26. Tagging Places
curl -F 'access_token=<access_token>'
-F 'recipe=http://myapp.com/object_id'
'place=360804836705’
'https://graph.facebook.com/me/appname:cook'
Place ID
Tuesday, 22 May 12
27. 1. Social By Design
Social can’t just be added on at the end
Tuesday, 22 May 12
28. 2. Build for the OpenGraph now
Opportunity to own your vertical
Tuesday, 22 May 12
29. 3. Get your data right
Model your data
Add context through references
Create amazing Aggregations
Tuesday, 22 May 12
30. 4. Build products which exist over time
Add to a user’s Identity
Distribution is tied to reputation
Think beyond ‘campaigns’
Tuesday, 22 May 12
31. 5. Focus on Mobile
especially HTML5
Facebook Platform for Mobile
Tuesday, 22 May 12
32. The Open Graph
One API, More Distribution, More Traffic
Tuesday, 22 May 12
33. The Open Graph
Ticker Stories
Simon Cross listened to
Poor Souls on Spotify
News Feed Stories
Simon Cross listened
Add to Timeline to songs on Spotify
Timeline Aggregations
One API, More Distribution, More Traffic
Tuesday, 22 May 12