2. #IBMINTERCONNECT
Sydney Airport
Located south
of Sydney’s CBD
Over passengers
per year
airlines serving destinations
International gateway to Australia
catering to of all international
arrivals
3. #IBMINTERCONNECT
How to Get Started
1. Build a culture that infuses analytics everywhere
2. Be proactive about privacy, security and governance
3. Invest in a Big Data & Analytics platform
Develop a curiosity-driven and evidence-inspired workforce
Forward-thinking approaches to maximize impact while balancing risk
Build to master plan: all data, all analytics, full range of business outcomes