4 Ways To Engage Millennials with Your Nonprofits Work

4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK.

WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity. #NPWEBINAR

THIS IS NOT WHY WE ARE HERE. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

NEITHER IS THIS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

THIS IS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

WHAT (ALL) DONORS WANT. Cygnus Donor Survey 1.  Report of impact 2.  How donations will be used 3.  Stories from recipients Millennial Impact Report 1.  They feel inspired by the nonprofit 2.  Specific examples of how their gift will make an impact 3.  Having their gift matched @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard.

4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK? 1 INSPIRE 2 IMPACT 3 INCENTIVIZE 4 INVOLVE (tell stories) (show it) (in/tangible) (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

“THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING” - SALVADOR DALI Art director Alexis Persani. Photographer Leo Caillard.

INSPIRE (tell stories)

INSPIRATION DOESN’T COME AT THE END OF THE JOURNEY. pire Ins Invest Involve Interest Inform Invite Identify @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

INSPIRATION IS WHAT STARTS THE JOURNEY. Their Networks Their Networks INSPIRED

YOU ARE NOT THE HERO OF THE STORY.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

STORIES STICK. AND STORIES SPREAD.

IMPACT (show it)

KEEP FUNDRAISING STRAIGHTFORWARD. Tell people a story about a problem their money can help solve. Tell them specifically how you will use their money to help solve that problem. Ask them for money. Do what you said you would do. Tell them what you did with their money and a story about who they helped.

GO BEYOND OUTPUTS. Outcomes Impact Outputs Inputs @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

PROGRAMS VS. FUNDRAISING VS. ADMINISTRATION MUST DIE. Art director Alexis Persani. Photographer Leo Caillard.

INCENTIVIZE (in/tangible) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

TANGIBLE INCENTIVES. •  •  •  •  •  •  Rewards Access Perks Matching Time sensitive Tax benefits @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

LET TANGIBLE INCENTIVES ADD TO THE GIVING EXPERIENCE, NOT BE THE GIVING EXPERIENCE. Art director Alexis Persani. Photographer Leo Caillard.

INTANGIBLE INCENTIVES. •  •  •  •  •  •  Feelings Connections Status Significance Purpose Duty @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

ASK NOT WHAT YOUR DONOR CAN DO FOR YOU, BUT ASK WHAT YOU CAN DO FOR YOUR DONOR. Art director Alexis Persani. Photographer Leo Caillard.

INVOLVE (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

“SELF EXPRESSION IS THE NEW ENTERTAINMENT” - ARRIANNA HUFFINGTON Art director Alexis Persani. Photographer Leo Caillard.

ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY. Art director Alexis Persani. Photographer Leo Caillard.

4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK? 1 INSPIRE 2 IMPACT 3 INCENTIVIZE 4 INVOLVE (tell stories) (show it) (in/tangible) (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

MILLENNIAL IMPACT REPORT.

FREE TOOLKIT. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

THANK YOU! @BRADYJOSEPHSON brady@charityexpress.com Empowering people to act on the human spirit of charity. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

4 TRENDS AFFECTING MILLENNIALS AND GIVING. 1 GIVING TOGETHER. 2 GAMIFICATION. 3 BENEVOLENT BUSINESS. 4 TRACKING. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

GIVING TOGETHER. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

GIVING TOGETHER.

GAMIFICATION. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

GAMIFICATION.

BENEVOLENT BUSINESS.

TRACKING.

4 Ways To Engage Millennials with Your Nonprofits Work

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4 Ways To Engage Millennials with Your Nonprofits Work

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