This document appears to be a strategic management project report submitted by five students to their instructor, Sir Naveed Muhammad Khan. It provides an overview of Friesland Campina Engro Pakistan Limited, including the company's vision, internal and external factor analyses, SWOT analysis, growth strategies and financial ratio analysis. Recommendations are also provided. The report analyzes Friesland Campina's strategy and provides insights to help improve its performance and competitive position in the dairy industry in Pakistan.
Engro Foods Limited is a leading food company in Pakistan that was launched in 2004 as a subsidiary of Engro Corporation. It produces a wide range of dairy and other food products under various brands like Olpers, Olpers Lite, Tarang, and Y-frooter. The company has two state-of-the-art processing plants and provides livelihood to over 350,000 farmers. It aims to continue investing to impact lives, delight consumers, and diversify its product portfolio to explore new categories and markets. The financial analysis of Engro Foods from 2010-2014 examines its income statements, balance sheets, ratios, trends and performance compared to industry averages.
This document provides an overview of Nirala Sweets, a Pakistani company that produces sweets and other food products. It discusses the company's history, vision, core values, organizational structure, and business portfolio. Nirala Sweets was founded over 50 years ago in Lahore and has since expanded to include multiple business divisions such as a dairy processing plant, snack foods company, and restaurants. The company aims to become a global brand recognized for its unique, high-quality ethnic foods.
Tarang is a tea whitener produced by Engro Foods that is targeted at lower and middle income families in Pakistan. It is positioned as an affordable alternative to other milk powders that can be used for drinking, in tea, and for other purposes. Tarang has a competitive advantage due to Engro Foods' strong supply chain and distribution network. However, it faces threats from established competitors with strong brand loyalty like Nestle. Its marketing strategy involves segmenting customers based on demographics, psychographics and benefits sought. It is targeting children, teenagers, and older consumers by developing products tailored to their nutritional needs.
This document provides an overview of Engro Corporation Ltd and its subsidiary Engro Foods Ltd. It discusses Engro's history and businesses, Engro Foods' introduction, mission, departments, products, advertising, culture, logo, messaging and meetings styles, interviews process, and SWOT analysis. The presentation was made by 6 individuals who each covered different sections of the company analysis. [/SUMMARY]
This document provides an overview of Nestle, including:
- A brief history of Nestle's founding in Switzerland in 1867 and its growth into a global food company.
- Details on Nestle's operations and factories in Malaysia since 1912 and commitment to providing quality products to Malaysians.
- An outline of Nestle's organizational structure, functional departments, and application of Fayol's management principles including planning, organizing, leading, and controlling.
- An explanation of Nestle's motivational strategies for employees including benefits, rewards, training opportunities, and democratic leadership style that encourages communication.
This document is a project report submitted by Rahul Surendra Jain, a student at N.G. Bedekar College of Commerce studying for his M.Com part-II in Business Management. The project analyzes the organizational behavior of Nestle. It includes Rahul's declaration that the information is true and original, as well as certificates from his college confirming the project work. The project report then provides an executive summary and analyzes various aspects of Nestle's organization including its company overview, strategies, structure, external and internal environments, culture, decision making processes, and conflicts.
This document provides a report on the marketing of Olpers milk by Engro Foods. It includes an overview of Engro Foods' history and organizational structure. It discusses the marketing research conducted by Engro Foods before launching Olpers milk. It then covers how Engro Foods segmented and targeted the market for Olpers, and how it positioned the brand. The report also includes a SWOT analysis of Olpers milk and discusses Engro Foods' social responsibility initiatives.
Engro Foods Ltd was formed in 2005 as a subsidiary of Engro Corporation. It launched several dairy and juice brands that have become major players in the Pakistani food industry, including Olper's, Olper's Lite, Tarang, Omore, Olfruite. It has two processing plants and a dairy farm. Engro Foods has a 45% market share in dairy, 1,243 employees, and $30 billion in revenue for 2011. The presentation discusses Engro's SWOT analysis, marketing strategy, current customer portfolio, segmentation targeting and positioning, and recommendations to improve loyalty and diversify product lines.
Engro Foods Limited is a leading food company in Pakistan that was launched in 2004 as a subsidiary of Engro Corporation. It produces a wide range of dairy and other food products under various brands like Olpers, Olpers Lite, Tarang, and Y-frooter. The company has two state-of-the-art processing plants and provides livelihood to over 350,000 farmers. It aims to continue investing to impact lives, delight consumers, and diversify its product portfolio to explore new categories and markets. The financial analysis of Engro Foods from 2010-2014 examines its income statements, balance sheets, ratios, trends and performance compared to industry averages.
This document provides an overview of Nirala Sweets, a Pakistani company that produces sweets and other food products. It discusses the company's history, vision, core values, organizational structure, and business portfolio. Nirala Sweets was founded over 50 years ago in Lahore and has since expanded to include multiple business divisions such as a dairy processing plant, snack foods company, and restaurants. The company aims to become a global brand recognized for its unique, high-quality ethnic foods.
Tarang is a tea whitener produced by Engro Foods that is targeted at lower and middle income families in Pakistan. It is positioned as an affordable alternative to other milk powders that can be used for drinking, in tea, and for other purposes. Tarang has a competitive advantage due to Engro Foods' strong supply chain and distribution network. However, it faces threats from established competitors with strong brand loyalty like Nestle. Its marketing strategy involves segmenting customers based on demographics, psychographics and benefits sought. It is targeting children, teenagers, and older consumers by developing products tailored to their nutritional needs.
This document provides an overview of Engro Corporation Ltd and its subsidiary Engro Foods Ltd. It discusses Engro's history and businesses, Engro Foods' introduction, mission, departments, products, advertising, culture, logo, messaging and meetings styles, interviews process, and SWOT analysis. The presentation was made by 6 individuals who each covered different sections of the company analysis. [/SUMMARY]
This document provides an overview of Nestle, including:
- A brief history of Nestle's founding in Switzerland in 1867 and its growth into a global food company.
- Details on Nestle's operations and factories in Malaysia since 1912 and commitment to providing quality products to Malaysians.
- An outline of Nestle's organizational structure, functional departments, and application of Fayol's management principles including planning, organizing, leading, and controlling.
- An explanation of Nestle's motivational strategies for employees including benefits, rewards, training opportunities, and democratic leadership style that encourages communication.
This document is a project report submitted by Rahul Surendra Jain, a student at N.G. Bedekar College of Commerce studying for his M.Com part-II in Business Management. The project analyzes the organizational behavior of Nestle. It includes Rahul's declaration that the information is true and original, as well as certificates from his college confirming the project work. The project report then provides an executive summary and analyzes various aspects of Nestle's organization including its company overview, strategies, structure, external and internal environments, culture, decision making processes, and conflicts.
This document provides a report on the marketing of Olpers milk by Engro Foods. It includes an overview of Engro Foods' history and organizational structure. It discusses the marketing research conducted by Engro Foods before launching Olpers milk. It then covers how Engro Foods segmented and targeted the market for Olpers, and how it positioned the brand. The report also includes a SWOT analysis of Olpers milk and discusses Engro Foods' social responsibility initiatives.
Engro Foods Ltd was formed in 2005 as a subsidiary of Engro Corporation. It launched several dairy and juice brands that have become major players in the Pakistani food industry, including Olper's, Olper's Lite, Tarang, Omore, Olfruite. It has two processing plants and a dairy farm. Engro Foods has a 45% market share in dairy, 1,243 employees, and $30 billion in revenue for 2011. The presentation discusses Engro's SWOT analysis, marketing strategy, current customer portfolio, segmentation targeting and positioning, and recommendations to improve loyalty and diversify product lines.
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
In this report you can study about Marketing Mix Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
This document provides a strategic management analysis report on Engro Foods Limited submitted to Ma'am Sadia Parveen. It includes an overview of Engro Foods, its history, vision, mission, core values, facts and strategic objectives. It also analyzes Engro Foods' brand portfolio, income statement, balance sheet, Porter's Five Forces model, SWOT analysis, EFE matrix, IFE matrix, CPM, Space matrix, BCG matrix, IE matrix and QSPM. It concludes with the company's organizational structure and recommendations.
Young's Food started in 1988 in Karachi and launched its first product, mayonnaise. It has since expanded its product line and internationally. The company's vision is to be a brand of choice for halal and convenient food globally. It aims to provide high quality, safe, and nutritious products through customer focus and excellence. Young's manufactures mayonnaise, spreads, sauces and honey through three hygienic production plants in Pakistan and markets its products internationally in Asia, Africa, and other regions.
- Olper's is the third largest milk producer in Pakistan, producing 33.6 billion liters of milk per year from 50 million animals and 8 million farming households.
- The target market for Olper's includes upper and middle class families and children across Pakistan. Products are marketed based on qualities like high nutrition, purity, and long shelf life.
- While Olper's has experienced positive consumer response due to factors like financial backing and strong research, weaknesses include a lack of owned dairy farms and uneven national distribution that favors Punjab. Competitors include Nestle and Haleeb Foods.
About Nestle - sector, leadership
Organization culture - unique characteristics
Appraisal system - Performance Evaluation
Type of organization structure
Managing workforce diversity
Training, Learning and development practices
Employee friendly practices
Cross cultural training if any
Other relevant details about the company.
This document provides an overview of Nestlé Pakistan Limited's marketing term report. It discusses Nestlé's mission, vision, values and products. The product line includes dairy, beverages, bottled water, culinary items and baby food. The document also discusses Nestlé's branding strategy for Nestlé Pure Life water, including positioning, labeling and the Nutritional Compass. It covers market segmentation by geography and demographics. Finally, it analyzes the product life cycle and provides recommendations.
The document summarizes Nestle's plan to introduce flavored milk in the Pakistani market. It discusses Nestle's history and strengths in the milk industry. The plan targets the upper and middle classes of Pakistan. It analyzes competitors and discusses marketing strategies over five years to introduce new flavors, expand distribution nationwide, and increase promotions through advertisements, events, and offers.
This document provides information about a marketing report submitted by a group of students. It includes the names and student IDs of the group members, the date of submission, and details about the company they selected to analyze - Nestle International Ltd. The main contents section lists the topics that will be covered in the report, such as the introduction, evolution, principles, brands and products, marketing strategy, and vision of Nestle.
Gourmet Sweets Baker - Final Report - Marketing - 2017FaHaD .H. NooR
Best and Final Report of Gourmet Sweets
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom.
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Nestle is the world's leading nutrition, health, and wellness company founded in 1866. It has 280,000 employees worldwide operating in almost every country. Nestle is committed to business integrity and ethics. The document provides an overview of Nestle's history from 1866 to present day, outlining its expansion through mergers and acquisitions. It details Nestle's major brands across various product categories including coffee, water, dairy, infant nutrition, pet care, and chocolate. The organizational behavior practices at Nestle emphasize open communication channels and employee participation in decision making to maintain a good working environment.
Nestle Milkpak is a leading dairy brand in Pakistan owned by Nestle Pakistan. The report provides an overview of Nestle's history and operations in Pakistan. It details Milkpak's logo, launch date, target markets and value proposition of providing high quality milk products. The marketing mix and strategies used by Milkpak are explained, including customer segmentation, pricing, distribution channels, and promotional activities. SWOT and external factor analyses are presented for Milkpak. In conclusion, the report evaluates Milkpak's marketing performance and competitive position in the Pakistani dairy market.
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This document discusses Lipton Green Tea's marketing strategy in India. It analyzes the tea industry, Unilever's acquisition of Lipton, and segmentation, targeting, positioning, and the marketing mix for Lipton Green Tea in India. The marketing strategy targets middle and upper-middle class Indians and positions Lipton as a healthy lifestyle brand with strong flavor. The marketing mix involves distributing widely in major cities while promoting health benefits through advertising.
This document provides an overview of strategic planning for Nestle Pakistan. It includes a list of team members working on the case study, histories of Nestle and its brands. It also analyzes Nestle's internal and external factors, competitors, and potential strategies. The team recommended that Nestle Pakistan acquire Shangrila foods and young's food in 2010 to become a market leader, citing Nestle SA's strategy of global expansion through acquisitions. Progress will be evaluated through annual financial reports and management meetings.
Nestle Milk pak, Production Operational ManagementMutahir Bilal
This document appears to be a report submitted by students to their professor on the topic of production operations management at Nestle Milkpak. It includes sections like the executive summary, introduction, situational analysis using SWOT and PESTLE, an analysis of Nestle Milkpak's supplier network and production processes, identification of problems, and prioritization of problems. The students - Umer Shareef, Salman Anjum, Hafiz Ayaz Ali, Mutahir Bilal, and Hina Anjum - presented this report to their professor Sir. Asad Hasan Butt at Superior University in Lahore as part of their fourth semester coursework.
This document provides a report on Managerial Economics analyzing Tapal Tea, a leading tea company in Pakistan. It discusses Tapal and its competitors Vital Tea and Unilever, as well as the tea market structure and dynamics in Pakistan. Key points covered include Tapal's market share and manufacturing operations, customer tastes that vary regionally in Pakistan, competition and market shares of major players, Porter's five forces analysis of the industry, segmentation of the consumer market, and recommendations on areas like cost management, product offerings, distribution, and advertising.
Nestlé operates in the highly competitive global food industry. The document analyzes Nestlé's external and internal environment through various frameworks. Externally, it finds opportunities through demographic trends but also threats from intense industry competition and substitute products. Internally, it examines Nestlé's resources, capabilities, core competencies and value chain, identifying strengths in R&D and a global network, but also weaknesses to address. Overall, the analysis informs Nestlé's current and future strategies to strengthen its strategic competitiveness.
This document appears to be a report on Engro Foods Limited, a subsidiary of Engro Corporation in Pakistan. It includes Engro Foods' mission to offer tasty, affordable high-nutrition products while maximizing stakeholder value. The report outlines Engro Foods' objectives, operational goals, external environment analysis, SWOT analysis, and recommendations. It recommends that Engro Foods focus on market penetration, development, and product development strategies to become the market leader in Pakistan's food industry.
This document provides an overview of Engro Corporation, a Pakistani conglomerate operating in industries such as fertilizers, foods, power generation, petrochemicals, and storage terminals. It discusses Engro's history starting as a fertilizer plant established by Esso in the 1960s. In 1991, Engro employees led a buyout of Exxon's shares. The company has since diversified and expanded its businesses. It established subsidiaries such as Engro Fertilizers, Engro Foods, and Engro Powergen. The holding company structure was adopted in 2010 to manage the various business segments.
This document provides a marketing channel project report for Olper's Milk, a brand of Engro Foods Ltd. in Pakistan. It includes an introduction to Engro Foods and Olper's Milk, an analysis of the current state of Olper's milk marketing channels, and recommendations. The key points are:
- Olper's Milk uses a two-level distribution channel consisting of distributors who supply retailers, who then supply customers. It has an intensive distribution network across Pakistan.
- A gap analysis found differences between existing and desired states, such as opportunities for bulk breaking and new product development.
- Recommendations include focusing on customer demands through research, using advanced technology, value addition, cost
This document provides a profile summary for Muhammad Asif. It includes his contact information, qualifications, professional experience, skills, and objectives. Some key points:
- He has over 14 years of experience in agribusiness, marketing, project management, and university teaching. He holds an MBA in marketing and BSc in agriculture.
- His most recent role was with AKRSP as an agriculture marketing specialist, where he developed business plans, explored new markets, and managed training programs.
- Previous roles include working with USAID on horticulture value chain projects, Engro Fertilizer as an assistant business development officer, and PHDEC on export supply chain development and creating industry linkages.
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
In this report you can study about Marketing Mix Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
This document provides a strategic management analysis report on Engro Foods Limited submitted to Ma'am Sadia Parveen. It includes an overview of Engro Foods, its history, vision, mission, core values, facts and strategic objectives. It also analyzes Engro Foods' brand portfolio, income statement, balance sheet, Porter's Five Forces model, SWOT analysis, EFE matrix, IFE matrix, CPM, Space matrix, BCG matrix, IE matrix and QSPM. It concludes with the company's organizational structure and recommendations.
Young's Food started in 1988 in Karachi and launched its first product, mayonnaise. It has since expanded its product line and internationally. The company's vision is to be a brand of choice for halal and convenient food globally. It aims to provide high quality, safe, and nutritious products through customer focus and excellence. Young's manufactures mayonnaise, spreads, sauces and honey through three hygienic production plants in Pakistan and markets its products internationally in Asia, Africa, and other regions.
- Olper's is the third largest milk producer in Pakistan, producing 33.6 billion liters of milk per year from 50 million animals and 8 million farming households.
- The target market for Olper's includes upper and middle class families and children across Pakistan. Products are marketed based on qualities like high nutrition, purity, and long shelf life.
- While Olper's has experienced positive consumer response due to factors like financial backing and strong research, weaknesses include a lack of owned dairy farms and uneven national distribution that favors Punjab. Competitors include Nestle and Haleeb Foods.
About Nestle - sector, leadership
Organization culture - unique characteristics
Appraisal system - Performance Evaluation
Type of organization structure
Managing workforce diversity
Training, Learning and development practices
Employee friendly practices
Cross cultural training if any
Other relevant details about the company.
This document provides an overview of Nestlé Pakistan Limited's marketing term report. It discusses Nestlé's mission, vision, values and products. The product line includes dairy, beverages, bottled water, culinary items and baby food. The document also discusses Nestlé's branding strategy for Nestlé Pure Life water, including positioning, labeling and the Nutritional Compass. It covers market segmentation by geography and demographics. Finally, it analyzes the product life cycle and provides recommendations.
The document summarizes Nestle's plan to introduce flavored milk in the Pakistani market. It discusses Nestle's history and strengths in the milk industry. The plan targets the upper and middle classes of Pakistan. It analyzes competitors and discusses marketing strategies over five years to introduce new flavors, expand distribution nationwide, and increase promotions through advertisements, events, and offers.
This document provides information about a marketing report submitted by a group of students. It includes the names and student IDs of the group members, the date of submission, and details about the company they selected to analyze - Nestle International Ltd. The main contents section lists the topics that will be covered in the report, such as the introduction, evolution, principles, brands and products, marketing strategy, and vision of Nestle.
Gourmet Sweets Baker - Final Report - Marketing - 2017FaHaD .H. NooR
Best and Final Report of Gourmet Sweets
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom.
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Nestle is the world's leading nutrition, health, and wellness company founded in 1866. It has 280,000 employees worldwide operating in almost every country. Nestle is committed to business integrity and ethics. The document provides an overview of Nestle's history from 1866 to present day, outlining its expansion through mergers and acquisitions. It details Nestle's major brands across various product categories including coffee, water, dairy, infant nutrition, pet care, and chocolate. The organizational behavior practices at Nestle emphasize open communication channels and employee participation in decision making to maintain a good working environment.
Nestle Milkpak is a leading dairy brand in Pakistan owned by Nestle Pakistan. The report provides an overview of Nestle's history and operations in Pakistan. It details Milkpak's logo, launch date, target markets and value proposition of providing high quality milk products. The marketing mix and strategies used by Milkpak are explained, including customer segmentation, pricing, distribution channels, and promotional activities. SWOT and external factor analyses are presented for Milkpak. In conclusion, the report evaluates Milkpak's marketing performance and competitive position in the Pakistani dairy market.
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This document discusses Lipton Green Tea's marketing strategy in India. It analyzes the tea industry, Unilever's acquisition of Lipton, and segmentation, targeting, positioning, and the marketing mix for Lipton Green Tea in India. The marketing strategy targets middle and upper-middle class Indians and positions Lipton as a healthy lifestyle brand with strong flavor. The marketing mix involves distributing widely in major cities while promoting health benefits through advertising.
This document provides an overview of strategic planning for Nestle Pakistan. It includes a list of team members working on the case study, histories of Nestle and its brands. It also analyzes Nestle's internal and external factors, competitors, and potential strategies. The team recommended that Nestle Pakistan acquire Shangrila foods and young's food in 2010 to become a market leader, citing Nestle SA's strategy of global expansion through acquisitions. Progress will be evaluated through annual financial reports and management meetings.
Nestle Milk pak, Production Operational ManagementMutahir Bilal
This document appears to be a report submitted by students to their professor on the topic of production operations management at Nestle Milkpak. It includes sections like the executive summary, introduction, situational analysis using SWOT and PESTLE, an analysis of Nestle Milkpak's supplier network and production processes, identification of problems, and prioritization of problems. The students - Umer Shareef, Salman Anjum, Hafiz Ayaz Ali, Mutahir Bilal, and Hina Anjum - presented this report to their professor Sir. Asad Hasan Butt at Superior University in Lahore as part of their fourth semester coursework.
This document provides a report on Managerial Economics analyzing Tapal Tea, a leading tea company in Pakistan. It discusses Tapal and its competitors Vital Tea and Unilever, as well as the tea market structure and dynamics in Pakistan. Key points covered include Tapal's market share and manufacturing operations, customer tastes that vary regionally in Pakistan, competition and market shares of major players, Porter's five forces analysis of the industry, segmentation of the consumer market, and recommendations on areas like cost management, product offerings, distribution, and advertising.
Nestlé operates in the highly competitive global food industry. The document analyzes Nestlé's external and internal environment through various frameworks. Externally, it finds opportunities through demographic trends but also threats from intense industry competition and substitute products. Internally, it examines Nestlé's resources, capabilities, core competencies and value chain, identifying strengths in R&D and a global network, but also weaknesses to address. Overall, the analysis informs Nestlé's current and future strategies to strengthen its strategic competitiveness.
This document appears to be a report on Engro Foods Limited, a subsidiary of Engro Corporation in Pakistan. It includes Engro Foods' mission to offer tasty, affordable high-nutrition products while maximizing stakeholder value. The report outlines Engro Foods' objectives, operational goals, external environment analysis, SWOT analysis, and recommendations. It recommends that Engro Foods focus on market penetration, development, and product development strategies to become the market leader in Pakistan's food industry.
This document provides an overview of Engro Corporation, a Pakistani conglomerate operating in industries such as fertilizers, foods, power generation, petrochemicals, and storage terminals. It discusses Engro's history starting as a fertilizer plant established by Esso in the 1960s. In 1991, Engro employees led a buyout of Exxon's shares. The company has since diversified and expanded its businesses. It established subsidiaries such as Engro Fertilizers, Engro Foods, and Engro Powergen. The holding company structure was adopted in 2010 to manage the various business segments.
This document provides a marketing channel project report for Olper's Milk, a brand of Engro Foods Ltd. in Pakistan. It includes an introduction to Engro Foods and Olper's Milk, an analysis of the current state of Olper's milk marketing channels, and recommendations. The key points are:
- Olper's Milk uses a two-level distribution channel consisting of distributors who supply retailers, who then supply customers. It has an intensive distribution network across Pakistan.
- A gap analysis found differences between existing and desired states, such as opportunities for bulk breaking and new product development.
- Recommendations include focusing on customer demands through research, using advanced technology, value addition, cost
This document provides a profile summary for Muhammad Asif. It includes his contact information, qualifications, professional experience, skills, and objectives. Some key points:
- He has over 14 years of experience in agribusiness, marketing, project management, and university teaching. He holds an MBA in marketing and BSc in agriculture.
- His most recent role was with AKRSP as an agriculture marketing specialist, where he developed business plans, explored new markets, and managed training programs.
- Previous roles include working with USAID on horticulture value chain projects, Engro Fertilizer as an assistant business development officer, and PHDEC on export supply chain development and creating industry linkages.
The document is a project report submitted by Ojas Maheshwari for their MBA program on a market analysis of sales development at Sterling Agro Industries Limited, an Indian dairy company. It provides details on Sterling Agro's history and organizational structure, financial performance, personnel recruitment and training, production and packaging of various dairy products like milk, ghee, and milk powder. The report also includes a SWOT analysis of the dairy industry and discusses concepts of sales development.
The dairy industry in India is the largest in the world. While India has traditionally been a producer and consumer of liquid milk, the demand for value-added dairy products (VADPs) like cheese is growing rapidly due to urbanization, rising incomes and changing consumer preferences. Cheese production and consumption in India is lower than other countries historically but is growing at 20-25% annually in urban areas as more companies enter the market offering different cheese varieties. Higher margins of 12-18% in VADPs compared to 4-5% in liquid milk are driving companies to expand into cheese and other dairy products. The cheese market is seen as one of the most promising segments for future growth and profits in the Indian dairy industry.
This document is a project report submitted by Prachi Pawaiya to their university on an internship project with Parag Milk Foods Pvt Ltd. The report provides an overview of Parag Milk Foods, including that it was established in 1992, has brands like GO and Gowardhan, and owns the largest cow farm and cheese plant in India. Prachi conducted the internship project from August 2016 to gain experience with a newly launched premium milk product as the company sought to inform and persuade customers about the brand.
The document discusses ICI Pakistan's values of customer centricity, integrity & responsibility, innovation, passion for people, and delivering enduring value. It states that these values form the core of how the company operates every day and are visible in both words and actions of employees. The values are embedded into the company's culture and form the DNA of ICI Pakistan. The document also notes that building on these values is how the company evaluates and recognizes both individual and corporate success.
The document provides details about a project report submitted for a Master of Business Administration degree. It discusses a study conducted on consumer perception and behavior regarding Verka dairy products in Punjab, India. The report includes an introduction covering the dairy cooperative Milkfed and Verka Milk Plant in Mohali. It then discusses the research methodology, data analysis, conclusions, SWOT analysis, and recommendations from the study.
this project was made by me individually with latest feeds and error free..u can simply dwnld it and print it...specially bihari students will find it helpful, though i am sharing it 4 u all...so enjoy and goodluk..!!
Vijay Mirgule completed a summer internship project on "A Study on Effective Use of Marketing & Research Methodology for Premium Product" with Parag Milk Foods Ltd. The project involved conducting market research and customer surveys to provide feedback on Parag's premium milk brand "Pride of Cows". Vijay visited customers, offered product samples, explained product features and benefits, and registered new subscribers. He also gathered feedback from existing customers to help improve the product. Through the internship, Vijay aimed to help Pride of Cows increase sales and better understand customer requirements.
An organisational study at kmf mother dairy yalahanka newRahul G
The document provides an overview of an organizational study conducted at KMF Mother Dairy in Yalahanka, Bangalore. It discusses the objectives of the study, which were to understand the organizational structure, departmental functions, and apply theoretical concepts learned in school. It then provides background on KMF and Mother Dairy, including their history, units, and details about Mother Dairy such as its location and expansion over time. The summary highlights that the document gives an introduction to the study and provides organizational context about KMF and Mother Dairy.
An organisational study at kmf mother dairy yalahanka newRahul G
The document provides details about an organizational study conducted at KMF Mother Dairy in Yalahanka, Bangalore. It discusses the objectives of the study, which were to understand the organizational culture, chart, departmental functions, and apply theoretical concepts learned. It then provides an overview of the dairy industry in India and Karnataka, describing KMF as the second largest dairy cooperative. It outlines the history and objectives of the National Dairy Development Board and its Operation Flood program, which aimed to create a nationwide milk grid and increase rural incomes through milk producers' cooperatives.
PROJECT REPORT ON ADVERTISEMENT EFFECTIVENESS OF VERKA.docxSimranpreetkaurBrar
The document is a project work report submitted to Baba Farid College in fulfillment of the requirements for a Bachelor of Commerce degree. It includes an introduction describing the dairy industry profile and Verka brand. It then discusses Verka's vision, mission, objectives and facts. The document outlines the research methodology used in the project which included primary and secondary data collection through questionnaires. It provides an analysis and interpretation of the data collected regarding advertisement effectiveness of Verka products.
The document summarizes a strategic management final project submitted by a group of students to their professor. It includes an analysis of Friesland Campina's vision, purpose statement, products/services, competitors, contributions to Pakistan's dairy market, and financial performance. Key points analyzed include the vision's brevity and focus on the future, elements included/missing from the purpose statement, major competitors in the UHT vs fresh milk markets, and reasons for declines in sales and profits in recent years.
The document certifies that a research project titled "Procter & Gamble" was carried out and completed by a group of students under the supervision of Prof. Ayesha Malik. It includes signatures from the project supervisor, dean, and students to confirm the work is original. An undertaking signed by the students states that the research work titled "Engro Food in Pakistan" is their own work and properly cites any external materials used.
This document provides information about the marketing strategies of P&G Pakistan for its brand Safeguard soap. It discusses P&G's portfolio in Pakistan, a SWOT analysis of P&G, product profile of Safeguard soap, segmentation strategies, positioning, pricing, distribution, and advertising strategies. The document aims to provide high-level information about P&G's overall marketing approach and strategies for Safeguard soap.
Engro Corporation is a Pakistani multinational with subsidiaries in fertilizers, foods, chemicals, energy and petrochemicals. Engro Foods is a major subsidiary established in 2005 and is now a leading player in Pakistan's dairy industry. It has over 1,000 employees and markets products under 12 brands with a focus on Olper's milk and Omoré ice cream. While it faces competition, Engro Foods has pursued a differentiation strategy through emphasis on quality, taste and wide availability. The report recommends diversifying product lines, expanding farms and processing capacity, and exploring new markets to strengthen its position.
The document provides information about the milk industry and supply chain management of three major milk processing companies in Pakistan - Nestle, Engro Foods, and Haleeb Foods. It discusses their milk collection systems from farmers, milk processing facilities, distribution networks, inventory management, customer relationship management, and product visibility systems. A brief comparison of the supply chain processes of the three companies is also presented. The document aims to study and analyze the supply chain management of these leading companies in Pakistan's milk industry.
Similar to Final Report STRATEGIC MANAGEMENT 12-Aug-2022.pdf (20)
Toyota is a leading automobile brand in Pakistan as a joint venture between HOH and Toyota Motor Corporation. It has over 50 dealerships across Pakistan and aims to delight customers with a wide range of products and solutions. While Toyota has strong brand value, loyal customer base, and efficient after-sales services, it faces threats from increasing competition and dependency on imported parts. However, its financial leverage, production system, and large distribution network provide opportunities to expand hybrid vehicles and reduce import dependency.
Final Project - Strategic Managements.pptxHira Naz
Orient Energy Systems is a leading engineering company in Pakistan that provides power generation support. It distributes products from global brands like GE Jenbacher, Cummins, Siemens Gamesa. It has a strong presence in the Middle East as the distributor for GE Jenbacher in several countries. The company manufactures diesel generators, gas generators, and works on renewable energy and coal power projects, fire and security systems, and product support.
1. The document analyzes the internal and external factors affecting a dairy company including its strengths such as a strong brand name and geographical reach, and weaknesses such as low market share in powdered milk.
2. It identifies opportunities for the company such as increasing population and emerging e-commerce, as well as threats like increasing duties/taxes and political instability.
3. The document provides recommendations by matching strengths/weaknesses with opportunities/threats, such as utilizing the company's innovation to cater to changing customer trends, and building packaging capabilities to address high dependency on suppliers.
Risk Management at Wellfleet Bank: All That Glitters Is Not GoldHira Naz
Case Study Solution: Gatwick Gold Corporation
Case Study Solution: Gatwick Gold Corporation
Risk Management at Wellfleet Bank: All That Glitters Is Not Gold
Advanced Financial Risk Management
Institute of Business Management
Burger King - Unethical Business PracticesHira Naz
Burger King has been involved in several unethical business practices over the years, including using horsemeat in their burgers in the UK and Ireland instead of 100% beef as advertised. They also had issues with unhygienic food practices and child labor violations at some US locations. More recently, a manager at a Burger King location was rude to a customer and provided poor customer service when a drink machine was broken. Burger King UK also received backlash for a tone-deaf marketing tweet on International Women's Day stating "Women belong in the kitchen."
This document outlines a change management plan to incorporate transgender individuals into the workplace. It begins with background on transgender discrimination and statistics in Pakistan. It then discusses the need to empower, educate, and employ the transgender community to address issues like increasing beggars and criminal activities. The plan defines the goal of ensuring transgender employees receive equal rights and an inclusive environment. It provides action plans to create acceptance, implement inclusive recruitment and benefits, provide a comfortable environment, build confidence, and support career growth. It also discusses collaborating with organizations and addressing the human aspects of change management to sustain the initiative.
Ratio Analysis on Lucky Cement & DG CementHira Naz
This document analyzes the financial ratios of Lucky Cement and DG Khan Cement over 2018-2020. It finds that Lucky Cement generally had higher profitability ratios like gross profit margin, operating profit margin, and return on equity, indicating better control of costs and more efficient use of capital. However, ratios declined for both companies from 2018-2020 due to factors like higher input costs, lower sales during COVID-19, and economic challenges. Liquidity ratios were also mostly better for Lucky Cement, though current ratios fell below 1 for both companies in 2020. Efficiency ratios showed Lucky Cement could turn over assets more times but took longer to sell inventory and collect receivables.
The document discusses the recruitment and selection process at Bank Al Habib (BAHL). It outlines BAHL's process which includes screening resumes, conducting written tests and panel interviews to hire 45-50 new employees annually. It also discusses challenges such as outdated technology, lengthy hiring times and difficulties recruiting for remote areas. Recommendations include adopting an applicant tracking system, using artificial intelligence for initial assessments, and conducting virtual interviews.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The Genesis of BriansClub.cm Famous Dark WEb Platform
Final Report STRATEGIC MANAGEMENT 12-Aug-2022.pdf
1. 1 | P a g e
STRATEGIC MANAGEMENT
MAN612(SU-2022/MWE-14037)
Project Term Report
Submitted By:
Muhammad Faraz Qazi 20201-28048
Azka Rehman 20201-27853
Joti Bai Lohana 20201-28180
Shahar Yar Khan 20191-25565
Hira Naz 20212-29384
Submitted To: Sir Naveed Muhammad Khan
3. 3 | P a g e
LETTER OF ACKNOWLEDGEMENT
August 13th
, 2022
Sir Naveed Muhammad Khan
Institute of Business Management, Karachi.
It is our immense pleasure for having the opportunity to Submit a report on “Strategy
Management of Friesland Campina Engro Pakistan Limited” It was a pleasure creating such a
report, on a topic so informative and practical. We would like to express our deepest appreciation to
all those who provided us the possibility to complete this report.
A special gratitude our instructor Sir Naveed Muhammad Khan, whose guidance in stimulating
suggestions and encouragement, helped us to complete our project especially in writing this report
and in the presentation
Therefore, we would like to place this report for your kind opinion and valuable suggestion hope
you find this report Satisfactory.
Yours Sincerely,
Muhammad Faraz Qazi 20201-28048
Azka Rehman 20201-27853
Joti Bai Lohana 20201-28180
Shahar Yar Khan 20191-25565
Hira Naz 20212-29384
4. 4 | P a g e
Table of Contents
Acknowledgement ......................................................................................................................... 3
Introduction to Engro Pakistan .......................................................................................................5
Company Information ……………………………………………………………………………6
Diversified Portfolio of Engro Pakistan ....................................................................................7-10
Vision .......................................................................................................................................10-12
Internal Factor Evaluation Matrix ................................................................................................ 13
External Factor Evaluation Matrix ............................................................................................... 14
Competitive Profile Matrix (CPM) .............................................................................................. 15
Evaluation Business Model ………………………………………………………………...……16
SWOT Matrix for Engro foods. ...............................................................................................17-18
Space Matrix ……………………………………………………………………………...….19-21
BCG Matrix Model ................................................................................................................. 22-24
Porters 5 Forces Model …………………………………………………….….….………….25-26
ERRC Grid …………………………………………………………………….………………...27
Strategy canvas..............................................................................................................................28
FINANCIAL RATIO ANALYSIS ..........................................................................................29-35
SUGGESTIONS AND RECOMMENDATIONS ................................................................. 36-37
Conclusion …………………………………………………………………………………...….37
5. 5 | P a g e
FRIESLAND CAMPINA ENGRO PAKISTAN AT A GLANCE
Friesland Campina Engro Pakistan Limited is a Pakistani Dairy Company and a subsidiary of the Dutch
multinational corporative Royal Friesland Campina. The organization’s inception dates back as Engro
Foods in 2005 with first production plant in Sukkur, Pakistan along with the inauguration of flagship
UHT milk brand: Olper’s.
After the significant performance in the category of tea whitening i.e., Tarang in 2007, and the ice-
cream market with Omoré in 2009, Friesland Campina collaborated in a strategic partnership with
Royal Friesland Campina of Netherlands in 2016. This partnership allowed to gain access to more than
150 years of dairy expertise, technology, and R&D. Furthermore, the company has made immense
efforts towards the Sustainable Development Goals as the company acknowledges the significance of
sustainable environment, gender equality and poverty hunger alleviation to name a few.
Along with two robust production facilities in Sukkur and Sahiwal followed by a dairy farm in Nara,
over 1,300 milk collection centers and a resource network encompassing thousands of individuals, the
wide-ranging and robust imprint certifies a sustainable, competent supply chain, knowledgeable
farmers, and empowered communities. Dairy farmers are the strength of FCEPL’s supply chain.
Moreover, the company’s major revenues bangs on Dairy Development Program. The program is
designed to share knowledge and best practices for dairy farming, providing training on animal health,
housing and barn design, feed and water, milk hygiene, farm economics, calf rearing and the
environment that has steered to growth and profitability. Along with this program, there are various
other initiatives that facilitate farmer communities in obtaining acquiring loans for working capital.
Our innovations draw upon our deep, global dairy expertise and are tailored specifically for local
preferences and cultural adoption. With this outlook and our unique position, we are combining
enterprising talent with emerging methodologies to set the foundation for the next chapter in the food-
safety and nourishment story in Pakistan.
10. 10 | P a g e
Vision:
“Our purpose, our plan is to revolutionize the dairy landscape in Pakistan. We will lead a white
revolution to provide safe, healthy & affordable dairy nutrition to Pakistan.”
Analysis of Vision Statement:
Brevity:
The vision of Friesland Campina is good as it is succinct as it is easy to remember and
communicate to the employees and stakeholders. It is neither too short which makes it
incomplete, nor it is too long to remember.
Clarity:
It has clarity as it does not have jargons which is why it is easy to comprehend. It incorporates
inspirational and aspirational goals.
Challenging:
The vision statement has a level of aspiration, yet it is challenging as the vision is to
revolutionize the dairy industry at state level. Since the vision is it a larger scale, it ultimately
caters the organization goal as well.
Vision Statement
11. 11 | P a g e
Focused on future:
The vision caters long term approach elaborating the organization’s desired end-state into the
future. It has clarity that what the company wants to become and what company desires to
achieve in the future.
Purpose:
“The pursuit of a healthy and nourished Pakistan is a core driving force for our success. It is
our promise to make the grass greener for the cows, yields higher for the farmers, growth
stronger for the milk industry and a glass of milk full of natural goodness for every Pakistani.
Simply put, our purpose is to transform the health and wellbeing of Pakistanis now and for
generations to come, by nourishing them through unlocking the goodness of milk from grass
to glass, as well as by enhancing the livelihood of farmers.”
Philosophy:
• Elements included: To uplift the livelihood of farmers, core value to make Pakistan
healthy and nourished
Survival growth profit:
• Element included: suppliers and producers are included in the purpose statement such
as green grass for cows and higher yields for farmers.
• Elements missing: R&D, profit for shareholders innovation and diversification
Technology:
• Element included: the value chain of technology is included in the purpose statement
as the technological process would transform the milk from farm to consumer-end
glass. Moreover, their promise is to increase the productivity of the milk i.e., higher
yield to farmers.
Self-concept:
• Elements missing: the competitive advantage of the company is missing in the purpose
statement.
12. 12 | P a g e
Public image:
• Elements missing: The element of public image which include CSR and public safety
is not talked about in the purpose statement.
Employees:
• Elements missing how organization will take care of employees is missing in the
purpose statement
Customer:
• Elements included: There is no targeted customer for milk therefore the purpose
statements cater the word every Pakistani as nourishment and wellbeing via milk is for
everyone.
Markets:
• Elements included: The market of Pakistan has been clearly discussed in the purpose
statement.
Analysis of the purpose statement:
The purpose statement of Friesland Campina Pakistan is descriptive but at the same time it’s
repetitive to an extent. It covers many attributes that makes a mission statement which includes
philosophy, survival growth profit, technology, customer, and market. However, it has many
important elements missing that are of utmost significance such as employees, public image,
the competitive advantage that the company has, R&D and return of shareholders. Since these
are important elements in the mission/ purpose statement, so it is suggested that the company
revises its statements and incorporates all the important elements as mission remains
underutilized when the company seeks to improve the organization’s success, productivity and
performance without focusing on the mission. When the company fails to unite brand and
culture with mission, it ultimately fails the employees and customers.
13. 13 | P a g e
INTERNAL FACTOR EVALUATION MATRIX
STRENGHTS WEIGHT RATING
(4-3)
WEIGHTED
AVERAGE
1 Huge Geographical reach in overall world (36 Countries) and
huge Consumer and Professional Customer base (provide dairy
products to Bakeries, Chefs, pharma and food industry)
10% 4 0.4
2 Strong Brand Name, Image and identity 6% 4 0.24
3 Strong market position and sustainable development goals 6% 3 0.18
4 Wide and diversified Product portfolio (diversified risk &
return) and Increasing number of Dairy Industries and Olper’s
Economy pouch innovation
8% 4 0.32
5 Strong Financial position, health and stability 4% 3 0.12
6 Market innovation, research and development and strong plan
for risk mitigation
8% 3 0.24
7 Strong Supply chain management and PR with Farmers 2% 3 0.06
8 Well-developed and efficient integrated IT infrastructure 6% 4 0.24
9 Great brand loyalty through high product quality (Olper’s
Happy morning campaign) and sustainability and Strong
relationship with customers
4% 3 0.12
10 Accelerated implementation of company strategies and
competitive, qualified and trained Human Capital
4% 3 0.12
WEAKNESSES WEIGHT RATING
(1-2)
WEIGHTED
AVERAGE
1 Asia specific value-added products (Infant nutrition formula) 4% 2 0.08
2 Impact of currency devaluation on Import of raw materials 6% 2 0.12
3 Not certified by ISO and Certain regions have underdeveloped
raw milk collection infrastructure and lack of technical
resources
8% 1 0.08
4 Poor Waste management practices 4% 1 0.04
5 Liquidity Issues and scarcity of funds for priority investments 6% 2 0.12
6 Poor Inventory Management practices and underutilization of
Capacity
6% 2 0.12
7 Insufficient budget for promotion and marketing 4% 1 0.04
8 Lack of organizational commitment and employee turnover 4% 2 0.08
TOTAL 100% 2.72
14. 14 | P a g e
EXTERNAL FACTOR EVALUATION MATRIX
OPPORTUNITIES WEIGHT RATING
(1-4)
WEIGHTED
AVERAGE
1 Increasing population in Pakistan 10% 4 0.4
2 Emergence of E-Commerce and Social media marketing 6% 2 0.12
3 Global Expansion (Expansion in number of products and
number of markets) and new market segments
10% 4 0.4
4 Innovation and investment in nutritional aspect of product
development and packaging and joint business partnership
with OMC’s
8% 3 0.24
5 Increased demand for dairy products globally (specially in
Asia, Africa and Middle East) specially on festivals and
special occasions
6% 2 0.12
6 Exporting opportunities such as butter nutrition for the
world
4% 1 0.04
7 Animal Production technology and Investments in farm
services, laboratories for quality testing and Breakfast
stations
6% 3 0.18
8 Lenient Govt. policies for food industry 4% 1 0.04
THREATS WEIGHT RATING
(4-1)
WEIGHTED
AVERAGE
1 Increasing duties and taxes on imports 8% 3 0.24
2 Fluctuating exchange rates 4% 1 0.04
3 Political instability 4% 1 0.04
4 Increasing Inflation and devaluation of currency, decreasing
GDP per capita and low purchasing power
6% 1 0.06
5 Intense domestic and international Competition and new
startups (Dairy milk, Haleeb)
4% 2 0.08
6 Infrastructure (Roads, electricity), Environmental Issues
(Bad Impact on Brand, Global warming)
8% 3 0.24
7 Large number of product substitutes 4% 2 0.08
8 Increase in prices of raw material 8% 4 0.32
TOTAL 100% 2.64
16. 16 | P a g e
Evaluation of Business Model
A business model explains how an organization generates, distributes and captures values and
competes in a better way. Evaluation of Business Planning Model is the Part of Planning Process,
which evaluates if the current model is supporting that desired growth. If not, you have to take
corrective action and change the model accordingly.
Business Model Elements Friesland Campina
Customer Segmentation Public marketing in Europe
Extending Farmers shops' and reach geographic areas
China and other Asian markets to be highlighted
Value Proposition Fresh, natural, and localized goods from new farmers'
markets
Innovation and novelty
Customer reaction and experiences
Channels Existing dealers, associates, and distributors
Brand-new Farmers markets and FC shops
Customer relationship Engaging closely with new stores
Product accessibility for FC
Revenue Streams Income from the present channels of distribution
Inflows from FC-branded shops and Farmers Markets
Key resources Better utilization of farmers, human capital, and Asian
partners Branded stores to increase brand recognition
Key Activity Deliver products globally
Enhanced benefit packages for farmers
Sponsorship opportunities
FC stores and branded farmer stores
Development of the Asian market
Key Partnership Distributors and retailers
Farmers play a significant part in the business.
Collaboration and partnerships
Sponsorship opportunities
Cost Structure Decreased cost of transporting
Cost of the sponsorship
Increased expenses of marketing and advertising
Asian markets have higher fixed costs
17. 17 | P a g e
SWOT Matrix
INTERNAL FACTORS
STRENGTHS (+) WEAKNESSES (–)
1-Huge Geographical reach in overall world (36 Countries) and huge Consumer and
Professional Customer base (provide dairy products to Bakeries, Chefs, pharma and
food industry)
1-under-utilization of the capacity.
2-Strong Brand Name, Image and identity 2-Impact of currency devaluation on Import of raw materials
3-Strong market position and sustainable development goals 3-very low market share in powder milk domain
4-Wide and diversified Product portfolio (diversified risk & return) and Increasing
number of Dairy Industries and Olper’s Economy pouch innovation
4-heavily Dependent on Tetra pack.
5-Strong Financial position 5- competitor offer similar product
6-Market innovation, research and development and strong plan for risk mitigation 6-Lack of owned dairy farms largely depend on farmers
7-Strong Supply chain management and PR with Farmers 7-Insufficient promotion and marketing for all exiting product range
8-Well-developed and efficient integrated IT infrastructure 8-people perception about unhealthy pakage food
9-Great brand loyalty through high product quality (Olper’s Happy morning campaign)
and sustainability and Strong relationship with customers
10-Accelerated implementation of company strategies and competitive, qualified and
trained Human Capital
EXTERNAL FACTORS
OPPORTUNITIES (+) STRENGTHS (+) / OPPORTUNITIES SO WEAKNESSES (-) / OPPORTUNITIES WO
1-Increasing population in Pakistan
Product innovation and expansion can be done in the matter of keeping up with
changes in customer perception and life style. (S4,S6 O4,O1)
Associate brand image with the healthy nutricious products,Special awareness Campaigns can also be
launched and can help portray a better image of the product in front of the customers (W8,O2)
2-Emergence of E-Commerce and Social media marketing
Utilize eco-friendly package by their own, contribute in the cost and build company
brand image as first mover advantage using eco friendly packaging (S2,S10 O2,O7)
Should build its own packaging plant (W4, O6)
3-Global Expansion (Expansion in number of products and number of
markets) and new market segments
Should cater the niche market focus (Low-fat milk, calcium ) (S1-O9) Enhance the operational activities to cater the new markets.(W1,W7 O3,O1)
4-Fast changing trends amoung the customers Increase production of quality milk to cater the unsatisfied demand (S2,S3, O3) Strong distribution system to cater to avail the full benefit of the growing market.(W3,O2)
5-Increased demand for dairy products globally (specially in Asia,
Africa and Middle East) specially on festivals and special occasions
6-Research and development for low cost production support and
develop dairy industry
7-Animal Production technology and Investments in farm
services,institutes, laboratories for quality.
8-Lenient Govt. policies for food industry
THREATS (–) STRENGTHS (+) / THREATS ST WEAKNESSES (–) / THREATS WT
1-Food companies are required in accordance to government rules
and regulations
Should focus on the low-cost leader and differentiation strategy (T6,T5-S6,S10) Go for backward integration to build Engro’s packaging plant (W4,T5)
2-Increasing duties and taxes on imports Introduce new technology for quality assurance and better productivity(T1,S3)
Manufacture high quality Cheese which meets international standard to meet the domestic
demand and export so that it can be helpful in saving the foreign exchange (W5,W2-T2,T5)
3-Fluctuating exchange rates
4-Political instability
5-Increasing Inflation and devaluation of currency, decreasing GDP
per capita and low purchasing power
6-Intense domestic and international Competition and new startups
(goodmilk, dayfresh)
18. 18 | P a g e
SWOT Strategies
SO Strategies:
✓ Product innovation and expansion can be done in the matter of keeping up with changes in
customer perception and lifestyle. (S4,S6 O4,O1)
✓ Utilize eco-friendly package by their own, contribute in the cost and build company brand
image as first mover advantage using eco-friendly packaging (S2,S10 O2,O7)
✓ Should cater the niche market focus (Low-fat milk, calcium) (S1-O9)
✓ Increase production of quality milk to cater the unsatisfied demand (S2,S3, O3)
WO Strategies:
✓ Associate brand image with the healthy nutritious products, Special awareness Campaigns
can also be launched and can help portray a better image of the product in front of the
customers (W8,O2)
✓ Should build its own packaging plant (W4, O6)
✓ Enhance the operational activities to cater the new markets. (W1, W7 O3,O1)
✓ Strong distribution system to cater to avail the full benefit of the growing market. (W3,O2)
ST Strategies:
✓ Should focus on the low-cost leader and differentiation strategy (T6,T5-S6,S10)
✓ Introduce new technology for quality assurance and better productivity(T1,S3)
WT Strategies:
✓ Go for backward integration to build Engro’s packaging plant (W4,T5)
✓ Manufacture high quality Cheese which meets international standard to meet the
domestic demand and export so that it can be helpful in saving the foreign exchange
(W5,W2-T2,T5)
19. 19 | P a g e
SPACE MATRIX
The SPACE matrix is a management tool used to analyse a company. It is used to determine what
type of a strategy a company should undertake. The Strategic Position & Action Evaluation matrix
or short a SPACE matrix is a strategic management tool that focuses on strategy formulation
especially as related to the competitive position of an organization. The SPACE matrix can be used
as a basis for other analyses, such as the SWOT analysis, BCG matrix model, industry analysis, or
assessing strategic alternatives (IE matrix). The SPACE matrix calculates the importance of each
of these dimensions and places them on a Cartesian graph with X and Y coordinates.
Financial
Position
+7
+6
+5
+4
Conservative Aggressive
+3
+2
+1
Competitive
Position
Industry
Position
-6 -5 -4 -3 -2 -1
-1
-2
-3
Defensive
+1 +2 +3 +4 +5 +6
Competitive
-4
-5
-6
-7
S
Stability
Position
20. 20 | P a g e
FrieslandCampina ENGRO Foods Limited SPACE MATRIX
CP = 1.75
FP = 5
SP = 2.5
IP = 4.75
X- Axis
1.75 + 4.75 = 6.5
Y- Axis
-2.5 + 5 = 2.5
INTERNAL STRENGTH POSITION EXTERNAL STRENGTH POSITION
Competitive Position(CP) Industry Position(IP)
(Worst -7,Best -1)
-1 Product Quality
-1 Product Life Cycle
-3 Market Share
-2 Brand and image
Average Score =-1.75
(Worst +1,Best 7)
+5 Barriers to entry
+4 Growth Potential
+4 Access to Financing
+6 Consolidation
Average Score =4.75
Financial Position (FP) Stability Position(SP)
(Worst +1,Best +7)
+5 ROA
+5 Leverage
+4 Leverage
+6 Cash Flow
Average Score = 5
(Worst -6,Best -1)
-2 Inflation
-1 Technology
-2 Demand Elasticity
-4 Taxation
Average Score =-2.5
X-Axis
21. 21 | P a g e
Analysis
This SPACE matrix tells us that our company should pursue an aggressive strategy. The company
has a strong competitive position it the market with rapid growth. It needs to use its internal
strengths to develop a market penetration and market development strategy. This can include
product development, integration with other companies, acquisition of competitors, and so on.
22. 22 | P a g e
BCG Matrix Model
The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known
portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize
which products within company product mix get more funding and attention.
The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston
Consulting Group in the early 1970's.
The BCG model is based on classification of products (and implicitly also company business units)
into four categories based on combinations of market growth and market share relative to the
largest competitor.
23. 23 | P a g e
Stars
In the BCG matrix, we have placed two products in the star categories that are Omore and Tarang
as the growth rate of these two products is quite high as you can see in the table 1. Beside this the
market share is also increasing. As both products are relatively new in the market as compared to
its competitors and the market share is not so well but still in this shortage period this growth rate
and the market share are incredible. There is a lot of potential in both of these products and
company can increase its market share by massively investing in these two products. Investing
Strategy must be used in order to constant the growth, the company must constantly invest in order
to grow the current level of market share.
Cash Cows
Olper is one of the well renowned brands by Engro foods and this has led to a drastic change in
the dairy industry of Pakistan. Before Olper, haleeb and milk pack had the monopoly in the tetra
pack diary industry but after the olper success a lot of other brands like goodmilk, nurpur etc got
enter into the market. Now the market of the Olper has a relatively high market share and the third
largest milk producer in Pakistan. Olper milk and cream come under the same umbrella of brand
name Olper. Harvesting Strategy should use and Engro should milk its cow for the Omore and
Tarang in order to increase them current market share.
Question Marks
At the end of year 2010, FrieslandCampina Engro Foods Limited has launched its first juice brand
name Olfrute. Olfrute has relatively low market share, but the growth potential is quite high.
Olfrute is facing a tough competitor with a strong brand name of Nestle. The initial promotion and
the sales figures depict that it can be a successful product but still the results of this brand have yet
to come. In this period FrieslandCampina Engro Foods Limited has also launched flavoured milk
with brand name Owsum. Though the experiences of haleeb in the case of Candia was bitter, now
just see what Engro will do in order to make this brand a success.
Dog
FrieslandCampina Engro Foods Limited has launched a brand with the name Olwell with high
calcium and low fat. This has got a great failure and the market share of Olwell as compared to
Nesvita is quite low beside this its sales are started decreasing as compared to the previous year
figures. Divesting Strategy can be used as from the past two years the market share has been started
losing and also, the three is slow market growth for this product.
24. 24 | P a g e
Analysis overview of BCG Matrix
1. Star products of Engro Foods is Omore and Tarang, and these are the leaders of the business.
2. The Cash Cow Engro foods are Olper’s milk, which functions as the foundation of the company.
3. The Question Marks of Engro foods are Olfrute and Owsum, and the investment is high on these
products.
4. The Dog of FrieslandCampina Engro Foods Limited is Olwell that is the cash traps of the
company.Star Strategy: FrieslandCampina Engro Foods Limited should consider investing
more in Omore and Tarang for boosting the profits in future growth, and to earn more market share
and profits.
Cash Cow Strategy: FrieslandCampina Engro Foods Limited can use the profits to finance
new growth and products in more industries. The company has expanded its name to Engro
Fertilizers in the past.
Question Mark Strategy: FrieslandCampina Engro Foods Limited should invest heavily on
Olfrute and Owsum to push them to the star status and avoid becoming a dog.
Dog Strategy: For FrieslandCampina Engro Foods Limited, the retraction of Olwell from the
market is a valuable step. The investment may be stopped.
The BCG matrix is one of the best methods for a business portfolio analysis and can help
FrieslandCampina Engro Foods Limited in implementing the right investment actions.
25. 25 | P a g e
Analyzing the Competition with Porter's Five Forces.
1.THREAT OF NEW ENTRANTS: (Moderate to Low)
In every business there is always a threat of the new entrants but in this business threat of entrants
is not high because companies are fearful of being squeezed out by the big player, Production of
packed products requires huge investment of financial, human, technical, and marketing resources.
Now Friesland have some threats like from new entrant’s example: goodmilk, Dayfresh
2.BARGAINING POWER OF SUPPLIERS: (Low)
The suppliers of food might not pose a big threat, because of the reasons.
Number of suppliers Raw milk is standard commodity and is available in the open market from
many milkmen. If anyone refuses to sell its product, then company can buy it from others who are
already willing to sell to company. Suppliers also have less leverage to bargain over price because
the company is purchasing the large volume of their milk and suppliers don’t have much option to
sell milk to others.
26. 26 | P a g e
3.BARGAINING POWER OF BUYERS: (High)
There are many other similar product availabilities in the market, so the bargaining power of
buyer is high if price of the products is hight people go for the low-price substitutes.
Large clients have a lot more bargaining power with food companies. Large corporate clients
like airlines and retailers pay millions of dollars a year.
4.AVAILABILITY OF SUBSTITUTES: (High)
This one is straight forward, for there are plenty of substitutes in the industry. Most large food
companies offer similar suites of services. Companies focusing on niche areas usually have a
competitive advantage, but this advantage depends entirely on the size of the niche and on whether
there are any barriers preventing other firms from entering.
5.COMPETITIVE RIVALRY: (Moderate)
The food industry is becoming highly competitive, as a result, food industry has become more like
a commodity – an area in which the food company with the low-cost structure, greater efficiency
and better customer service will beat out competitors. In case of Engro foods so far nestle and
haleeb are the only diverse rival and another player that has just joined the UHT Milk sector is
goodmilk, no doubt the competition between Engro foods and Haleeb is quite intense both are
engaged in consistent homework just to break and attract the customer towards each other but
goodmilk is adding to the competition between the sectors.
BLUE OCEAN STRATEGY:
➢ The strategy aims to capture new demand, and to make competition irrelevant by
introducing a product with superior features. It helps the company in make huge profits.
➢ FrieslandCampina (Engro Foods) has explored the new market spaces and untapped market
territory not explored by competitors. (Manufacturing of high-quality cheese)
➢ And for that reason, the company has been able to cater the demand of the masses by
proving excellent quality, premium product, cost effective and environmentally friendly
variants through innovation.
➢ The company ensures that the product offering are the exceptional utilities to the buyer and
consumers. It is also one of the many reasons that their repeat purchase is higher than the
competition.
➢ FrieslandCampina (Engro Foods) focus on Lean manufacturing or just in time gives them
the competitive advantage and help them ease the price points with quality products.
27. 27 | P a g e
Eliminate: excluding some unnecessary elements, this exclusion will reduce costs and do not
affect sales or quality levels. For example, the elimination of the products sale in one market
location or the elimination of certain workers who slows the work process and work at high wages,
as well as the elimination of some expenses which can reduce the costs of the production process.
Thus, the goal of the organization is to eliminate what is considered unnecessary and has no effect
on the work processes competitors in the market.
Raise: represent some things that will have the ability to increase and improve quality in the
products required for the consumer, such as increased sales premises, demands, increase the
quality level, seeking to meet customers’ needs. In this way, the organization seeks to achieve
competitive superiority over it.
Reduce: reducing some non-work-related actions, which will contribute to reducing costs. Many
companies are overstating their customer service, which raises costs without profit, thus, the
company reduces the volume of its investment to a certain extent such as downsizing ideas or
applications that are harmful to the environment and the development of ideas that stimulate the
application of environmental ideas. This can distinguish the organization from its competitors in
front of its customers and stakeholders.
Create: Creating new ideas, finding ways to deliver and offer goods and services to satisfy
customers or create new systems or practices that help organizations to improve its product.
Innovative organizations can transform creative ideas into useful outcomes, and managers who
talk about making the organization more creative usually want to stimulate innovation. The Blue
Ocean organization seeks to create new business and products, as well as create an innovative
working environment and innovative production and marketing methods
E RA SE
RE E REATE
29. 29 | P a g e
FINANCIAL REVIEW
1. Total Revenue in year 2021 was 52 billion 1. Total Revenue in year 2020 was 44
billion
2. 90 % of Total Revenue from Dairy and Beverages 2. 92 % of Total Revenue from Dairy
and Beverages
3. 10 % from Ice cream and frozen desserts 3. 8 % from Ice cream and frozen desserts
30. 30 | P a g e
Reason For Sales Decline in 2019
• Local demand contraction
• Covid-19 lockdown
• Fierce price war in the industry
• slowdown in global economy due to Covid 19
Reason For Decline in Profits
• Higher prices of bought in raw materials
• Higher transportation cost on input material
• Increased packing material prices and adverse rupee exchange parity
• Manufacturing Cost increased
• Challenging Market
• Economics Dynamics
• Increased Selling and Administrative expenses due to inflation effect
• Increase in Financial Expenses
31. 31 | P a g e
Actual production Vs.
Production Capacity (‘000 liters)
ANALYSIS OF FINANCIAL RATIOS
Profitability Ratios Analysis
32. 32 | P a g e
• The reasons for decreasing gross margin are the decline in sale due to COVID-19,
continuous cost pressure, tough price wars and decline in exports.
• Operating profit and Net Profit margin are better in year 2021 than 2019, it because their
sales were increasing, and they have control on their operating cost and on their
operating expenses. that’s why their gross and operating profit margin was increasing
after covid 19 slowdown economy which is positive sign.
• The Return on Equity of the Organization have also declined in years 2019 mainly due to
covid 19 impact and decrease in Market Value of Investment whereas they have bounced
back in the year 2021 and have met industry average that should be around 15%-20%.
• Negative ROE in 2019 shows that company incurred a loss, hence no net income and not
investing capital efficiently as they are not investing in appropriate investments.
• But after 2019 company is good at generating shareholder value as it knows how to
reinvest its earning wisely to increase profitability and profit after tough times of COVID.
33. 33 | P a g e
Liquidity Ratios Analysis
• The current and Quick ratio of the company has declined in the years 2019 and 2021
which is a bad sign for the company.
• Also, the ratio is almost near to 1 which shows companies financial liquidity is towards a
declining trend. Current ratio should be above 1.50 to be able to pay and come out of the
border line.
• Quick Ratio shows that in 2018 company have slow Inventory Turn Over.
34. 34 | P a g e
Solvency Ratio Analysis
• As company have Debt to equity ratio Less than 50% or < 0.5 in ratio represents good
Company
• The Debt-to-Equity ratio is decreasing which means they are taking less loans to finance
for their assets and operations shows effective strategies used by the organization
Activity Ratios
35. 35 | P a g e
• In these years, to generate sales, company is utilizing their assets effectively.
• Compared to past years, company is taking greater time to sell out their inventory. Reason
is their production capacity has increased in 2019 than selling out their inventory which
indicates that business is slow moving after 2019.
Investment / Market Ratios
• EPS in 2021 is higher than 2019 and 2020 which indicates that company has higher
earnings per share to pay out dividend to their shareholders as well as to retain their
earnings for future expansion/investment.
• In 2019 there was loss per share which is -1.25 per share which is due to pandemic,
Devaluation of local currency in international market, increase in Financing and other
costs etc.
36. 36 | P a g e
RECOMMENDATIONS:
✓ FrieslandCampina (Engro Foods) should focus on Market Penetration (Reach in all urban
areas within country) Market Development (international market expansion across
borders) and Product Development (Introducing New product lines) Backward
integration by building their own Dairy farms and packaging plant these strategies with
more efforts to be the market leader.
✓ FrieslandCampina (Engro Foods) should go expand its capacity to enter in international
market like Nestle. should expand its dairy farms so that they can get competitive
advantage. Induction of diversified bi-product line of dairy products like Nestle & Haleeb.
ButterYogurtcheese flavour yogurt ready to use Raitafrozen desserts. add new spectrum
of products to their portfolio in ice-cream unit. should also focus on their other products
like flavoured milk, lassi, powder milk, cream, desi ghee.
✓ Better awareness of UHT treated milk and is helping them improve their sales and Milk
with its basic benefits has helped improve the image and more usage. Special awareness
Campaigns can also be launched and can help portray a better image of the product in front
of the customers. The attitudes of the people are also changing with the passage of time so
as a result the usage of open gawala milk is changing and people are opting out the usage
of standardized packed milk.
✓ Dairy science including animal breeding and genetics, dairy nutrition, dairy management,
and dairy technology to support and develop dairy industry, presently no under-graduate
program is available in the country to support this sector. In conclusion, research and
educational institutions could perk up rural oriented dairy sector to market oriented dairy
industry that guaranteed food security social and economic growth in Pakistan.
✓ FrieslandCampina (Engro Foods) can easily afford research and development costs must
introduce new products. It can also distribute the brand through better channels because of
its long-term relationship with distributors in the agriculture sector. PR with farmers
ENGRO has been interacting with the farmers for fertilizers and has gained quite a good
reputation over the years. It has led to a strong bond and long-term relationship with the
farmers who are willing to supply milk to the company. This is an added advantage and
strength for the company because it will never be short of milk production. The farmers
also won’t have to look elsewhere to sell their milk.
✓ FrieslandCampina (Engro Foods) must enhance the operational activities to cater the new
markets. Should focus on the low-cost leadership and differentiation strategy to take the
market of Guwala, Development and implementation of milk standards is also essential to
define milk price based on quality.
37. 37 | P a g e
✓ FrieslandCampina (Engro Foods) should introduce new promotions to get customers’
attention. Use powder milk relate with the everyday by nestle, Co-branding with other
brands like Olper’sTarang with Tea brands, Omore with different biscuits etc. to increase
their sales.
✓ FrieslandCampina (Engro Foods) should also start to manufacture high quality Cheese
which meets international standard to meet the domestic demand and export so that it can
be helpful in saving the foreign exchange that is expensed in importing the cheese from
foreign countries. The company should explore the market potential in a way, so that it can
utilize its full capacity to gain economies of scale in the production.
✓ Now the company is using focus marketing approach that only that segment is approached
which highly attractive for the company, but it should also develop the marketing program
that distinguishes the characteristics of existing available substitutes to their highly quality
& hygiene-oriented product. The company should also develop an integrated awareness
plan to aware the people about the quality of the UHT milk as compared to other
pasteurized or loose/fresh milk.
CONCLUSION:
FrieslandCampina obtains key position in central Asian dairy market through strategic partnership
with Engro Foods acquisition of majority stake in Pakistan’s dairy producer Engro Foods
completed.
brands in Pakistan in the milk sector. Their products OLPERSMILK, OLPERS CREAM,
AWSUM
FRUIT MILK, OLWELL, TARANG TEA and OMORE ICE CREAM purchased heavily by
customers.
This is due to marketing Strategies, Promotion, price and quality of their products. Above
mentioned
are the Strategies of their products due to which their Revenues increases day by day.
They provide the customers what they want; their distribution channels are vast and their prices
are
nominal. These are Reasons for the success of their brands in Pakistan and in Asian Industries.