July marked the highest occupancy for the United States hotel industry, according to an analysis by Jan Freitag, senior VP of lodging insights at STR, parent company of HNN. What does that mean for hoteliers? More good news. And more records.”

1. July marked the highest occupancy for the United
States hotel industry, according to an analysis by Jan
Freitag, senior VP of lodging insights at STR, parent
company of HNN. What does that mean for hoteliers?
More good news. And more records.”
July occupancy of 75.3%
was the highest single
occupancy of any month
EVER RECORDED by STR.
Demand
also hit
an
all-time
high with
116.8 MILLION
roomnights sold.
ONE
THINGS TO KNOW
U.S. JULY PERFORMANCE DATA
JULY
TWO
RevPAR now has been growing for 65
MONTHS.
This growth was the second strongest
pace this year,
with JANUARY’S
+8.7% taking first
place.
8.3%
RevPAR GREW
THREE
This is the THIRD MONTH IN A ROW of +5%
growth.
ADR increased
5.9%
FOUR
JANUARY JULY
The days of SUB-1%
supply growth are
behind us.
And with demand
growth that
ultimately has to
level off we will
enter a period of
slower occupancy growth and eventually
OCCUPANCY DECLINES (AFTER 2016).
FIVE
50% OF ALL ROOMS
under construction
are in the top 26
markets.
The number of rooms
under construction is
(again) around 20% HIGHER than it
was a year ago.
UNDER CONSTRUCTION
% IN TOP 26 MARKETS
© 2015 STR, Inc. All Rights Reserved. illustrations: jon edwards