Partnering with a celebrity is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association. Today, social media provides brands a cost-effective and quickly activated celebrity campaign platform that results in major marketing impact. This overview will provide a guide to 15 steps brand marketers can take to successfully strategize, select, and procure a celebrity advocate for social media.

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2. 15 Steps To Success

4. #1 Determine The Audience

5. #2 Determine The Budget

6. #3 Celebrity Fit

7. #4 Which Social Platforms

8. #5 Creating The Post

9. #6 Photos, Videos & Contests

10. # 7 Charity Partnerships

11. #8 The Right Timing

12. #9 Extend The Campaign

13. #10 How Many & Where

14. #11 Reach Out

15. #12 Make The Offer

16. #13 Educate
BRAND ESSENCE & FACTS CHEAT SHEET
BRAND SOCIAL MEDIA CHEAT SHEET

17. #14 Interact

18. #15 Repurpose Content

19. Now What?
Best option to create a successful celebrity
partnerships?
Work with an entertainment marketing agency.
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