Gumiyo automotive2


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  • When you couple this with Carfax Vehicle History Reports each dealer may have purchased you have an unbeatable marketing and sales tool that creates a a direct connection not only into the hands of the prospect, but into their hearts and minds as well
  • Gumiyo automotive2

    1. 1. Going Mobile on Shuki Lehavi, CEO
    2. 2. Why mobile? Why now? <ul><li>Consumers: </li></ul><ul><li>‘ mobile’ is a lifestyle! traffic is growing </li></ul><ul><li>over 1 Billion text messages a day, </li></ul><ul><li>258 Million US subscribers </li></ul><ul><li>The mobile buyer: always on, always </li></ul><ul><li>connected, opportunistic and local! </li></ul><ul><li>Dealers, Groups and OEMs: </li></ul><ul><li>Recognize the growth in mobile traffic! </li></ul><ul><li>Dealers advertise inventory on the Web, but not on mobile </li></ul><ul><li> Crunch time! </li></ul><ul><ul><li>Increasing sales - every touch point and every lead counts! </li></ul></ul><ul><ul><li>Managing expenses - 75% of the budget is spent on local, non-internet, advertising (2007 NADA) Can we measure effectiveness? </li></ul></ul>
    3. 3. Gumiyo OEM - Multi-tier Mobile Strategy Gumiyo Mobile Platform Tier 3 - Ford <ul><li>CPO/ New vehicles Search </li></ul><ul><li>Events/ viral marketing (text SUPERBOWL) </li></ul><ul><li>New model launch/ Buzz (text FLEX) </li></ul><ul><li>Feature highlights (text SAFETY) </li></ul>Tier 2 - Regional Ad Associations (LMA, etc.) <ul><li>Special offers (text LEASE) </li></ul><ul><li>Incentives & financing </li></ul><ul><li>View participating inventory (text FLEX 90210) </li></ul>Tier 1 – Dealers and Groups <ul><li>Mobile homepage (text BPFORD) </li></ul><ul><li>Inventory2mobile/ mobile showrooms </li></ul><ul><li>Carfax & video on mobile devices </li></ul><ul><li>CRM integration & reports </li></ul><ul><li>Campaigns and promotions </li></ul><ul><li>Parts, service & financing </li></ul>
    4. 4. Gumiyo OEM - Monitoring and Analytics Purchasing cycle/ timeline Track buyer activity and advertising effectiveness throughout the purchasing cycle. Tier 3 - Ford Tier 2 - Regional Ad Associations (LMA, etc.) Tier 1 – Dealers and Groups Super ball commercial Text FLEX TV spot Text LEASE American Idol commercial Text MYFORD Radio Commercial Text NEWFORD Newspaper ad Text BPFORD Newspaper ad Text BPFORD SPECIALS Window Sticker Text BPFORD STOCK123
    5. 5. Gumiyo for Dealers
    6. 6. Example: Go Code™ + Mobile Home Page <ul><li>Our vision - Mobile as an encompassing reach-out strategy. </li></ul><ul><li>Start with a Go Code™ e.g. </li></ul><ul><li>TXT hondamall to 48696 </li></ul><ul><li>Buyer receives text message </li></ul><ul><ul><li>Links to Mobile Showroom </li></ul></ul><ul><ul><li>Call to action “call U now?” </li></ul></ul><ul><li>Search/ browse/ contact on </li></ul><ul><li>mobile </li></ul>
    7. 7. Example: Extending Inventory <ul><li>Click through to vehicle listing from Mobile Home Page or directly from text message </li></ul><ul><li>Contact form, unlimited, full-screen images/ video </li></ul><ul><li>Full descriptions, item attributes, </li></ul><ul><li>CARFAX Vehicle history reports </li></ul>
    8. 8. Example – CPO Program
    9. 9. Retail Automotive - Boyette Auto Mall TV Spot Go to to see the full TV spot
    10. 10. Example - Special Offers
    11. 11. Example: Print-To-Mobile <ul><li>Perfect layout meets interactive content! </li></ul>
    12. 12. Case Study - Capital Auto Group
    13. 13. Example: Multi-Level Setup <ul><li>Track and manage the customer lifecycle from OEM advertising to a lot visit. </li></ul><ul><li>MMM (Multi-level Mobile Micro-sites): aggregate inventory, promotions and specials at any level (OEM, regional, dealer group, rooftop, local campaign) </li></ul><ul><li>Monitor OEM and local campaigns in real-time </li></ul>
    14. 14. Tracking Existing Advertising Spend Attach a Go Code™ Track SMS traffic Track Web/ Mobile traffic Track user activity on your site
    15. 15. Existing (Automotive) partners and resellers <ul><li>Inventory: </li></ul><ul><ul><li>HomeNet [IOL GoText] </li></ul></ul><ul><ul><li>Dmi/ADP [Vehicle Command] </li></ul></ul><ul><ul><li>CDMData </li></ul></ul><ul><ul><li>AutoUpLinkUSA [Go Code] </li></ul></ul><ul><ul><li>PGI DiamondLot </li></ul></ul><ul><ul><li>DealerFeed </li></ul></ul><ul><li>Content: </li></ul><ul><ul><li>CARFAX (vehicle history reports) </li></ul></ul><ul><ul><li>Chrome (ChromeIQ, WheelsTV) </li></ul></ul><ul><ul><li>SiSTeR Technology (Pic2Vid MMO) </li></ul></ul><ul><li>Media/ other: </li></ul><ul><ul><li>Target Media Partners (AutoFocus, AutoGuide, TradeExpress, Recycler, PennySaver) </li></ul></ul><ul><ul><li>AutoConX </li></ul></ul><ul><ul><li> (clearance car lot) Vast .com </li></ul></ul>
    16. 16. Technology Platform <ul><li>Zero-touch system, import inventory and generate mobile leads </li></ul><ul><li>Web3.0: Messaging and mobile web provides for consistent flow and feel across devices </li></ul><ul><li>Scalable: hosted on Amazon Web Services and messaging by VeriSign (mQube) </li></ul>
    17. 17. At-a-Glance <ul><li>Mobile-platform play, merge connectivity & content </li></ul><ul><li>Operating in multiple verticals </li></ul><ul><li>As a product: </li></ul><ul><ul><li>Mobile presence solutions starting at </li></ul></ul><ul><ul><li>$250 a month with integration </li></ul></ul><ul><ul><li>VARs: Mobile-enhanced products </li></ul></ul><ul><ul><li>(e.g. print, inventory management) </li></ul></ul><ul><ul><li>Resellers – Gumiyo licenses, training </li></ul></ul><ul><ul><li>and adv’ products (campaigns, reporting) </li></ul></ul><ul><li>As a platform: </li></ul><ul><ul><li>.mobi and private-label solutions (rev share on reseller/ advertising) </li></ul></ul><ul><ul><li>Opportunities for technology and marketing partners </li></ul></ul>
    18. 18. Thank you!