FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
Jon Gettle - How to Use HubSpot to Win at SEO
1. INBOUND15
How to Use HubSpot to Win
At SEO
Jon Gettle
Senior Customer Success Manager,
Premier Services, HubSpot
2. #INBOUND15
What is SEO?
The process of improving a web page’s
visibility in organic (unpaid) search results
in a search engine.
3. #INBOUND15
What is SEO?
The process of improving a web page’s
visibility in organic (unpaid) search results
in a search engine.
4. 1. How does Google work?
2. Importance of Content
3. HubSpot’s Content Tools for SEO
4. Importance of Inbound Links
5. HubSpot’s Links Tool
6. SEO in the future
15. INBOUND15
Billions of times per day, consumers turn to
Google for I want-to-know, I want-to-go, I want-
to-do, and I want-to-buy moments. And at these
times, consumers are increasingly picking up
their smartphones for answers.
In fact, more Google searches take place on
mobile devices than on computers in 10
countries including the US and Japan.
Google Adwords Blog, May 2015
17. INBOUND15
In my opinion, the minimum bar today for
modern SEO is a step higher. That is, as good as
the best in the search results. If you can’t
consistently say, “we’re the best result a
searcher could find in the search results,” well
then guess what?
You’re not going to have an opportunity to rank.
Rand Fishkin, MOZ Whiteboard Friday, May 2015
18. INBOUND15
• Each piece of content should answer a question quickly
• Understand what it will take for each piece of content to
rank in the top 10
• Make sure your content is easily consumed by multiple
device types
How to ensure that you have good content
21. INBOUND15
• Add keywords to monitor
• Attach keywords to a
campaign
• Get suggestions for
additional keywords to
focus on
HubSpot Keywords Tool - Research
22. INBOUND15
• Evaluate keyword value
using search volume
HubSpot Keywords Tool – Suggestions
• Find what questions you
should be answering
• Add them to the keywords
tool directly
23. INBOUND15
• Track your ranking for a
given keyword per page
• Document changes over
time
HubSpot Rank Tracking
• See suggestions to
improve your ranking
30. INBOUND15
• Familiarize yourself with the tools on display today
• Each piece of content should answer a specific query
• If you’re writing long-form content, do research on your
search engine competition first
Content Rules + Takeaways
38. INBOUND15
• Any link is a good link
• A link may be unhelpful, but won’t
be harmful
• More links > Better links
Misconceptions about Inbound Links
39. INBOUND15
• Pay attention to all inbound links to your site
• Drive inbound links to individual pages and posts on your
site
• Make it easy to share your best content, e.g. click to tweet
Improve your inbound link profile
47. INBOUND15
• Use inbound links to identify future content partners and
industry allies
• Identify links that may be harmful, and address them
• Keep track of inbound linking domains, and use as
quarterly marketing metric.
Links Tool Takeaways
50. INBOUND15
The Web, as the
dominant software
architecture of the
Internet, is dead…
The information within App Internet is
not easily searchable – so Google is
set for a long fade.
