SlideShare a Scribd company logo
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raymond.min@cidauto.kr
[ ]Used Car Video Commerce
We’re the first Video Commerce Used Car Sales Platform
& the Most Trustworthy Used Car product.
Problems
Buyers
(Customers)
‘Fake products’ : Always worry about
buying used cars basically
Malfunction of used cars
Asymmetric information
Suppliers
(Used Car Dealers)
Few advertising channels
(Passive AD)
Slow Sales
 Video contents : More accurate, reliable, &
easy to understand. ( Even for ones who don’t
know cars well)
 OBD ( On Board Diagnostics) : Provides
live-time data about the car’s condition. Guarantee
quality & exclusive after-service.
 Active Advertisement : Show the right
product to the right customer
SOLUTION
Home Shopping Broadcasting
OBD(On Board Diagnostics)
O2O(Online to Offline) Business
, Broadcasting System
▶ TAM (Total Available Market) : Worldwide Used Car
Platform Market Size
▶ SAM (Serviceable Available Market) : Total S.
Korea Used Car Market Size
▶ SOM (Serviceable Obtainable Market) : S. Korea
Used Car Sales Platform Market Size
MarketSize
60 Million
31 Billion
*Approx.
*Approx.
(Unit : USD)
Source : / Korea Trade Organization
*Approx.
3 Billion
Edit
Broadcasting
Conclude
COMPETITION
★
Meet Our Team
Min Ho Kee
– CEO, Founder
-Kumho-Hertz rent-car
- Pandora
- ADOP
- Inkomaro
Miguel - CTO
Web, App(Android, IOS)
Developer 6 Years
Lee, Joon Hyun – Film (3 yrs) Cha, yeong hye – Design(1 yr)
OUR CURRNET STATUS
 Doing SNS and Producing Video Contents – More than 16,000 Subscribers
 Agreements with the Racing Model Association and Universities specialized in Filming
 Agreements with more than 10 used car dealers
 Korean government’s aid to support developing
the mobile application
 CY2017 Top 300 Start-up designated by
Korean Government
In Korea,
Korea HQ
Overseas
Branches
THANK YOU
We look forward to cooperating with you
Appendix. Business Procedure
 OBD
 Guarantee program
CUSTOMERDEALER SERVICE PLATFORM
Apply for service
with product
1st Check-up
Stock product
Organize broadcasting
schedule
Check the broadcasting
schedule,
Apply for broadcasting alarm
Broadcasting
Submit Purchase
Request
Connect both
parties
Visit the siteMeet customer
Sale Complete
Save as VOD
2nd Check-up
Producing scenes
 Install OBD
GROWTH STRATEGY
EVENTS PARTNERSHIPS
SOCIAL
NETWORKING
YOUTUBE
 Local
Celebrities,
Youtube stars
 Racing Models
 Racing Events
 Local used car
companies
 Finance
Capitals
 OBD producers
 Facebook
 Instagram
 Live streaming
broadcasts
 Channels by
state

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Cid auto deck 201704 English version

  • 2. We’re the first Video Commerce Used Car Sales Platform & the Most Trustworthy Used Car product.
  • 3. Problems Buyers (Customers) ‘Fake products’ : Always worry about buying used cars basically Malfunction of used cars Asymmetric information Suppliers (Used Car Dealers) Few advertising channels (Passive AD) Slow Sales
  • 4.  Video contents : More accurate, reliable, & easy to understand. ( Even for ones who don’t know cars well)  OBD ( On Board Diagnostics) : Provides live-time data about the car’s condition. Guarantee quality & exclusive after-service.  Active Advertisement : Show the right product to the right customer SOLUTION Home Shopping Broadcasting OBD(On Board Diagnostics)
  • 5. O2O(Online to Offline) Business , Broadcasting System
  • 6. ▶ TAM (Total Available Market) : Worldwide Used Car Platform Market Size ▶ SAM (Serviceable Available Market) : Total S. Korea Used Car Market Size ▶ SOM (Serviceable Obtainable Market) : S. Korea Used Car Sales Platform Market Size MarketSize 60 Million 31 Billion *Approx. *Approx. (Unit : USD) Source : / Korea Trade Organization *Approx. 3 Billion
  • 8.
  • 10. Meet Our Team Min Ho Kee – CEO, Founder -Kumho-Hertz rent-car - Pandora - ADOP - Inkomaro Miguel - CTO Web, App(Android, IOS) Developer 6 Years Lee, Joon Hyun – Film (3 yrs) Cha, yeong hye – Design(1 yr)
  • 11. OUR CURRNET STATUS  Doing SNS and Producing Video Contents – More than 16,000 Subscribers  Agreements with the Racing Model Association and Universities specialized in Filming  Agreements with more than 10 used car dealers  Korean government’s aid to support developing the mobile application  CY2017 Top 300 Start-up designated by Korean Government In Korea,
  • 13. THANK YOU We look forward to cooperating with you
  • 14. Appendix. Business Procedure  OBD  Guarantee program CUSTOMERDEALER SERVICE PLATFORM Apply for service with product 1st Check-up Stock product Organize broadcasting schedule Check the broadcasting schedule, Apply for broadcasting alarm Broadcasting Submit Purchase Request Connect both parties Visit the siteMeet customer Sale Complete Save as VOD 2nd Check-up Producing scenes  Install OBD
  • 15. GROWTH STRATEGY EVENTS PARTNERSHIPS SOCIAL NETWORKING YOUTUBE  Local Celebrities, Youtube stars  Racing Models  Racing Events  Local used car companies  Finance Capitals  OBD producers  Facebook  Instagram  Live streaming broadcasts  Channels by state

Editor's Notes

  1. Regarding the market size, As you see, used car market is very huge market.
  2. This slide shows you the role of 3 players in our product. Suppliers check up the OBD and make the Video by themselves. Buyers’ roles are watch, make a reservation, meet the supplier. In our case, we’ll check the process
  3. This is our Business Model. For Buyers, it’s free. We’ll receive Sales commission from car dealers. However car dealers love our product, because we make them sell used car quickly.
  4. Regarding the competition, most competitors are focusing on B2C and buyer-friendly market. But we’ll be the first one balancing both sellers and buyers at the same time.
  5. This is about our milestone Our used car video commerce application will be launched next Feb. by Korean government’s financial support. In the 2nd half of 2017, OBD application will be launched We can start Online to Offline business from 2018.