Keynote – Digital Impact on Design Commerce by Gretchen Hansen

1. …And Can Help You Extend Your Brand and Help Your Custome
Relationship Commerce
How this New eCommerce Model is Changing
the Home Design Industry…

2. The Beginning

3. The Rejection
100% virtually designed room
by Decorist designer Brian Paquette
Thousands of happy customers
Hundreds of top level designers
Average shopping cart 10x typical home furnishings retailer

4. Evolution of Ecommerce
Survival of the Cheapest
Fun, Attitude and Free Returns:
Now Everyone’s in the Pool
Fish Out of Water:
New Models Emerge
Learning to Run:
Relationship Commerce Era
eCommerce
Sales
2000 2008 2011 2016
Retail Store
Visits

5. Developing personalized, one-to-one
relationships online to provide help and
expertise in high touch categories
Relationship Commerce
Consumer Forces
increased trust
online and higher
level needs that
extend beyond low
price and
selection
Retail Forces
the decline of
retail visits and
massive
proliferation of
inspiration and
products available
online

6. Home Design Category + Relationship Commerce

7. PERSONAL
INTERIOR
DESIGNERS
RETAIL
DESIGN
CONSULTANTS
ONLINE
INTERIOR
DESIGN
HELP
LEVELOF
PERSONALIZEDHELP
ACCESSIBILITY
H
HL
L
Home Design: Primed for Relationship Commerce
PRODUCT
S
BLOGS
INSPIRATON

8. Consumer Sentiment Validates Need for Help
Women care more about their homes more than
ever

9. Consumer Sentiment Validates Need for Help
But they want help!

10. Online Interior Design Platforms: Virtual Home Design
Help Has Arrived

11. Advantages of Online Interior Design
Platforms:
Designers and Retailers

12. • Generate awareness (new
marketing vehicle)
• Great career path and
community support
• Extend brand
• Audiences
• Geographies
• Occasions
• Stay ‘current’; on top
of new distribution and
technologies
• Focus on design (vs
admin) work; work
anytime
• Incremental income
Advantages for Designers

13. Advantages for Retailers
Shop designer selected
products in your style
Customized design
services

14. Design in Action: Seattle Showhouse
“Blown away”
• 8 Designers
• 100% Virtual Design
• Installed in 5 days

15. THANK YOU
gretchen@decorist.com