Portfolio including my most outstanding creations in Art Direction, Visual & Merchandising, Photo Styling, Still Photography, Video & Film Art Direction and Interior Design.-
117. This gave rise to a belief
Brand activation is
NOT about sell, sell,
sell, but inspiring
people to buy well
118. Inspiring Action
Ideas that are specifically created
and designed to shape or
influence behaviour
Emerge from a
human insight
Exist at the exact right moment
to pivot a person's relationship
with the brand
Inspire an action
Through Pivotal Ideas
1
3
2
4
119. “Brands can no longer expect people to act on
messages or stories alone. They need ideas that
can touch minds, hearts and —most importantly
— the very inner strings of human behaviour”
Dani Comar, Chief Creative Officer APAC, Singapore
122. Millennials in
• A landmark study to analyse shopping behaviour
in US Millennials as they reach adulthood
• Identified how this digital native generation are re-defining
lifestages and how brands can appeal to them
Transition (US)
Proprietary Research