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International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
15
A Study on Cooperative Banks in Himachal Pradesh with
Special References to Lending Practices
Mukesh Kumar (Assistant Professor)
E.mail : mukesh2_jawali@yahoo.co.in
Dronacharya PG College of Education, Rait Kangra (H.P.)
Abstract - The banking industry has such a dramatic impact on the economy. It helps people start new businesses,
fund new lines of equipment, and provide working capital management, allowing companies to hire new employees
and introduce new products. Commercial banks play an important role in the financial system and the economy.
They provide specialized financial services, which reduce the cost of obtaining information about both savings and
borrowing opportunities. These financial services help to make the overall economy more efficient. The cooperative
banking sector is one of the main partners of Indian banking structure, the cooperative banks have more reach to the
rural India, through their huge network of credit societies in the institutional credit structure. The government of
India passed the first cooperative credit societies act in 1904.The cooperative sector has played a key role in the
economy of the country and always recognized as an integral part of our national economy. Cooperatives have
ideological base, economic objects with social outlook and approach. The cooperative banks have to act as a friend,
philosopher and guide to the entire cooperative structure. The study is based on the two main co-operative banks in
the state of Himachal Pradesh (India).The study of the bank‟s performance along with the lending practices provided
to the customers is herewith undertaken. The customer has taken more than one type of loan from the banks.
Moreover they suggested that the bank should adopt the latest technology of the banking like ATMs, internet /
online banking, credit cards etc. so as to bring the bank at par with the private sector banks.
Keywords: Cooperative Banks, Financial system, Cooperative credit societies act, Economy, Lending Practices,
Credit Cards, Internet/Online Banking.
1. INTRODUCTION
The cooperatives which are the life blood of the Indian
economy and the mechanism for any developmental
programs. Especially in an agriculture and allied
activities dominated rural sector, cooperative banks play
a pivotal role in bolstering the common individual and
financing his business and personal needs. These
cooperative banks are traditionally centred on
communities, localities and the work place groups and
they essentially lend to small borrowers and small scale
businesses. HP State cooperative bank and Kangra
Central Cooperative banks offers a wide range of
lending facilities‟ to meet local customer‟s diverse
needs. These banks serve almost 80% of rural area need
in HP.As at the end of March 2018, These banks
provide lending services with their wide existence in the
state of Himachal Pradesh. Kangra Cooperative banks
has 216 branches operating in five districts of HP and
HP state cooperative banks has 190 branches operating
in six districts of Himachal Pradesh. The popularity of
these banks increasing with their wide range of lending
and quality services for their local customers.
While the co-operative banks in urban areas mainly
finance various categories of people for self-
employment, industries, small scale units and home
finance. While the co-operative banks in rural areas
mainly finance agricultural based activities including
farming, cattle, milk, hatchery, personal finance, etc.
along with some small scale industries and self-
employment driven activities In Himachal Pradesh these
banks provide most services such as savings and current
accounts, safe deposit lockers, loan or mortgages to
private and business customers, Educational loan,
House loan etc.. For middle class users, for whom a
bank is where they can save their money, facilities like
Internet banking or phone banking is not very
important. Although they are not better than private
banks in terms of facilities provided, their interest rates
are definitely competitive. However, unlike private
banks, the documentation process is lengthy if not
stringent and getting a loan approved quickly is rather
difficult. The criteria for getting a loan from
Cooperative banks are less stringent than for a loan
from a commercial bank. Nowdays Cooperative banks
are more focused on their quality and customer
satisfaction services.
International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
16
Co-Operative Banking In Himachal Pradesh – In the
year 1948, there was big societies of the banking
facilities. The only four co-operative were in the state
named as the Mandi Central Co-operative Bank,
Mahasu Central Co-operative Bank, Chamba Central
Co-operative Bank and Bank of Sirmour. In March
1954 the already existing four co-operative banks were
merged into the H.P. State Co-operative Bank after
reorganization of the state in PUNJAB and HARYANA
and HIMACHAL PRADESH, some areas were
transferred in November 1966 from Punjab to Himachal
Pradesh. In these areas two Central Co-operative
Banks, one of them was Kangra Central Co-operative
Bank and other was Jogindra Central Co-operative
Bank.
Main Co-Operative Banking In H.P. (Overview in
District Level)
Sr.
No.
Name of
Cooperative Bank in
H.P
District where Co-
operative Banks
Operate
1 Himachal Pradesh
State Co-operative
Bank
Shimla, Chamba,
Kinnour, Sirmour,
Mandi and Bilaspur
2 Kangra Central Co-
operative Bank
Kangra, Kullu,
Hamirpur, Una and
Lahul & Spiti
At present Himachal Pradesh has presence of quite a
good number of Public sector banks, Private sector
banks, Cooperative banks & RRB and their ATM
(Automated Teller Machine). The state had a network of
2092 branches and 1822 ATMs as on 31.06.2017. Out
of which1220 branches of public sector banks, 136
branches of private sector banks, 496 of Cooperative
banks and 247 of RRB. There are 1695 branches are in
rural areas, 312 branches in Semi-urban areas and 98
branches in urban areas.
2. OBJECTIVES OF THE STUDY
1. To know the lending practices of cooperative
banks in HP
2. To measure and compare the efficiency of
Cooperative Banks in HP.
3. To study the impact of „size‟ on the efficiency
of the Cooperative Banks.
4. To suggest the appropriate measures to
improve the efficiency of the Cooperative
banks.
5. To know different type of loans preferred by
different sets of customers.
6. To know the satisfaction level of the customers
from Bank‟s lending policies.
.
3. REVIEW OF LITERATURE
Dutta and Basak (2008) suggested that Co-operative
banks should improve their recovery performance,
adopt new system of computerized monitoring of loans,
implement proper prudential norms and organize regular
workshops to sustain in the competitive banking
environment.Chander and Chandel (2010) analyzed
the financial efficiency and viability of HARCO Bank
and found poor performance of the bank on capital
adequacy, liquidity, earning quality and the
management efficiency parameters. Mohi-ud-Din and
Nazir (2010) stated that sound financial health of a
bank is the guarantee not only toits depositors but is
equally significant for the shareholders, employees and
whole economy as well. In thispaper, an effort has been
made to evaluate the financial performance of the two
major banks in northern India.This evaluation has been
done by using CAMEL Parameters, the latest model of
financial analysis. Through thismodel, it is highlighted
that the position of the banks, under study is satisfactory
so far as their Capital adequacy, Assets quality,
Management capabilities and Liquidity is
concerned.Reddy and Prasad (2011) compared the
performance of Regional Rural banks in Andhra
Pradesh to check the viability of the banks. The
concluded that Andhra Pragathi Gramin Bank is
performing better than the other co-operative banks.
Sambath (2014) attempted in his study entitled
“Growth and Progress of the Urban Cooperatives Banks
in India” to analyse the growth and development of
Urban Cooperatives Banks in India. He revealed in his
study that the future of cooperatives banks in India is
challenging because of cut throat competition from
Public and Private sector banks. Public and Private
sector banks concentrating on major expansion activities
both are vertically and horizontally. The growth of
cooperative banks depends on transparency in operation
and
control, governance, customer centric policies,
technology up gradation and efficiency.
Barwal and Kumar (2015)in their study entitled
“Comparative Performance Evaluation of Himachal
Pradesh Cooperative Bank And Kangra Central
Cooperative Bank” has analysed the position of
International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
17
shareholder fund, deposits mobilization and advances of
Himachal Pradesh State Cooperative Bank & Kangra
Central Cooperative Bank and to study the financial &
operational of these two banks. They suggested that
present study made an attempt to evaluate the both the
banks from different angles so their relative
performance can be gauged. After going through all the
parameters it is concluded that Himachal Pradesh State
Cooperative Bank had been able to increase the
shareholders wealth during the period under study, as
shareholder funds had
increased at a good rate during this period. Kangra
Central Cooperative Bank is almost consistent in this
parameters. In terms of deposit Kangra Central
Cooperative Bank had performed very well its average
growth during the period under study is almost 15%
which is commendable.
4. RESEARCH METHODOLOGY
4.1 Type of Research
The study is Descriptive in nature in order to identify
the lending practices of bank and determining
customer‟s level of satisfaction. The method used was
questionnaire and interview of the experienced loan
officers.
4.2 Collection of data:
4.2.1 Primary Data
a. Observation Method
b. Interview
c. Structured Questionnaire
4.2.2 Secondary Data
a. Annual Bank‟s reports
b. Manual of instructions on loans and advances
c. Articles and Research Papers
d. Books and Internet
4.3 Sampling Unit
The Study population includes the customers of bank
and Sampling Unit for Study was Individual Customer.
4.4 Sampling Size: 200 Respondents
5. DATA ANALYSIS AND INTERPRETATION
The data gathered through the questionnaires was
tabulated, examined, and deciphered. Be that as it may,
before beginning work of tabulation and analyzing,
every one of the questionnaires was edited very
carefully for completeness.
Table 1: Preferences of the customers for the loans
Kind of Loan No. of Respondent Percentage (%)
Agricultural loan 16 32%
House loan 15 30%
Consumer loan 6 12%
Educational loan 8 16%
Vehicle loan 3 6%
Other 2 4%
Figure 1: Preferences of the customers for the loans
Present study reveals that majority of the respondents have taken agricultural loans, house loans and less
respondents prefer consumer, educational and vehicle loans.
0
2
4
6
8
10
12
14
16
18
Agricultural
loan
House loan Consumer
loan
Educational
loan
Vehicle loan Other
No. of Respondent
Percentage (%)
International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
18
Table 2: Range of the amount of loans
Loan Amount No. of Respondent Percentage (%)
Less than 15000 4 8%
15,000-50,000 6 12%
50,000- 1 lac 10 20%
More than 1 lac 30 60%
Figure 2: Range of the amount of loans
Present Study reveals that 8 % people prefer loan less than 15,000, 12 % respondents prefer 15,000 to 50,000,20 %
prefer 50,000-1 lac and 60% of the respondents prefer more than 1 lac.
Table 3: Preferable term of loan
Term of Loan No. of respondent Percentage (%)
Less than 1 year 10 20%
1 to 3 years 8 16%
More than 3 years 32 64%
Less than 15000
8%
15,000-50,000
12%
50,000- 1
lac
20%
More than
1 lac
60%
International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
19
Figure 3: Preferable term of loan
Study shows that 64 % respondents take loan for more than 3 years, 16 % take loan for 1 to 3 years and 20% take
loan for the period of less than 1 year.
Table 4: What prompted the customers to take loan from cooperative banks
Reason for taking loan No. of Respondent Percentage (%)
Reasonable rate of interest 4 8%
Attractive schemes 5 10%
Less formalities 15 30%
Easy repayment 25 50%
Any other 1 2%
Figure 4: What prompted the customers to take loan from cooperative banks
20%
16%
64%
Less than 1 year 1 to 3years More than 3 years
8%
10%
30%
50%
2%
Reasonable rate of interest Attractive schemes Less formalities Easy repayment Any other
International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
20
Study reveals that 50 % take loan because banks provide easy payment,30% take loans because of less formalities
and other respondents take loan because of reasonable rate of interest, more schemes.
Table 5: Average time taken for the processing of the loan
Average time for processing of
loan
No. of respondent Percentage (%)
Less than 1 week 35 70%
Between 1 to 2 weeks 12 24%
More than 2 weeks 3 6%
Figure 5: Average time taken for the processing of the loan
Study reveals that 70% respondents says that average time taken for processing of the loan is less than 1 week, 24%
says that it takes1 to 2 week and 6 % says that it takes more than 2 weeks.
Table 6. Ranking of the facilities provided by the Co-op. banks
Rank the facility No. of respondent Percentage (%)
Above average 20 40%
Average 25 50%
Below average 5 10%
70%
24%
6%
Less than 1 week Between 1 to 2 weeks More than 2 weeks
International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
21
Figure 6: Ranking of the facilities provided by the Co-op. banks
Study shows that 50% of the respondent says that facility provided by the cooperative bank are average, 20% say
that its above average and 5% says that its below average.
Table 7: Preferable Banks provides innovative products and services
Preferable banks in future No. of respondent Percentage (%)
Public banks 22 44
Private banks 18 36
Cooperative bank 10 20
Figure 7: Preferable Banks provides innovative products and services
40%
50%
10%
Above average Average Below average
44%
36%
20%
Public banks Private banks Cooperative bank
International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
22
Study shows that 44% of the respondent says that public sector banks offer innovative products and services,36%
says private sector and 20% respondents says cooperative banks provide innovative products and services.
Table 8: Preferable banks for borrowing facilities
Preferable banks in future No. of respondent Percentage (%)
Public banks 15 30%
Private banks 7 14%
Cooperative bank 28 56%
Figure 8: Preferable banks for borrowing facilities
Study shows that 56 % of the respondents will prefer loans from co-operative banks,30% from the public banks and
14 % from the public banks
Table 9: Preferable Banks and their staff’s modesty with customers
Preferable banks No. of respondent Percentage (%)
Public banks 10 20%
Private banks 10 20%
Cooperative bank 30 60%
30%
14%
56%
Public banks Private banks Cooperative bank
International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
23
Figure 9: Preferable banks and their staff’s modesty with customers
Study shows that 60 % of the respondents says that staff modesty of cooperative banks is satisfactory.
6. FINDINGS OF THE STUDY
1. Majority (32% as per the study) of the respondent
were having agricultural loan from this bank.
2. Most (64% as per the study) of the people prefer to
take long term loan which is more than 3 years.
3. Easy repayment (50% as per study) and less formality
are the essential factors determining customer‟s
selection of loans from cooperative banks.
4. There is a very simple procedure followed by bank
related to loan process.
5. The Cooperative bank‟s staff (60% as per study) is
very courteous with customer as compared to public and
private banks because cooperative banks staff
understand the customer very well.
6. Cooperative banks understand the core need of local
customers and offers innovative products and services
accordingly.
7. Average time for the processing of loan is less i.e
approx 7 days.
The financial positions of HP state Cooperative bank
and Kangra Central Cooperative banks improved in
2016-2017 though there are some concerns with regard
to financial performance due to increasing existence of
Public and private sector banks in rural areas. Although
it was observed that the branch network of cooperatives
banks in Himachal is limited only to some large districts
.Moreover, the network of cooperatives was not broad
based in all the 12 districts in Himachal Pradesh. This
suggests that efforts need to be taken to improve
banking penetration in all the districts of Himachal
along with more focus on ground level quality services.
Top management of the bank should focus on increasing
market share, increase branches of the bank in rural and
urban areas. Bank will also adopt new banking
technologies to attract and retain old customers; it will
help for making profit.
7. SUGGESTIONS
1. The banks should plan for the expansion of branches
in all over the state.
2. The banks should adopt and also aware customers the
benefits of modern methods of banking like internet
banking, Mobile banking and ATM, etc.
3. The banks should plan to introduce new schemes for
attracting new customers and satisfying the needs
of present customers.
4. The banks should improve their prompt services on
loan process.
8. CONCLUSION
In a state like Himachal Pradesh, where maximum
people‟s involved in agriculture & Horticultural the co -
operative is of great importance because it is an
organization established for the poor, illiterate and
unskilled people for their mutual help and sharing
means of development and to overcome the constraints
of agricultural development because agriculture has its
maximum contribution in financial income. Cooperative
20%
20%60%
Public banks Private banks Cooperative bank
International Journal of Research in Advent Technology, Vol.7, No.1, January 2019
E-ISSN: 2321-9637
Available online at www.ijrat.org
24
banks can play much better role in the development of
state with increase branches of the bank in rural areas.
Bank will also adopt new banking technologies to
attract and retain old customers; it will help for making
profit and also increase saving habits of rural people.
REFERENCES
[1] Barwal N. and Kumar K.(2015), “Conceptual
Study on Human Resources Development
Practices in India Services Sector” Research
article International Journal of Innovative and
Applied Research.
[2] Justin Paul and Padmalatha Suresh
(2008),“Management of Banking and Financial
Services”, Second impression, Dorling Kindersley
(India) Pvt. Ltd., PHI, Chapter: 6, 78-116.
[3] Shiang-Tai Liu (2009), "Slacks-based efficiency
measures for predicting bank performance",
Graduate School of Business and Management,
Vanung University, Chung-Li, Taiwan.
[4] Vijay Mavaluri, Pradeep Boppana and Nagarjuna
(2006), "Measurement of efficiency of banks in
India" University Library of Munich, Germany,
MPRA Paper 17350, Aug 2006.
[5] Barwal, N and Kumar, K (2015), “Comparative
performance evaluation on Himachal Pradesh
Cooperative Bank and Kangra central Co-
operative Bank”, International Journal of
Scientific Research and Management, vol.3, Issue
7, pg 3316-3323
[6] Rao, K. V. And Nirmala, D. (2006). Performance
evaluation of urban co-operative banks. The
Indian Journal of Commerce: Indian Commerce
Association, 36-50.
[7] Ravindra, P.S and Murthy, Narayan 2013,
„Performance Evaluation of Urban Co-operative
Banks in India‟, Advances in Management, Vol. 6
(10) October, pp. 34-39.
[8] Reddy and Prasad 2011,‟Evaluating performance
of RRBs: An application of CAMEL model”,
Journal of Arts, Science & Commerce, Vol. II
issue 4, Oct 2011.
[9] Annual reports of Himachal Pradesh State Co-
operative Bank Ltd & Kangra Central Cooperative
banks (2016-2017)

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Paper id 71201904

  • 1. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 15 A Study on Cooperative Banks in Himachal Pradesh with Special References to Lending Practices Mukesh Kumar (Assistant Professor) E.mail : mukesh2_jawali@yahoo.co.in Dronacharya PG College of Education, Rait Kangra (H.P.) Abstract - The banking industry has such a dramatic impact on the economy. It helps people start new businesses, fund new lines of equipment, and provide working capital management, allowing companies to hire new employees and introduce new products. Commercial banks play an important role in the financial system and the economy. They provide specialized financial services, which reduce the cost of obtaining information about both savings and borrowing opportunities. These financial services help to make the overall economy more efficient. The cooperative banking sector is one of the main partners of Indian banking structure, the cooperative banks have more reach to the rural India, through their huge network of credit societies in the institutional credit structure. The government of India passed the first cooperative credit societies act in 1904.The cooperative sector has played a key role in the economy of the country and always recognized as an integral part of our national economy. Cooperatives have ideological base, economic objects with social outlook and approach. The cooperative banks have to act as a friend, philosopher and guide to the entire cooperative structure. The study is based on the two main co-operative banks in the state of Himachal Pradesh (India).The study of the bank‟s performance along with the lending practices provided to the customers is herewith undertaken. The customer has taken more than one type of loan from the banks. Moreover they suggested that the bank should adopt the latest technology of the banking like ATMs, internet / online banking, credit cards etc. so as to bring the bank at par with the private sector banks. Keywords: Cooperative Banks, Financial system, Cooperative credit societies act, Economy, Lending Practices, Credit Cards, Internet/Online Banking. 1. INTRODUCTION The cooperatives which are the life blood of the Indian economy and the mechanism for any developmental programs. Especially in an agriculture and allied activities dominated rural sector, cooperative banks play a pivotal role in bolstering the common individual and financing his business and personal needs. These cooperative banks are traditionally centred on communities, localities and the work place groups and they essentially lend to small borrowers and small scale businesses. HP State cooperative bank and Kangra Central Cooperative banks offers a wide range of lending facilities‟ to meet local customer‟s diverse needs. These banks serve almost 80% of rural area need in HP.As at the end of March 2018, These banks provide lending services with their wide existence in the state of Himachal Pradesh. Kangra Cooperative banks has 216 branches operating in five districts of HP and HP state cooperative banks has 190 branches operating in six districts of Himachal Pradesh. The popularity of these banks increasing with their wide range of lending and quality services for their local customers. While the co-operative banks in urban areas mainly finance various categories of people for self- employment, industries, small scale units and home finance. While the co-operative banks in rural areas mainly finance agricultural based activities including farming, cattle, milk, hatchery, personal finance, etc. along with some small scale industries and self- employment driven activities In Himachal Pradesh these banks provide most services such as savings and current accounts, safe deposit lockers, loan or mortgages to private and business customers, Educational loan, House loan etc.. For middle class users, for whom a bank is where they can save their money, facilities like Internet banking or phone banking is not very important. Although they are not better than private banks in terms of facilities provided, their interest rates are definitely competitive. However, unlike private banks, the documentation process is lengthy if not stringent and getting a loan approved quickly is rather difficult. The criteria for getting a loan from Cooperative banks are less stringent than for a loan from a commercial bank. Nowdays Cooperative banks are more focused on their quality and customer satisfaction services.
  • 2. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 16 Co-Operative Banking In Himachal Pradesh – In the year 1948, there was big societies of the banking facilities. The only four co-operative were in the state named as the Mandi Central Co-operative Bank, Mahasu Central Co-operative Bank, Chamba Central Co-operative Bank and Bank of Sirmour. In March 1954 the already existing four co-operative banks were merged into the H.P. State Co-operative Bank after reorganization of the state in PUNJAB and HARYANA and HIMACHAL PRADESH, some areas were transferred in November 1966 from Punjab to Himachal Pradesh. In these areas two Central Co-operative Banks, one of them was Kangra Central Co-operative Bank and other was Jogindra Central Co-operative Bank. Main Co-Operative Banking In H.P. (Overview in District Level) Sr. No. Name of Cooperative Bank in H.P District where Co- operative Banks Operate 1 Himachal Pradesh State Co-operative Bank Shimla, Chamba, Kinnour, Sirmour, Mandi and Bilaspur 2 Kangra Central Co- operative Bank Kangra, Kullu, Hamirpur, Una and Lahul & Spiti At present Himachal Pradesh has presence of quite a good number of Public sector banks, Private sector banks, Cooperative banks & RRB and their ATM (Automated Teller Machine). The state had a network of 2092 branches and 1822 ATMs as on 31.06.2017. Out of which1220 branches of public sector banks, 136 branches of private sector banks, 496 of Cooperative banks and 247 of RRB. There are 1695 branches are in rural areas, 312 branches in Semi-urban areas and 98 branches in urban areas. 2. OBJECTIVES OF THE STUDY 1. To know the lending practices of cooperative banks in HP 2. To measure and compare the efficiency of Cooperative Banks in HP. 3. To study the impact of „size‟ on the efficiency of the Cooperative Banks. 4. To suggest the appropriate measures to improve the efficiency of the Cooperative banks. 5. To know different type of loans preferred by different sets of customers. 6. To know the satisfaction level of the customers from Bank‟s lending policies. . 3. REVIEW OF LITERATURE Dutta and Basak (2008) suggested that Co-operative banks should improve their recovery performance, adopt new system of computerized monitoring of loans, implement proper prudential norms and organize regular workshops to sustain in the competitive banking environment.Chander and Chandel (2010) analyzed the financial efficiency and viability of HARCO Bank and found poor performance of the bank on capital adequacy, liquidity, earning quality and the management efficiency parameters. Mohi-ud-Din and Nazir (2010) stated that sound financial health of a bank is the guarantee not only toits depositors but is equally significant for the shareholders, employees and whole economy as well. In thispaper, an effort has been made to evaluate the financial performance of the two major banks in northern India.This evaluation has been done by using CAMEL Parameters, the latest model of financial analysis. Through thismodel, it is highlighted that the position of the banks, under study is satisfactory so far as their Capital adequacy, Assets quality, Management capabilities and Liquidity is concerned.Reddy and Prasad (2011) compared the performance of Regional Rural banks in Andhra Pradesh to check the viability of the banks. The concluded that Andhra Pragathi Gramin Bank is performing better than the other co-operative banks. Sambath (2014) attempted in his study entitled “Growth and Progress of the Urban Cooperatives Banks in India” to analyse the growth and development of Urban Cooperatives Banks in India. He revealed in his study that the future of cooperatives banks in India is challenging because of cut throat competition from Public and Private sector banks. Public and Private sector banks concentrating on major expansion activities both are vertically and horizontally. The growth of cooperative banks depends on transparency in operation and control, governance, customer centric policies, technology up gradation and efficiency. Barwal and Kumar (2015)in their study entitled “Comparative Performance Evaluation of Himachal Pradesh Cooperative Bank And Kangra Central Cooperative Bank” has analysed the position of
  • 3. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 17 shareholder fund, deposits mobilization and advances of Himachal Pradesh State Cooperative Bank & Kangra Central Cooperative Bank and to study the financial & operational of these two banks. They suggested that present study made an attempt to evaluate the both the banks from different angles so their relative performance can be gauged. After going through all the parameters it is concluded that Himachal Pradesh State Cooperative Bank had been able to increase the shareholders wealth during the period under study, as shareholder funds had increased at a good rate during this period. Kangra Central Cooperative Bank is almost consistent in this parameters. In terms of deposit Kangra Central Cooperative Bank had performed very well its average growth during the period under study is almost 15% which is commendable. 4. RESEARCH METHODOLOGY 4.1 Type of Research The study is Descriptive in nature in order to identify the lending practices of bank and determining customer‟s level of satisfaction. The method used was questionnaire and interview of the experienced loan officers. 4.2 Collection of data: 4.2.1 Primary Data a. Observation Method b. Interview c. Structured Questionnaire 4.2.2 Secondary Data a. Annual Bank‟s reports b. Manual of instructions on loans and advances c. Articles and Research Papers d. Books and Internet 4.3 Sampling Unit The Study population includes the customers of bank and Sampling Unit for Study was Individual Customer. 4.4 Sampling Size: 200 Respondents 5. DATA ANALYSIS AND INTERPRETATION The data gathered through the questionnaires was tabulated, examined, and deciphered. Be that as it may, before beginning work of tabulation and analyzing, every one of the questionnaires was edited very carefully for completeness. Table 1: Preferences of the customers for the loans Kind of Loan No. of Respondent Percentage (%) Agricultural loan 16 32% House loan 15 30% Consumer loan 6 12% Educational loan 8 16% Vehicle loan 3 6% Other 2 4% Figure 1: Preferences of the customers for the loans Present study reveals that majority of the respondents have taken agricultural loans, house loans and less respondents prefer consumer, educational and vehicle loans. 0 2 4 6 8 10 12 14 16 18 Agricultural loan House loan Consumer loan Educational loan Vehicle loan Other No. of Respondent Percentage (%)
  • 4. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 18 Table 2: Range of the amount of loans Loan Amount No. of Respondent Percentage (%) Less than 15000 4 8% 15,000-50,000 6 12% 50,000- 1 lac 10 20% More than 1 lac 30 60% Figure 2: Range of the amount of loans Present Study reveals that 8 % people prefer loan less than 15,000, 12 % respondents prefer 15,000 to 50,000,20 % prefer 50,000-1 lac and 60% of the respondents prefer more than 1 lac. Table 3: Preferable term of loan Term of Loan No. of respondent Percentage (%) Less than 1 year 10 20% 1 to 3 years 8 16% More than 3 years 32 64% Less than 15000 8% 15,000-50,000 12% 50,000- 1 lac 20% More than 1 lac 60%
  • 5. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 19 Figure 3: Preferable term of loan Study shows that 64 % respondents take loan for more than 3 years, 16 % take loan for 1 to 3 years and 20% take loan for the period of less than 1 year. Table 4: What prompted the customers to take loan from cooperative banks Reason for taking loan No. of Respondent Percentage (%) Reasonable rate of interest 4 8% Attractive schemes 5 10% Less formalities 15 30% Easy repayment 25 50% Any other 1 2% Figure 4: What prompted the customers to take loan from cooperative banks 20% 16% 64% Less than 1 year 1 to 3years More than 3 years 8% 10% 30% 50% 2% Reasonable rate of interest Attractive schemes Less formalities Easy repayment Any other
  • 6. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 20 Study reveals that 50 % take loan because banks provide easy payment,30% take loans because of less formalities and other respondents take loan because of reasonable rate of interest, more schemes. Table 5: Average time taken for the processing of the loan Average time for processing of loan No. of respondent Percentage (%) Less than 1 week 35 70% Between 1 to 2 weeks 12 24% More than 2 weeks 3 6% Figure 5: Average time taken for the processing of the loan Study reveals that 70% respondents says that average time taken for processing of the loan is less than 1 week, 24% says that it takes1 to 2 week and 6 % says that it takes more than 2 weeks. Table 6. Ranking of the facilities provided by the Co-op. banks Rank the facility No. of respondent Percentage (%) Above average 20 40% Average 25 50% Below average 5 10% 70% 24% 6% Less than 1 week Between 1 to 2 weeks More than 2 weeks
  • 7. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 21 Figure 6: Ranking of the facilities provided by the Co-op. banks Study shows that 50% of the respondent says that facility provided by the cooperative bank are average, 20% say that its above average and 5% says that its below average. Table 7: Preferable Banks provides innovative products and services Preferable banks in future No. of respondent Percentage (%) Public banks 22 44 Private banks 18 36 Cooperative bank 10 20 Figure 7: Preferable Banks provides innovative products and services 40% 50% 10% Above average Average Below average 44% 36% 20% Public banks Private banks Cooperative bank
  • 8. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 22 Study shows that 44% of the respondent says that public sector banks offer innovative products and services,36% says private sector and 20% respondents says cooperative banks provide innovative products and services. Table 8: Preferable banks for borrowing facilities Preferable banks in future No. of respondent Percentage (%) Public banks 15 30% Private banks 7 14% Cooperative bank 28 56% Figure 8: Preferable banks for borrowing facilities Study shows that 56 % of the respondents will prefer loans from co-operative banks,30% from the public banks and 14 % from the public banks Table 9: Preferable Banks and their staff’s modesty with customers Preferable banks No. of respondent Percentage (%) Public banks 10 20% Private banks 10 20% Cooperative bank 30 60% 30% 14% 56% Public banks Private banks Cooperative bank
  • 9. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 23 Figure 9: Preferable banks and their staff’s modesty with customers Study shows that 60 % of the respondents says that staff modesty of cooperative banks is satisfactory. 6. FINDINGS OF THE STUDY 1. Majority (32% as per the study) of the respondent were having agricultural loan from this bank. 2. Most (64% as per the study) of the people prefer to take long term loan which is more than 3 years. 3. Easy repayment (50% as per study) and less formality are the essential factors determining customer‟s selection of loans from cooperative banks. 4. There is a very simple procedure followed by bank related to loan process. 5. The Cooperative bank‟s staff (60% as per study) is very courteous with customer as compared to public and private banks because cooperative banks staff understand the customer very well. 6. Cooperative banks understand the core need of local customers and offers innovative products and services accordingly. 7. Average time for the processing of loan is less i.e approx 7 days. The financial positions of HP state Cooperative bank and Kangra Central Cooperative banks improved in 2016-2017 though there are some concerns with regard to financial performance due to increasing existence of Public and private sector banks in rural areas. Although it was observed that the branch network of cooperatives banks in Himachal is limited only to some large districts .Moreover, the network of cooperatives was not broad based in all the 12 districts in Himachal Pradesh. This suggests that efforts need to be taken to improve banking penetration in all the districts of Himachal along with more focus on ground level quality services. Top management of the bank should focus on increasing market share, increase branches of the bank in rural and urban areas. Bank will also adopt new banking technologies to attract and retain old customers; it will help for making profit. 7. SUGGESTIONS 1. The banks should plan for the expansion of branches in all over the state. 2. The banks should adopt and also aware customers the benefits of modern methods of banking like internet banking, Mobile banking and ATM, etc. 3. The banks should plan to introduce new schemes for attracting new customers and satisfying the needs of present customers. 4. The banks should improve their prompt services on loan process. 8. CONCLUSION In a state like Himachal Pradesh, where maximum people‟s involved in agriculture & Horticultural the co - operative is of great importance because it is an organization established for the poor, illiterate and unskilled people for their mutual help and sharing means of development and to overcome the constraints of agricultural development because agriculture has its maximum contribution in financial income. Cooperative 20% 20%60% Public banks Private banks Cooperative bank
  • 10. International Journal of Research in Advent Technology, Vol.7, No.1, January 2019 E-ISSN: 2321-9637 Available online at www.ijrat.org 24 banks can play much better role in the development of state with increase branches of the bank in rural areas. Bank will also adopt new banking technologies to attract and retain old customers; it will help for making profit and also increase saving habits of rural people. REFERENCES [1] Barwal N. and Kumar K.(2015), “Conceptual Study on Human Resources Development Practices in India Services Sector” Research article International Journal of Innovative and Applied Research. [2] Justin Paul and Padmalatha Suresh (2008),“Management of Banking and Financial Services”, Second impression, Dorling Kindersley (India) Pvt. Ltd., PHI, Chapter: 6, 78-116. [3] Shiang-Tai Liu (2009), "Slacks-based efficiency measures for predicting bank performance", Graduate School of Business and Management, Vanung University, Chung-Li, Taiwan. [4] Vijay Mavaluri, Pradeep Boppana and Nagarjuna (2006), "Measurement of efficiency of banks in India" University Library of Munich, Germany, MPRA Paper 17350, Aug 2006. [5] Barwal, N and Kumar, K (2015), “Comparative performance evaluation on Himachal Pradesh Cooperative Bank and Kangra central Co- operative Bank”, International Journal of Scientific Research and Management, vol.3, Issue 7, pg 3316-3323 [6] Rao, K. V. And Nirmala, D. (2006). Performance evaluation of urban co-operative banks. The Indian Journal of Commerce: Indian Commerce Association, 36-50. [7] Ravindra, P.S and Murthy, Narayan 2013, „Performance Evaluation of Urban Co-operative Banks in India‟, Advances in Management, Vol. 6 (10) October, pp. 34-39. [8] Reddy and Prasad 2011,‟Evaluating performance of RRBs: An application of CAMEL model”, Journal of Arts, Science & Commerce, Vol. II issue 4, Oct 2011. [9] Annual reports of Himachal Pradesh State Co- operative Bank Ltd & Kangra Central Cooperative banks (2016-2017)