P&G ALUMNI NETWORK ATLANTA CHAPTER 10-24-17 PROGRAM - JOHN COSTELLO - BOTTOM-LINE BRANDING

1. Your Atlanta Chapter Board Serving You Welcomes You to Program 8!

2. 1. Kip Knight, President, H&R Block Retail
Rob Lynch, President, CMO, Arby’s
2. Proven Best Practices From Entrepreneurs & Innovators
3. Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen
4. Jamie Turner, CEO, SIXTY Marketing
5. Margaret Wise, ARKE – Today’s Top 3 Trends in MarTech
6. Steve Nilsen, Boyden Partner, How to Make Executive Search Work For You
7. Dave Knox, WPP Ventures Partner, Predicting The Turn
Who has been to one of our 7 programs?

4. Thank you to our 10/24 program leaders
David, Brian & Linda!

5. Thank you to our 10/24 program host!

6. Thank you to our 2017 Strategic Tech Partner!
Top Tech Topics

7. 2018 Preview: Save March 21 for an evening with
Jim Stengel, Former P&G Global Marketing Officer.
2017 AMA Marketing Hall of Fame Inductee.

8. March 21 program will also have special guests
from Global & P&G Alumni FOUNDATION

9. Thank you to John Costello!
Former President Global Marketing & Innovation, Dunkin’ Brands.
Chairman Emeritus, Global Board of Directors, MMA.
2017 CMO Club Marketing Hall of Fame Inductee.
Chairman Emeritus – Ad Council.
CEO, Costello Ventures.
Multiple Boards.

10. John has chosen Yellowstone Forever.
The ATL Chapter will donate $200 +
your generous contributions
as a big thank you to John.

11. @PGalums #PGalums Global Conference, Cincinna5, Oct 10-13, 2017

16. Is Changing
Everything . . .
Self-Service
Ordering . . .
For QSR’s and Retail

17. The Business Case for Kiosks
• A>ract new customers…millennials
• Offset increasing labor costs
• Cashless – Employees don’t handle money
• Bust Lines
• Improves throughput
• Increase up-sell - $ average order size
• Serve disabled and non-naIve language speaking customers
• Improved Customer CX
• Increase loyalty program adopIon

18. The Original Kiosk Wave: 1990’s -
Present
UnIl recently, companies had limited choices
• Expensive & Custom
• All-in-one kiosk providers
• Limited customizaIon
• IntegraIon to POS difficult
• Single source turn key providers

19. The Tablet Wave: 2010 - Present
iPad tablets changed the paradigm for kiosk
• Robust iOS dev community
• Locked down naIve app
• Easy to produce, on-brand, custom and
rich, engaging experiences
• Low cost
Android Tablets
MicrosoT Surface Tablets
Lagging enclosure and 3rd party products

20. Next Wave for Kiosks
• Engaging, on-brand, high res, visually capIvaIng ,
personalized user experiences
• Easy integraIon to enterprise
• Plug-and-play integraIon with peripherals
• Efficient remote support
• ADA compliance
• Low cost
• Plug-n-play
• Enterprise class security
• Fascial & other low fricIon authenIcaIon

21. What we learned
• Test, learn, improve, repeat
• Shortened wait Imes
• Increased upsell
• Created Kiosk-in-a-box
• Low cost soluIon
• Scalable
• Remote Support
• Increase same locaIon throughput
• You must market them
• LocaIon, LocaIon, LocaIon
• 3 or more required
• Tie to loyalty program
• Create digital ordering eco-system

22. Digital Eco Systems
Create engaging digital ordering in all channels
• Website
• Mobile App
• Kiosk
• Facebook Messenger BOT
• Alexa, Google Voice, Siri
• Integrate Delivery
• IoT integrated devices
• Seamless Martech Experience

23. Is this this a trend?
Domino’s – leading the way – 60% of business
comes from Digital Ordering
• $5.6 Billion / 2016
Panera now does 26% of sales via digital
• 1.2 Million Orders Q1/17
McDonalds to deploy kiosks to all U.S. locaIons
• Stock rose, increased 2018 growth to 3%
• “Begng the Farm on Digital and Delivery”
Starbucks reported 1/3 of sales in Q1/2017 came
from digital – nearly $1.75 B
Shake Shack’s Danny Meyer announces the
opening of Kiosk only QSR in NY
Amazon just launched pilot - cashier-less
convenience store Ied to cameras and App.

24. Who is ARKE?

25. Among the Top Digital Experience
Service Providers
• Founded in 2005 by Eric Stoll & Chris Spears
• Deep Martech Relationships / Sitecore Partner since 2006 (PlaInum Partner since 2015)
• Marketing Technologists & Experience Designers / 85 full Ime employees, plus a bench of dedicated
North American and offshore Sitecore cerIfied contractors (with “known” skillsets)
• A Loyal Partner / Over 300+ projects delivered with a 94% retenIon rate
• We are Innovators
July 2017, Forrester names Arke one of the
“most important” digital experience
service providers in the industry

26. Thank you
Casey Jackson| Arke | Executive Client Partner
cjackson@arke.com
www.linkedin.com/in/jacksoncasey/

27. Please give a warm Atlanta
welcome to John Costello!

28. Build a Great Team and Culture
Great people accomplish great things
Leverage Big Data and A.I. – for beJer decisions
Innovate - Don’t be afraid to take risks
Be Agile or Be LeM Behind - Consumer engagement is changing
faster than ever
Customer Experience - is the new baJlefield
Confront Reality - Differen5ate or die
BoJom-Line Branding TM