Revenue-per-available-room growth for the United States hotel industry slowed during August. But Jan Freitag, senior VP of lodging insights for HNN’s parent company STR, said that’s partly because Labor Day weekend wasn’t during the same week as last year, and it also wasn’t even in the same month. Here are five things you need to know about August’s data.

1. © 2015 STR, Inc. All Rights Reserved. illustrations: jon edwards
evenue-per-available-room growth for the United States hotel industry slowed during
August. But Jan Freitag, senior VP of lodging insights for HNN’s parent company STR, said
that’s partly because Labor Day weekend wasn’t during the same week as last year, and it also
wasn’t even in the same month. Here are five things you need to know about August’s data.
RevPAR growth was driven down
by an occupancy dip of 1.4%.
August RevPAR
UP 2.2%
ONE
TWO
However, RevPAR growth of 2.2% is
the LOWEST GROWTH RATE since
February 2010.
THREE
RevPAR has now
been growing for
66 MONTHS
FOUR
It had been growing since October
2009, but in August it fell a 0.3%.
Total demand is still just below
110 MILLION ROOMNIGHTS.
Room demand DECLINED
for the first
time in
69 MONTHS
This growth is the slowest since
January 2014 and below this
year’s average growth of 4.8%.
FIVE
ADR INCREASED
3.6%
UPSCALE HOTELS were also the only hotels of any scale
that registered positive demand growth (+2.5%).
4%
SUPPLY GROWTH
UPSCALE HOTELS
Source: STR, Inc.