The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Infant and baby food production unit
1. Infant and Baby food
Production Unit
Project Profile – Introduction
2. • Baby cereals are the fastest growing segment as
mothers prefer to feed grain cereals to their babies
after 6 months of complete breastfeeding.
• Follow-up formula based products are desired for
babies aged above 6 months and expected to grow
with the forecasted CAGR of 16.86% during 2016-2021
as by “Indian Baby Food Outlook 2016-21”.
• The Indian infant food market is segmented mainly
into infant milk formula, baby cereals, follow-up
formula and other products (baby juice, baby soup,
and prepared baby food products).
• The Indian Infant Foods market is dominated by Nestlé
India, by its 6-different brands of products targeted for
different age groups.
• As analyzers, we have identified a low penetration in
the organic infant food category, due to fewer players.
Executive Summary and Analysis
• After analyzing the infant food market in India, there
is a huge market gap in the organic baby’s food
industry.
• There are many players like Nestlé and Amul, but
they are focused on non-organic food packaged
products.
• As per the "Infant Food Outlook, 2016-2021" Indian
infant food industry is growing at a CAGR of 16.86%.
• As India is considered as a developing country; baby
food market completely runs on the
recommendation given by family/friends or health
physicians.
• If we can target marketing not only to the parents
but also to the health physicians and doctor, it
proves to be a better push & pull strategy.
Infant and Baby Food
Production Unit
3. SWOT Analysis
STRENGTHS
• Increase in the number of working professional
parents
• Growing concern about the nutritional
requirement by his/her baby
• It is convenient & easy to prepare
• The increase in the people economic prosperity
and willingness to spend
OPPORTUNITIES
• The organic infant food industry is not much
penetrated into the market
• The technology can be used to make it more
economical
• Lack of evening snacks for infants
• Ability to reach new customer market
internationally
WEAKNESSES
• The Indian trend of variety home-made infant foods
Contain preservatives & chemicals
• Lack of organic infant food products in the market
• Only average economic condition parents can afford
packaged infant food products
THREATS
• Raise in the buyers bargaining power, as a customer
get more options.
• As the inflation is rising, there is a risk of variability
in raw material price which raises the production
cost.
• Changing external macro environment.
• Technological change driving both innovation and
associated challenges.
Infant and Baby Food
Production Unit
4. Financial Summary
Project – Infant and Baby Food
Products – Bottled Infant Food,
Infant Cereals, Infant Food Snacks,
Infant Food Soups
Capacity – 1 TPD
Initial Investment – 5 Cr INR
Capital Investment – 4 Cr INR
Infant and Baby Food
Production Unit
5. 1. Skilled Labour – XX
2. Unskilled Labour – XX
3. Driver – X
4. Plant executive – X ( for Dock, Process, Product, Store & for
Lab)
5. Supervisor – X
6. Operator -X
7. Admin Executive – X (Admin, HR, Account & Finance)
8. Marketing Executive – x (Sales & Marketing)
9. Director – X (Admin, Operation, Marketing & Finance)
o Infant Food
o Baby Food
Product Portfolio
• Bottled Infant Food
• Infant Cereals
• Infant Food Snacks
• Infant Food Soups
Types
Project Profile – Project Details
Employment Generation
o Skilled Labour
o Executive Employee
Manpower Required
1. PAN & TAN
2. MSME Registration
3. Shop Act
4. GST
5. XXX
6. XXX
7. XXX
8. XXX
9. XXX
10.XXX
List
o Business Requirement
o Industry Requirement
Legal Requirements
Infant and Baby Food
Production Unit
6. Production Details
1. Plant Capacity – XX,000 LPD *X00 Days = XX,00,000 Lit Per Annum
2. Operation – 1st Year – XX%, Second Year – XX% and 3rd Year – XXX%
3. Working Days – X00 Per Annum
4. Land Requirement – Non Fertile Agri Land / Industrial Land
5. Area Required – X Acres
6. Power Requirement – XX – X00 Kw (x Phase)
7. Water Requirement – XX,000 LPD
8. Transportation – Road Access needed
9. Manpower – XX + Required
Budget (INR)
1. Pre-operative Expenses – XX,00,000
2. Fixed Capital – XX,00,00,000
3. Working Capital ( X Month) – X,00,00,000
4. Total Investment – XX,00,00,000
5. Cost Per Unit – XX INR
6. Price Per Unit – XX INR
7. Profitability – XX %
8. BEP – XX Years
9. ROI – XX %
Start-up Budget and Production Details
Infant and Baby Food
Production Unit
7. Infant and Baby Food
Production UnitAvailable Reports on this Title
Business Feasibility Study Report
Business Model
Project Report
Business Plan
Detail Project Report
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