Final Project made under the guidance of Prof. Sameer Mathur, IIM Lucknow

1. PARKATRONICS
FOR HASSLE FREE PARKING

2. EXECUTIVE SUMMARY
Problem of car parking is such that on any given working day
approximately 40% of the roads in urban India are taken up for just
parking the cars.
The problem has been further exacerbated by the fact that
nowadays even people from low income group are able to own
cars.
Thanks to poor, and at times zero, navigability, Indian cities are
regarded as some of the worst options for living.

3. What is PARKATRONICS ?

4. PARKATRONICS OFFERS -
- First time users will get offers and cash benefits in
their Park Wallets.
- Users can refer the App to friends and family and
get cashbacks in Park Wallet.
- Extra parking slots reserved for Premium users.
- Special discount for Bookmyshow users.

5. Situation Analysis
Overview of Market
And
Target Customers

6. Overview of Market
The App focuses on providing the
consumers with easy parking facilities.
There is a lot of scope for Apps like these.
The market for such Apps is still in
development and there is a lot of scope
for success of this App.

7. Target Customers
DEMOGRAPHIC
- AGE - ALL
- GENDER – MALE AND FEMALE
- INCOME – MIDDLE, UPPER MIDDLE AND HIGH CLASS
The App will available for use in the Metro cities.

8. Target Customers
• Working Professionals
• Consumers with family
• Cab Drivers
• Travellers

9. GOAL
10000+ Downloads in 2 weeks
Target conversion rate (about 3-5%)
Revenue target of Rs. 50 lakhs in first year
Establish Brand equity and customer
satisfaction.

10. STRATEGY
Our strategy is to target more
key consumers by providing
them easy solutions for hassle
free car parking and thus making
things easy for them.

11. COLLABORATORS
Parkatronics will
collaborate with
Bookmyshow.
Consumers
booking a movie
ticket on
Bookmyshow can
book their car
parking in
advance with App
benefits.

12. VALUE PROPOSITION
Customer Value: Personal, Virtual, 24/7 service to be
given to the consumers.
Collaborator Value: Successfully competing with other
major players in the industry and a large diverse user
base.
Company Value: Positive work environment, good pay,
growth potential, opportunity to pursue intersets.

13. TACTICS

14. PRODUCT
FREE
VERSION
• Consumers can pre-book their parking.
• Parking should be booked atleast 1 hour
before use.
• New users will get a wallet balance of RS. 50
in their Park Wallet.
• A cancellation fee of Rs. 10 will be deducted
from the refund amount.

15. PREMIUM
VERSION
• Premium version is available for a price
of $1.99 for first year and $1.49 from
second year onwards.
• No cancellation fees in the refund.
• Consumer can book a parking 30
minutes before use.

16. BRAND
NAME – PARKATRONICS
TAGLINE – FOR HASSLE FREE PARKING
CORE BRAND VALES – BEST USE OF INNOVATION
AND TECHNOLOGY
EASE AND EFFICIENCY LOGO

17. INCENTIVES
To CUSTOMERS:
Coupons, Cashbacks, Parking Tips
To Collaborators:
Recognition, Brand Promotion of
Collaborators
To Employees:
Reward, Bonus and Recogniton

18. COMMUNICATION
• Company Blogs
• Full Featured Company Website
• Social Media
• Print Media
• Google Ads

19. DISTRIBUTION
• GOOGLE PLAY
• APPLE APP STORE
• COMPANY WEBSITE

20. IMPLEMENTATION
• Work with good Computer Programmers and
develop the framework of the App.
• Hire a good team of App Developers and
brief them with the concept.
• Prepare the promotional content.
• Search for Potential Investors for the App.

21. SCHEDULE
• Developing the framework – 1 month
• Market Research – 1 month
• App Development – 3 months
• Developing Pricing Strategies – 2 weeks
• App Distribution

22. THANK YOU

23. DISCLAIMER
Created by Akshat Singh, SRM University
Kattankulathur, during marketing internship
under the guidance of Professor Sameer
Mathur, IIM Lucknow