5 Growth Strategies to help boost Export Growth

1. http://www.free-powerpoint-templates-design.com
Growth strategies of (export business) market and Selection by
Entrepreneurs
Dr.t,rani Srmist PRESENTS

2. GROWTH STRATEGIES
Identify Growth Sectors Understand the Demand for Your Product
Take Advantage of Free Trade
Agreements.
Use Trade Fairs as a Starting Point
Five best practices for companies that want to make exporting part of their core sales strategy include
identifying growth sectors, finding markets with growing demand for your products, taking advantage of free
trade agreements, attending international trade shows, and meeting with distributors in new markets.
5 Growth Strategies to Help Boost Export Growth:
01 02
03 04
05

3. BRIEF VIEW
02
• Determine whether there is
growing demand for the specific
products you hope to export,
and who your competitors are.
• New-to-market exporters need
to understand how their product
will fare in each new country
they are considering. Most
companies will benefit from a
consultation
Understand the Demand for
Your Product
03
One of the ways to potentially
reduce some of the friction and
cost of entering a new market is to
work with a country that has a free
trade agreement (FTA) with the
United States. The United States
has free trade agreements in force
with 20 countries.
• The Office of the United States
Trade Representative (USTR)
maintains a list of FTAs, and
provides market intelligence on
more than 75 countries and
regions around the world.
Take Advantage of Free
Trade Agreements(FTA)
01
One of the most important steps
for expanding your exporting
horizons is to identify growth
sectors for your products within
specific international markets.
Companies that are new to
exporting should consider a
familiar environment for starters.
Identify Growth Sectors

4. BRIEF VIEW
05
Choosing trusted partners in
overseas markets, and having
confidence in their ability to
represent you, will help with both
your international business growth,
and your peace of mind.
Find the Right Partner
04
• Trade shows enable you to
immerse yourself in a new market
and generate leads for potential
partners.
• Hurrying into a partnership with an
unknown company you meet at a
trade show can be a real setback
when you are trying to expand into
a new market.
Use Trade Fairs as a Starting
Point

5. ANSOFF MATRIX
• The key to growth is to pick the right business growth for your product, industry sector or niche.
• Its framework has been instrumental for generations of marketers and business leaders a quick and simple
way to think about the future growth.

9. THE COMPANIES AND THEIR STRATEGIES
GOOGLE
NBA APPLE
NIKE

10. Which company uses market
penetration?
• Global leaders like Apple and Samsung have a market penetration rate
of 19.2% and 18.4% respectively, the highest in the smartphone industry.
Oppo, Xiaomi and a range of other brands constitute the rest of the share
that make it to 100% of the market share.
• Marketing penetration refers to selling existing products to existing markets
(BPP Learning Media, 2010). Coca-Cola pursues market penetration as
one of its growth strategies. This has been possible for the company due to
an incredible strength of Coca-Cola's brand name.

11. Uber
Which companies use market
development strategy?
• The infamous ride service app, Uber, has seen significant growth
in the last decade through a unique combination of diversification
strategy (i.e. food delivery, bikes, scooters, etc.), market
development strategy (i.e. ride sharing, luxury upgrades, etc.), and
product development strategy.
• Developed in 2009, and initially introduced to a small San
Francisco market in 2010, Uber’s aggressive market development
strategy has landed them in over 700 cities worldwide as of 2020

12. Which company uses product
development Strategy?
Seven successful companies that are able to achieve and maintain a
competitive advantage through product development are Google,
Amazon, Netflix, Zoom, Booking.com, Typeform, and
Revolut. By putting customers at the heart of their product strategies,
these companies build successful products that deliver new value

13. DIVERSIFICATION
Horizontal diversification involves providing new and
unrelated products or services to existing consumers. For
example, a notebook manufacturer that enters the pen
market is pursuing a horizontal diversification strategy.
2. Horizontal diversification
Concentric diversification involves adding similar products
or services to the existing business. For example, when a
computer company that primarily produces desktop
computers starts manufacturing laptops, it is pursuing a
concentric diversification strategy.
1. Concentric diversification
Conglomerate diversification involves adding new products
or services that are significantly unrelated and with no
technological or commercial similarities. For example, if a
computer company decides to produce notebooks, the
company is pursuing a conglomerate diversification strategy.
3. Conglomerate diversification-
RISK OVERLOADED

14. Which companies use a
diversification strategy?
• One of the most prominent examples of diversification strategy is
General Electric. Originally, the company was focused on
electrical goods. However, over the years they have acquired and
created operations in the aeronautic, rail, power plant, gas, and
kitchen appliances industries
• The company has since diversified into tablets, watches, smart-
audio, and even electric vehicles. Diversification strategy
saved Apple from failure, and helped them grow into one of the
world's biggest corporations
• Disney took a risk to diversify with theme parks after building
their company first within the tv and film industry.

15. Summary
There are several different types of growth strategies that can be used by an organization in an effort to expand its
business. Some common growth strategies include entering new markets, launching new products or services,
acquiring other companies, increasing advertising, and/or expanding into new geographic regions.

16. THANK YOU…