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Case studyAxiComAxiCom selects Huddle to connect global teams with clientsand provides a first-class service. About AxiCom ...
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AxiCom selects Huddle to connect global teams with clients and provides a first-class service.

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Global technology PR agency AxiCom is responsible for delivering successful media campaigns for
clients ranging from large multinational organizations to innovative start-ups. Whether PR programs
are being implemented for clients in one country or 50, content approval, document versioning and
client reporting have to be managed quickly and efficiently. Teams are based in offices across the US
and Europe and everyone needs to be able to access required content regardless of their location or
the time of day. Recognizing that email was no longer a sufficient way to share information and files,
AxiCom turned to Huddle.

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AxiCom selects Huddle to connect global teams with clients and provides a first-class service.

  1. 1. Case studyAxiComAxiCom selects Huddle to connect global teams with clientsand provides a first-class service. About AxiCom AxiCom is a global technology PR agency with offices across the US and Europe and affiliates beyond. The organization builds positioning campaigns for its clients both through traditional news media and emerging digital and social media channels to create conversations that drive real impact with stakeholders. Location Global Challenge To effectively manage client Sector Private sector campaigns, content approvals, Industry Marketing document versioning and reporting across the US and Europe.Global technology PR agency AxiCom is responsible for delivering successful media campaigns forclients ranging from large multinational organizations to innovative start-ups. Whether PR programs “With all our digital assets stored inare being implemented for clients in one country or 50, content approval, document versioning and Huddle, each member of the team knowsclient reporting have to be managed quickly and efficiently. Teams are based in offices across the US exactly where to find the images neededand Europe and everyone needs to be able to access required content regardless of their location or and they can send them over to thethe time of day. Recognizing that email was no longer a sufficient way to share information and files, journalist ahead of their deadline”AxiCom turned to Huddle. - Lyle Closs, Managing Director Europe“When teams rely on emails to collate feedback and updates to documents, such as press releases,there is often confusion around what file version they’re working on,” said Lyle Closs, ManagingDirector Europe, AxiCom. “Sometimes we have eight or more people working on one client and weneeded a secure online environment where we could manage approvals effectively, upload reportsand store meeting minutes and actions. Huddle proved to have an easy-to-use interface and it isregularly updated to reflect the features that our clients require.”To provide clients and account teams with full transparency of project timelines, allocated tasks, andcontent requiring review and approval, AxiCom deployed a number of branded Huddle workspaces.As well as being the ideal place to keep brainstorm ideas and all information relating to a campaign orproject, many teams also use Huddle as an image repository. Using Huddle’s media viewer, peoplecan instantly view content within their workspaces. “We often get calls from the press requesting pictures of spokespeople or products to accompanytheir articles,” Lyle continues. “With all our digital assets stored in Huddle, each member of the teamknows exactly where to find the images needed and they can send them over to the journalist aheadof their deadline. Gaining client approval on content has also become much simpler thanks to Huddle.As soon as a new file is uploaded, the client can be notified and a deadline can be set for review.”Rather than sending clients weekly, monthly or quarterly reports in an email, including large attach-ments, account teams now notify clients as soon their latest report is uploaded in Huddle. Everythingthey need access to is in the workspace and comments can be added directly to files. By reducingthe amount of time spent on chasing approvals and dealing with administration, AxiCom’s accountteams can focus on delivering creative and innovative ideas to their clients.www.huddle.com USA: +1 (415) 376 0870 UK & EU: +44 08709 772 212 sales@huddle.com

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