Bài dự thi câu 3, Young Marketers mùa 10 của Lê Vĩnh Hưng

1. HELPING THE
COVID-19
UNEMPLOYED
LÊ VĨNH HƯNG
YM ID: 000 207
levinhhungg@gmail.com YM ID: 000 207

2. ABSTRACT
levinhhungg@gmail.com YM ID: 000 207
Summary of the plan to help the unemployed to generate income in the event of
social distancing
Presented in the following order:
1. Workers Analyst 2. Strategic Plan 3. Execution Phases
Analyze groups of workers and their behavior to
come up with a plan suitable for each group
Connect employees with the right brands, show
how they will connect and generate income with
brands
The phases in which the brand will reach out to
employees, train them and help them generate
income

3. CONTEXT/ FACTS
levinhhungg@gmail.com YM ID: 000 207
● Among people who lost their jobs, the group aged 31 to 45 who lost their
jobs accounted for the most, with about 69.4%; the group of unemployed
people from 16 to 30 years old accounted for 16.3%; The unemployed group
from 46 to 60 years old accounted for about 13.2% and the group of
unemployed people over 60 years old accounted for about 1.2%.
● Of the 26,378 survey respondents who answered that they are currently
employed, 42% of the respondents said that their form of work is
completely online, nearly 29% of the respondents are working with 50% of
the time online and 50 % of the respondents. % of time at work. Nearly
15% said they work 100% of the time at work. Among workers who are
employed, only 7% work under the "3-on-the-spot" model.
According to a survey by the Private Economic Development Research Board (Board IV) of the Prime Minister's Advisory
Council on Administrative Procedure Reform, conducted in early August 2021 for over 69 thousand workers.
● 31-45 lost their jobs the most
● Most of them are familiar with working
online

4. WORKERS GROUPING
GROUP A | ILLITERACY GROUP C | SAVVY
GROUP B | CAPACITY
Description: Unemployed workers
use smartphones/internet but are
not proficient
Description: Unemployed workers
have preliminary skills in
technology and use them well
Description: Unemployed workers
with good skills and proficiency in
technology/internet
levinhhungg@gmail.com YM ID: 000 207

5. THRIVING INDUSTRIES
levinhhungg@gmail.com YM ID: 000 207
E-COMMERCE
INDUSTRY
E-LEARNING
INDUSTRY
E-SPORTS
GAMING INDUSTRY
Can connect with one or more brands
Industries that have and are expected to continue to perform well
post-pandemic, have the potential and position to support unemployed workers

6. STRATEGIC APPROACH
levinhhungg@gmail.com YM ID: 000 207
MINDSET
Workers Group Mindset Alignment Brands
Group A
Know the Internet and
its benefits
Align with Vacancy
Will change their perspective to help them earn income
through the Internet
Group B
Care and take
advantage of the
usefulness of the
Internet
Encourage them to continue using the Internet to generate
income
Group C
Love and use the
Internet all the time
Take advantage of their Internet proficiency

7. STRATEGIC APPROACH
levinhhungg@gmail.com YM ID: 000 207
SKILLSET
Workers Group Skillset Alignment Brands
Group A
Not proficient in using
the Internet
Align with Job
Requirements
Not suitable for positions that require a lot of Internet
ability, but can take advantage of specialized knowledge to
create new positions.
Group B
Can use the Internet
well enough
Suitable for positions that require a basic level of internet
knowledge
Group C
Use the Internet
proficiently
Suitable for positions that have to deal with problems that
require a high level of internet intellect

8. STRATEGIC APPROACH
levinhhungg@gmail.com YM ID: 000 207
WHAT THEY CAN OFFER
Workers Group What they can Offer Alignment Brands
Group A
Have experience with
previous jobs and be
able to support the
business with
vacancies
Align with What Business
Needs
Take advantage of the labor force and the their desire to
work to help develop business
Group B
Group C

9. E-COMMERCE BRANDS
levinhhungg@gmail.com YM ID: 000 207
GROUP A
GROUP B
GROUP C
Build a hotline call “Answer Now”. Where people can ask questions when
they need skilled professionals to help with. Ex: plumber fixing, lights
fixing, mechanic issues,...
They will not use much tech and will only receive online calls, they can
also recommend product from e-Commerce sites to help callers fix their
problems or replace broken materials.
Help e-Shops manage sales activities, livestream, answer questions from
shoppers.
Coordinate with shops to manage logistics, content writing in-app,
identity design, and visual editing for the shop.
Social distancing makes it impossible for many
people to ask for the support of people with
specialized knowledge to fix highly skilled problems
such as electrical repair, computer repair. Support
from people with expertise will be timely and
necessary. Besides, it also helps e-commerce
businesses sell house materials.
They can support shops to solve problems
manually, helping the shop operate more smoothly.
They are qualified and will easily adapt to jobs that
require Internet/Social Network skills, and
additional software.
GROUP OF WORKERS HOW THEY WILL WORK WITH BRANDS WHY THIS WILL WORK

10. E-LEARNING BRANDS
levinhhungg@gmail.com YM ID: 000 207
GROUP A
GROUP B
GROUP C
Supported to open skill classes where they can teach
extremely basic issues such as electrical repair, using tools...
Become a teaching assistant in online lessons, support
teachers to interact with students, prepare lessons for
teachers, arrange lesson plans, and manage students.
Connect with academic institutions to solve human resource
problems, operating lessons or social media marketing
Although they do not have much knowledge
about the Internet, but the knowledge of
basic life skills can be utilized and taught
online.
The jobs only need to know how to use the
Internet, so they can support teachers very
well
They are qualified and will easily adapt to
jobs that require Internet/Social Network
skills.
GROUP OF WORKERS HOW THEY WILL WORK WITH BRANDS WHY THIS WILL WORK

11. E-SPORTS/ GAMING BRANDS
levinhhungg@gmail.com YM ID: 000 207
GROUP A
GROUP B
GROUP C
Manage community activities, and support to run
tournaments
Support testing products, games, freelance media content
for games and new products.
Game companies organize a lot of
community activities and need human
resources to support issues such as
telecall, users checklist...
With new products, gaming businesses
need to test a lot, as well as support for
product marketing
GROUP OF WORKERS HOW THEY WILL WORK WITH BRANDS WHY THIS WILL WORK

12. levinhhungg@gmail.com YM ID: 000 207
EXECUTION
PHASE 1 Introduce (1 month)
Phase Goal: Help employees know about the opportunity to earn income
from home through cooperation with businesses
According to ILO survey, only 19.5% of employees want to support
job placement and 11.3% want to receive training sessions to
improve their skills.
Execution:
● Communicate about the project and help
employees understand the role and benefits of
collaborating with businesses.
● Businesses proactively announce job
opportunities and encourage them to join training
sessions in order to work
● Open registration for workers who want to
generate income

13. levinhhungg@gmail.com YM ID: 000 207
EXECUTION
PHASE 2 Training (2 months)
Phase Goal: training for workers who enrolled in the program
Execution:
● Use questionnaires to categorize workers and
place them in appropriate training programs
● Train them in job skills (Ex: for the teaching
assistant role, train them the skills to work with
teachers and students)

14. levinhhungg@gmail.com YM ID: 000 207
EXECUTION
PHASE 2 Work (4-6 months onward)
Phase Goal: put workers to work and help them generate income Execution:
● Put workers who have completed training courses
to work and get salaries
● Introduce employees to businesses and job
opportunities

15. TRAINING COURSES TO SUGGEST
levinhhungg@gmail.com YM ID: 000 207
Courses:
How to work with the Internet?
Courses:
Office Software Training