November showed the impact a single day in calendar shift can have on the United States hotel industry. November 2014 had one more Sunday (a low-demand day) and one less Friday (high demand) than November 2013, resulting in the lowest demand growth since January, according to an analysis from Jan Freitag, senior VP of strategic development for STR, parent company of HNN.

1. November showed the impact a single day in calendar shift can have on the United States hotel
industry. November 2014 had one more Sunday (a low-demand day) and one less Friday (high demand)
than November 2013, resulting in the lowest demand growth since January, according to an analysis
from Jan Freitag, senior VP of strategic development for STR, parent company of HNN.
NOV.
OCT.
SEPT.
Lower-end chain scales are now driving occupancy
faster than the higher-end scales. This then drives
RevPAR at a slightly stronger rate.
STR had not recorded
November year-to-date
occupancy of more than
65% this century.
Nine of the top 25 U.S. markets reported
year-to-date group ADR growth of more than 4%.
MARKET
Nashville, Tennessee
Boston
San Francisco/San Mateo
Oahu Island, Hawaii
New York City
Anaheim/Santa Ana, California
St. Louis
Detroit
Seattle
YTD GROUP ADR GROWTH
+10.3%
+6.9%
+6.9%
+6.2%
+5.5%
+5%
+4.7%
+4.4%
+4%
RevPAR % Change
Luxury +5.9%
Upper upscale +5.5%
Upscale +6.8%
Upper midscale +6.8%
Midscale +6.9%
Economy +7.3%
Independent +8.3%
4.9%
6.3%
...which was the second highest
increase this year. This is the
57th consecutive month of
positive RevPAR growth, and STR
sees no real signs of anything
but healthy growth until 2017.