4 WAYS TO ENGAGE MILLENNIALS
IN YOUR NONPROFIT’S WORK.

WELCOME! @BRADYJOSEPHSON Strategic Director, Charity
Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity. #NPWEBINAR

THIS IS NOT WHY WE
ARE HERE. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

NEITHER IS THIS. @HUBSPOT //
@BRADYJOSEPHSON // #NPWEBINAR

THIS IS. @HUBSPOT // @BRADYJOSEPHSON
// #NPWEBINAR

WHAT (ALL) DONORS WANT. Cygnus
Donor Survey 1. Report of impact 2. How donations will be used 3. Stories from recipients Millennial Impact Report 1. They feel inspired by the nonprofit 2. Specific examples of how their gift will make an impact 3. Having their gift matched @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

NEW SCHOOL IS ACTUALLY THE
OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard.

4 WAYS TO ENGAGE MILLENNIALS
IN YOUR NONPROFIT’S WORK? 1 INSPIRE 2 IMPACT 3 INCENTIVIZE 4 INVOLVE (tell stories) (show it) (in/tangible) (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

“THOSE WHO DO NOT WANT
TO IMITATE ANYTHING, PRODUCE NOTHING” - SALVADOR DALI Art director Alexis Persani. Photographer Leo Caillard.

INSPIRE (tell stories)

INSPIRATION DOESN’T COME AT THE
END OF THE JOURNEY. pire Ins Invest Involve Interest Inform Invite Identify @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

INSPIRATION IS WHAT STARTS THE
JOURNEY. Their Networks Their Networks INSPIRED

YOU ARE NOT THE HERO
OF THE STORY.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

STORIES STICK. AND
STORIES SPREAD.

IMPACT (show it)

KEEP FUNDRAISING STRAIGHTFORWARD. Tell people
a story about a problem their money can help solve. Tell them specifically how you will use their money to help solve that problem. Ask them for money. Do what you said you would do. Tell them what you did with their money and a story about who they helped.

GO BEYOND OUTPUTS. Outcomes Impact
Outputs Inputs @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

PROGRAMS VS. FUNDRAISING VS. ADMINISTRATION
MUST DIE. Art director Alexis Persani. Photographer Leo Caillard.

INCENTIVIZE (in/tangible) @HUBSPOT // @BRADYJOSEPHSON
// #NPWEBINAR

TANGIBLE INCENTIVES. • • •
• • • Rewards Access Perks Matching Time sensitive Tax benefits @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

LET TANGIBLE INCENTIVES ADD TO
THE GIVING EXPERIENCE, NOT BE THE GIVING EXPERIENCE. Art director Alexis Persani. Photographer Leo Caillard.

INTANGIBLE INCENTIVES. • • •
• • • Feelings Connections Status Significance Purpose Duty @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

ASK NOT WHAT YOUR DONOR
CAN DO FOR YOU, BUT ASK WHAT YOU CAN DO FOR YOUR DONOR. Art director Alexis Persani. Photographer Leo Caillard.

INVOLVE (meaningfully) @HUBSPOT // @BRADYJOSEPHSON
// #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

“SELF EXPRESSION IS THE NEW
ENTERTAINMENT” - ARRIANNA HUFFINGTON Art director Alexis Persani. Photographer Leo Caillard.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

ASK THEM TO GET INVOLVED
SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY. Art director Alexis Persani. Photographer Leo Caillard.

4 WAYS TO ENGAGE MILLENNIALS
IN YOUR NONPROFIT’S WORK? 1 INSPIRE 2 IMPACT 3 INCENTIVIZE 4 INVOLVE (tell stories) (show it) (in/tangible) (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

MILLENNIAL
IMPACT REPORT.

FREE TOOLKIT. @HUBSPOT // @BRADYJOSEPHSON
// #NPWEBINAR

THANK YOU! @BRADYJOSEPHSON brady@charityexpress.com Empowering
people to act on the human spirit of charity. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

4 TRENDS AFFECTING MILLENNIALS AND
GIVING. 1 GIVING TOGETHER. 2 GAMIFICATION. 3 BENEVOLENT BUSINESS. 4 TRACKING. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

GIVING TOGETHER. @HUBSPOT // @BRADYJOSEPHSON
// #NPWEBINAR

GIVING TOGETHER.

GAMIFICATION. @HUBSPOT // @BRADYJOSEPHSON //
#NPWEBINAR

GAMIFICATION.

BENEVOLENT BUSINESS.

BENEVOLENT BUSINESS.

TRACKING.

TRACKING.