Idomoo ppl case study

1. Hello
Personalized Videos –
A new way to communicate

2. Videos
Spending
Video ads
Video is the most effective communication medium
70%
Of online consumers watch videos across
multiple platforms
28%
Growth in online video ad spend, vs. 14%
for other non-search
33%
Source: comScore, April 2014; Forrester Reearch Inc.
64%
More likely to purchase
58%
More information retained
52%
More confident in online
Of ads viewed online were transactions
Video ads

3. There are evolutionary reasons for this
The human brain processes
visuals 60X faster than text
and retains 58% more
information
Language is 80,000 years old…
…Writing is 6,000 years old…
…we have been processing visual
information for as long as we’ve
possessed consciousness

4. But 1:1 communications have not leveraged video
Text-based
communications:
• Impersonal
• Low engagement
• Complex
Inability to
personalize
video
High production
costs
High storage
and delivery
costs
Customer dissatisfaction
Customer disengagement
Churn

5. The new frontier
Videos Data Personalized videos

6. What we do and how we do it
Customer data
Demographics Device Loyalty Coupon usage Purchases Location Interest Engagement
Real time
idomoo Video platform
Facebook
Portal
E-mail
SMS
In store
Mail

7. Example: Mortgage statement

8. Sample Personal Video

11. Quarterly video
summarizing energy
consumption
PPL Case Study
• Improve transparency
• Educate customers on their energy
use and ways to control their
electricity costs
• Encourage use of online, self-service
tools including paperless billing,
electronic payments and account
alerts
Use
A Fortune 500 company serving 1.4
million customers in central and
northeaster Pennsylvania.
Winner of 22 JD Powers Residential and
Business Customer Satisfaction Awards.
What?
Objectives

13. Constant feedback loop ensures ongoing improvements
(E.g.: Some
customers
offended by
comparisons to
other customers)
Idomoo best practices

14. Thank you for your time!
Yotam Ben Ami, GM Americas
yotam@idomoo.com
@ybenami
Tel.: +1 415 656 6895