Startup Marketing

1. THE $0
MARKETING
STACK
FREE TOOLS FOR STARTUPS SHILPI S RAUT
SR. MARKETING MANAGER,
LIFESIGHT.IO

2. WHAT'S THE BIGGEST STARTUP
MARKETING CHALLENGE
TODAY?

3. CONSTRAINED
RESOURCES—
MONEY AND PEOPLE.

4. N O M A R K E T I N G P L A N
M A R K E T I N G O N W R O N G
C H A N N E L S
F A I L E D T O C R E A T E
A U D I E N C E
N O C O N T E N T S T R A T E G Y
P U T I N E X P E R I E N C E D
R E S O U R C E S I N - C H A R G E
N E V E R M E A S U R E R E S U L T S
F A I L E D T O C R E A T E
D E M A N D I N M A R K E T
7 HIMALAYAN BLUNDERS

5. “MEASURE WHAT YOU
DO.”
It's the only way to survive the competition, and
create a demand for the brand.

6. TODAY'S KEY SURVIVAL KIT
Free Marketing Tools to Use
Must-Try Pocket-Friendly Marketing Tools

7. SEO
“Search Engine only loves you when
everyone else loves you first.”

8. The Free-Stack to Use
Real-Time
Audience
Acquisition
Behavior
Conversions
Better Credibility
Improves Search Rank
Great for Brand visibility
Checks the backlinks
associated with website
Routine health-
check of your
website
Website
Performance
SimilaeWeb, Moz, SEMRush, Alexa, keywordtool.io, google trends

9. MUST TRY!
Neil Patel Ubersuggest

10. SOCIAL
MEDIA
"Love it or hate it, but you can't ignore it!"

11. The Free-Stack to Use
Tweetdeck, Crowdfire,
Answer the Public (for content ideas-find the conversations)
Schedule/Publish
Reply
Analyze
Schedule/Publish
Content Curation
Monitor/Analyze
Schedule/Publish
Keyword Tracking
Brand Mentions
Analytics

12. MUST TRY!
FREE CRM

13. DESIGN
"The most powerful brands in the world
are the visual storytellers"

14. The Free-Stack to Use
Graphic Editor
Free creative templates
Gifs/Videos
Ad Banners, etc.
Biteable, Powtoon, Animaker, Rocketium- for video creation
Social Media Creatives
Ad creatives
Infographics
Social Media
Creatives
Ad creatives
Invitation cards
PPTs

15. MUST TRY!
8000+ free templates

16. EMAIL
Magic wand to create valuable,
personal touches — at scale.

17. The Free-Stack to Use
Email campaigning
SMS feature
Reports & Analytics
Free Drip Campaigns
Segmentation
Reports & Analytics
Send newsletters to
upto 2000 contacts
No extra charge for
list growth

18. MUST TRY!
GDPR compliant

19. REMEMBER:
LESS IS MORE.

20. SHILPI S RAUT
SR. MARKETING MANAGER,
DEMAND GENERATION,