swot

1. INTERNAL FACTORS
STRENGTHS (+) WEAKNESSES (–)
1-Huge Geographical reach in overall world (36 Countries) and huge Consumer and
Professional Customer base (provide dairy products to Bakeries, Chefs, pharma and food
industry)
1-under-utilization of the capacity.
2-Strong Brand Name, Image and identity 2-Impact of currency devaluation on Import of raw materials
3-Strong market position and sustainable development goals 3-very low market share in powder milk domain
4-Wide and diversified Product portfolio (diversified risk & return) and Increasing number
of Dairy Industries and Olper’s Economy pouch innovation
4-heavily Dependent on Tetra pack.
5-Strong Financial position 5- competitor offer similar product
6-Market innovation, research and development and strong plan for risk mitigation 6-Lack of owned dairy farms largely depend on farmers
7-Strong Supply chain management and PR with Farmers 7-Insufficient promotion and marketing for all exiting product range
8-Well-developed and efficient integrated IT infrastructure 8-people perception about unhealthy pakage food
9-Great brand loyalty through high product quality (Olper’s Happy morning campaign) and
sustainability and Strong relationship with customers
10-Accelerated implementation of company strategies and competitive, qualified and
trained Human Capital
EXTERNAL FACTORS
OPPORTUNITIES (+) STRENGTHS (+) / OPPORTUNITIES SO WEAKNESSES (-) / OPPORTUNITIES WO
1-Increasing population in Pakistan
Product innovation and expansion can be done in the matter of keeping up with changes
in customer perception and life style. (S4,S6 O4,O1)
Associate brand image with the healthy nutricious products,Special awareness Campaigns can also be
launched and can help portray a better image of the product in front of the customers (W8,O2)
2-Emergence of E-Commerce and Social media marketing
Utilize eco-friendly package by their own, contribute in the cost and build company brand
image as first mover advantage using eco friendly packaging (S2,S10 O2,O7)
Should build its own packaging plant (W4, O6)
3-Global Expansion (Expansion in number of products and number of
markets) and new market segments
Should cater the niche market focus (Low-fat milk, calcium ) (S1-O9) Enhance the operational activities to cater the new markets.(W1,W7 O3,O1)
4-Fast changing trends amoung the customers Increase production of quality milk to cater the unsatisfied demand (S2,S3, O3) Strong distribution system to cater to avail the full benefit of the growing market.(W3,O2)
5-Increased demand for dairy products globally (specially in Asia, Africa
and Middle East) specially on festivals and special occasions
6-Research and development for low cost production support and
develop dairy industry
7-Animal Production technology and Investments in farm
services,institutes, laboratories for quality.
8-Lenient Govt. policies for food industry

2. THREATS (–) STRENGTHS (+) / THREATS ST WEAKNESSES (–) / THREATS WT
1-Food companies are required in accordance to government rules
and regulations
Should focus on the low-cost leader and differentiation strategy (T6,T5-S6,S10) Go for backward integration to build Engro’s packaging plant (W4,T5)
2-Increasing duties and taxes on imports Introduce new technology for quality assurance and better productivity(T1,S3)
Manufacture high quality Cheese which meets international standard to meet the domestic
demand and export so that it can be helpful in saving the foreign exchange (W5,W2-T2,T5)
3-Fluctuating exchange rates
4-Political instability
5-Increasing Inflation and devaluation of currency, decreasing GDP
per capita and low purchasing power
6-Intense domestic and international Competition and new startups
(goodmilk, dayfresh)