What goes down must come up. With that said, revenue-per-available-room growth was up,driven equally by increases in average -daily -rate and occupancy growth. April’s RevPAR increase was the best this year and the best since last October, but there are doubts that this marks the reversal of recent weak performance, according to STR’s SVP of lodging insights Jan Freitag. Here are five things you need to know about April’s U.S. performance data. (STR is the parent company of Hotel News Now.)

1. What goes down must come up. With that said, revenue-per-available-room growth was up,
driven equally by increases in average -daily -rate and occupancy growth. April’s RevPAR increase was
the best this year and the best since last October, but there are doubts that this marks the reversal of
recent weak performance, according to STR’s SVP of lodging insights Jan Freitag. Here are five things
you need to know about April’s U.S. performance data. (STR is the parent company of Hotel News Now.)
This growth was equally
driven by adr (+2.8%) and
occupancy (+2.2%)
ONE
TWO
THREE
FOUR
FIVE
© 2016 STR, Inc. All Rights Reserved. illustrations: Cory Mizer
Source: STR, Inc.
This was the first time we ever
sold more than 100 million
roomnights in an April.
68.1%Occupancy
was at
Group
Occupancy
increased
This is a welcome relief because
group occupancies had declined
for five months straight.
For all other markets,
RevPAR grew 5.8%
And it is only slightly better than
the 2.3% increase in 2008, just as
the cycle post-9/11 ended.
RevPAR
increased 5%
RevPAR
grew 3.8%in the
Top 25 Markets
April YTD RevPAR growth
of 3.3% is the lowest
this cycle since
the recovery
7.6%