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- 1. HOME ADORE DECOR CONTENT STRATEGY AND PLACEMENT SCHEDULE HO TUONG AN
- 2. TABLE OF CONTENT • THE BUSINESS • COMPETITORS • MESSAGE STRATEGY • MESSAGE TYPE & SUBTYPE • CONTENT (FACEBOOK, TWITTER, LINKEDIN) • REPORT (Klout, Bitly) • APPENDIX
- 3. THE BUSINESS Brand name: Home Adore Décor Locations: Concept store and commercial store in Lille. Additional commercial store in Paris, Nice. Target audiences: Young people from 20 – 28, who has their first jobs and wants to live in a well-designed cozy room or apartment. Product benefits: This company focuses on crafted home interior: Bedding, Shelves and Lighting. We design minimalism interior products which are easy to mix & match for a modern house. We provide good price for buyer to easily get full collections. Consumers can decor their own room or apartment with our products at a cheap price.
- 4. THE COMPETITORS Following: 181 Engagement: < 0.1% Location: Paris Product: Bed lines
- 5. • The company aims to provides nondurable products which are immediately consumed in the market. • Regarding price comparison and risk reduction, our products generate low involvement during purchase • Objective: Create high engagement • Message strategy: MESSAGE STRATEGY Transformational Rich media We use mainly transformational messaging strategy Facebook: 60% abstract content, 40% concrete content – includes photo & URL of product Twitter: 50% abstract content, 50% concrete content – includes photo of product
- 6. MESSAGE TYPE AND SUBTYPE TYPES SUBTYPES CONTEXT BRAND AWARENESS Concept Home Adore Decor creates minimalism art concept which applied mainly on interior Heritage Promote the craftmenship and the design of the brand dated back from many years ago CSR Awareness Posts that informs consumer that Home Adore Decor made products from recycle materials and safety to the environment. ENGAGEMENT Assistance Provide tips of using product: Decorating, washing… Like Encourage consumer to like or react to the post Community Link to Twitter account to get more followers SEASONAL Women’s day Promote Women’s day PROMOTIONAL Chance Create mini game to get more like, share, tag and gain more interaction from audience PRODUCT AWARENESS House Brands Mention Home Adore Decor products: Bedsheet,
- 7. MESSAGE CONTENT PRODUCT AWARENESS – HOUSE BRANDS ENGAGEMENT - ASSISTANCE NEW PRODUCT LAUNCH
- 8. MESSAGE CONTENT BRAND AWARENESS – HERITAGE ENGAGEMENT – ASSISTANCE RECRUIT TRAFFIC & ENGAGEMENT THIS WILL LINK TO OUR PR ARTICLES
- 10. MESSAGE CONTENT
- 11. MESSAGE CONTENT
- 12. MESSAGE CONTENT
- 13. MESSAGE CONTENT CSR – AWARENESS PROMOTION – DEAL ORIGINAL CONTENT
- 16. MESSAGE CONTENT ENGAGEMENT - POLLSENGAGEMENT – ASSISTANT ORIGINAL CONTENT
- 18. MESSAGE CONTENTMENTION This post have the largest impression of all the posts (2,938). The report is in appendix. The photo taken by me, posted at 11am Sat
- 25. LISTS
- 26. VALUE ADDING STANLEY WEBER LEA SEYDOUX ADELE EXARCHOPOULOS
- 27. Klout REPORT Recommend: - Connect with target audience in a strategic ways and create content that people want to engage (reply, share) - Content should be unique and creative (photo took by brand, question for them to answer…), hashtag should be relevant - To make people engagement, plan the timeline so that the target audience will not miss the post or tweet - Connect all social account to maximize engagement in multimedia channels.
- 28. Bit.ly REPORT Recommendation: -Choose the right keyword for the link -Create relevant content with tricky or teasing messages that people want to fi out more and click the link -Share link on many media channels
- 29. APPENDIX This post have the largest impression of all the posts (2,938). The photo taken by me, posted at 11am Sat
- 30. APPENDIX
- 32. HOME ADORE DECOR THANK YOU HO TUONG AN