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Jessica Gioglio - Pushing Borders & Boundaries with Global Content


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Published in: Marketing
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Jessica Gioglio - Pushing Borders & Boundaries with Global Content

  1. 1. INBOUND15 Pushing Boundaries and Borders With Global Content Jessica Gioglio Head of Content Lab, Sprinklr @savvybostonian @Sprinklr
  2. 2. #INBOUND15 Working Abroad Changed My Perspective
  3. 3. INBOUND15 Marketing is done a little differently outside of the U.S.
  4. 4. INBOUND15 1 Learning To Work Your Best Assets
  5. 5. INBOUND15 Every Company Has Assets That Will Result In Great Content – What Are Yours?
  6. 6. INBOUND15 The inspiration? Celebrating the great feeling of saving money with a victory dance like no other.
  7. 7. INBOUND15 Ask yourself: What are your company’s best assets?
  8. 8. INBOUND15 Taking your content to the next level requires pushing boundaries.
  9. 9. INBOUND15 It’s about embracing a test & learn mentality.
  10. 10. INBOUND15 And prioritizing customer needs, interests – and even entertainment.
  11. 11. INBOUND15 2 Get Personal With Your Customers
  12. 12. INBOUND15 Ikea Singapore’s ‘Shelf Help Guru’ Helps Customers Improve Their Private Lives
  13. 13. INBOUND15 …But They Didn’t Stop There
  14. 14. INBOUND15
  15. 15. INBOUND15 Don’t be afraid to get personal with your customers, even if it means poking a little fun at yourself.
  16. 16. INBOUND15 Great content opportunities are not limited to a status update.
  17. 17. INBOUND15 Consider every customer touchpoint & interaction as an opportunity to drive a positive experience.
  18. 18. INBOUND15 3 Be Brutally Honest
  19. 19. INBOUND15 The Power Of Raw Honesty
  20. 20. INBOUND15 The Goal: “Show the reality we face everyday.”
  21. 21. INBOUND15 Results/Why Campaign Worked “Many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.” - David Kord Murray, Author, Borrowing Brilliance
  22. 22. INBOUND15 The element of surprise is more profound in unexpected environments.
  23. 23. INBOUND15 True stories move us – and motivate us to take action.
  24. 24. INBOUND15 A surprising revenue stream…
  25. 25. INBOUND15 4 Put The Customer Experience Above All
  26. 26. INBOUND15 The Goal: Change well-known slogan: 'It's like a Brastemp’ To: 'Inspiration changes everything and life becomes a Brastemp'.
  27. 27. INBOUND15 Inspiration (And A Smile) Changes Everything…
  28. 28. INBOUND15 The power of the right customer, right moment, right message.
  29. 29. INBOUND15 Strategic partnerships drive our messages further.
  30. 30. INBOUND15 Non-digital campaigns can still drive digital results: • 2.7 million+ views • Brastemp and #inspiracaomudatudo trending topics in São Paulo and Brazil during the launch period.
  31. 31. INBOUND15 Don’t just launch campaigns – start movements & facilitate remarkable customer experiences!
  32. 32. INBOUND15 • Work your best assets & push boundaries for next-level content. • Every customer touch point & interaction is an opportunity - seize it. • True stories move us – and motivate us to take action. • The best marketing doesn’t feel like marketing. Why? Because it puts the customer experience above all! Key Takeaways
  33. 33. INBOUND15