1. The State of Facebook
How Businesses Are Using the World’s Biggest Social Network
Jeanne Hopkins & Rick Burnes
HubSpot Marketing Managers
Twitter: @jeannehopkins & @rickburnes
2. Agenda
I. About HubSpot
II. Why Facebook Is Important
• New data
III. How Businesses Use Facebook
• Case Studies
3. What’s HubSpot?
• Founded in July 2006; grew out of research at MIT
• Sells inbound marketing software
• 2,000+ customers; 100+ employees
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4. Agenda
I. About HubSpot
II. Why Facebook Is Important
• New data
III. How Businesses Use Facebook
• Case Studies
5. Is Facebook Just Cotton Candy?
Flickr: anitacanita
It’s sweet and sticky …
but does your business get nutritional value?
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6. Facebook’s Roles in Inbound Marketing
Blogging SEO Facebook Email Pay-Per-Click
Website Visitors
Facebook
Leads
Customers
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15. Data Conclusion
• Facebook provides small businesses with an
opportunity to position themselves at a low-cost,
with a potentially high return
• Most Facebook pages have less than 500 fans.
A business does not need thousands of fans to
be successful.
• Facebook is a channel for business
communication.
16. Agenda
I. About HubSpot
II. Why Facebook Is Important
• New data
III. How Businesses Use Facebook
• Case Studies
18. What Makes Great Facebook Pages?*
Product Passion
Content
Community
Fun
Practical Information
Je Ne Sais Quoi
* In my opinion.
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19. What Are Your Neighbors Up To?
The best way to learn how to use Facebook for your business?
Study the things that work for other businesses.
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20. Don’t Focus Too Much on Your Industry
The best marketers take off the
blinders and look outside their
world for inspiration.
“But we’re a B2B company” is a
BAD excuse not to dive into
Facebook.
beketchai on flickr
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33. Thank You!
Sign up for a free trial of HubSpot:
www.hubspot.com/trial/
Connect with us:
LinkedIn: www.linkedin.com/in/rickburnes
Twitter: www.twitter.com/rickburnes
LinkedIn: www.linkedin.com/in/jeannehopkins
Twitter: www.twitter.com/jeannehopkins
More questions? Post them here: http://inbound.org