IBM MDM 10.1 What's New - Aomar Bariz

Information Management

InfoSphere Master Data Management v10.1
What’s New
Aomar Bariz
IBM InfoSphere Client Technical Professional
Aomar.Bariz@fr.ibm.com
Mobile : +33 6 73 48 40 72

InfoSphere User Group France – 28 Novembre 2012
© 2012 IBM Corporation


Agenda
Overview v10.1
MDM Collaborative Edition 10.1
Reference Data Management (RDM) 10.1
Master Data Governance 10.1

Q&A

2 © 2012 IBM Corporation


Overview IBM InfoSphere MDM v10.1

IBM InfoSphere MDM
Enterprise Edition
Solution MDM globale pour adresser tous les domaines, usages et styles de MDM

IBM InfoSphere MDM IBM InfoSphere MDM
Advanced Edition Collaborative Edition
Fonctionnalités avancées vous permettant de Fonctionnalités
concevoir un MDM multi-style opérationnel pour pour gérer des
gérer vos données maitres (Client, Contrat, processus
Produit, …) Composants Collaboratifs de
partagés création de vos
IBM InfoSphere MDM informations de
Standard Edition références
Fonctionnalités de base pour gérer (Hiérarchies,
virtuellement vos référentiels de données organisations,
à rapprocher entre les applications tables de référence
existantes (Clefs, systèmes, attributs …) …)



MDM Collaborative Edition v10.1
What’s New
 Advanced Business Rules through
Operational Decision Manager (ODM) (formerly iLog)
 Advanced Catalog Management (ACM) for
WebSphere Commerce
 UI simplification & other enhancements



Advanced Business Rules
through ODM (iLog)



Advanced Business Rules with InfoSphere MDM & IBM ODM

A single interface to manage products with advanced business rules

Define and
associate business
Manage alerts, Administration rules to base
notifications, and products
reviews through
MDM workfow and InfoSphere
MDM

ODM ruleflow

Publish
Monitoring Enforcement product/rule
combinations for
execution
InfoSphere InfoSphere
ODM MDM MDM ODM



ODM & MDM CE – A single interface for Rule Authoring with MDM

ODM Rule Designer
Console
New
Integration
ODM
Decision
Center Lifecycle
Management

ODM
Decision Eligibility Pricing

Server

Enterprise
New MDM Collaborative Edition Processes Applications
screens to author, edit rules (BPM)



Banks are struggling to manage complex product bundles and offers

 Operations creates and maintains the core products and sets base pricing
 Marketing then combines them together to improve sales to specific markets, revising pricing and rules

Operations Marketing
Product: Basic Checking Product: College Special Bundle
T&C’s: T&C’s:
Compliance: Age => 18 Compliance: Age => 18
Eligibility: Credit Score > 500 Product: Free Checking Eligibility: Credit Score > 700
Pricing: T&C’s: Age <= 25
Maintenance: $10/Month Compliance: Age => 18
Checks: $0.10/check Eligibility: Credit Score > 500
Overdrafts: $25/Day Average Balance > $1000 Product: College Checking
Pricing: T&C’s:
Maintenance: $0/Month Compliance: Age => 18
Checks: $0.0/check Eligibility: Credit Score > 500
Overdrafts: $25/Day Average Balance > $1000
Pricing:
Maintenance: $0/Month
Checks: $0.0/check
Overdrafts: $15/Day
Product: Basic VISA
T&C’s:
Compliance: Age => 18
Product: Platinum VISA
Eligibility: Credit Score > 500 Product: College Platinum VISA
T&C’s:
Pricing: T&C’s:
Maintenance: $50/Year Compliance: Age => 18
Eligibility: Credit Score > 700
Interest Rate: 18% / Year Eligibility: Credit Score > 700
Pricing:
Maintenance: $100/Year Pricing:
Interest Rate: 14% / Year Maintenance: $50/Year
Points: Yes Interest Rate: 14% / Year
Points: Yes



Each variation of a product must be managed as a separate product

Following the previous example Core Banking System Cards System

 Adding the new rule for Age less then 25 Product:
T&C’s:
Basic Checking
Product: Basic VISA
needs to be done twice Compliance: Age => 18
T&C’s:
 Changing the new minimum age for 18 Pricing:
Eligibility:
Pricing:
Credit Score > 500
Maintenance: $10/Month
to 16 needs to be done in 6 places Checks: $0.10/check
Maintenance: $50/Year
Interest Rate: 18% / Year
Overdrafts: $25/Day
 There is no system to verify that neither
the checking account nor credit card has Product: Free Checking Product: Platinum VISA
been changed T&C’s: T&C’s:
Compliance: Age => 18 Compliance: Age => 18
 There is no system to increase the Eligibility: Credit Score > 500 Eligibility: Credit Score > 700
Average Balance > $1000
maintenance charge on the credit card if Pricing:
Pricing:

the required average balances aren’t Maintenance: $0/Month
Maintenance: $100/Year
Interest Rate: 14% / Year
maintained Checks: $0.0/check
Overdrafts: $25/Day
Points: Yes

 Each different rate on a 90 day Term Product: College Checking
Deposit ends can result in the creation T&C’s: Product: College Platinum VISA
of a different product Compliance: 25 ,+Age => 18
T&C’s:
Compliance: 18 ,= Age <= 25
Average Balance > $1000 Eligibility: Credit Score > 700
Pricing:
Pricing: Maintenance: $50/Year
Maintenance: $0/Month Interest Rate: 14% / Year
Checks: $0.0/check Points: Yes
Overdrafts: $15/Day

Banks report anywhere from 15,000 to 100,000 products



MDMCE and ODM help simplify management of complex offerings

 Variants and relationships are used to reduce the number of products managed.
 Administration, Monitoring, and Enforcement of business rules prevents components from being closed
independently and makes it easy to present the correct offer to consumers under the right conditions.

Operations Marketing
Product: College Special Bundle
Product: Basic Checking T&C’s:
T&C’s: Product: Free Checking Variant Compliance: Age => 18
Compliance: Age => 18 T&C’s: Eligibility: Credit Score > 700
Eligibility: Credit Score > 500 Eligibility: Average Balance >$1,000 Age <= 25
Pricing: Pricing:
Maintenance: $10/Month Maintenance: $0/Month
Checks: $0.10/check Checks: $0.0/check Product: Free Checking Variant
Overdrafts: $25/Day Pricing:
Overdrafts: $15/Day

Product: Platinum VISA Variant
Product: Basic VISA Product: Platinum VISA Variant Pricing:
T&C’s: T&C’s: Maintenance: $50/Year
Compliance: Age => 18 Eligibility: Credit Score > 700
Eligibility: Credit Score > 500 Pricing:
Pricing: Maintenance: $100/Year
Maintenance: $50/Year Interest Rate: 14% / Year
Interest Rate: 18% / Year Points: Yes



New “Manage Decisions” tab for Rules



New UIs for rule authoring with preview pane



Rules editing is governed through MDM CE Workflows



Add rules using pre-defined ODM templates



MDM CE v10.1 – UI and Usability Enhancements

• In-line editing with full support for tabbing
• Attribute drop-downs enabled by default
• Dynamic layout of buttons (hide disabled buttons)
• Simplified menu bar for reduced clicks
• Multi-edit look and feel enhancements
• Improved highlighting
• More excel-like
• Column widths based on attribute type
• Support for “OR” and “Between” search
• Single-edit pop up navigation
• Display attribute support for links (instead of primary key)
• Left nav tree retained after refresh



Advanced Business Rules through IBM ODM

Features Benefits
• Manage products and • Manage complex offerings
advanced business rules and tailor to specific clients
from a single interface • Reduce the total number of
• Create new rules, edit products managed
existing rules, or work with • Increase the total number of
shared rules offers managed
• Associate business rules with • Avoid using multiple
products, services, bundles, systems
kits, etc
• React quickly to changing
• User friendly UIs for rules requirements and
management conditions
• Extendable solution
• Customize the solution
based on need



Advanced Catalog Management
for WebSphere Commerce



Improve eCommerce Operations with MDM

Advanced  Sophisticated capabilities to manage
products and catalogs for e-commerce
Catalog
 Out-of-the-box data model, business
Management process workflows, and integration
via InfoSphere framework tailored for WebSphere
MDM Commerce

WebSphere  Delivers a seamless,
cross-channel shopping
Commerce experience



The Opportunity for Progress is Clear
Internet is now over 30 billion RFID tags will
1 billion people strong be embedded
into our daily life
Nowadays, 1/3 of
the world’s More than half of
population is on U.S. households
regularly shop online
the Web

77% of online There are currently
shoppers use nearly 4 billion
peer reviews & mobile
ratings when subscribers WW
making purchases

43% of Americans say they would
use mobile phones to make purchases
IBM Confidential © 2012 IBM Corporation


Advanced Catalog Management for WebSphere Commerce

Features Benefits
• OOTB data model, • Faster time to market
workflows, and integration for • Easily adapt to
Websphere Commerce new/changing product and
• True workflow orchestration catalog mixes
and enforcement of business • Streamline business
processes processes
• Field-level security based on • Improve data quality and
user role to reduce errors accuracy
and speed up processes • Reduce order disputes and
• More powerful control over improve customer
attribute validations/rules satisfaction
with less need for IT support • Control product content
• More flexibility to deal with • Reduced costs
large volumes of data coming
from multiple sources



Reference Data Management (RDM)



MDM Strategy: Managing Reference Data

Siloed Reference Data Enterprise Standard

RDM & MDM

• No clear ownership • Role-based, centralized audit,
• Managed in multiple places security, and stewardship
resulting in duplication and errors • Versioning, mapping and lifecycle
• Lack of standard audit/change management
process • Reduced risk, decreased costs,
improved reporting, greater
agility


InfoSphere MDM RDM Hub Key Features and Benefits
Features
 Designed to be configurable and ready-to-use out of the box
 Centralized audit, security, and stewardship
 UI designed for Business users to manage reference data
 Versioning and lifecycle management
 Role-based UIs for review, approval, and publishing of changes
 Reference data defined and managed as an enterprise standard

Benefits
 Reduced risk
 Reduced IT costs
– Easier data and application integration
 Improved BI reporting
 Greater agility
– Implement changes more quickly



Master Data Governance



Master Data Governance

Master Data Policy Management
– Policy Administration
– Policy Monitoring
– Policy Enforcement


Internal Only

IBM’s Master Data Governance Approach
Common challenge with MDM implementations: Insufficient governance, lack
of clear understanding how to establish and execute governance on MDM
implementations

IBM’s solution: InfoSphere Master Data Policy Management
 Includes Master Data Policy Administration, Monitoring (MDPM), and Enforcement
 MDPM productized based on work with SaskTel
 Established a Master Data Governance Organization
 Were looking to established best practices and tools to monitor quality and
consistency of master data
 Needed to monitor golden record completeness, uniqueness and accuracy
 Apply probabilistic matching to master data quality characteristics – competitive
differentiator, no other vendor offers this!
 MDPM monitors metrics and KPIs via reports and data quality policy targets set by data
governance; allows custom alerts (Cognos)
 MDPM enhanced with BPM data stewardship samples provides end-to-end data
stewardship process driven by data governance KPIs
 Included in Standard Edition, can be used in Advanced and Enterprise Editions


Competitive Edge: Probabilistic Approach to Master Data Quality

 You heard it right! Not just probabilistic approach to matching that has been proven
over the last decade and used by many MDM hub vendors now
 We are beginning to use probabilistic approach for a broader set of data quality
characteristics on MDM projects and this is unique IBM capability on the market
 Completeness: How complete is the golden record for the purpose of match?
 Uniqueness: How unique is really the golden record? How “golden” is it?
 Accuracy: How accurate is the source data compared to the golden record?
Completeness for Match

Master Data Policy
Accuracy Compared Monitoring (MDPM)
to Golden Record Uniqueness (ROC Curve)
29


Visualization of Master Data Completeness

Self-score

Desired evolution of data completeness
Completeness is
High
Policy Expression:
Score > AL + Delta

(3 < Delta < 5)

Self-score
Completeness is
Low



Policy Monitoring and Policy Enforcement are Coming Together



Ensuring Master Data delivers value to the organization

Master Data Master Data Master Data
Creation Governance Consumption
 On-boarding  Master Data Quality  MDM Application
Customer, Vendor, and Policies Toolkit for BPM
Supplier, Patient
 Critical Data  UI Widgets
 New Product Change Mgmt
 Services
Introduction
 Data Relationship /
 Present Policy
 Reference Data Hierarchy
Compliance Levels
Management processes

 MDM provides consistency to improve process integrity, making processes
smarter, more effective and productive
 Without Master Data Governance, users lose confidence that the data
complies with their usage requirements and lose trust in master data

32


Master Data Policy Monitoring & Enforcement

Policy Monitoring Policy Enforcement
Cognos BPM Express
InfoSphere InfoSphere
MDM MDM

Administer Administer
Policy as KPI & Policy as
Metrics Business Rules

• Workload distribution &
• Monitor master data
assignment
• Early issues recognition
• OOTB Remediation
• Inform remediation processes and activities
policies
• Integration Toolkit


Internal Only

Take Aways
 Why customers need this functionality?
– Customers obtain data governance capabilities OOTB
– These capabilities enable monitoring of data quality characteristics of master data such as
Completeness, Uniqueness, and source-to-golden record consistency
– BPM data stewardship samples developed in release 10.1 resolve data quality issues
reported and identified in MDPM
– Simplified governance of the quality of master data (in the same way as the probabilistic
algorithm simplified governance for matching)
– Decreased total cost of ownership through more efficient data governance and stewardship

 Why is this meaningful from a competitive standpoint?
– Unlike other vendors proposing data quality technologies that mandate data quality
requirements, MDPM offers a configurable, matching algorithm-based data quality solution
OOTB
– MDPM in conjunction with purposely developed BPM samples provides OOTB solution for
many data quality problems OOTB without asking for data quality rules
– With release 10.1 we can sell MDM as a Master Data Governance solution (we sold MIH as
RDM in the past)
– When an RFx requires a matching algorithm, we can claim thought leadership and
innovation in applications of the matching algorithm for a broader range of data quality
characteristics. No other vendor does this.



IBM InfoSphere Master Data Management V10.1

Summary
New Features and Innovations

• Track uniqueness and completeness of master data via reports and dashboards
Master Data • Measure consistency between data sources and golden record
Governance • Remediate noncompliant data

• Import and export of reference data to and from the enterprise hub
Reference Data • Versioning and lifecycle management for reference data sets and mappings
Management • Role-based user interfaces for review, approval, and publishing

• Probabilistic Search – search capabilities for InfoSphere MDM Server technology
Information • Application Toolkit - create sophisticated master data UIs or embed MDM
Consumption capabilities in end user UIs, e.g. in CRM or Call Center applications
• Adaptive Services Interface - support for delimited file and messaging formats

• Advanced Rules Management – leverage a single interface for product creation,
Collaborative rules authoring, and rules association (integration with WODM)
Authoring • Advanced Catalog Management - out of the box data model, business process
workflows, and integration components tailored for WebSphere Commerce.


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