daily work,such as car-sharing, office charing etc.?• Cloud based Car-pooling app• Access through: Website, Email, iCal, SMS• Saving time, money and gasoline• Reducing CO2 Emissions• Increase Networking of Employees• Economic, Environmental and Social Benefits
    20. 20. www.scp-centre.org | 20How can collaborative consumption support achange in the way Bernd‟s company operates?Collaborative Consumption is not only limited to endconsumers. It also works B2B.• Marketplace for sharing equipment andservices with other companies• Access to equipment instead ofownership• Reducing entry barriers to industries• Efficient use of overcapacity
    21. 21. www.scp-centre.org | 21From Trend to a real Sharing Economy: How tomainstream Collaborative Consumption?Which role can larger companies play in spreadingCollaborative Consumption?
    22. 22. How can Retailers engage in CC and whichopportunities does this createfor CC-start-ups?
    23. 23. www.scp-centre.org | 23REWE Pro Planet“With Pro Planet we want to give ourcustomers a reliable orientation forsustainably produced products.”- Alain CaparrosREWE Group Chairman of theManagement BoardGoal500 Million“Pro Planet” Items labeled byend of 2013”Mainstreaming sustainable products for the massmarket
    24. 24. www.scp-centre.org | 24Raw MaterialEnergyGreenhouse GasesWater Consumption...Working ConditionsSocial SecurityTraining / Education1. Material /Agric. 2. Production 3. Retail /Logistics4. Consumpt. /End-of-LifeConsumer Health...SocialAspects(Example)Hot Spot AnalysisEnviron-mentalAspects
    25. 25. www.scp-centre.org | 25“Hallo Erde” campaign of REWE GroupMediaPartnersInitiative byCSCP as Scientific Advisor,analysing over 300 products on sustainability
    26. 26. www.scp-centre.org | 26A Shifting Business focus from Production toSocial Innovation‚Sustainable„ProductsCommunicatinglow-impactproduct useInnovationAfter-SalesServicesProduct andserviceinnovationsService-orientedbusinessmodelsLeadershipfor social change& sociallyresponsiblebusinessnow futurelowhighProducts LifestylesDegreeofChangeSystemic changeRadical changeIncremental changeCONSUMPTIONSOCIETYPRODUCTION
    27. 27. www.scp-centre.org | 27From Trend to a real Sharing Economy: How tomainstream Collaborative Consumption?Which Framework conditions do we need to spreadcollaborative consumption into all levels of society?
    28. 28. www.scp-centre.org | 28• Home to sharing economy companies such asAirbnb, TaskRabbit, MeshLabs, Getaround and RelayRides• Mayor Ed Lee: “Make the city a national hub for thepropagation of smarter ways to cooperate and consume”• The city wants to partner with resource-sharing focusedbusinesses to encourage the collaborative consumptioneconomy.• Creation of a Sharing Economy Working GroupBernd moves to San Francisco…Bernd wants to discover what opportunities the „Sharing City SanFrancisco‟ offers to his sustainable lifestyle
    29. 29. www.scp-centre.org | 29“We‟re applying 20th century rules to a 21st century model”Jay Nath, Chief Innovation Officer of San Francisco• Adapt Legal and Tax systems:• Example: Flat sharing (Airbnb): Should people who share their flatpay the hotel tax of 14% or should there be more incentivizing taxsystems for these business models• Harmonize infrastructure systems among different cities:• Example: Parking systems need to be harmonized among cities tomake car-sharing services compatible• Adapt the regulatory system:• Example: Flightcar didn‟t receive a permit to operate at SanFrancisco International Airport (SFO).“We‟re applying 20th century rules to a 21stcentury model”
    30. 30. www.scp-centre.org | 30Culture&ConsumerValuesValue SystemsPolitical&LegalSustainability Legal Conditions• Adapting laws &regulationActors• Insurance Companies• Finance• AssociationsPolitical FrameworkConditions• Adapting taxsystems• Incentives• Low-bureaucracy• Up-scaling of CC-start-ups• Identifying successfulbusiness models• Access & Knowledge• Internet• Smart Phones• Reputation mechanismsTechnologyFramework Conditions for the SharingEconomyBusiness & Technology• Connecting CC topublic services• Parking systems• …• …Infrastructure• Trust & Reputation• Responsibility• Value of ownership/Products as Identity• Strengtheningsustainability aspects• Measuringsustainability impactEconomical FactorsOther
    31. 31. www.scp-centre.org | 31Framework Conditions for the SharingEconomyJoin us! Participate in our study or send us yourcomments and ideas for the top 20 frameworkconditions!
    32. 32. Thank you for your attention!Michael.kuhndt@scp-centre.orgCollaborating Centre on SustainableConsumption and Productionwww.scp-centre.org

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