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The Value of Simplicity:
    An Introduction to WebSphere Cast Iron
        Jon Beaulier, Worldwide Cast Iron Sales Leader, IBM
            Mike Mulryan, Director of IT, Ipswitch Inc.




1
                                                              © 2012 IBM Corporation
Agenda




 Cast Iron Overview
 Cast Iron Success at Ipswitch Inc
 Q&A




2
                                      © 2012 IBM Corporation
Polling Question #1




Does your company have a cloud strategy involving deployment of packaged cloud
  applications such as Salesforce, Oracle CRM On Demand, WorkDay, Netsuite, etc?
a. We have adopted and deployed cloud applications
b. We are evaluating the benefits of cloud applications, but do not have any in production
c. We do not have a cloud strategy and do not plan to deploy cloud applications




3
                                                                                   © 2012 IBM Corporation
Setting Context: The Impact of SaaS




                                       Cloud applications reduce the burden on IT
              Applications
                                       The ease-of-use of these tools empowers
                                        business the business to own and modify the
                                        application layer
               Platforms
                                       Impacts relationship between business & IT;
                                        forcing IT to be more accommodating and
                                        responsive with changes to integration layer
             Infrastructure




4
                                                                     © 2012 IBM Corporation
Speed &
    Simplicity




5
                 © 2012 IBM Corporation
Traditional Integration Solutions
      Lots of Complexity - Lots of Software - Lots of Programming

  Resources              Large # of resources                                        Focused group of configuration
                                                                                      resources
  Skill Set              Highly skilled developers                                   Configure-based reduces cost of
                                                                                      resources by 38%
  Time to Value          Extended project timelines                                  Simplified approach condenses time
                                                                                      to value by 40% - 60%
  Cost                   $1 software = $3 integrate/maintain                         $3 software = $1 integration



          Design/Deploy                                                        Run-time
                                                  wM
                                            Dashboard
                                           Database                   wM           wM         wM         wM         wM Trading
                                                                    Workflow     Manager     Monitor    Fabric       Network
                                                      wM Optimize                                      Console       Console
                                                                    Monitor      Console




                                                   wM
                                                 Workflow                                   wM          Trading        wM
                                                  Engine                                   Broker      Networks      Manager


                                                                                             wM        wM Fabric     wM Glue
                                                      RAID                                 Adapters
                                                      Array
                                           Database



6
                                                                                                             © 2012 IBM Corporation
The Value of Cast Iron
                  No Complexity - No Software - No Programming

     Resources           Large # of resources                   Small team of configuration
                                                                 resources
     Skill Set           Highly skilled developers              Reduce cost of resources by 38%

     Time to Value       Extended project timelines             Condense timelines by 40% - 60%

     Cost                $1 software = $3 integrate/maintain    $3 software = $1 integration




                          Plug In                Configure      Manage




7
                                                                                      © 2012 IBM Corporation
Complete Flexibility    Total Connectivity   Complete Reusability     For All Types of Projects



                                                                                   UI Mashups
                                                       TIP Exchange
      IBM Cast Iron Cloud



                                                    TIP Development Kit         Process Integration
      Physical Appliances




       Virtual Appliances                             TIP Community               Data Migration




8
8                                                                                        © 2012 IBM Corporation
Template Integration Processes (TIPs)


    No Coding         Beyond Configuration           Preconfigured
                                             Templates Integration Processes
                                                          (TIPs)




9
                                                                 © 2012 IBM Corporation
Trusted




10
10        © 2012 IBM Corporation
Proven Results

     Customer               Initial Project              Project Duration

                  Customer and Policy Renewal Sync
                                                              4 days
                        (SFDC, PeopleSoft)


                     Customer, Opportunity Sync
                                                              5 days
                         (SFDC, Oracle EBS)

                 Customer, Order, Invoice Status, Sync
                                                             10 days
                            (SFDC, SAP)


                     Customer, Opportunity Synch
                                                             19 days
                 (Oracle CRM On Demand, Oracle EBS)


                 Customer, Contact, Opportunity Sync
                                                             29 days
                   (Siebel, CRM On Demand, SFDC)

                        Customer, Order Sync
                                                             19 days
                          (Siebel, Syspro)

                    360 Degree View of Customers
                                                             10 days
                            (SFDC, SAP)

11
                                                                 © 2012 IBM Corporation
Cast Iron Solution Overview



                                                  On-premise
       Cloud                                      Applications
     Applications




       On-premise              Speed &
       Applications
                              Simplicity            Cloud
                                                  Applications




                         Cast Iron Capabilities




12
12                                                         © 2012 IBM Corporation
Polling Question #2




How do you plan to address integration requirements associated with the deployment of cloud
  applications?
a. Custom code
b. ESB
c. Basic Data Migration Tools (i.e. Data Loader)
d. Cloud-Specific Middleware (i.e. Cast Iron)
e. Existing ETL Tools




13
                                                                                 © 2012 IBM Corporation
14
     © 2012 IBM Corporation
15
     © 2012 IBM Corporation
16
     © 2012 IBM Corporation
17
     © 2012 IBM Corporation
18
     © 2012 IBM Corporation
19
     © 2012 IBM Corporation
20
     © 2012 IBM Corporation
21
     © 2012 IBM Corporation
22
     © 2012 IBM Corporation
23
     © 2012 IBM Corporation
24
     © 2012 IBM Corporation
Questions?
     Jon Beaulier, Worldwide Cast Iron Sales Leader, IBM
                       978-358-7466
                   jbeaulier@us.ibm.com
25
                                                           © 2012 IBM Corporation

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Cast Iron Overview Webinar 6.13.12 Final(Jb)

  • 1. The Value of Simplicity: An Introduction to WebSphere Cast Iron Jon Beaulier, Worldwide Cast Iron Sales Leader, IBM Mike Mulryan, Director of IT, Ipswitch Inc. 1 © 2012 IBM Corporation
  • 2. Agenda  Cast Iron Overview  Cast Iron Success at Ipswitch Inc  Q&A 2 © 2012 IBM Corporation
  • 3. Polling Question #1 Does your company have a cloud strategy involving deployment of packaged cloud applications such as Salesforce, Oracle CRM On Demand, WorkDay, Netsuite, etc? a. We have adopted and deployed cloud applications b. We are evaluating the benefits of cloud applications, but do not have any in production c. We do not have a cloud strategy and do not plan to deploy cloud applications 3 © 2012 IBM Corporation
  • 4. Setting Context: The Impact of SaaS  Cloud applications reduce the burden on IT Applications  The ease-of-use of these tools empowers business the business to own and modify the application layer Platforms  Impacts relationship between business & IT; forcing IT to be more accommodating and responsive with changes to integration layer Infrastructure 4 © 2012 IBM Corporation
  • 5. Speed & Simplicity 5 © 2012 IBM Corporation
  • 6. Traditional Integration Solutions Lots of Complexity - Lots of Software - Lots of Programming  Resources Large # of resources Focused group of configuration resources  Skill Set Highly skilled developers Configure-based reduces cost of resources by 38%  Time to Value Extended project timelines Simplified approach condenses time to value by 40% - 60%  Cost $1 software = $3 integrate/maintain $3 software = $1 integration Design/Deploy Run-time wM Dashboard Database wM wM wM wM wM Trading Workflow Manager Monitor Fabric Network wM Optimize Console Console Monitor Console wM Workflow wM Trading wM Engine Broker Networks Manager wM wM Fabric wM Glue RAID Adapters Array Database 6 © 2012 IBM Corporation
  • 7. The Value of Cast Iron No Complexity - No Software - No Programming  Resources Large # of resources Small team of configuration resources  Skill Set Highly skilled developers Reduce cost of resources by 38%  Time to Value Extended project timelines Condense timelines by 40% - 60%  Cost $1 software = $3 integrate/maintain $3 software = $1 integration Plug In Configure Manage 7 © 2012 IBM Corporation
  • 8. Complete Flexibility Total Connectivity Complete Reusability For All Types of Projects UI Mashups TIP Exchange IBM Cast Iron Cloud TIP Development Kit Process Integration Physical Appliances Virtual Appliances TIP Community Data Migration 8 8 © 2012 IBM Corporation
  • 9. Template Integration Processes (TIPs) No Coding Beyond Configuration Preconfigured Templates Integration Processes (TIPs) 9 © 2012 IBM Corporation
  • 10. Trusted 10 10 © 2012 IBM Corporation
  • 11. Proven Results Customer Initial Project Project Duration Customer and Policy Renewal Sync 4 days (SFDC, PeopleSoft) Customer, Opportunity Sync 5 days (SFDC, Oracle EBS) Customer, Order, Invoice Status, Sync 10 days (SFDC, SAP) Customer, Opportunity Synch 19 days (Oracle CRM On Demand, Oracle EBS) Customer, Contact, Opportunity Sync 29 days (Siebel, CRM On Demand, SFDC) Customer, Order Sync 19 days (Siebel, Syspro) 360 Degree View of Customers 10 days (SFDC, SAP) 11 © 2012 IBM Corporation
  • 12. Cast Iron Solution Overview On-premise Cloud Applications Applications On-premise Speed & Applications Simplicity Cloud Applications Cast Iron Capabilities 12 12 © 2012 IBM Corporation
  • 13. Polling Question #2 How do you plan to address integration requirements associated with the deployment of cloud applications? a. Custom code b. ESB c. Basic Data Migration Tools (i.e. Data Loader) d. Cloud-Specific Middleware (i.e. Cast Iron) e. Existing ETL Tools 13 © 2012 IBM Corporation
  • 14. 14 © 2012 IBM Corporation
  • 15. 15 © 2012 IBM Corporation
  • 16. 16 © 2012 IBM Corporation
  • 17. 17 © 2012 IBM Corporation
  • 18. 18 © 2012 IBM Corporation
  • 19. 19 © 2012 IBM Corporation
  • 20. 20 © 2012 IBM Corporation
  • 21. 21 © 2012 IBM Corporation
  • 22. 22 © 2012 IBM Corporation
  • 23. 23 © 2012 IBM Corporation
  • 24. 24 © 2012 IBM Corporation
  • 25. Questions? Jon Beaulier, Worldwide Cast Iron Sales Leader, IBM 978-358-7466 jbeaulier@us.ibm.com 25 © 2012 IBM Corporation

Editor's Notes

  1. Slide Objective: This slide is intended to emphasize the overarching value of Cast Iron around speed and simplicity… Condensing the time, resources and skill set required to deliver integrations. Messaging: Speed and Simplicity is the underlying fabric of what Cast Iron is about and our success to date – right from our product experience to the way we sell and support our customers. And this speed and simplicity has been the main driver for both GB and large companies to adopt us to help them deliver application integration projects in days. If you take nothing else from our discussion today, it’s the speed and simplicity delivered by Cast Iron to address your integration challenges.
  2. It is because of the reliability that this complete functional set that the application vendors themselves trust Cast Iron to form strategic partnerships. In fact, he world’s leading cloud megabrands are partnering with Cast Iron; working closely with us to solve the issues of integration for their customers. We’re the only integration provider today that can provide the benefit of all these partnerships.