Business is running ever faster—generating, collecting and using increas-ing volumes of data about every aspect of the interactions between sup-pliers, manufacturers, retailers and customers. Within these mountains of data are seams of gold—patterns of behavior that can be interpreted, classified and analyzed to allow predictions of real value. Which treat-ment is likely to be most effective for this patient? What can we offer that this particular customer is more likely to buy? Can we identify if that transaction is fraudulent before the sale is closed?
1. Integrating Analytics into the
Operational Fabric of Your Business
A combined platform for optimizing analytics and operations
April 2012
A White Paper by
Dr. Barry Devlin, 9sight Consulting
barry@9sight.com
Business is running ever faster—generating, collecting and using increas-
ing volumes of data about every aspect of the interactions between sup-
pliers, manufacturers, retailers and customers. Within these mountains of
data are seams of gold—patterns of behavior that can be interpreted, Contents
classified and analyzed to allow predictions of real value. Which treat-
ment is likely to be most effective for this patient? What can we offer that
2 Operational analytics—
this particular customer is more likely to buy? Can we identify if that
diamonds in the detail,
transaction is fraudulent before the sale is closed?
magic in the moment
To these questions and more, operational analytics—the combination of
deep data analysis and transaction processing systems—has an answer.
5 Data warehousing and
This paper describes what operational analytics is and what it offers to the the evolution of species
business. We explore its relationship to business intelligence (BI) and see
how traditional data warehouse architectures struggle to support it. Now, 7 An integrated platform
the combination of advanced hardware and software technologies provide for OLTP and
the opportunity to create a new integrated platform delivering powerful
operational analytics
operational analytics within the existing IT fabric of the enterprise.
With the IBM DB2 Analytics Accelerator, a new hardware/software offer- 11 Business benefits and
ing on System z, the power of the massively parallel processing (MPP) IBM architectural advantages
Netezza is closely integrated with the mainframe and accessed directly and
transparently via DB2 on z/OS. The IBM DB2 Analytics Accelerator brings
13 Conclusions
enormous query performance gains to analytic queries and enables direct
integration with operational processes.
This integrated environment also enables distributed data marts to be re-
turned to the mainframe environment, enabling significant reductions in
data management and total ownership costs.